Buffer Social

NOVEMBER 20, 2018

In 2014, Tommy’s Superfoods was born. The resulting campaign helped the business to reach more than one million people on social media and grow its email list by 22 percent. Here’s how the campaign generated these impressive results… Creating a movement to help achieve business goals. Creating a content plan.

Hashtag 100

Hashtag Campaign Brands Retail 100

Likeable

MARCH 23, 2021

Visible engagement on its own has been steadily losing appeal as a key success metric since 2014, so this change would only hasten that decline. Influencer vetting could be more difficult. in 2019, Instagram creators and influencers said they’d been seeing dwindling engagement. Overall engagement may drop.

Instagram 91

Instagram Metrics Influencer Campaign 91

Pixlee

SEPTEMBER 23, 2017

Influencers have become an integral part of many brands’ marketing strategies as today’s consumers trust peer recommendations above all other forms of marketing. Engagement, visibility, number of followers, and increased sales are just some of the metrics influencer campaigns can drive. So, where do you start as a brand?

Travel 66

Travel Influencer Brands Airlines 66

Waxing UnLyrical

NOVEMBER 3, 2014

Beth Kanter shares some revealing statistics from Twiplomacy’s 2014 study. In this still relevant post, Heather Whaling illustrates the similarities between PR and political campaigns. How Social Media Impacted the 2014 Indian Elections. Why: Social media is influencing elections all over the world.

Consultant 170

Consultant Flickr Statistics Study 170

Writtent Blog

MARCH 4, 2014

While some of the content marketing tools trending in 2014 are familiar, many of the rest are brand-new and probably worth adding to your program. is a fantastic platform for outlining blogs, illustrating a marketing campaign, or simply breaking through your writer’s block. Plus, you can’t argue with the fact it’s free!

Tools 111

Tools Content Marketing WordPress 111

Laurel Papworth

NOVEMBER 3, 2014

A very practical course with small group (about 10 people) – bring your laptop to set up tools for improving Facebook, Twitter, blogs, social media press releases, measurement, strategy, campaigns and so on. Before you build a social media campaign, you need a strategy. 5 step Social Media campaigns.

Social Media 69

Social Media Press Release Class Course 69

The Realtime Report

DECEMBER 31, 2013

Here’s a look at our top ten stats posts (ranked by traffic) from 2013, including Twitter, Facebook, Google+, LinkedIn, Instagram, Vine and plenty of influence marketing. Power Middle” Influencer Marketing Campaigns Drive 16x Engagement Of Paid Or Owned Media (March 20). Teens Prefer Tumblr Over Facebook (Jan 15).

Klout 144

Klout Social Media Statistics Tumblr 144

Convince & Convert

MAY 15, 2014

As you analyze your content and its reach, you’ll be able to find influencers and interact with them, build the relationship, and even include them in your community. Evaluate Public Community Ripples Google+ allows you to have insight into any (yes any) publicly shared content on Google+.

Communities 166

Communities Google Notification Project 166

Convince & Convert

JULY 27, 2017

If you’re seeking to break away from the noise of competing campaigns, emojis give you the opportunity to engage with audiences on a deeper level. And when you have an effective influencer campaign, you’ll be able to use emojis to see into the minds of consumers like never before. What Emojis Mean for Marketers.

Tips 119

Tips Marketing Press Release Influencer 119

Keyhole.co

MARCH 26, 2024

And in 2014, when LEGO released The LEGO Movie , people hailed it as Hollywood finally catching up to the charm of this filmmaking style. Should you collaborate with celebrities and influencers or with other brands in the same field? How does LEGO measure the success of its social media campaigns?

Construction 52

Construction Social Media Strategy Collaboration 52

Mindjumpers

NOVEMBER 17, 2015

million users it had in 2014. I’m one of these users living in Nigeria and I’ll tell you how we use the internet socially to push a campaign here in Nigeria. Second to relevance, influencers play a key role in taking a campaign or cause viral. A number that is estimated to almost double in the next five years.

Activities 0

Activities Social Media Hashtag Campaign 0

Talkwalker SM

MARCH 17, 2016

FMCG brands increasingly view social media as a way to differentiate themselves from competitors, as Always did memorably with their #LikeAGirl campaign. However, the applications of data from social networks go far beyond campaign measurement. LikeAGirl and the importance of finding the right influencers for your campaign.

Data 60

Data Social Media Brands Forums 60

The Social Media Incubator

FEBRUARY 2, 2015

The ad uses an actor who’s character is responsible for clydesdales, and his golden retriever puppy that came to him in the 2014 Budweiser Super Bowl commercial. In case you missed the ad, or would just love to watch it again, here it is: Best Campaign. In fact, it was a continuing story. The sentimental factor. Starting Feb.

