Waxing UnLyrical

MARCH 7, 2016

Why: “No marketer wants to be vanilla, yet co-opting the ideals of feminism to promote your business without due diligence and authenticity is not only disingenuous, but extremely damaging to a brand’s reputation,” says Nicola Kemp as she takes a look at ways to avoid “pinkwashing.”

Case Study 100

Case Study Banking Campaign Reputation 100

Convince & Convert

FEBRUARY 5, 2018

They are authentic, and they are trusted by their peers. Altimeter’s 2015 State of Social Business Report revealed that “building employee advocacy” programs are becoming a high priority and strategic initiative for marketers, jumping from 13 percent to 45 percent in 2015. Employees tell better stories than you do.

Strategy 145

Strategy Social Media Marketing Consultant 145

Later

FEBRUARY 4, 2021

In 2021, it’s time to diversify your content and actually represent different communities on your social channels. CreateHER Stock , a “destination for authentic stock images featuring melanated women” was launched in 2015 by Neosha Gardner after her struggle to find resources featuring women who looked like her. “We

Creative Commons 101

Creative Commons Banking Startup Influencer 101

Social Media Strategies Summit

FEBRUARY 27, 2020

At the same time, social media users have begun to shun overly curated and filtered views of life in favor of more authentic, in-the-moment content, often in the form of quick and easily digestible video clips. 2 Growth of private communities and tight-knit tribes. Source: Facebook Groups. 4 Social Advertising Spend will Diversify.

Trends 182

Trends Social Media Instagram Platform 182

Buffer Social

NOVEMBER 12, 2021

“It's been a way for people to see me, see the work, see the authenticity, and then make a decision that they want to engage with this brand based off of what they’ve seen me post or share on LinkedIn,” she says. and beyond. Latesha Byrd , CEO of talent development agency Perfeqta , has seen this firsthand.

LinkedIn 75

LinkedIn B2B Authentication Small Business 75

Waxing UnLyrical

MARCH 9, 2015

Why: “Of course, no marketer wants to be vanilla, yet co-opting the ideals of feminism to promote your business without due diligence and authenticity is not only disingenuous, but extremely damaging to a brand’s reputation,” says Nicola Kemp as she explores ways to avoid “pinkwashing” when developing an IWD-worthy campaign.

Case Study 100

Case Study Consultant Campaign Flickr 100

Janet Fouts

DECEMBER 30, 2014

Shop locally and prefer hand-made and authenticity to mass production. Prefer to spend more on socially responsible companies and say a company’s commitment to the community influences their decision to work there. Make 2015 the year you put mindful social marketing into practice. They’re social.

Marketing 145

Marketing Nielsen Authentication Knowledge Base 145

Hootsuite

OCTOBER 25, 2021

Over 2 hours a day , in fact, which is 30% more time than in 2015. According to McKinsey, consumers — and especially Gen Z — value authenticity above all. Not only does this save you time (and brainpower), it helps build a community around your brand. So how do you capture even a bit of that attention? Definitely don’t do that.

Social Media 142

Social Media Meme HootSuite Influencer 142

Rebekah Radice

APRIL 27, 2015

how long have you been serving the community). Posted by Marie Forleo on Wednesday, April 22, 2015. Share your history, unique abilities and commitment to your community. Tell your story in a real and authentic way that resonates with anyone looking to connect and hire or purchase from you. Highlight that story!

Small Business 131

Small Business Facebook How To Airlines 131

Buffer Social

JANUARY 25, 2022

“By aligning our marketing strategy with our personal philosophy, we’re able to go deeper with our community and build authentic connections that truly serve artists’ needs,” he says. The other half is the feeling of connection with the community,” CEO Clara Siegel and founder Kate Wallich explain.

Small Business 91

Small Business Marketing Retail Education 91

SocialFish

OCTOBER 18, 2019

Like any other torrent site, the site has faced several legal battles and cannot be found on Bing and Google search results since 2015. Unfortunately, a lawsuit from the Motion Picture Association of America saw its decline in 2015. Before downloading stuff online, it is vital to verify the authenticity of a website.

Software 100

Software Library Sites Engineering 100

Rebekah Radice

AUGUST 10, 2015

Posted by Better Homes and Gardens on Saturday, July 18, 2015. how long have you been serving the community). Change up your posts by using images, links, video and other media to monitor what works best in your community. Posted by MindShift on Saturday, August 8, 2015. Build Out Your About. Highlight that story!

