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Top Marketing Trends for 2013

yMarketingMatters

As we reach the half way mark for 2013, I wanted to bring you updates on the top marketing trends this year, and what you should be incorporating into your marketing mix to give your marketing a boost. Mobile Has Arrived. Mobile users are primed to outpace desktop users by 2014.

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5 Top Online Marketing Trends for the Rest of 2013

Webbiquity SMM

Here are a few of the top online marketing trends for the second half of 2013 that may help you grow your sales both online and off faster than you expected. Mobile marketing will continue to grow. These are just a few of the top online marketing trends for the second half of 2013.

Trends 128

10 Ecommerce Predictions for 2013

Buzz Marketing for Technology

Posted in Behavioral Targeting Customer Experience eCommerce Mobile Social Media. Thanks to smarter marketing, better technology and consumers speaking out, 2013 just might be the year we see a real shift in how close customers and companies can really get.

Retail 117

The Mobile Revolution is Here Now [Infographic]

Puzzle Marketer

For the past 5 years or so, research has predicted that mobile devices would overtake personal computers when it comes to internet usage. ” In another recent post of mine, I’ve identified why your business should go mobile and the best practices around it. Mobile Marketing

Mobile 133

12 (of the) Best Content Marketing Infographics of 2013

Webbiquity SMM

social media including blogs at 79%, case studies 55%, mobile content 11%); the most popular social networks for sharing content; content marketing budget plans; and most helpfully, how budget allocatiions vary by company size. 3: 18 of the Best Content Marketing Strategy Guides of 2013. #4:

30 Remarkable Content Marketing Facts and Statistics for 2013 (and 2014)

Webbiquity SMM

In another study, 35% of marketing professionals worldwide cited content marketing as their leading focus in 2013, followed by social media (25%) and SEO (15%). Content marketing has become ubiquitous, with 93% of B2B marketers now using it.

Mobile Video: 92% of Viewers Share Content

The Realtime Report

Mobile video viewers are highly likely to share mobile video content, according to a new study by the Interactive Advertising Bureau. Out of the 200 mobile video viewers surveyed, 92% share mobile video content with others.

8 Must-Have Apps for Your Mobile/Social Business

Janet Fouts

Doing business in 2013 is going to be a whole lot easier if you can take your business with you on the road. I travel with an iPad and an iPhone as my mobile office, and it’s made it a whole lot easier to stay on top of my business, my teram and my clients. Quickbooks Mobile.

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103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)

Webbiquity SMM

How do marketers separate hype from reality in mobile? Just 11% say social media is highly effective for lead gen, and 1% identify mobile marketing. Another source puts the share of B2B marketers using blogs at 39% in 2013, down from 48% in 2012. Mobile Marketing Statistics.

Mobile Technology and Your Small Business

Ari Herzog

Mobile technology is not one thing. Mobile technology is all these things and more. In my opinion, mobile technology is the future of all communications for your business, internally and externally. Is your small business taking advantage of mobile technology?

A Mobile Marketing Strategy That Helps First, Sells Second

Techipedia: Tamar Weinberg

Brands have rushed to provide value (optimally) or promotions (typically) on every new communication platform, all of which are increasingly accessed through mobile devices, making customers’ relationships with brands solely a collection of micro-experiences. This is a guest post by Jay Baer.

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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity SMM

Find the answers to these questions and many, many more here in over 100 engaging and intriguing social, search, content, inbound, email, mobile and other marketing stats and facts from the past few months. 6 Mobile Marketing Stats and Facts.

B2B 122

Social Networking Stats: Facebook Is Top Mobile App, #RLTM Scoreboard

The Realtime Report

Facebook Is Most Popular Mobile App [Survey]. Which app do you use most frequently on your mobile phone? Mobile phone users were asked which three apps they use most frequently; Facebook ranked #1 for 45% of respondents, Twitter came second with 13%, and Candy Crush followed at 11%.

