Convince & Convert

MAY 4, 2015

Yes indeed, savvy marketers are rallying around conversion rate optimization , the process of improving conversion. The upcoming Conversion Road Trip, hosted by Unbounce , will bring many big league CRO experts together to present strategies for optimizing conversion. Psychology is the Root of Conversion Science.

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Keyhole.co

DECEMBER 22, 2020

Jump Links: Micro Influencers Should be Relevant to Your Niche Have Specific Goals for Your Campaign Showcase Your Product Experience with Micro Influencers Give Influencers the Freedom to be Creative Finding Instagram Influencers Turn to Your Audience Use Hashtags. Use Hashtags. Micro Influencers Should be Relevant to Your Niche.

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Influencer Instagram Tips Hashtag 94

The Realtime Report

MARCH 10, 2017

This style of marketing encourages fan pages and real time hashtag conversations with influencers. Marketing is all about conversion through conversation. Rather, it’s about listening to what the world is already talking about, and becoming part of that conversation, as well as facilitating further conversation.

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Devumi

DECEMBER 31, 2014

Many brands ahd great years in 2014 with video, and you can capitalize. Everyone has a hashtag e’ve all been using hashtags on Twitter for a long time now, so this may not seem like one the best social media marketing predictions for 2105. Hashtags were made specifically for this. Now you’re a social media marketer.

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YouTube Video Social Media Hashtag 87

Ignite Social Media

MARCH 20, 2018

Hashtag Search. Say you are a brand that offers a product that is designed to help new moms, try searching for the hashtag #NewMom or just a key word search on Twitter. Though not everyone enjoyed the takeover in 2014, Whatever, USA was a great buzz generator. Event Based. Need help brainstorming or activating?

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Hosting Hashtag Eventful Activities 80

Ignite Social Media

AUGUST 23, 2016

After all, if everyone seems to be having a conversation about the same topic, shouldn’t their brand be a part of it? Some hashtags, trends and memes, while popular, have the potential to be lost on – or offend – your brand’s audience. Some trends and hashtags, while appearing innocent, may have a more complicated background.

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Trends Social Media Brands Hashtag 60

Hootsuite

JUNE 25, 2019

Hashtags like #giveaway, #freebie, #liketoenter, and #commentoenter help to amplify the contest’s reach, too. A few years back, Expedia noticed that #tbt was the fourth most popular hashtag on Instagram. — Expedia (@Expedia) July 24, 2014. — New England Patriots (@Patriots) November 13, 2014. was awesome.

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Examples Social Media Instagram Hashtag 111

yMarketingMatters

FEBRUARY 8, 2016

Twitter Introduces Conversational Ads : Now it’s easier than ever to enhance your brand influence and extend the presence for your business in Twitter. Basically, Conversation Ads are like Promoted Tweets on steroids, and allow you to include call-to-action buttons and customizable hashtags that drive consumer engagement.

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Buffer Social

NOVEMBER 7, 2017

Using both hashtags and location tag drives the most engagement. User-generated content drives growth and conversions. Using both hashtags and location tag drives the most engagement. Unlike other social media platforms like Facebook, hashtags are a norm on Instagram. But you want to be mindful of not overusing hashtags.

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Study Instagram Hashtag Research 111

Ignite Social Media

MAY 24, 2016

1 million tweets per day using #Coachella branded hashtag. music festival in 2014 (according to Nielson Music), and of that number, 14. The branded event hashtag #Coachella is easily one of the most blogged about, facebooked, and tweeted topics before, during & after the California festivities. 99,000 people per day.

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Engagement Brands Hashtag Eventful 110

Webbiquity SMM

FEBRUARY 2, 2015

Recent research shows that the largest social platforms of 2014 were: Facebook, 1.28 Failing to use (or optimize) hashtags. Harness the power of hashtags by creating your own. If your own hashtag gets picked up, then you’ll have a viral thing going. Brands should also be using trending hashtags.

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Social Media Marketing Hashtag URL 100

Danny WhatMough

JUNE 12, 2014

Uber’s full page adverts in the papers yesterday only helped underline this fact – complete with the #movingon hashtag. Not only was awareness up, conversions skyrocketed with an 850% increase in sign-ups , which was then gleefully reported by most major news outlets today. Taxis cannot be exempt.

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ROI Hashtag Report News 110

Convince & Convert

JANUARY 20, 2015

users checking it once per day, it was the third-fastest growing platform in the US in 2014 and will get even bigger this year. In this example below, see how the brand shown is driving the most engagement around three topics: their holiday campaign, their branded hashtag campaign, and posts of apparel. Hashtag Creative Testing.

