Convince & Convert

OCTOBER 21, 2014

Few marketers would use the term “child’s play” to describe traditional marketing techniques. Marketers in all industries want a piece of the Gen Z pie, but few actually know what to do about it. As the metrics come pouring in, however, the answer becomes more obvious: Adjust your marketing efforts to Gen Z buying preferences.

YouTube 154

YouTube Tips Authentication Loyalty 154

The Realtime Report

MARCH 10, 2017

Why Transmedia Is The New Viral Gold For Influencer Marketing By Dr. Chester Branch. The old form of content marketing is dying. ’ So marketers are relying on influencer marketing as a way to break through the clutter and be heard. Writer and analyst Kevin Allocca works with YouTube trends. Social Triggers.

Influencer 168

Influencer Remix Marketing Meme 168

Convince & Convert

JUNE 5, 2014

As seen with these new campaigns from Nokia and Volkswagen, strapping multiple devices to an object in motion results in a impressive, 360 degree visual storytelling experience. Each changes the viewing experience slightly while staying within the YouTube environment. But, why just use one smartphone or GoPro?

Video 150

Video Campaign Case Study YouTube 150

Keyhole.co

MARCH 26, 2024

Unsurprisingly, the same innovation and universality are also core to LEGO’s marketing strategy. With solid market research , LEGO is never short of entertaining and culturally relevant content for its social media accounts. million Facebook: 15 million YouTube: 17.6 Instagram: 10.3 The brand is a beloved global phenomenon.

Construction 52

Construction Social Media Strategy Collaboration 52

Sprout Social

MAY 5, 2019

A decade ago, the influencer marketing arena was limited only to celebrities and a few dedicated bloggers. Now, it seems like we’ve seen influencers rise, saturate the market and even get caught up in fraud. Read on for our tips to determine if influencer marketing is for you. The value of influencer marketing.

Influencer 112

Influencer Marketing Survey Campaign 112

Keyhole.co

NOVEMBER 17, 2023

Known for their active celebrity and athlete campaigns, it is no surprise Adidas has millions of followers across social media platforms. million YouTube: 1.1 million Adidas Football on YouTube: 1.5 million Adidas Football on YouTube: 1.5 Today, one of Adidas’s most famous sponsors is Bayern Munich, the football club.

Sports 59

Sports Social Media Strategy Apparel 59

Kikolani

JUNE 18, 2013

This week, Jason Hines , my husband and fine art landscape photographer, launched his Kickstarter campaign for The Art of the Chase. As exciting as it is for him, it is even more exciting for me as an Internet marketer as I get to embark on a full-fledged promotion strategy. Email Marketing. Video Marketing. Photo Books.

Strategy 139

Strategy Film Marketing Press Release 139

Social Media Strategies Summit

OCTOBER 21, 2021

Admittedly, Danielle Morrill isn’t technically a current CEO –– right now, she’s CTO and co-founder of FirstParty , which does marketing automation for developers. Particularly on Twitter and to a lesser extent on LinkedIn, Morrill speaks at length about the challenges of securing venture capital funding to bring a new tech product to market.

Social Media 211

Social Media Startup LinkedIn Telecommunications 211

Likeable

AUGUST 18, 2020

Our CEO, Carrie Kerpen, who started the podcast back in 2014, passed the torch this season to two of Likeable’s awesome employees, Jenn Burgess and Michelle Greenbaum. Meena Harris of the Phenomenal Woman Action Campaign. YouTube is red, Facebook is blue. Essence Souffrant, Digital Marketing Strategist. Make it human.

Marketing 87

Marketing Affiliate marketing Proposal Team 87

Pam Moore

MARCH 19, 2020

?. What are the biggest digital marketing and branding trends shaping the year ahead? How will marketers approach increasing brand awareness, attracting new customers and growing revenue in an always on digital world where the only guarantee is change? However, the good news is marketers are getting smarter!

Trends 78

Trends Video Marketing Influencer 78

Pam Moore

JANUARY 19, 2020

What are the biggest digital marketing and branding trends shaping the year ahead? How will marketers approach increasing brand awareness, attracting new customers and growing revenue in an always on digital world where the only guarantee is change? However, the good news is marketers are getting smarter!

Trends 78

Trends Brands Marketing Influencer 78

The Realtime Report

APRIL 7, 2014

Check out this week’s summary of all the latest social media news, including changes and new features for Facebook, Twitter, Google+ and YouTube: Vine adds direct messaging via video (photo: Vine blog). Facebook updates Pages Manager for IOS – Facebook released version 3.0 Any social media updates that we missed?

