New report resurrects AVE measurement for influencer campaigns

Sherrilynne Starkie

That’s why I was surprised to see the concept resurrected in a recent report from InfluencerDB , an influencer marketing software company, which uses Earned Media Value (EMV), the cash value of attention a brand gets on social media. So where’s the influence?

Influence your PR campaign with Influencer Marketing

Waxing UnLyrical

This is where influencer marketing comes to the rescue. Loosely defined as a marketing strategy involving influencers to impact buyer decisions and boost a brand’s visibility by using their online personality and popularity, influencer marketing has many takers.

Stop Chasing the Glittery Disco Ball of Influencers: Consider Micro Influencers

Waxing UnLyrical

On the marketing dance floor, influencer marketing is all the craze-because it works. In fact, 58 percent of brands have seen improved brand awareness and perception from influencer marketing campaigns. Influencer Dance Definitions. Identifying the Right Influencers.

10 Common Reasons Why Influencer Marketing Campaigns Fail

Social Media Today

Looking to get into influencer marketing? Take heed of these notes on why many influencer campaigns fall flat

How to Plan a Gen Z Focused Influencer Marketing Campaign

Social Media Today

Gen Z is the next demographic subset that marketers will be targeting - and their behavioral traits vary significantly from Millenials

Influencer Marketing: 10 Top Mistakes Brands Make and How to Fix Them

Pam Moore

Influencer marketing is expected to be a $6.5 Influence marketing is helping brands of all sizes big and small engage their dream customers, ignite communities, increase brand awareness and nurture powerful relationships. Influencer marketing is not the same as earned media.

Why Awesome Influencer Campaigns Combine Many Kinds of Marketing

Convince & Convert

They donated money to Boys & Girls Clubs of America for every selfie posted with their campaign hashtag #selflessie. They seamlessly integrated all areas of marketing to promote their #selflessie campaign—an expert move by Toyota all marketers can learn from.

Instagram's Working on a New Way for Brands to Expand Influencer Campaigns

Social Media Today

At an event in New York, Instagram outlined a range of coming additions for influencers, including a new ad option

13 key tools for your influencer marketing campaigns

Audiense

The last two years have seen the rise of Influencer Marketing from an out of the box tactic to an essential part of any marketers strategic arsenal. Having proven its effectiveness, it is essential to understand what launching a successful influencer campaign entails.

Influencer Marketing: 10 Mistakes Brands Make and How to Fix Them

Pam Moore

Influence marketing is helping brands big and small ignite their online and offline communities, increase brand awareness and nurture powerful relationships when done right. Influencer marketing is not about getting free tweets and coverage. Why trust matters with influencers.

Micro vs Macro Influencers: Who’s Right for Your Campaign?

Digimind

Influencer marketing has proven to be a valuable method for marketing a brand or product, with some of the key outcomes being: improving brand advocacy, increasing awareness, reaching new audiences, and improving sales conversion.

25 Male Influencers To Check Out

Ignite Social Media

When influencer marketing first started, there weren’t many male influencers. A handful of years back we gave you 100 women bloggers to check out , now let’s see how many men bloggers (now referred to as influencers as they don’t always have a blog) we can find!

Why This Weird and Wonderful Global Influencer Campaign Works

Convince & Convert

As Lenovo’s new campaign showcases, sometimes it’s good to be weird. The company recently launched a global campaign to promote its new YOGA Tablet featuring YouTube stars from around the world. So, what can you learn from this good yet weird campaign?

Influicity Introduces YouTube Influencer Marketplace

The Realtime Report

Influicity is set to unveil a “first-to-market” platform that allows marketers to efficiently search and connect with YouTube influencers. Influicity’s search page, where clients can select their influencer search filters from the menus on the left.

What You Need to Know About Influencer Marketing in 2018: FREE Webinar Nov 30th

Pam Moore

Do you want to tap into the power of influencer marketing but don't know where to start? Or maybe you have tried utilizing influencer marketing only to experience frustration in finding the right influencers, knowing how to engage them and lack of overall business results for your efforts?

#OtterBoxCityMeets Campaign

Mindjumpers

We’re so excited that the #OtterBoxCityMeets campaign is live and, may we say, looking awesome! In this collaboration between Mindjumpers and OtterBox, we got together with 6 influencers from 6 different cities across Europe and the UAE. Each of the influencers hosted an OtterBox City Meet; they invited their online followers to a real-life tour of their city to show how the quirky side-streets, unique flavours and beautiful style inspire them creatively. #OtterBoxCityMeets.

Cision’s new social media influencer tool

Sherrilynne Starkie

Having recently used one of Cision’s tools to try to build a social media influencer tool, and finding it wanting, I’m pretty interested in a new tool being launched today. . Aligning influencer communications efforts with broader social media initiatives.

How to Plan a Pride Campaign on Social Media

Later

For brands, it’s a chance to celebrate, show support and raise awareness of LGBTQIA+ rights on social media, but a successful Pride campaign is more than just adding a rainbow to your logo. Tips for Planning & Running a Successful Pride Campaign on Social Media.

The Rise of Micro-Influencers: How to Run a Micro-Influencer Campaign

Buffer Social

The interest in influencer marketing has been growing steadily over the past few years and more people are seeking to understand more about it now than ever before. What’s the best way to reach out to influencers? What are micro-influencers? Coordinate the campaign.

Top Social Media Campaigns in 2013

The Realtime Report

What were the best social media campaigns in 2013? Here are the top campaigns we published (based on traffic) this past year – and then one more for good luck. YouTube video from this campaign saw millions of views and Durango sales went up 59% in October.

