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Mobile Trends for 2013

Firebelly

With mobile technology rapidly growing and changing it is exciting to see what we can expect to happen in the future. I discovered an article written by JWT on the 13 Mobile Trends for 2013 and picked out a few that I already see happening in my own mobile use. Yes we still make calls on our mobile phones, the original purpose, but today there are so many faster, more exciting, and richer ways to stay connected to our friends and family.

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Free white paper: key trends of 2013

Sherrilynne Starkie

Our whitepaper: Key trends of 2013 is our gift to you for the holidays. Click here to download your copy now to get the hard numbers behind the eight key trends of 2013: Powering events through social media. Mobile! Featured Headline Social Media 2013 trends Marketing and Advertising White paper year in review How do you make something like business communications, which is seemingly intangible, become more verifiable and concrete?

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Top Marketing Trends for 2013

yMarketingMatters

As we reach the half way mark for 2013, I wanted to bring you updates on the top marketing trends this year, and what you should be incorporating into your marketing mix to give your marketing a boost. Responsive web design provides an optimal viewing experience—easy reading and navigation with a minimum of resizing, panning, and scrolling—across a wide range of devices from desktop computer monitors, tablets to mobile smart phones. Mobile Has Arrived.

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UK Mobile Ad Spend Grows 126% in 2013

The Realtime Report

The latest estimates from eMarketer show staggering growth in UK mobile advertising. Mobile ad spend for 2013 will total over £1 billion (around $1.89 Previously, eMarketer forecasted 90% growth in mobile advertising from 2012; now, an upward revision expects 126% growth. And in 2014 total mobile ad spend is expected to nearly double, reaching almost £2.26 And among digital ad spending, mobile accounts for nearly 20%.

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Mobile Ad Spending Grows 105% in 2013

The Realtime Report

In 2014, mobile ad spending will account for nearly one-quarter of total digital ad spending worldwide, according to the latest estimates from eMarketer. Much of this growth is driven by increased mobile ad spending from Facebook and Google. Mobile ad spending worldwide increased 105% in 2013 to $17.96 2013 saw an additional $9.2 Mobile was responsible for 23% of Google’s global net ad revenues in 2013; this number will rise to nearly 39% in 2014.

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10 Ecommerce Predictions for 2013

Buzz Marketing for Technology

Posted in Behavioral Targeting Customer Experience eCommerce Mobile Social Media. Thanks to smarter marketing, better technology and consumers speaking out, 2013 just might be the year we see a real shift in how close customers and companies can really get. Mobile and tablet revenues will continue to increase. In 2013, expect to see: Testing (Finally) Becomes a Must-Have - Companies big and small have dabbled in this for a decade.

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5 Top Online Marketing Trends for the Rest of 2013

Webbiquity SMM

Here are a few of the top online marketing trends for the second half of 2013 that may help you grow your sales both online and off faster than you expected. Mobile marketing will continue to grow. You probably already know that smartphones now account for more than half the mobile market. In order to make the most of mobile marketing, make sure your website and any emails you send to your customers are mobile friendly. Guest post by Alice Jenkins of How2become.

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Mobile eCommerce Tips for 2013

Idaconcpts

With the emergence of mobile tablets and smart phones, eCommerce websites need to rethink their overall business strategy to ensure their website is optimized for these devices. Since mobile device usage will only continue to increase in the coming years, it is wise for every eCommerce website to start to think about their mobile eCommerce strategy. I run SEO campaign for one ecommerce website and recently I implemented a mobile version of their website.

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Top Social Media Campaigns in 2013

The Realtime Report

What were the best social media campaigns in 2013? Oreo Cookie (@Oreo) February 4, 2013. If you missed it, take a look at ‘Hands On Ron Burgundy’ Mobile Game Promotes Dodge Durango, Anchorman 2 Movie and check out the video clip below. What were your favorite social media campaigns in 2013? From Oreo’s ‘Dunk in the Dark’ tweet at the Superbowl to Anchorman’s Ron Burgundy as a Dodge car salesman, there’s been plenty to choose from.

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Responsive Design is 2013?s Web Design Trend

Idaconcpts

In a May 2013 webinar, Peter Goodman, VP of Salesforce Marketing Cloud, discussed the current state of advertising in the social media space. Goodman explained how social advertising is the hottest topic in advertising, forecasted to reach a $11 billion in the US by 2017, according to BIA/Kelsey in April 2013. Goodman has found that while desktop placements see an engagement of 1 to 3%, mobile placements see over 3% engagement.

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Social Media Stats: The Best of 2013

The Realtime Report

Here’s a look at our top ten stats posts (ranked by traffic) from 2013, including Twitter, Facebook, Google+, LinkedIn, Instagram, Vine and plenty of influence marketing. What did you think was the biggest story in social media statistics in 2013? What were the biggest stories in social media statistics this year?