Advertising 100

Advertising Sentiment Campaign Influencer 100

Talkwalker SM

FEBRUARY 11, 2016

According to a 2014 study performed by the Blackstone Digital Agency, 75% of all luxury goods buyers use social media. Michael Kors has clearly capitalized on this – their whimsical video that tells the love story of two bags has all the right elements of a successful social campaign.

Campaign 64

Campaign Influencer Social Media Study 64

Unmetric

AUGUST 2, 2019

While there are several reasons for the brand’s steady growth on Instagram, the regular campaigns run by Nike account for a major increase in fan growth. The brand added 62 million followers since 2014, a 1,343% growth in followers which is almost 32,000 followers added per day. million followers with some classic campaigns.

Instagram 155

Instagram Brands Fashion Sports 155

Hootsuite

JUNE 25, 2019

To promote the launch of its new direct flight from Tampa to Frankfurt, German airline Lufthansa ran a two-week #Hausguest social media campaign. By the end of the week more than 50,000 people had participated, making The Queso Cup Chipotle’s highest engagement Instagram campaign of all time. Follow to win + influencer.

Examples 111

Examples Social Media Instagram Hashtag 111

Keyhole.co

NOVEMBER 17, 2023

Known for their active celebrity and athlete campaigns, it is no surprise Adidas has millions of followers across social media platforms. Posting steady updates on products and campaigns Any new product launch or update from Adidas is preceded by a lot of buzz on social media. Let’s plunge into Adidas’s social media strategy.

Sports 59

Sports Social Media Strategy Apparel 59

Convince & Convert

MAY 27, 2014

They are owned by a B2B parent company and debuted their consumer site in early 2014. But, when one of America’s favorite couples can be part of a campaign promoting roses, that’s a pretty good use of working with a celebrity, don’t you think? Perhaps they’re a better fit for a future campaign?

Case Study 145

Case Study Study Influencer Project 145

Convince & Convert

FEBRUARY 22, 2017

Our 2014 report on the employment histories of guests on my Social Pros podcast found more than 50% of that unscientific sample had degrees in PR/journalism/English). When social media was all about the writing, much of social media was performed by employees, with agencies providing strategic counsel and campaign support.

Social Media 163

Social Media Skills UGC Sample 163

Pixlee

APRIL 2, 2019

This constant interaction and trust-building have helped the brand grow 600% annually since it launched in 2014. Brands can then leverage this UGC in marketing campaigns, product galleries, and throughout social media. Breckenridge Resort Chamber showcased the wanderlust of its guests through a hashtag campaign called #BreckBecause.

Strategy 59

Strategy UGC Hotels Marketing 59

Pam Moore

MARCH 19, 2020

They have influencers excited to work with them to amplify their brand, expand their reach and build new relationships. Brands turn up the volume with influencer marketing. Brands will continue to turn up the volume, engagement and results with influencer marketing. of brands are already leveraging influencer marketing content.

Trends 78

Trends Video Marketing Influencer 78

Pam Moore

JANUARY 19, 2020

They have influencers excited to work with them to amplify their brand, expand their reach and build new relationships. Brands turn up the volume with influencer marketing. Brands will continue to turn up the volume, engagement and results with influencer marketing. of brands are already leveraging influencer marketing content.

Trends 78

Trends Brands Marketing Influencer 78

Devumi

SEPTEMBER 24, 2014

This is the exact kind of engagement that you want to drive with any Twitter campaign, and a contest can be the perfect way to do it. Ask for retweets as part of the promotion, use a hashtag specific to the contest, and speak with some viral influencers to get their help reaching a wider audience. Follow @TheFactsBook 2.

Twitter 92

Twitter How To Hashtag Types 92

Convince & Convert

JULY 27, 2017

If you’re seeking to break away from the noise of competing campaigns, emojis give you the opportunity to engage with audiences on a deeper level. And when you have an effective influencer campaign, you’ll be able to use emojis to see into the minds of consumers like never before. What Emojis Mean for Marketers.

Tips 60

Tips Marketing Press Release Influencer 60

Waxing UnLyrical

AUGUST 1, 2016

I founded ep communications in 2014 after seven years of working for trade associations and think tanks. Today I focus on building brands for businesses and people, using a savvy mix of content and influencer strategies. What is one Social PR campaign you’re in love with?

Consultant 0

Consultant Banking Course Campaign 0

Ignite Social Media

MAY 24, 2016

music festival in 2014 (according to Nielson Music), and of that number, 14. Live Lokai collaborated with social media Instagram influencer, Helen Owen, and her nearly 900K audience to market the brand’s bracelets at the festival. If you didn’t already know, 32 million people attended at least one U.S. Live Lokai.