News 176

News Types Nielsen Social Media 176

Rebekah Radice

JULY 20, 2015

Are you interested in finding ways to energize your marketing? Daily activities separate successful social media marketers from their peers. In this article I’ll share six social media habits to improve your marketing. 6 Habits of Highly Successful Social Media Marketers. #1: 1: Build Meaningful Relationships.

Social Media 133

Social Media Marketing Study Activities 133

Convince & Convert

APRIL 10, 2014

Leading into the 2014 tax season, the company launched a satirical campaign with a cause-marketing element that pokes fun at Hipsters who are, “struggling to file taxes in non-ironic ways.” Created with the goal of showing the more fun side of H&R Block, the campaign is targeted at raising awareness with millennials.

Case Study 160

Case Study Campaign Cause marketing YouTube 160

Convince & Convert

NOVEMBER 12, 2014

These words belong to Metallica’s James Hetfield, from the opening lines of Guitar Center’s most popular video on their YouTube channel. But then again, it’s not just any video on any YouTube channel. In September, Guitar Center took home three top awards for their YouTube channel at CMI’s Content Marketing Awards 2014.

Video 153

Video Content YouTube Syndication 153

Mindjumpers

NOVEMBER 17, 2015

million users it had in 2014. I’m one of these users living in Nigeria and I’ll tell you how we use the internet socially to push a campaign here in Nigeria. Second to relevance, influencers play a key role in taking a campaign or cause viral. The same can be said of the Etisalat ad campaign featuring funny actor, Francis Odega.

Activities 0

Activities Social Media Hashtag Campaign 0

Convince & Convert

JANUARY 6, 2016

As marketers, we usually prefer popular brands or companies (such as those in the food, digital, or retail sector) whenever we handle advertising campaigns. Just like these companies, you need to think outside the box in order to maximize the efforts of your niche marketing project. Don’t Forget Offline Marketing.

Strategy 60

Strategy Marketing Real Estate Campaign 60

Devumi

DECEMBER 3, 2014

The #McDStories campaign was meant to get some free positive PR on their Twitter account. — Nidge (@nlinghm) July 13, 2014. It’s an interesting idea, but their YouTube video ad for it is 100% #Fail: . — Matt Frost (@mattfrost) November 11, 2014. — Moiz Syed (@MoizSyed) November 6, 2014.

Social Media 92

Social Media Hashtag YouTube Video 92

Convince & Convert

MARCH 19, 2018

As organic reach dwindles, social media ads are becoming more and more appealing to marketers. In fact, social advertising budgets doubled from $16 billion in 2014 to $31 billion in 2016. The question is, how can you ensure your campaigns generate clicks and revenue? Use A/B testing to uncover which campaigns perform best.

CPM 148

CPM CPA ROI Campaign 148

Hootsuite

NOVEMBER 25, 2015

while the other will probably greatly impact your marketing budget in 2016 and beyond. If you’re still not sure why you should put money behind your social media campaigns, we’ve gathered a long list of social media advertising stats that should help motivate you. By June of 2014, nearly 80 percent of U.S. You get my point.

Advertising 112

Advertising Social Media List Statistics 112

Hootsuite

JUNE 25, 2019

To get your creative juices flowing, we’ve rounded up more than 20 ideas across Facebook, Instagram, Twitter, YouTube, Pinterest, LinkedIn, Snapchat— and even TikTok. To promote the launch of its new direct flight from Tampa to Frankfurt, German airline Lufthansa ran a two-week #Hausguest social media campaign. Tag a friend.

Examples 111

Examples Social Media Instagram Hashtag 111

Mindjumpers

DECEMBER 4, 2015

Modi, pledged to bring about a digital wave in India, launching a campaign called Digital India. Internet Users: 350 million, +44% since July 2014. Mobile Social Media Users: 97 million, +5% since July 2014. Video is The New King of Content Marketing. 1 with a 14% user base). Brand Failure.

Activities 100

Activities Social Media Film Mobile 100

SocMed Sean

AUGUST 27, 2015

Having worked in social media and digital marketing for quite a while now , I often get asked questions by my clients about gaining more Twitter followers , attracting new Facebook fans or generating more subscribes to a YouTube channel. That means it can be really tough to differentiate your profile from the rest of the pack.

LinkedIn 100

LinkedIn Startup SEO Skills 100

Convince & Convert

FEBRUARY 22, 2017

Our 2014 report on the employment histories of guests on my Social Pros podcast found more than 50% of that unscientific sample had degrees in PR/journalism/English). When social media was all about the writing, much of social media was performed by employees, with agencies providing strategic counsel and campaign support.

