Mindjumpers

OCTOBER 17, 2012

We frequently see companies making use of mobile apps to promote their brand. Today, Carlsberg launches a different kind of branded mobile app: a non-branded app. The app is launched in Denmark with around 1800 danish places already on-boarded to the platform, but Carlsberg intends to expand across global markets during 2013.

Mobile 272

Mobile Brands Foursquare Eventful 272

The Realtime Report

OCTOBER 2, 2012

Last week Lexus added to the brand’s ongoing campaign for the 2013 Lexus ES by integrating ads into popular mobile game Draw Something. Lexus reached players in several different ways via the mobile game. The campaign ran for a short period of time only, from September 24-28. Why so brief? ”

Mobile 156

Mobile Automotive Campaign Influencer 156

Bill Hartzer

SEPTEMBER 23, 2013

Apparently there will be no more mobile innovation at Microsoft. When you look up each of the domain names, they have not been renewed (they are set to expire on September 25, 2013), according to the whois record: Whois Server Version 2.0. Updated Date: 22-sep-2013. innovateonmobile.net. innovateonmobile.org. Go to [link].

Microsoft 103

Microsoft Domain Name Mobile Compete 103

Ignite Social Media

NOVEMBER 9, 2016

Black Friday and its online bestie Cyber Monday are a great time of year for brands to implement a social campaign to support traditional marketing efforts. Also known as the anti-campaign, this approach especially appeals to brands with more cult-like followings. The Marketing-By-Not-Marketing Approach. Drop us a line here.

Campaign 156

Campaign Social Media Retail Discount 156

Convince & Convert

JUNE 25, 2014

One of the great things about SMS is that nearly 100% of all devices on the market are SMS enabled , making it the mobile channel that offers the widest reach possible. In fact, it’s been reported that Coca-Cola historically has invested 70% of their mobile budget on SMS marketing. Yes, that immediate. Having S.M.A.R.T

SMS 166

SMS Campaign Mobile Marketing 166

The Realtime Report

SEPTEMBER 5, 2012

The new ad campaign begins a month before the brand’s new high-end collection – called StudioLux Noir – reaches stores, and is “the culmination of three years of development and research.” This time, women can enter by using the website or mobile app; both allow them to set goals and share their progress.

Campaign 180

Campaign Apparel Social Media Posterous 180

Social Media Marketing

MAY 8, 2013

Each week, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep our wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links. Because, chicken.

Social Media 160

Social Media Automotive Klout Flipboard 160

Webbiquity SMM

JANUARY 2, 2013

Find the answers to these questions and many, many more here in over 100 engaging and intriguing social, search, content, inbound, email, mobile and other marketing stats and facts from the past few months. More than 80% of small to midsized businesses (SMBs) plan to increase their use of social media in 2013. e-Strategy Trends ).

Social Media 245

Social Media B2B Marketing SEO 245

Mindjumpers

DECEMBER 20, 2013

2013 is coming to an end after what has been an interesting year for social media and we think that 2014 isn’t going to be any less interesting. In 2013 we’ve seen a huge growth in visual platforms; Instagram, Vine, Snapchat, Tumblr, Buzzfeed and especially Pinterest have all gained millions of followers. Mobile, mobile, mobile.

Social Media 269

Social Media Tumblr Smart Phone Mobile 269

Social Media Marketing

MAY 15, 2013

Each week, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep our wider team up to date on changes, newsworthy items and content that might be useful in their jobs. of internet users in 2013 to 54.7%

Social Media 162

Social Media Flipboard Social Networking Foursquare 162

Waxing UnLyrical

APRIL 13, 2016

What captured their attention decades ago via billboards will not even make them sit up and notice in this digital era , where everyone is glued to their mobile devices. Also, of note: Since April 2013, there’s been a 76% increase in Google searches for “influencer marketing”. Heineken 100 marketing campaign.

Influencer 100

Influencer Campaign Marketing Fashion 100

Social Media Marketing

JULY 24, 2013

Facebook’s Q2 earnings show mobile growth, U.S. The mobile space continues to dominate: comScore indicates that time spent on Facebook''s mobile platform more than doubled in Q2. A 61 percent increase in advertising revenue - 41 percent of which was from mobile advertising. These are those links.