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Top Marketing Trends for 2013

yMarketingMatters

As we reach the half way mark for 2013, I wanted to bring you updates on the top marketing trends this year, and what you should be incorporating into your marketing mix to give your marketing a boost. Responsive web design provides an optimal viewing experience—easy reading and navigation with a minimum of resizing, panning, and scrolling—across a wide range of devices from desktop computers and tablets to mobile smart phones. Mobile Has Arrived.

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4 trends for online coupon sites in 2013

Atom Thought

A recent Comscore- Pulse of the Online Shopper study (June 2013), shows that “consumers want more choices when shopping online.” The mobile and social channels seem to play a vital role in the way consumers shop, and the study also offers interesting insights: ” 47% respondents (of the. ” Of course more choices lead to comparison.

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Mobile Is Here – Are You Ready for Mobile Marketing?

yMarketingMatters

OK, we know that mobile Internet usage is rising exponentially, and clearly, it is no fad, its here to stay. Smartphones and tablets are becoming a paramount marketing consideration, and skyrocketing mobile use has critical implications for business. Mobile marketing should definately be an integral part of your overall marketing strategy. In 2013, 91% of Americans own a smartphone. An impressive 75% of mobile Internet users make purchases on mobile devices.

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30 Remarkable Content Marketing Facts and Statistics for 2013 (and 2014)

Webbiquity SMM

In another study, 35% of marketing professionals worldwide cited content marketing as their leading focus in 2013, followed by social media (25%) and SEO (15%). business enterprises said creating “metrics that demonstrate the value of social media” was their top internal social media objective for 2013. Content marketing has become ubiquitous, with 93% of B2B marketers now using it.

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Mobile Video: 92% of Viewers Share Content

The Realtime Report

Mobile video viewers are highly likely to share mobile video content, according to a new study by the Interactive Advertising Bureau. Out of the 200 mobile video viewers surveyed, 92% share mobile video content with others. And they do so often: 16% share mobile video content daily, and 33% do so weekly. Overall, nearly two-thirds of those surveyed share mobile video content at least once per month. .

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One-Third of Consumers Are Visiting Top Digital Retail Sites Via Mobile Exclusively

The Realtime Report

New research from comScore’s Data Mine reveals that while the majority of the digital consumers use both desktop and mobile devices, around one-third of consumers are visiting the top digital retail brands exclusively via mobile as of September 2013. And those visiting sites via mobile are “behaving very differently” depending on which retailer they are engaging with. How many retail apps are on your mobile phone?

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Why Mobile Search Is Important

The Social Media Incubator

One emerging trend in online marketing is mobile search. With more people buying smartphones and using them to find businesses online, mobile search is poised to be a high growth marketing opportunity for many businesses all around the globe. For one thing, mobile search is highly local. Your customers are searching for a restaurant, gas station, or other business while on the run – on their mobile phones. There is no search quite like mobile search.

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[Sponsored] Buffalo Wild Wings Takes Finger Football Mobile And Social

SocMed Sean

The gift card was used to purchase meals for my family while we tried out the new mobile app. So when BWW reached out to me via Twitter and asked if I would be interested in checking out their new Big Kick Challenge mobile app, my curiosity was piqued. I love the Texas Hold ‘Em and trivia table games that they offer in their restaurants, so why not check out their new mobile game to see what it offers. This game is essentially the same thing in a mobile format.

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7 Mobile Marketing Stats That Will Blow Your Mind

Convince & Convert

Mobile marketing is the future. Any marketer, or marketing firm worth their weight in invoices knows that the key to future success is adapting to and optimizing for the mobile market. Tablets and mobile devices are taking over the market and that makes for an exciting piece of Internet history that many are recognizing, but few are really cashing in on. Mobile users are shoppers, and we’ve got data to prove it. Mobile users are on the go.

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Social Networking Stats: Facebook Is Top Mobile App, #RLTM Scoreboard

The Realtime Report

Facebook Is Most Popular Mobile App [Survey]. Which app do you use most frequently on your mobile phone? A new survey from research firm Consumer Intelligence Research Partners reveals that Facebook dominates mobile apps, and is currently used four times more frequently than runner-up Twitter. Mobile phone users were asked which three apps they use most frequently; Facebook ranked #1 for 45% of respondents, Twitter came second with 13%, and Candy Crush followed at 11%.

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Mobile Advertising Segmentation – Tablets & Smartphones

Small Business Mavericks

Cynthia Boris at Marketing Pilgrim reveals some interesting tidbits about tablets and smartphones regarding mobile advertising click-throughs. That said, people never go far without their mobile phones. But does it really matter in terms of mobile advertising? Nevertheless, if you do a lot of mobile advertising or mobile search or social media , then here’s some information for you to chew on.