Engagement 131

Engagement Tips Facebook Nielsen 131

Waxing UnLyrical

SEPTEMBER 21, 2015

Cannes PR Lions 2015: Looking Back on New PR’s Bright Future. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. Founder and publisher of Waxing UnLyrical, Shonali Burke is President & CEO of Shonali Burke Consulting, Inc. Based in the Washington, D.C.,

CSR 100

CSR Travel Consultant Authentication 100

Audiense

MAY 10, 2016

— Airbnb (@Airbnb) December 15, 2015. Airbnb is a community of guests and hosts, and people love Airbnb for each unique experience this offers. We’re more than just a brand, we’re a community and a movement – creating a world where everyone can feel like they Belong Anywhere. Rainforest. Volcano. 'Nuff

Brands 103

Brands Hosting Hotels Campaign 103

Buffer Social

MARCH 30, 2022

Roxana Saidi had the idea to launch her milk company Tàche one day in 2015 while vacationing in Paris with her family. Bamby Collective’s goal to create authentic relationships amongst peers, all while challenging harmful societal norms, seems to be working. Rather, her focus was to help her community.

Small Business 72

Small Business Instagram Press Release Communities 72

Sprout Social

APRIL 21, 2020

Red: Fast Fashion | Blue: Sustainable Fashion (2015-2020). Worn Wear uses Instagram to not only raise awareness of upcycling clothes but to share the personal meaning behind the clothes consumers bring in for repair and the impact recycling has on the community. View this post on Instagram. This is Titouan.

Retail 104

Retail Trends Fashion Marketing 104

Pixlee

JANUARY 25, 2018

User-generated content enables a brand’s passionate customers to become advocates, in turn building engaged communities around products and services. As people look to their peers for recognition and recommendations, brands can leverage this trusted content to connect in more personalized and authentic ways.

Campaign 43

Campaign UGC Content Tourism 43

Buffer Social

NOVEMBER 29, 2018

REI’s Opt Outside campaign has been incredibly successful since it first launched in 2015 because it’s not just a marketing front — even REI’s CEO, takes Black Friday off to enjoy the outdoors. This action wasn’t a one-off, though.

Brands 94

Brands Retail Campaign Authentication 94

Pixlee

SEPTEMBER 23, 2017

Leveraging partnerships with travel influencers can help hospitality and travel brands reach a wider audience and boost engagement and bookings all while showcasing the brand in an authentic and organic way. She ranks high in the community of travel Instagram influencers with 2.7 So, where do you start as a brand? One Mile at a Time.

Travel 66

Travel Influencer Brands Airlines 66

ProBlogger

AUGUST 30, 2015

Community Management: Credit: Mick Russell. What small actions can you take to love and delight your community? Thanks to Tonya Grant from our Facebook community for that idea. Look in your blog community for people who have created challenges as part of the opt-in process. This is more authentic then stock photos.

Training 20

Training Eventful Tips Analytics 20

Likeable

JUNE 18, 2020

In several months, her social media community raised a quarter of a million dollars—and The Loveland Foundation was born. I’m looking forward to being in conversation and community with you all. Charlene Carruthers is a political strategist, writer, and leading community organizer in today’s movement for Black liberation.

Social Media 92

Social Media Instagram Education Communities 92

ProBlogger

APRIL 5, 2017

Authenticity, intimacy, and humility are three values that are especially important to the realm of socially conscious companies, and can help elevate your blog to become a trusted resource for an engaged community of socially conscious, discerning readers. His passion is to inspire people to do the things that inspire them.

Tips 54

Tips Social Entrepreneurship Curation Communities 54

Convince & Convert

MAY 2, 2016

The voice of your employees is effective in giving authenticity to your posts. Technology giant Dell knows the importance of fostering a community of employee advocates. As social media grew from a trend into a business necessity, the company trained over 15,000 employees on social media between 2010 and 2015.

Loyalty 60

Loyalty Social Media Engagement Training 60

Later

OCTOBER 14, 2019

Thanks to both a savvy algorithm and an audience demand for authentic content , brands can’t just be on Instagram , they need to be using Instagram. . And the key to growing your following on Instagram is now about being authentic and consistent with your posts. . A post shared by nike (@nike) on May 25, 2015 at 12:15am PDT.

Instagram 44

Instagram How To Feed Feedly 44

Sprout Social

JUNE 16, 2016

In 2015, 33% of Fortune 500 companies had invested in Instagram–a 13% increase from the previous year. The following tips will help your brand up its visual storytelling game and build a larger and more engaged community on Instagram. While the Instagram community thrives on visual stories, your captions shouldn’t be forgotten.