Engagement 110

Engagement Brands Hashtag Eventful 110

Pixlee

APRIL 17, 2019

Social media allows brands to build strong communities and drive sales, fine-tune campaigns and get insight into market trends. Find the Right Influencers. Social media managers are often at the forefront of relationship management with influencers, micro-influencers, and even nanoinfluencers to grow their audience and drive sales.

Social Media 74

Social Media UGC Social Media Management Authentication 74

Convince & Convert

APRIL 11, 2014

Ford and Jimmy Fallon have taken real-time marketing to a new level with the #fingersona4x4 campaign that arose in response to Jimmy Fallon looking for a new truck. If it were solely a national campaign, it would be just another case of big brands talking to big entertainment. .” Holy Social! ” See you next week!

Automotive 141

Automotive Campaign Engagement Social Media 141

Convince & Convert

JULY 7, 2014

I’m by no means a Vaynerchuk-esque investment mogul, but here’s where I’m at as of July 7, 2014: Addvocate – Employee Activation in Social I’m probably most involved day-to-day with this company, as I’m also on the board of directors. Amazing tool for keeping tabs on thought leaders about anything.

Startup 168

Startup Crowdsourcing Badge B2B 168

Likeable

AUGUST 18, 2020

Our CEO, Carrie Kerpen, who started the podcast back in 2014, passed the torch this season to two of Likeable’s awesome employees, Jenn Burgess and Michelle Greenbaum. Meena Harris of the Phenomenal Woman Action Campaign. If you’re not up to speed on the happenings of the All the Social Ladies podcast , allow us to help you get there.

Marketing 87

Marketing Affiliate marketing Proposal Team 87

Keyhole.co

OCTOBER 10, 2023

Evaluating brand sentiment can enable you to respond to feedback effectively, pick up on customer pain points, track campaign reception and success, and diagnose potential issues before they spiral out of control. Explore social media platforms The quality of the data you collect will influence the accuracy of your analytic results.

Sentiment 52

Sentiment Analysis Brands How To 52

Rebekah Radice

JULY 20, 2015

A photo posted by Rebekah Radice ⚡️ Social Media (@rebekahradice) on Oct 20, 2014 at 5:29pm PDT. #2: Your next step is to determine how social media will support your giving campaign. Blog: Write one article per week highlighting your giving campaign and the events of the week. Thank you Nicole and team! Find your audience.

Social Media 133

Social Media Marketing Study Activities 133

Audiense

MAY 16, 2016

Alissa Clauson: We use Twitter for organic brand messaging and campaign support. Organically we look to reach our more immediate audience and fans, whereas for paid activity we try to reach a far more specific audience depending on the objectives of the campaign. — Porsche (@Porsche) January 26, 2014.

Strategy 113

Strategy Automotive Campaign Social Media 113

Proactive Report

MARCH 13, 2015

MANAGING YOUR SOCIAL MEDIA PR CAMPAIGNS. In 2014 Cision named Sally a Top 50 Social Media Influencer on Twitter and she made the cut for the 25 Women who Rock Social Media list for the second time. Date: Thursday March 19 th 2015 (10 am PDT. Host: Sendible. Special guest presenter: Sally Falkow (APR). Register now.

Social Media Management 40

Social Media Management Social Media Hosting Tools 40

Proactive Report

MARCH 13, 2015

MANAGING YOUR SOCIAL MEDIA PR CAMPAIGNS. In 2014 Cision named Sally a Top 50 Social Media Influencer on Twitter and she made the cut for the 25 Women who Rock Social Media list for the second time. Date: Thursday March 19 th 2015 (10 am PDT. Host: Sendible. Special guest presenter: Sally Falkow (APR). Register now.

Social Media Management 40

Social Media Management Social Media Hosting Influencer 40

Convince & Convert

MAY 4, 2015

“The goal of any marketing campaign is to make your messaging resonate enough with a user or viewer so they convert,” added Michael King of iPullRank. Smart, well-researched personas and their resulting campaigns will spark interest from more of the right people.”. A Few Campaigns That Push Psychological Buttons. BecauseOfMom.

Conversation 60

Conversation Campaign Patterns Influencer 60

Ignite Social Media

JUNE 1, 2016

So, if you are responsible for designing a successful social media campaign to improve the branding of your business, you must keep an eye on the latest and emerging social media trends and adjust your social strategy accordingly. as of June 2014. Live Video Streaming to Take Over. Use scarcity to attract your audiences’ attention.

Trends 60

Trends Social Media Strategy How To 60