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Book Review Wednesday: Wikibrands: Reinventing your company in.

Akamai Marketing

Each element has its own chapter: F ocus, L anguage and Content, I ncentives & Motivations & Outreach, R ules Guidelines & Rituals, T ools. I particularly appreciated the process of the FLIRT model. Understanding the needs of humans, rather than computers is the essence of Wikibrand success.

Review 142
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Coca-Cola Adopts New Social Media Policies | Justin Levy

Justin Levy

Coca-Cola Company’s Online Social Media Principles At New Marketing Labs I recently had someone from a small to medium company contact me and asked if we could review their social media policy. While we didn’t end up working with the company, their social media policy was 41 pages and 3 slide decks.

Policies 124
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100 Examples of Corporate Social Media Policies

Koka Sexton

The following table contains the names of over 100 companies and organization that have published their Employee Social Media Policies or Guidelines online… The left side column is the name of the organization, and it is linked to their organizational or corporate home page. Online Communications Guidelines.

Policies 111
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Powwowing With Pepco on Social Media

Waxing UnLyrical

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Powwowing With Pepco on Social Media September 28th, 2010 Tweet I haven’t been the biggest fan of my local energy company, Pepco, recently. That, I understand. Read All About It!

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Google javascript Changes Put Publishers in Violation of Sponsored.

Adam Sherk

What Google doesn’t want is for those links to have SEO value, which is why their guidelines dictate that paid links are coded in a way that they will not pass PageRank. Previously, sponsored links in JavaScript such as those in the example above could not be read by crawlers and thus were in compliance with Google’s guidelines.

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Best Internet Marketing Posts of 2009

Techipedia: Tamar Weinberg

Without further ado, I now present to you the best internet marketing posts of 2009. 40 Key Elements to Getting Started in Social Media (Louis Gray): Mike Fruchter writes an awesome blog post on Louis Gray’s blog about how to get involved in social media, from branding to blogging to Twitter to community.

Marketing 265
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3 Golden Business Rules for Social Media Engagement

Techipedia: Tamar Weinberg

Many companies partake in this “shiny toy syndrome&# and do it all without a plan or strategy in place. Just do it while giving back to the community as well. They don’t follow guidelines on contact form policies on what will be covered and what won’t be. Want to self promote? Engage in dialogue.