Social Media 162

Social Media Flipboard Journal comScore 162

Writtent Blog

JULY 10, 2013

Mobile isn’t just a trend, it’s a total revolution in the way consumers interface with technology and businesses. In fact, experts estimate that mobile usage will overtake desktop and laptop usage by the end of this year. Mobile devices will account for 25% of global internet traffic by 2014. Source: HubSpot ). There are 6.8

Statistics 108

Statistics Mobile comScore Marketing 108

Social Media Marketing

APRIL 23, 2013

Each week, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep the wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.

Social Media 165

Social Media Tumblr Authentication comScore 165

The Realtime Report

DECEMBER 24, 2013

And if you happen to have one (or several) drinks too many, not to worry: several major alcohol brands are working with mobile taxi apps to help pay for your ride home. pic.twitter.com/zMoC4P3Erb. — #CirocTheNewYear (@Ciroc) December 24, 2013. Social Media Campaigns alcohol beer Hailo liquor mobile apps taxi apps Taxi Magic Uber'

Discount 164

Discount Transportation Brands Delicious 164

Josh S Peters

JANUARY 25, 2013

How Do Social Signals Influence an SEO Campaign? Mobile, Local & Search: 5 Sources of Innovation & Investment in 2013. This is a great one to read while considering your own mobile, local, and search for the rest of the year. Facebook conversion tracking goes live for all ad accounts. Josh S Peters.

RSS 180

RSS Mobile SEO Influencer 180

The Realtime Report

DECEMBER 4, 2013

Budweiser UK (@BudweiserUK) December 2, 2013. Budweiser seems to be borrowing the campaign idea from Pampers , who celebrated the birth of the royal baby this past August by robo-knitting a gigantic blanket composed of “best wishes” submitted by Twitter followers. Eniola Aluko (@EniAlu) November 26, 2013.

Twitter 142

Twitter Hotels Campaign Hashtag 142

Social Media Marketing

APRIL 3, 2013

Each week at Ford, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep the wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.

Social Media 160

Social Media Flipboard Storify Reddit 160

Social Media Marketing

MAY 21, 2018

Now, many marketing companies include this strategy in their campaigns. The following statistics will make my point more clear: In the year 2013 nearly 3.2 Moreover, this is an era of mobile browsing. So, people are easily notified when they receive emails on their mobile devices. billion new email accounts were created.

Marketing 105

Marketing Mobile Notification Statistics 105

Mindjumpers

OCTOBER 8, 2013

Visual content has always been important in social media, but 2013 has set whole new standards. Social videos give businesses an opportunity to extend their mobile reach and engage in the rapidly changing social media world. Oh and finally: According to Neomobile , two thirds of the world’s mobile data traffic will be video by 2017!

Video 266

Video Film Instagram YouTube 266

The Realtime Report

DECEMBER 12, 2013

DiGiorno Pizza (@DiGiornoPizza) December 6, 2013. DiGiorno Pizza (@DiGiornoPizza) December 6, 2013. Social Media Campaigns DiGiorno live broadcast pizza realtime marketing Sound of Music Twitter marketing' TheSoundOfMusicLive. DiGiornoPizza added 4,000 followers from Thursday night to Friday afternoon.

Hotels 155

Hotels Campaign Social Media Mobile 155

The Realtime Report

JANUARY 22, 2013

Chrysler’s new campaign for the Dodge Dart is taking the ‘registry’ concept way beyond the wedding. The campaign is meant to help people find a way to purchase a car, said Jason Russ, head of Dodge brand advertising. ” So far, the registry only exists for the 2013 Dodge Dart.

Buy 184

Buy Comparison Campaign Sites 184

The Realtime Report

DECEMBER 31, 2012

User backlash was aimed at both Toyota and Twitter, which had verified multiple accounts used in the campaign (via LocalResponse technology). Both Toyota and Twitter learned an important lesson about social media campaigns that involve automated messaging, and LocalResponse no longer runs this type of campaign.

Case Study 194

Case Study Study Social Media Film 194

agora pulse

MAY 30, 2019

When Snapchat unveiled Stories in 2013, it didn’t seem momentous. ” In other words, the core elements of Stories—the mobile-centric alignment, the video-centric content, and the easy-to-consume structure—are so appealing to consumers that they are picking the format over traditional social media news feeds.

Social Media 129

Social Media Survey Social Media Management Instagram 129

Convince & Convert

MAY 27, 2014

And, according to a global Nielsen Survey of Trust in Advertising conducted in September 2013 (58 countries), almost half (47%) of respondents said that humor resonates more than any content approach. Imagine a portable GPS with an identity crisis in the wake of mobile apps that render it obsolete. There is risk in any campaign.

