Webbiquity SMM

JULY 2, 2012

” Looking at the same sample of 40+ b2b technology websites used in the recent b2b mobile website strategy post here, the average for the first quarter of 2012 was about 39%. But the range of results was wide, from less than a quarter of total website visits to almost two-thirds.

SEO 188

SEO B2B Social Bookmarking Organization 188

Convince & Convert

AUGUST 8, 2019

mobile users in the U.S. The term was coined by Alexis Madrigal of The Atlantic in 2012, who then said we’re only seeing—and measuring—the tip of the sharing iceberg. That was in 2012, when messengers were less popular. The prize: billions of active monthly users, including coveted millennial and Generation Z consumers.

Brands 152

Brands Analytics Consultant Data 152

Buzz Marketing for Technology

JUNE 5, 2013

They check in with their trusted third-party sources, and expect your message to be consistent from desktop to mobile to tablet and back again. Here are some ideas to help win at the Zero Moment of Truth: Mobile Optimization. Mobile tech and devices are crucial to this process. better than hybrid desktop/mobile ones.

Bazaarvoice 230

Bazaarvoice Mobile How To Focus Group 230

Convince & Convert

MAY 27, 2014

To date, there haven’t been many great examples of humor in B2B. In 2012, I wrote about a supply-chain management software company called Kinaxis. Imagine a portable GPS with an identity crisis in the wake of mobile apps that render it obsolete. These conversations are something every B2B company can do.

Conversation 167

Conversation B2B Marketing GPS 167

Twist Image

AUGUST 20, 2013

We need to forget about the idea of mobile marketing and start focusing on smart marketing. It''s not about three screens (TV, Web and mobile) or four screens (some people like to say that the tablet is the fourth screen). When mobile is less about where you are and much more about who you are. The context of the situation.

Marketing 109

Marketing Mobile B2B Apple 109

Webbiquity SMM

JULY 2, 2012

” Looking at the same sample of 40+ b2b technology websites used in the recent b2b mobile website strategy post here, the average for the first quarter of 2012 was about 39%. But the range of results was wide, from less than a quarter of total website visits to almost two-thirds.

B2B 100

B2B SEO Social Bookmarking Sample 100

Webbiquity SMM

JANUARY 19, 2016

And that usage isn’t all selfies and cat videos; both consumer and B2B purchases are influenced by social content. 46% of B2B marketers say they’re not sure whether any social channels have generated revenue for their businesses. billion use social networks from a mobile device. billion last year to 2.5 MediaPost ).

Social Media 100

Social Media Marketing Survey Metrics 100

Webbiquity SMM

OCTOBER 16, 2012

Marketers have questions, this post has answers: 87 vital social media and online marketing statistics covering everything from how executives and large companies are using social media for marketing, customer service and recruiting to fresh stats on the leading social media platforms to search, email, content and mobile marketing trends.

Social Media 229

Social Media Hubspot B2B Marketing 229

Webbiquity SMM

SEPTEMBER 10, 2012

We’re proud to acknowledge these 50 women from 41 different organizations as the top #Nifty50 women of technology on Twitter for 2012. ” She was named B2B Magazine’s 2012 Digital Marketer of Year. Her varied background includes corporate roles (B2B and B2C), agencies, non-profits and startups. Stacey Acevero.

Twitter 257

Twitter Bazaarvoice B2B Microsoft 257

Sprout Social

FEBRUARY 27, 2017

Mobile accounts for 86% of Twitter’s ad revenue. Twitter is accessed through a mobile device by 82% of its monthly active users. 94% B2B organizations rely on LinkedIn for content marketing and distribution. Mobile accounts for nearly 80% of time spent on social media networks. Social Media Advertising Statistics.

Statistics 40

Statistics Social Media LinkedIn Instagram 40

Buzz Marketing for Technology

DECEMBER 12, 2012

Posted in Customer Experience eCommerce Mobile. The thick of the 2012 holiday season is here. And if you’re a retailer, hopefully you haven’t just primed your in-store and online offers, but your mobile presence as well. population are avid mobile Internet users, according to 2011 U.S.

Mobile 197

Mobile Cost Retail comScore 197

Webbiquity SMM

JANUARY 3, 2012

Social media, content aggregation and curation , user-generated content and other developments have dramatically changed the B2B buying cycle over the past few years. How can B2B organizations, marketers and sales professionals adjust to, and thrive in, this new environment? B2B Marketing Trends, Tips and Strategies.