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Pinterest Improves Mobile Experience

Small Business Mavericks

Social networking site Pinterest has improved its experience for mobile users. Unless webmasters make sure that their websites are mobile accessible, it is likely they will lose traffic and lose revenues. Not only do you need to make sure that it offers a great user experience for desktop browsers, but you’ve got to make your website mobile-ready. Another option is to hire a web development firm to help you make your site mobile-ready.

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Social Media News Ticker: Sum Up 2013 with Facebook Year In Review, Google+ Auto Awesome Movie

The Realtime Report

Google and Facebook write your end-of-year cards for you – both companies released tools to help put together your best moments from 2013, to share with family and friends on social networks; the Google+ auto-awesome movie puts together your best Google+ photos and videos from 2013 into an embedded YouTube video, while Facebook’s “your year in review” shows your “biggest moments” (aka most popular posts) on the social network in 2013 (CNET).

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Social Networking Stats: Facebook Accounts for 17% of Mobile Ad Revenue in US, #RLTM Scoreboard

The Realtime Report

Facebook Accounts For 17% Of Mobile Ad Revenue in U.S. We recently looked at mobile ad spending in the UK ; in the US, spending on mobile ads is also increasing rapidly, approaching $9.6 billion in 2013. Thanks largely to growth in mobile ad revenue, Facebook became a major player in the digital ad space this year; the social network is now the 2nd largest digital ad seller in the US (with $3.17 In 2012 Facebook’s share of mobile ad revenues in the U.S.

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A Mobile Marketing Strategy That Helps First, Sells Second

Techipedia: Tamar Weinberg

Brands have rushed to provide value (optimally) or promotions (typically) on every new communication platform, all of which are increasingly accessed through mobile devices, making customers’ relationships with brands solely a collection of micro-experiences. He calls the trend the “App Internet” and believes it will usher in a new breed of corporate winners and losers in every category: “As the Web becomes the AM radio of digital, the mobile App Internet will rise. “It

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Increase Your Mobile Page Speed

Small Business Mavericks

Chances are, if you’ve done any fair amount of study on responsive web design, then you are thinking about how visitors are viewing your mobile website. Until now, you couldn’t do a whole lot about the speed of your website loading on mobile devices. Google Developers now has guidelines for website developers regarding mobile page load speeds. Even better, they have a tool for testing your mobile page load speed.

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Get Ready For The Mobile Marketing Explosion

Small Business Mavericks

Thanks to their mobile phones, people are now spending more time online than watching TV. Mobile usage, especially smartphones and tablets, has increased. of total mobile usage while tablet usage consisted of only 4.3% of total mobile usage. of total mobile usage. In 2013, those percentages are 47.5%, 44.8%, and 7.7%, respectively. In a word, it means you need to start thinking about your mobile marketing message today.

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Mobile Technology and Your Small Business

Ari Herzog

Mobile technology is not one thing. Mobile technology is all these things and more. In my opinion, mobile technology is the future of all communications for your business, internally and externally. They (and you) believe in the creation of the social web and mobile technologies are the key reasons for this substantial climb. Is your small business taking advantage of mobile technology? This is what mobile technology can do. Features mobile

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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity SMM

Find the answers to these questions and many, many more here in over 100 engaging and intriguing social, search, content, inbound, email, mobile and other marketing stats and facts from the past few months. More than 80% of small to midsized businesses (SMBs) plan to increase their use of social media in 2013. Of Facebook’s one billion-plus users, 57% access the site at least occasionally from mobile devices. 6 Mobile Marketing Stats and Facts.

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Mobile Web Presence Can No Longer Be An Afterthought

Firebelly

Whether a customer accesses your website with their newly acquired iPhone 5S or an Android cellular device, your mobile site and social media presence have now become the main avenue through which they are introduced to your brand. Unless you are an anomaly like Indianapolis Colts quarterback Andrew Luck, who still owns a simple flip phone, it should come as no surprise to hear that mobile web browsing has increased dramatically. Where is your audience coming from?

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5 Ways To Improve Mobile Responsiveness

Small Business Mavericks

There’s no doubt about it, the world is increasingly more mobile. When you consider that more than half of all cell phone users are using smartphones and that more than 90% of American adults have mobile phones, then you can begin to understand how important mobile marketing is. The question for small business owners is, How can you improve your mobile marketing efforts to make your mobile messages more responsive? Mobile marketing is here.