Responsive Design is 2013?s Web Design Trend

Idaconcpts

In a May 2013 webinar, Peter Goodman, VP of Salesforce Marketing Cloud, discussed the current state of advertising in the social media space. Goodman has found that while desktop placements see an engagement of 1 to 3%, mobile placements see over 3% engagement.

Summarized: The 2013 In-House Counsel New Media Engagement Survey

Myrland Marketing

Today, the 2013 In-House Counsel new Media Engagement Survey conducted by Greentarget , Inside Counsel and Zeughauser Group was released. In 2013, quotes of interest from the survey are: “Mark 2013 as the year it became hard to find lawyers not using new media tools.”

Increase Your Mobile Page Speed

Small Business Mavericks

Chances are, if you’ve done any fair amount of study on responsive web design, then you are thinking about how visitors are viewing your mobile website. Until now, you couldn’t do a whole lot about the speed of your website loading on mobile devices. Google Developers now has guidelines for website developers regarding mobile page load speeds. Even better, they have a tool for testing your mobile page load speed.

The Digital Marketing Streams Of 2013

Engaging Brand

Mobile Marketing. Mobile marketing is a general term that covers all the different ways you can marketing to your customers via their mobile devices. Over the past couple years there’s been a huge increase in the amount of buzz surrounding certain types digital marketing.

Yahoo 48

One-Third of Consumers Are Visiting Top Digital Retail Sites Via Mobile Exclusively

The Realtime Report

New research from comScore’s Data Mine reveals that while the majority of the digital consumers use both desktop and mobile devices, around one-third of consumers are visiting the top digital retail brands exclusively via mobile as of September 2013.

Top Social Media Campaigns in 2013

The Realtime Report

What were the best social media campaigns in 2013? Oreo Cookie (@Oreo) February 4, 2013. If you missed it, take a look at ‘Hands On Ron Burgundy’ Mobile Game Promotes Dodge Durango, Anchorman 2 Movie and check out the video clip below.

Did You Miss? 22 MUST READS of 2013

SocialFish

But in the coming era of ubiquitous sensors and miniaturized mobile computing, our digital interactions won’t take place simply on screens. The 3 Steps for Success in a Multi-device Search World (Moz) – more on the topic of mobile.

SEO in 2013: What to Expect

Idaconcpts

Here are a few SEO trends you can expect to see in 2013. It will continue to behoove you in 2013 to make use of the varied Google services and products you can, whether paid or free. Expect greater emphasis on mobile products. When you do, expect to pay more for them in 2013.

SEO 38

How Social Media and Mobile Technology Impact the Customer Experience [Infographic]

Puzzle Marketer

It’s easy for technology start-ups and web service companies to understand the importance of communicating with customers through channels such as social media and mobile technology. How Social Media and Mobile Technology Impact the Customer Experience Infographic: Infographic by: Avaya.

Mobile Ad Spending Grows 105% in 2013

The Realtime Report

In 2014, mobile ad spending will account for nearly one-quarter of total digital ad spending worldwide, according to the latest estimates from eMarketer. Much of this growth is driven by increased mobile ad spending from Facebook and Google. 2013 saw an additional $9.2

7 Mobile Marketing Stats That Will Blow Your Mind

Convince & Convert

Mobile marketing is the future. Any marketer, or marketing firm worth their weight in invoices knows that the key to future success is adapting to and optimizing for the mobile market. Mobile users are shoppers, and we’ve got data to prove it. Mobile users are on the go.

7 Social Media Tactics Your 2013 Budget Needs to Succeed

www.clickz.com

Media Planning Media Buying Publishing Display Advertising Video Mobile. 7 Social Media Tactics Your 2013 Budget Needs to Succeed [Research]. To get your 2013 marketing plans on track to increase revenues, here are seven social media tactics based on solid research that you need now.

4 trends for online coupon sites in 2013

Atom Thought

A recent Comscore- Pulse of the Online Shopper study (June 2013), shows that “consumers want more choices when shopping online.” ” Of course more choices lead to comparison.

What Does 2013 Hold for Social Media?