B2B 190

B2B Strategy Marketing Buy 190

Twist Image

MARCH 4, 2016

It was (and continues to be) a huge paradigm shift that has forced all businesses (B2B, B2C, small, medium and large) to change how they operate, how they communicate, and even how they innovate. When Snapchat first launched, I called this the beginning of The Impermanent Internet (back in 2012). Not just the bad stuff. everything.

Brands 40

Brands Feed Feedly Engineering 40

Webbiquity SMM

NOVEMBER 29, 2012

While consumer brand marketers are embracing Pinterest enthusiastically, many B2B marketers are still in a quandary about the visual sharing site. Jordan Kasteler notes that while SEO practitioners initially flocked to Pinterest for its do-follow links, the site changed course and switched to the insidious no-follow links in March 2012.

B2B 190

B2B Marketing SEO Construction 190

Buzz Marketing for Technology

FEBRUARY 12, 2014

According to data from a December 2012 study conducted by eConsultancy, nearly 70 percent of client-side marketers described their experience level with responsive design as “average” or better, and more than half of that group described their companies as “ahead of the curve” or “state of the art” when it came to the design technique.

Apparel 236

Apparel iPad Mobile Loyalty 236

Webbiquity SMM

JANUARY 15, 2013

As noted in 21 (of the) Best Facebook Guides, Tools and Rants of 2012 So Far a few months back, Facebook remains the 800-pound gorilla of the social networking world. Find the answers to these questions and more here in two dozen of the best Facebook guides, tips, stats, facts, raves and rants of 2012. Facebook Tips and Guides.

Facebook 192

Facebook Small Business Advertising Hubspot 192

Webbiquity SMM

DECEMBER 19, 2017

Yet another post about 2018 B2B marketing trends? This piece compiles and analyzes the predictions of more than 100 B2B marketing professionals as published in 10 highly-ranked posts over the past month (best!). Content marketing itself first started emerging a hot trend five years, at the end of 2012.

B2B 293

B2B Trends Analysis Marketing 293

Webbiquity SMM

AUGUST 11, 2015

Though 85% of B2B marketers distribute content on Twitter, only half view it as an effective social media channel, and just 42 Fortune 500 CEOs have a Twitter account (and a third of those haven’t posted anything in the last 100 days). 81% of B2B marketers use Facebook to distribute content. 12 Facebook Statistics and Facts.

Social Networking 100

Social Networking B2B Paper.li LinkedIn 100

Webbiquity SMM

FEBRUARY 10, 2015

How does B2B social media marketing differ in effectiveness from B2C use? Which network drives half of all social traffic to B2B websites and blogs? 54% of B2B marketers said they have generated leads from social media. ( B2B Marketing Insider ). Consumer marketing is about mobile, B2B is about content.

Statistics 50

Statistics Social Media B2B Hubspot 50

yMarketingMatters

FEBRUARY 28, 2016

In this Part One, I recommend concentrating on and implementing the following “Must Have” tactics in 2016 to see fast, powerful and reliable results in your marketing and sales for your B2C or B2B business. Consumers Are Mobile. Consumers Are Mobile. Responsive Website & Mobile Marketing are a Must.

Social Media 100

Social Media Marketing Mobile B2B 100

Webbiquity SMM

FEBRUARY 7, 2012

How are B2B marketers using social media differently from their B2C counterparts? Researchers To Marketers: Go Social, Mobile by MediaPost Online Media Daily. Aden Hepburn shares a wealth of social media ROI statistics here, such as that 74% of CMOs believe they will get a handle on social media ROI in 2012.

Statistics 190

Statistics Research Social Media B2B 190

Twist Image

AUGUST 16, 2012

When people ask me if this is a bubble, I am quick to answer "no," based solely on this quote by Simon Khalaf of Flurry from March 2012: "In 1999, there were 38 million broadband Internet users worldwide. " Is it a bubble? Did it pop? Today, there are 1.2 billion people getting broadband Internet access on their phones."

Social Media 102

Social Media Adwords Advertising LinkedIn 102

Oktopost

AUGUST 15, 2022

In 2012, Facebook launched their mobile ads program, and also acquired Instagram. With the pandemic locking down social interaction to social channels, B2B brands relied on social media to connect with their customers and prospects. In 2021, the Digital 2021: Global Overview report stated announced nearly 4.2 Social Media Today.

