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Is YouTube for you? 5 Reasons To Keep It In Your 2022 Marketing Strategy

SocMed Sean

You need YouTube. That is, you need it as part of your digital marketing strategy for 2022. YouTube is a website and app that allows its users to create, share, and watch videos. YouTube is known for the sheer number of videos you can find there, on just about any topic you can think of. Is YouTube dying?

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Top Video Marketing Trends of 2024

Social Media Strategies Summit

Video is no longer optional for marketing teams, with 91% of businesses using it as a marketing tool and 88% describing video as an important part of their marketing strategy. If you’re going to see success from video marketing, you need to know what works (and what doesn’t ) — and the landscape changes fast.

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The Complete Guide to YouTube Ads for Marketers

Hootsuite

Brands advertise on YouTube because it’s the world’s second most popular website, drawing 2 billion logged-in visitors a month. If you’re deciding how to allocate your video ad budget, YouTube has the vast reach and powerful targeting capabilities that make it an undeniably valuable platform across the customer journey. Discovery ads.

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YouTube Tests New Shoppable Product Ads, Launches "Video Action" Campaigns

Social Media Today

YouTube is rolling out two new ad types in order to help marketers capitalize on the rise of online video.

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8 marketing campaign ideas that customers will engage with

Sprout Social

Trouble coming up with marketing campaign ideas? This is especially true if your recent marketing push fell flat or your engagement rate is low. Too many businesses are caught in a trap of ad-hoc marketing. Too many businesses are caught in a trap of ad-hoc marketing. What is a marketing campaign, exactly?

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Top 7 Best YouTube SEO Tools for B2B Marketers

Oktopost

For most B2B marketers in 2021, content is changing. Video content on YouTube has become more essential to successful marketing campaigns than ever before. YouTube is the most popular video site on the web and a premier search engine. Why Use YouTube for B2B Marketing? How popular is YouTube?

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YouTube ads for beginners: All you need to know about YouTube advertising

Sprout Social

Owned by Google, you’ll be working with the Google Ads network to create your YouTube ads. But if you’re new to the process, this guide will help determine the best types of YouTube ads for your channel and how to make them as effective as possible. Types of YouTube ads. Types of YouTube ads. Bumper ads.

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