Conversation 167

Conversation B2B Marketing GPS 167

Ignite Social Media

MAY 1, 2017

With the launch of their first advertising campaign this summer in the US, Pinterest is now positioning itself as a visual search engine rather than a ‘social network.’ For starters, disclosures must be clearly visible in the mobile feed without requiring the user to click “read more.”

Instagram 104

Instagram Twitter Engineering Influencer 104

Social Media Marketing

DECEMBER 13, 2011

The Fiesta Movement , the Explorer reveal on Facebook , Doug the Spokespuppet , Ford Social (formerly known as The Ford Story) and being the first brand on Google+ all stand as examples of Ford's success that spans from clever campaigns to a daily commitment to engage. The video below will help you get a sense as to how it works.

Automotive 153

Automotive iPhone Mobile Course 153

Proactive Report

MAY 14, 2014

It’s much more cost-effective to capture your customers’ attention through great content - content they find valuable and actively engage with – than trying to grab ahold of folks’ attention via traditional ad or PR campaigns. In 2013 the TV business reported its worst year ever. They’re rapidly moving to mobile.

Content 92

Content Marketing Training Notification 92

Kikolani

MAY 26, 2016

Take a moment to let these figures sink in: Papa John’s SMS marketing campaign boosted sales by 33% and generated an ROI above 500%. Mainline Menswear achieved a 45% rise in direct traffic and a massive 93% rise in mobile traffic. Silverstone, a British motor racing circuit, drove a 680% ROI from its integrated SMS campaign.

SMS 87

SMS Marketing ROI API 87

Sprout Social

MAY 10, 2019

YouTube reaches more 18-49-year-olds on mobile alone than any cable TV network or broadcast. Users are watching more than one billion hours of YouTube videos each day, with over half of those views coming from mobile devices at upwards of an hour each day. 4. Mobile devices dominate YouTube views, but TV is gaining.

YouTube 111

YouTube Strategy B2B Marketing 111

Sprout Social

MAY 21, 2019

So, how useful can the platform be for your marketing campaigns? The male audience share has also increased over time from 14% in 2013 to 20.5% These factors help make Pinterest nearly four times more effective at generating sales than other digital campaigns. 80% of Pinterest users access the channel via mobile.

Statistics 111

Statistics Marketing Travel Buy 111

Twist Image

FEBRUARY 15, 2013

Marketers are constantly being put on notice for tactics and campaigns that cross the line. On February 12th, 2013, Business Insider ran a new item titled, Amazon Has The Best Reputation Of Any Company In The U.S. mobile coupon. mobile display ads. mobile information. What's your Amazon experience like? salesforce.

Privacy 107

Privacy Retail Wireless Smart Phone 107

Dave Fleet

FEBRUARY 16, 2016

The (actual) year of mobile. Between 2010 and 2013 (or so), we saw things slow slightly. The (actual) year of mobile. If you look at any trends deck over the last five years (including my own), they’ve all cited “the year of mobile” pretty much every year. 2015 was actually the year of mobile.

Mobile 105

Mobile Trends Compete Loyalty 105

Ignite Social Media

MAY 4, 2020

A Brief History : Snapchat Stories launched in late 2013, just two years after the app’s inception. 82% of Snapchatters are 34 years or younger, so keep this in mind when determining if your campaign should live on this channel. Here’s what you need to know about Snapchat Stories. Instagram.

Social Media 121

Social Media Brands Content Real Estate 121

Kikolani

AUGUST 2, 2013

5 Best Social Media Campaigns Aimed at Mobile Users – Here are 5 leading brands who had effectively increased brand awareness while incorporating mobile marketing into their social media campaigns. 26 Social Stats from 2013 You Should Know – FAVES + CO.

Marketing 121

Marketing SEO Mashup Groups 121

Adam Sherk

JULY 15, 2013

I attended MozCon 2013 last week. I enjoyed how he walked through the methodology and findings of the 2013 Ranking Factors study with curiosity, and without claiming to know for sure what it all means (as that’s not how it works). Startups Use Micro-PR Campaigns to Tip Momentum in Their Favor. Matt Peters – You can tell “Dr.

SEO 148

SEO Tips Startup Compete 148

Twist Image

APRIL 15, 2013

As a marketing professional, there is nothing I hate more than receiving any form of communication (email, Web experience, social media, mobile, whatever) and not see an obvious place where I can either opt out of the communication or protect how much information is being captured. You have a right to opt out of anything and everything.

Privacy 89

Privacy Mobile Advertising Advertising network 89