Mindjumpers

As for 2013, Mindjumpers’ CEO and founder, Jonas Klit Nielsen, predicts that we are heading towards a future where brands invest in people who are highly skilled in content creation and where brands become publishers: “Companies need to be ready to think as publishers and not marketers.

Interesting Magazine and Digital Stats from Pew State of the News Media 2013

Adam Sherk

In reading the Pew Research Center’s State of the News Media 2013 there were some interesting things in the sections on magazines and digital that I thought I’d point out. Mobile Creates Additional News Consumption.

News 71

State of the Nonprofit Sector 2013

SocialFish

Several reports, from a handful of organizations, have been released in the past few weeks outlining performance and trends during 2012, and offer insight for what nonprofits should expect to see for the remainder of 2013. How do you see the nonprofit sector going in 2013? .

Mobile vs. Social – Round 1: Ding! Ding! Ding!

Puzzle Marketer

Mobile or Social? In the blue corner we have Mobile! This includes mobile app development, responsive web design, push notifications, and mobile targeted paid advertising. We’ve seen why your business should go mobile recently with mobile devices overtaking PCs. The post Mobile vs. Social – Round 1: Ding! Mobile Marketing Social MediaThis year is off to a roaring start for digital marketing.

3 Secrets To Having A Two-Way Conversation With Your Brand’s Customers Online

Buzz Marketing for Technology

Posted in Branding Communities eCommerce Interactive Marketing Mobile Optimization. It can actually decrease their likeliness to click through a brand’s website or mobile site, and lead to a willingness to go to a competitor’s site.

Social Networks See Majority of Traffic Coming From Mobile

The Realtime Report

Mobile is accounting for a huge portion of social networking use; for newer platforms like Instagram, Snapchat and Vine, use is “almost exclusively mobile.” LinkedIn and Tumblr are the only two social networks seeing more desktop use than mobile.

Where’s Social Media Going in 2014?

Mindjumpers

2013 is coming to an end after what has been an interesting year for social media and we think that 2014 isn’t going to be any less interesting. Mobile, mobile, mobile. These are just some of our predictions for next year, based on some tendencies we’ve seen in 2013.

Latest data on mobile usage

SocialFish

50 Amazing Facts About Mobile from Jamie Turner. 2013 11 mobile eating the world from Benedict Evans. BONUS: Business Insider Mega Slide Deck on the State of Mobile. ————– Lots of slide decks in this post. ————-.

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[Solved] Posting Photos To Instagram From Your Desktop

SocMed Sean

Similar to my articles on switching between Twitter mobile and desktop and reorganizing your Facebook photos , I expect that there are a lot of people out there searching for the answer to this one too. Instagram was designed to be a mobile app, capturing the world around you via your phone.

Mobile Is Here – Are You Ready for Mobile Marketing?

yMarketingMatters

OK, we know that mobile Internet usage is rising exponentially, and clearly, it is no fad, its here to stay. Smartphones and tablets are becoming a paramount marketing consideration, and skyrocketing mobile use has critical implications for business.

[Cool Infographic Friday] Everything you need to know about mobile payment options

SocialFish

How are you using mobile payments? Personally, I buy everything online, especially groceries , takeout food , homewares, electronics, and clothing.

A Mobile Website is Key for Business in 2015

yMarketingMatters

Mobile usage is at an all-time high ! more time with mobile on an average day than in 2013. Check this out: 11 Stats Why You Should Care About Mobile Web Performance ! Blog Integrated Marketing Mobile Marketing In 2014, US adults spent 23.0%

Kickass User Interfaces for Mobile Devices

Idaconcpts

of Millenials in the United States used mobile devices to access the web in 2012, according to eMarketer. The mobile Internet population is sizeable and rapidly growing across all age groups. A key driver for mobile Internet use is email access. 57.6% of Baby Boomers, 62.2%

Half of Consumers Read Email Exclusively On Mobile

The Realtime Report

Email marketing is far from dead — but is your brand optimizing email campaigns for mobile? If the answer is no, then it’s time to start: a new study from Yesmail Interactive shows that, as of Q4 2013, half of consumers now read emails only on mobile devices.