Social Media 174

Social Media MySpace Tweetdeck B2B 174

Webbiquity SMM

AUGUST 18, 2012

Wondering which social network is most effective at generating b2b leads? Find the answers to those questions and many, many more in this collection of 72 fascinating social media marketing facts and stats for 2012. B2b marketers believe social media is critical to organic search success. Social Media B2B ). eMarketer ).

Statistics 204

Statistics Social Media B2B Marketing 204

Webbiquity SMM

NOVEMBER 12, 2013

How does social media use differ in B2B vs. B2C companies? How do marketers separate hype from reality in mobile? are now active on at least one social network, up from 67% in 2012 and just 8% in 2005. 70% of brands now have a presence on Google+, up from just 4% in the last quarter of 2012. B2B Marketing Insider ).

Statistics 226

Statistics Social Media B2B Journal 226

Webbiquity SMM

AUGUST 18, 2012

Wondering which social network is most effective at generating b2b leads? Find the answers to those questions and many, many more in this collection of 72 fascinating social media marketing facts and stats for 2012. B2b marketers believe social media is critical to organic search success. Social Media B2B ). eMarketer ).

Statistics 198

Statistics Social Media B2B Marketing 198

Webbiquity SMM

DECEMBER 2, 2014

Despite all the hype about online, 67% of B2B content marketers consider event marketing to be their most effective strategy. B2B content matters. 86% of B2C marketers and 91% of B2B marketers use content marketing. Or maybe 93% of B2B marketers use content marketing. NewsCred ). Econsultancy ). Social Fresh ).

NewsCred 273

NewsCred Statistics Social Media B2B 273

Convince & Convert

FEBRUARY 16, 2012

I’ve seen a few, in particular, B2B software companies, use Pinterest as a visual gallery for whitepapers and videos and things like. Now, I think, most of the GoTo products are available on tablets and mobile and things like that. Are you guys getting a lot of mobile and tablet usage? It actually looks really good.

Sharepoint 115

Sharepoint Meeting Social Media Team 115

Webbiquity SMM

MARCH 11, 2013

WordStream founder and CTO Larry Kim, slumming on an SEOmoz blog, presents five key insights gained from analyzing an enormous quantity of SEM data, including the average cost of keyword clicks by industry (in the b2b technology realm where we dwell, it ranges from $1.11 6 Small Business Marketing Trends for 2013 by Masterful Marketing.

SEO 192

SEO Paid Search Engineering Reputation 192

ProBlogger

MARCH 25, 2012

Since December 2012, news of Pinterest, the popular image-based sharing platform, has dominated the technology and marketing blogs. The iPhone app is a great way to successfully tap into the mobile and social marketing trend and enable users to experience your brand in a different way. Slideshare.

Hubspot 49

Hubspot Marketing eBook Foursquare 49

Convince & Convert

JUNE 24, 2016

Jess : I think the biggest reason why content has become so important is because people are able to have all of the information that they could have ever wanted at their fingertips literally with their mobile phones and of course at their computers. No B2B marketing company was doing anything like that. Can you go figure this out?”

Content 113

Content How To eBook Platform 113

Convince & Convert

MARCH 2, 2010

to be larger than email by 2012 doesn’t hurt, either. At Genius.com, we understood relatively early (we announced our gURLs to track traditional and Social Media in July 2009) that while most B2B marketers are engaging in Social Media, very few are actually measuring it. It is Mobile on the radar?

CoTweet 116

CoTweet CoTweet Analysis Consultant 116

Webbiquity SMM

MAY 14, 2013

Dozens of reasons why corporate blogs still matter in B2B marketing by Content Marketing Experience. J-P De Clerck makes a comprehensive case for corporate blogging—as long as it isn’t done the “wrong” way: “It’s traditional PR in a new package: corporate blogs as a way to shout how great they are.”

Resources 195

Resources Tips Syndication SEO 195

Sprout Social

OCTOBER 17, 2016

If you're in the B2B space, LinkedIn is a must. Advertising on LinkedIn LinkedIn is the perfect network for social media advertising in the B2B arena. Saw great success after introducing social selling to promote its cloud-based suite of products in 2012. Quick Stats 64% of B2B companies in the U.S.

Social Media 40

Social Media Marketing Hashtag LinkedIn 40

Writtent Blog

JULY 16, 2013

The average marketer made 145 website updates in 2012 – assuming the majority of those changes are new blog articles , that’s around 4 fresh articles each week! If you think that blogging doesn’t work for B2B companies with serious buyer personas, you’re probably doing it wrong. Your Competitors Are Blogging, a Lot. That’s Why.

Sysomos 88

Sysomos Hubspot SEO ROI 88