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Why Your Business Presence Has To Be Mobile Ready

Navolutions

Now, mobile technology is doing it again. There are three main reasons people do mobile searches on these devices: to find entertainment, to engage others on a social network, and to find an immediate solution to a problem. Mobile Market Watch, an industry leader in mobile tracking, estimates that 94% of the U.S. population between the ages of 18 and 44 own, and use, at least one mobile internet. Mobile users are not patient.

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Interesting Magazine and Digital Stats from Pew State of the News Media 2013

Adam Sherk

In reading the Pew Research Center’s State of the News Media 2013 there were some interesting things in the sections on magazines and digital that I thought I’d point out. Mobile Creates Additional News Consumption. One encouraging aspect of the study is that as mobile news consumption grows it is not at the expense of other channels.

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Kickass User Interfaces for Mobile Devices

Idaconcpts

of Millenials in the United States used mobile devices to access the web in 2012, according to eMarketer. The mobile Internet population is sizeable and rapidly growing across all age groups. A key driver for mobile Internet use is email access. Email technology provider Return Path found 88% of mobile phone users checked their email via a handheld device daily. This shift in mentality makes a lot of sense for mobile devices. 57.6% of Baby Boomers, 62.2%

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Mobilizing Millennials For Social Good: 6 Takeaways From MCON13

Firebelly

Fifteen influential nonprofit, business and technology leaders, as well as hundreds of attendees, recently gathered in Indianapolis for the one-day Millennial Impact Conference (MCON13) to engage in conversation on how to mobilize the Millennial generation around social causes. Nonprofits are dealing with a generation that primarily connects and creates conversations through their mobile devices.

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What Does 2013 Hold for Social Media?

Mindjumpers

As for 2013, Mindjumpers’ CEO and founder, Jonas Klit Nielsen, predicts that we are heading towards a future where brands invest in people who are highly skilled in content creation and where brands become publishers: “Companies need to be ready to think as publishers and not marketers. So, as we head into 2013, content marketing is without a doubt what brands will increasingly put at the heart of their strategy to seamlessly connect directly with consumers, as I blogged last week.

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8 Must-Have Apps for Your Mobile/Social Business

Janet Fouts

Doing business in 2013 is going to be a whole lot easier if you can take your business with you on the road. I travel with an iPad and an iPhone as my mobile office, and it’s made it a whole lot easier to stay on top of my business, my teram and my clients. Quickbooks Mobile. Publish a magazine style page on any topic you like, then populate it with content you curate from your desktop or your mobile device.

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Social Media Comic: The Technophobe

SocMed Sean

Funny how those same people who dismissed email and mobile phones are now seen carrying smartphones, tablets and sending pics of their vacation via GMail. Featured Humor Mobile People Social Media Tech cartoon comic comic strip facebook humor mobile social media social networking Twitter wordpress YouTube Anyone else run into technophobes in their digital lives?

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3 Secrets to Optimizing Images for Facebook Sharing

Harp Interactive

Categories: Blog , Facebook , How To , mobile marketing , Search Marketing , Social Media Marketing Tags: facebook marketing , Facebook sharing , optimizing images for social sharimg You put a lot of time & energy into building your website and/or blog; every page has a specific purpose and every photo was picked using great care! Blog Facebook How To mobile marketing Search Marketing Social Media Marketing facebook marketing Facebook sharing optimizing images for social sharimg

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Mobile Is Here – Are You Ready for Mobile Marketing?

yMarketingMatters

OK, we know that mobile Internet usage is rising exponentially, and clearly, it is no fad, its here to stay. Smartphones and tablets are becoming a paramount marketing consideration, and skyrocketing mobile use has critical implications for business. Mobile marketing should definitely be an integral part of your overall marketing strategy. In 2013, 91% of Americans own a smartphone. An impressive 75% of mobile Internet users make purchases on mobile devices.

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What the New Google+ Mobile App Additions Mean to Small Business Owners

Navolutions

With today’s relaunch of the Google+ mobile apps for iPhone and Android, it’s gotten even easier to let customers and clients keep tabs on your day to day, and give them a glimpse of the faces that make your company work. Mobile Community Controls. Community managers now have the ability to invite people to communities from their mobile devices, reshare items, and a whole lot more. To learn more about the new Google+ mobile additions, see the Oringal Post.

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Where’s Social Media Going in 2014?

Mindjumpers

2013 is coming to an end after what has been an interesting year for social media and we think that 2014 isn’t going to be any less interesting. In 2013 we’ve seen a huge growth in visual platforms; Instagram, Vine, Snapchat, Tumblr, Buzzfeed and especially Pinterest have all gained millions of followers. Mobile, mobile, mobile. Mobile internet usage is expected to eclipse desktop internet usage in 2014 , while mobile data traffic shows no sign of slowing down.