Instagram 40

Instagram Tips UGC Hashtag 40

Socially Sorted

JULY 14, 2016

KuniLexusofPortland (@lexusofportland) October 16, 2015. The last thing I expected from a car dealer was a personalised video message that was authentic, friendly and warm. . KuniLexusofPortland (@lexusofportland) October 16, 2015. KuniLexusofPortland (@lexusofportland) October 23, 2015. 1 Be Human and Be Yourself.

Small Business 40

Small Business Social Media Instagram Smart Phone 40

Pixlee

MAY 29, 2017

In 2015, the company was valued at $1.2 They would donate their glasses to VisionSpring, a non-profit that trains low-income entrepreneurs to sell the glasses for affordable prices within their local communities. They’re also looking to buy from brands that are authentic and that have distinct core values. . and Canada.

Brands 52

Brands Buy Price Journal 52

Convince & Convert

FEBRUARY 1, 2016

2015 was the year of tracking and analyzing the buyer experience and mapping the customer journey. Great social media marketing begins with a change in mindset toward the holistic, and it ends with major shifts in fully personalized customer engagements and gathering an organic community on your channels. highlight to tweet).

Content 60

Content Tips Analysis Curation 60

Pixlee

NOVEMBER 17, 2016

Reynolds Kitchens launched its #EndlessTable campaign in June 2015 and its still going strong today. Beyond a striking visual, the #EndlessTable campaign offers Instagram users authentic value. Leveraging influencers in the target social community is a key, and that’s what Reynolds Kitchens has made sure to do. The Concept.

Campaign 40

Campaign Instagram Brands Delicious 40

Convince & Convert

JANUARY 27, 2015

One of Bhakti’s initiatives for 2015 is to tour in a mobile Tuk Tuk and sample their chai at different events across the nation. To help spread the word, they’ve reached out to influencers in specific cities to help them spread the word in multiple communities. Breathe it. You get my drift. List your accounts. What are your hobbies?

Case Study 60

Case Study Marketing How To Influencer 60

Rebekah Radice

NOVEMBER 1, 2016

People connect with companies that show they aren’t afraid to be authentic. Create a Sense of Community. Nope, with Facebook, you can go in-depth and create a sense of community. In August 2015, Bic thought it would be a good idea to celebrate National Women’s Day with an offensive quote. 140 characters, anyone?

Facebook 116

Facebook Marketing Atlassian Analytics 116

Buffer Social

DECEMBER 4, 2016

That is up from 17% in 2015. Below are the websites and other tidbits that were mentioned in today’s podcast about creating incredible Facebook communities using groups. Tack – Get authentic content power to your marketing. Monthly podcast listenership has increased 75% since 2013. Social Media Social Hour Podcast.

Social Media 40

Social Media Marketing Social Media Management Hosting 40

Pixlee

JANUARY 17, 2017

In 2015, it was estimated that the average adult, a member of the digital natives, spends more than 20 hours online per week. Vertical commerce brands produce some of the best content around when it comes to attracting customers and building communities. So, why are DNVBs being called the future of online retail ?

Brands 41

Brands Retail Loyalty Cost 41

Rebekah Radice

NOVEMBER 1, 2016

People connect with companies that show they aren’t afraid to be authentic. Create a Sense of Community. Nope, with Facebook, you can go in-depth and create a sense of community. In August 2015, Bic thought it would be a good idea to celebrate National Women’s Day with an offensive quote. 140 characters, anyone?

Facebook 60

Facebook Marketing Atlassian Analytics 60

Sprout Social

SEPTEMBER 13, 2016

This way the language associated with the plug will feel natural and authentic, and friends of that individual won’t feel like they’re reading a sales pitch. For a long time, Google was the major driver of referral traffic, but in 2015, Facebook overtook the search giant by a significant amount. Referral Traffic.

ROI 40

ROI Facebook How To Analytics 40

Socially Sorted

OCTOBER 31, 2016

Focus on being authentic to your brand values and mission. With time, you build powerful connections and an engaged community. And execute it in a way that aligns both your visual and verbal communication. A video posted by Legend App (iOS) (@legendapp) on Nov 20, 2015 at 2:13am PST. Always give value first and sell less.

Mobile 40

Mobile Tools Video Real Estate 40

Sprout Social

APRIL 19, 2017

For instance, WeWork places a priority on empowering entrepreneurs and creatives, as well as making their co-working spaces a part of the community. They’re able to use Instagram to showcase their brand beliefs and messaging authentically, which in turn attracts customers who share similar beliefs.

Social Media 105

Social Media How To ROI Hashtag 105