Learn How to Grow Your Business with Micro-Influencer Marketing in this Free Mini-Course

Pam Moore

Do you know the difference between a micro-influencer and an influencer as it relates to business marketing strategies? Did you know that 86% of brands use influencer marketing as a form of content marketing? Here is what you will learn: – Influencer Marketing Trends 2017.

Course 166

The 4 Secrets of Influencer Engagement

Waxing UnLyrical

Ed: Jordan works for Traackr, an SBC client; we developed the Academy of Influencer Marketing together. Influencer marketing has officially gone mainstream. 84% of brands plan to integrate influencers into their current marketing strategy. How should you approach the influencer?

7 Instagram Influencer Marketing Tips for the Holiday Season

Later

Looking for influencer marketing tips for the holiday season? The holidays are just around the corner, which means it’s high time to start planning your Instagram influencer marketing campaign! . Running a holiday campaign this year?

The Ultimate Guide to Instagram Influencer Marketing

Later

If you’ve ever considered using Instagram influencer marketing for your business, now is the time to start! Adding Instagram influencer marketing into your overall strategy for Instagram can help to increase your brand awareness, grow your follower base, and drive major sales!

8 African American Influencers to Follow

Ignite Social Media

Since February is Black History month, we thought we’d do a special highlight of a few great African-American influencers. A personal favorite is her work on the #DisruptAging campaign helping women embrace that age IS just a number.

5 Unique Ways to Engage Influencers

Ignite Social Media

Following consumer buying trends where social media content has increasingly become an important factor in purchase decisions , more and more brands are turning to influencer marketing as a way to reach engaged audiences. Influencer Marketplace Programs . Influencer Content Campaigns .

The 11 Best Social Media Campaign Builders and Ad Monitoring Tools

Webbiquity SMM

Social media has become a core element of marketing across businesses of all types and sizes: maintaining active, optimized profiles; sharing industry-related updates; amplifying their own content; and engaging with prospects, influencers, advocates, and customers.

6 Expert Tips to Help Boost Your Influencer Marketing Campaigns

Social Media Today

Here are six expert tips to help you maximize your influencer marketing efforts

Avoid These 7 Rookie Influencer Marketing Mistakes

agora pulse

Influencer marketing takes many shapes, from sponsored blog posts all the way to product placement in Instagram shots and YouTube videos. The influencer promotes specific products or services to their audience. Every time you design a marketing campaign, you set a specific goal.

Why Influencer Marketing is on the Rise, and How to Maximize Your Campaigns

Social Media Today

Influencer marketing is on the rise, and there are some key psychological principles at play which underline why, and how, you should be tapping in

How To Get The Most Out Of Your Influencer Marketing Campaign [Infographic]

Social Media Today

This infographic will help you understand how to make the most of your next influencer marketing campaign

What is Influencer Marketing and When Should You Use It? [Infographic]

Social Media Today

Looking to take advantage of influencer marketing? Here's an overview of the essential influencer campaign elements, and how to use them to best effect

Influencer marketing goes mainstream

Sherrilynne Starkie

Influencer marketing is nothing new. PR pros have been building positive relationships with influencers since the dawn of the profession. What has changed is the definition of what, or who, an influencer is. Instagram influencer marketing.

6 Influencer Marketing Strategies to Boost End-of-Year Sales

Convince & Convert

This stat hit home so hard when I read it the other day: Close to 75% of influencers don’t feel valued by marketers. Surprise your happiest consumers, brand fans, and influencers who have been loyal throughout the year. Create a Program for Top-Performing Influencers.

Monday Roundup: Building Influencer Relationships

Waxing UnLyrical

And building influencer relationships is one of the best ways to spread the word about your business or campaign. Influencer Engagement: 15 Ways to Fail & 25 Ways to WIN [eBook]. How To Connect With Influencers: Q&A With Stacey Miller and Natalia Dykyj.

5 Signs Your Instagram and Facebook Influencer Campaigns Aren’t Working

The Social Media Hat

Chances are, if your influencer marketing campaigns aren't working very well, you know it. But what you might not know is why

11 Criteria for Comparing Influencer Marketing Proposals

Ignite Social Media

You’re looking for help with an influencer marketing campaign , so you’ve decided to outsource the program to a company that does it all the time. They both seem great, so how do you compare influencer marketing proposals to ensure you get the best fit?

Monday Roundup: Influencer Marketing

Waxing UnLyrical

If you’re not already leveraging the power of influencer marketing for your campaigns, you’re missing out. In the meantime, let’s see what they and several past #measurePR guests have had to say about influencer marketing in this week’s roundup.

How Influence Marketing Differs from Celebrity Endorsement

Convince & Convert

Justin Bieber got another chance to show his unclothed body to the world when Calvin Klein included him in a campaign that boosted pictures of celebrities wearing their products on twitter with the hashtag in #mycalvins. What Is Influence Marketing? Influencers Are Specialists.

How Micro-influencers Help Boost Omnichannel Sales

Pixlee

Creating an omnichannel campaign requires greater alignment than isolated advertisement efforts on your digital channels. Brands looking to execute omnichannel campaigns successfully are turning to micro-influencers– and it’s paying off. Influencer Marketing

How to Get The Most Out of Your Influencer Marketing Campaign [Infographic]

Social Media Today

Looking to get more out of your influencer marketing efforts? Check out these tips

Ford Launches Fiesta With Young, Social Media-Savvy Influencers

The Realtime Report

” Social media was an essential tool for this campaign, allowing potential consumers to “opt in” if they were interested in learning about the newer model.

Get People to Talk about Your Brand with a Social Influencer Marketing Campaign

Meltwater

With the growth of social media, a new type of marketing has been born: influencer marketing. Nowadays, a select group of people who have a large social media following may… Read More >>>.