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New Research Finds the Curation vs Creation Sweet Spot

Convince & Convert

Conventional social media marketing wisdom suggests that brands should avoid being overly self-promotional. Thus, brands seek to “be a part of the conversation” by sharing links that are relevant to their followers but often not specifically about their products and services. Which Works Best, Curation or Creation?

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15 Top Digital Marketing & Branding Trends for 2020 [podcast]

Pam Moore

What are the biggest digital marketing and branding trends shaping the year ahead? How will marketers approach increasing brand awareness, attracting new customers and growing revenue in an always on digital world where the only guarantee is change? 15 Digital Branding Trends You Can't Ignore in 2020. Brands Get More Human.

Trends 78
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What Marketers Need to Know About TikTok

Ignite Social Media

TikTok was the 7 th most downloaded app of the 2010’s and climbed to the #2 spot a few weeks ago. Who is not currently on TikTok, however, are brands ! There’s a huge opportunity for brands to break through on the platform this year. Brand Watch-Outs. We recently hosted a webinar on TikTok. In short: teens.

Marketing 217
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How These Businesses are Posting for Small Business Saturday in 2022

Buffer Social

It was pioneered by American Express in 2010 after the global recession and is now recognized all over the U.S. View this post on Instagram A post shared by Pineapple Collaborative (@pineapplecollaborative) 🤝 If you’re interested in supporting or collaborating with more brands, check out the Better Together directory here.

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How to Nail Black Friday and Cyber Monday on Social

Likeable

Since 2010, the share of e-commerce sales rose from 4.2 But once lockdowns and stay-at-home orders went into effect in March of this year, e-commerce growth for brands skyrocketed. Pinterest released a “Shop” tab and curated style guides earlier this year along with its Verified Merchant Program. . percent to 11.8

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The rise of senior influencers: Age is just a number but follower count isn’t

Sprout Social

In 2010, Betty White became the oldest person to host SNL after nearly half a million people liked a Facebook page petitioning her to take the gig. Expanding into older demographics makes sense for brands. This might explain why more and more brands, from Adidas to Mazda are turning to senior content creators for brand collaborations.

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15 Hot Digital Marketing Trends for 2020 [video + podcast]

Pam Moore

?. What are the biggest digital marketing and branding trends shaping the year ahead? How will marketers approach increasing brand awareness, attracting new customers and growing revenue in an always on digital world where the only guarantee is change? 15 Digital Branding Trends You Can't Ignore in 2020. Brands Get More Human.

Trends 78