Social Media 163

Social Media Skills UGC Sample 163

Hootsuite

FEBRUARY 12, 2015

Business-to-business social media marketing is no longer just an innovative way to boost sales—it’s essential to your organization’s survival in the competitive B2B market. In fact, a recent survey found 92% of B2B marketers use social media as a content marketing tactic to drive sales.

Social Media Management 76

Social Media Management B2B Social Media HootSuite 76

Convince & Convert

JANUARY 7, 2015

Recently, LinkedIn released their top 25 job skills of 2014 , based on what recruiters are looking for on the LinkedIn platform. There were several others in the top 25 specifically related to digital marketing, such as digital marketing campaign specialist, etc. Number one was big data analyst. And it never will be.

SEO 60

SEO Findability Skills Paid Search 60

Convince & Convert

JANUARY 7, 2015

Recently, LinkedIn released their top 25 job skills of 2014 , based on what recruiters are looking for on the LinkedIn platform. There were several others in the top 25 specifically related to digital marketing, such as digital marketing campaign specialist, etc. Number one was big data analyst. And it never will be.

SEO 60

SEO Findability Skills Paid Search 60

Social Media Marketing

APRIL 3, 2013

Each week at Ford, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep the wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.

Social Media 160

Social Media Flipboard Storify Reddit 160

Convince & Convert

APRIL 16, 2015

Last year, for the first time, it surpassed the number of YouTube videos that were uploaded to pages on the site. According to a SocialBakers study of more than 180,000 Facebook videos on 20,000 pages in December 2014, people posted 20,000 more Facebook videos than YouTube videos (highlight to tweet).

Video 60

Video Tips Facebook YouTube 60

Pixlee

SEPTEMBER 23, 2017

Influencers have become an integral part of many brands’ marketing strategies as today’s consumers trust peer recommendations above all other forms of marketing. Engagement, visibility, number of followers, and increased sales are just some of the metrics influencer campaigns can drive. subscribers on YouTube.

Travel 66

Travel Influencer Brands Airlines 66

Audiense

MAY 16, 2016

We spoke to Ken Thorsteinsson (marketing communications, Porsche AG) and Alissa Clauson (new media & social media manager, Porsche Cars North America), to discover the answer to this question. Alissa Clauson: We use Twitter for organic brand messaging and campaign support. Watch the @YouTube video here to find out more.

Strategy 113

Strategy Automotive Campaign Social Media 113

Convince & Convert

NOVEMBER 8, 2013

Paul Haskell , Social Media and Content Marketer at Omaha Steaks , joins the Social Pros Podcast this week to discuss curation versus creation on different platforms, success in visually focused social media platforms, and the culture at a family-owned company. From Cision , a free ebook called Power Your Story: Content Marketing Essentials.

Curation 139

Curation Web 2.0 Case Study Social Media 139

Ignite Social Media

JUNE 1, 2016

Social media has evolved over the years and in order to design a successful social media marketing strategy, you must consider the latest social media trends that are likely to have the biggest impacts. So online marketers will be seen polishing their Facebook marketing skills to stay ahead of their competitors. as of June 2014.

Trends 60

Trends Social Media Strategy How To 60

Buffer Social

JUNE 30, 2017

But since we’re celebrating the positive impact of social media on people’s lives and on the world for this campaign, these are all particularly meaningful and important moments in the social media history. Ellen DeGeneres (@TheEllenShow) March 3, 2014. Feel free to jump to a certain moment(s) in the social media history!

Social Media 111

Social Media MySpace Hashtag News 111

Ignite Social Media

MAY 24, 2016

music festival in 2014 (according to Nielson Music), and of that number, 14. It’s no secret that there is brilliance behind Coachella’s social media marketing & branding strategy. Live Lokai collaborated with social media Instagram influencer, Helen Owen, and her nearly 900K audience to market the brand’s bracelets at the festival.

Engagement 110

Engagement Brands Hashtag Eventful 110

Hootsuite

FEBRUARY 12, 2015

Business-to-business social media marketing is no longer just an innovative way to boost sales—it’s essential to your organization’s survival in the competitive B2B market. In fact, a recent survey found 92% of B2B marketers use social media as a content marketing tactic to drive sales.

Social Media Management 40

Social Media Management B2B Social Media HootSuite 40

yMarketingMatters

FEBRUARY 10, 2014

Yes, businesses have definitely realized the power of social media and accepted that social media marketing has to be part of their marketing and PR mix. 89% of marketers stated that increased exposure was the number one benefit of social media marketing. Reduced marketing expenses. Increased traffic.

Social Media 279

Social Media Mobile YouTube Social Networking 279