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Instagram Hashtag How To Apparel 60

Convince & Convert

APRIL 16, 2015

According to a SocialBakers study of more than 180,000 Facebook videos on 20,000 pages in December 2014, people posted 20,000 more Facebook videos than YouTube videos (highlight to tweet). They should also get conversation going on your page amongst your fans and followers. Continue the conversation on our Facebook or Google+ pages.

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Video Tips Facebook YouTube 60

Keyhole.co

OCTOBER 10, 2023

Ultimately, this knowledge will allow you to develop product and marketing strategies that drive engagement, increase conversions, and address customer pain points. The brand’s net positive sentiment dropped from 23% to -4%. Then analyze the data to understand why your results look the way they do. How do you determine brand sentiment?

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Sentiment Analysis Brands How To 52

Talkwalker SM

MARCH 17, 2016

By analyzing content data from Mumsnet forums, we can look at what drives these conversations. In 2014, feminine products brand Always created a global phenomenon with their #LikeAGirl campaign, which sought to empower women of all ages. Excerpts of forum posts about prices (top right) and leaks (bottom right) (Data from Sep.

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Data Social Media Brands Forums 60

Convince & Convert

DECEMBER 13, 2013

From Janrain , a free guide to improve your conversion rates and your data quality. Storytelling in 2014 from Gary Vaynerchuk. Use trending topics and trending hashtags to your advantage. This week: From ExactTarget , a free whitepaper called The Audience Growth Survey. Listen Now. “All of them. The Big Two.

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Social Media Content Case Study Retail 148

Pixlee

APRIL 17, 2019

Regular Instagram posts, however, still command the lion’s share of engagement and conversion on the platform. Glossier , which reaches out to its community for direction on product launches and store decisions, has grown 600% since 2014. Brands can leverage more UGC when they encourage followers to use branded hashtags and mentions.

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Social Media UGC Social Media Management Authentication 74

Devumi

SEPTEMBER 19, 2014

What conversation strengths do you bring to the table? The thing about conversations online is that they’re not so much about the give and take where you can be interrupted mid-sentence like face to face conversations, they’re more like mini-speeches you present to people. — KONAMI Europe (@konamieu) September 19, 2014.

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Platform Social Media Vimeo How To 84

Rebekah Radice

JULY 20, 2015

A photo posted by Rebekah Radice ⚡️ Social Media (@rebekahradice) on Oct 20, 2014 at 5:29pm PDT. #2: Use a tool like Sprout Social to actively engage in conversations with people who share your same purpose. I love this one that I received from my friends at Buffer. Swag is always awesome, but especially when it comes from @Buffer!

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Social Media Marketing Study Activities 133

Ari Herzog

FEBRUARY 5, 2016

The conversations that I have on Twitter usually arise out of attending chats, reading blog posts, or if I happen to check in on a stream to see what someone is sharing. Hashtags help me discern. I use lists and hashtags to listen. This sparked me to update a 2014 article I wrote for The Huffington Post into the above.

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Meeting Influencer Twitter Tweetdeck 70

Kikolani

AUGUST 18, 2016

Hashtags on twitter were originally created to allow people that were talking about the same thing to find each other. It was an easy way to tag a post to have it appear as part of the conversation. What they didn’t know at the time was how hashtags would be used in marketing. People tweet about things they’re passionate about.

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Data Social Media Sports How To 60

Kikolani

AUGUST 18, 2016

Hashtags on twitter were originally created to allow people that were talking about the same thing to find each other. It was an easy way to tag a post to have it appear as part of the conversation. What they didn’t know at the time was how hashtags would be used in marketing. People tweet about things they’re passionate about.

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Data Social Media Sports How To 60

Sprout Social

FEBRUARY 27, 2017

Statista recorded new Twitter users grew by 43 million year over year in 2014, but only by 9 million in 2016. On the other hand, new Instagram users increased by 150 million year over year in 2014 and has since successfully grown by 100 million new users each year. Instagram posts using at least one hashtag receive 12.6%

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Statistics Social Media LinkedIn Instagram 40

Devumi

DECEMBER 26, 2014

Since I wrote a top brands on Instagram article earlier, I think it is only appropriate that I also give you a best brands on Twitter 2014 review. The best brands on Twitter 2014. — Charmin (@Charmin) December 19, 2014. That truly makes them one of the best brands on Twitter in 2014. Unless they use Charmin.

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Twitter Brands Airlines Hashtag 100

Devumi

JULY 11, 2014

Personalizing conversations on Twitter for better online customer support. Kai Thrun (@KaiThrun) April 2, 2014. The user hasn’t given Nike a mention, they’ve just used an informal hashtag. Twitter is an absolute goldmine for marketers who want to get a handle on their customer’s general sentiment.

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Research Twitter Small Business Sentiment 60

Later

JUNE 27, 2019

For example, with an influencer partnership, you could be aiming to improve your follower growth, boost your engagement on a branded hashtag, build a stronger community, or generate more leads to your website to make more sales. . Tip #2: Search Relevant Hashtags to Find Influencers in Your Niche . View this post on Instagram.

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Small Business Influencer Template Templates 56

Rebekah Radice

NOVEMBER 1, 2016

You’ve become an active participant in the conversation. Or use a specific hashtag to share the stories of your fans. But consider the fact that the one of the best Facebook ads of 2014, the ALS ice bucket challenge, promoted finding a cure for a debilitating brain disease. Instead you’re speaking with them.

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Facebook Marketing Atlassian Analytics 116

Webbiquity SMM

FEBRUARY 10, 2015

And yet – 80% of brands advertised on social media sites in 2014. But only 14% trust advertisements. ( #Socialnomics 2014 ). Google+ #7, LinkedIn #9, and Twitter the 10th largest country. ( #Socialnomics 2014 ). 31% included conversion rate optimization. Experience: The Blog ). DashBurst ). Experience: The Blog ).

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Statistics Social Media B2B Hubspot 50

The Realtime Report

JUNE 3, 2014

This online forum, which opened on May 1st, compiles the comments and conversations of soccer fans across the world on Twitter, Facebook, and Google+, organizing them all on one website. It won’t feel like just a load of Twitter hashtags – it will be a snapshot of what the world is feeling” ( AdAge ).

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Social Media Aggregator Forums Sports 177

Myrland Marketing

JUNE 23, 2015

Attendance increased by 34% over 2014. The #LMAP3 hashtag reached approximately 250,000 users on Twitter. According to the P3 conference blog : Attendees came from four continents and seven countries. More than 60 of the AmLaw 200 firms were in attendance. Over 65 speakers presented 33 sessions over the 2-day conference.

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Price Conference Project Automotive 40

Keyhole.co

DECEMBER 7, 2020

5 social commerce tips to get you started – Start with low-cost offers – Use hashtags to drive product discovery – Take advantage of UGC – Get your timing right – Build trust with reviews Sell more on social. Twitter introduced the buy button in 2014 but then decided to ditch it in 2017. Facebook Shopping.

Social Media 80

Social Media UGC Hashtag Instagram 80

Rebekah Radice

NOVEMBER 1, 2016

You’ve become an active participant in the conversation. Or use a specific hashtag to share the stories of your fans. But consider the fact that the one of the best Facebook ads of 2014, the ALS ice bucket challenge, promoted finding a cure for a debilitating brain disease. Instead you’re speaking with them.

Facebook 60

Facebook Marketing Atlassian Analytics 60

ProBlogger

AUGUST 24, 2014

One of the most important things you can do in 2014 as a content creator, is identify who you are as a personal brand by monitoring how you come across online. In the same way that Google+ and authorship serve as an indicator of your online brand, Twitter works as a constant source of credibility via conversations. Who are you?

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Content Metadata How To URL 54

Sprout Social

NOVEMBER 7, 2019

Back in 2014, Twitter gave users the ability to search through every tweet that has ever been sent, making it just as important to keep up with your past content as your present content. Then you can start searching your Twitter history for various keywords, hashtags and more. How to search Twitter history.

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Twitter How To Hashtag Loyalty 96

Keyhole.co

NOVEMBER 10, 2020

While Twitter isn’t the most popular social platform out there, it’s still the go-to platform for live conversations about news, TV, and sports. It took businesses almost a decade to figure out “how to Twitter” effectively , but marketers finally learned that Twitter isn’t an advertising platform—it’s a conversation platform.

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Analytics Twitter HootSuite Metrics 105

Keyhole.co

APRIL 26, 2023

Twitter Analytics Explained While Twitter isn’t the most crowded social platform out there, it’s still the go-to platform for live conversations about news, TV, and sports. Once you’re logged in, you’ll see Twitter Analytics organizes your stats into four sections: Home, Tweets, Videos, and Conversion tracking. Was it a hashtag?

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Analytics Twitter Data How To 52