IBM Social Computing Guidelines

Buzz Marketing for Technology

IBM Social Computing Guidelines. In the spring of 2005, IBMers used a wiki to create a set of guidelines for all IBMers who wanted to blog. These guidelines aimed to provide helpful, practical advice—and also to protect both IBM bloggers and IBM itself, as the company sought to embrace the blogosphere. So we turned to IBMers again to re-examine our guidelines and determine what needed to be modified. IBM Social Computing Guidelines: Executive Summary.

Another Word on Social Media Guidelines

SocialFish

or defamatory comments when discussing the Company or the employee’s superiors.”. Therefore the NLRB ruled that the “Blogging and Internet Posting Policy” contained unlawful provisions that “prohibited employees from making disparaging remarks when discussing the company.”

Trending Sources

Improve an Entire Community through Fundraising

Waxing UnLyrical

Community fundraising goes beyond raising funds for a specific cause. It provides an opportunity to improve an entire community through the efforts of the fundraiser. Here’s one example of an organization that’s clearly been successful through their community fundraising efforts.

Create Brand Value Through Local Community Management

Mindjumpers

The following post is part of the Mindjumpers Network series and written by our Community Manager, Sara Hansson. For international brands and companies, it can be a challenge to control and maintain product perception worldwide.

Interview with Community Manager: Shruti Shah Goradia

Social Media Citizens

Shruti Shah Goradia is Social Media Marketing Manager: Content and Community at Kodak. G: Where is the best place to build the community? Thus was born the Tips & Projects Exchange – Kodak’s branded online community. G: How do you attract new community members?

Interview with Community Manager: Jonas de los Reyes from Yahoo!

Social Media Citizens

Jonas de los Reyes is a lead community manager of Yahoo! G: How did you build your experience as community manager? J: For me, it was a combination of things happening in my career that stirred my path to community management. G: Where is the best place to build the community?

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Interview with Community Manager: Will Long

Social Media Citizens

Will Long currently works as a Freelance Community Manager across a range of clients. G: How did you build your experience as community manager? I’d always had an eye on Social Media, managing communities at uni and for other project I was involved in. The opportunity cam up to become a Community Manager and I took it, now I’ve just turned Freelance. G: What are your top resources for community management ? G: Where is the best place to build the community?

How to Customize your Facebook Page

Mindjumpers

Almost every modern company in the world has made the big decision; should we be on Facebook or not? This blog post provides you with some quick guidelines on what to remember when having a Facebook page.

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13 YouTube Community Building Hacks You Never Knew About

agora pulse

So, if you’re still saying your brand doesn’t need YouTube community building, you might need to rethink. So, with that in mind, I’m going to tell you 13 YouTube community building hacks you never knew about. This is key for YouTube community building.

How to Influence People in Online Communities

SocialFish

I would argue, and many others have too, that Dale Carnegie’s How to Win Friends and Influence People is a great primer for social communities and, more importantly, for defining your Code of Conduct. Have you developed and adopted a code of conduct statement for your community?

Father’s Day Content Tips to Inspire Community Managers

Ignite Social Media

Father’s Day can be a tough one for community managers. Though they may not be successful at making you laugh, dad jokes seem to be a pretty effective form of marketing, as proved by appliance company HH Gregg’s Jokes From Dad campaign.

Interview with Community Manager: Robyn Tippins from ReadWriteWeb

Social Media Citizens

Robyn Tippins is a community manager at ReadWriteWeb with 15 years online marketing experience. Robyn has blogged for blog networks and corporations, podcasted for small and large businesses, advised social networking sites, and worked with Fortune 500 companies, including Yahoo!,

Dark Social – We Only See The Tip of The Social Media Iceberg

Mindjumpers

The challenge with this lack of tags is that most of the “direct” traffic a company or brand generates is not really direct – people do not type specific URLs to land on a subpage or a subsite. A recent report from Radium One shed some light on the concept of “Dark Social”.

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57 Social Media Policy Examples and Resources

Dave Fleet

As it happens, lots of organizations publish their social media guidelines online, ready for you to review and use yourself. Social Media Policies and Guidelines. Online Communications Guidelines. Editorial Guidelines. Social Media Guidelines. Social Media Guidelines. Community Guidelines. Guidelines for Student Blogging. Corporate Blogging Policies and Guidelines. Social Computing Guidelines. Social Media Guidelines.

Dark Social – We only See The Tip of the Social Media Iceberg

Mindjumpers

The challenge with this lack of tags is that most of the “direct” traffic a company or brand generates is not really direct – people do not type specific URLs to land on a subpage or sub site. A recent report from Radium One shed some light on the concept of “Dark Social”.

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How to advertise and optimise posts on Facebook

Mindjumpers

Is your company considering content amplification on Facebook? Over the last years Facebook has been learning more and more about its users – something companies can benefit from. The platform’s special news feed algorithm enables companies to target a community based on the information people share on their profiles. ?The Instead focusing on creating an ongoing dialogue with the community has repeatedly proven more profitable. ?.

Meeting Google’s Quality Guidelines: Will Google EAT Your Content?

ProBlogger

Google’s Updated Quality Guidelines . This past November, Google released their Quality Rater Guidelines so that businesses, marketers, content writers, and SEO experts could get an idea of exactly what the search engine giant was looking for when it came to quality content.

#SproutChat Recap: Company Culture Content

Sprout Social

More and more brands are incorporating company culture into their social strategies. This week at #SproutChat , we discussed incorporating company culture in a business’ social content strategy. Your people shouldn't be isolated from your online community.

How to Manage Issues on Social Media

Mindjumpers

People are able to find likeminded people, build communities around specific interests, and find inspiration and support within those communities. What are your company’s or product’s weaknesses, who will speak up for it and why?

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Book Review Wednesday: Wikibrands: Reinventing your company in.

Akamai Marketing

Each element has its own chapter: F ocus, L anguage and Content, I ncentives & Motivations & Outreach, R ules Guidelines & Rituals, T ools.

Facebook Removal of Fanpages. Community Pages.

Laurel Papworth

But they are bloody good for distribution… This is not to be confused with inappropriate deletions due to community behavioural guidelines e.g. slurs on minority groups – Gay author has Band Fags page removed. Fanpage vs community vs brand vs groups. Community Pages.

How can using social media as an employee help my company?

Janet Fouts

You’re happy in your company, so why build a personal brand through social media? Here are just a few reasons building your personal brand can support the goals of your company in any industry. What industry is your company in? Make your company look good.

Twitter Rules vs. Community Values

Socialized

I recently posted my Brief List of 53 Twitter Rules , guidelines for how I choose to use Twitter. Some of these are legislated, and some of them simply come from community values. My rules are based on a combination of factors, like why I am on Twitter, my personal standard of ethics, my perception of community values, and Twitter’s TOS. This is an example of a rule that was based on community values and became a legislated rule.

8 ways to deal with negative comments in online communities

Laurel Papworth

How do you respond to a negative comment in an online community, on Facebook? Well, every company does it differently, but let’s look at corporate vs personal voice when dealing with negative comments. Law as bullying tactic rarely works, it just incenses the community.

The Complete Guide to Facebook Groups: How to Create a Group, Build a Community and Increase Your Organic Reach

Buffer Social

Facebook has recently launched Groups for Pages, enabling the 70 million+ Pages on Facebook to create their own unique communities and feeds. And more importantly, how do you build an engaged community in your Facebook Group? How to build an engaged community in your Facebook group.

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Clearstep Business Community : Clearspace: Clearstep

Buzz Marketing for Technology

Online Communities Build, manage and measure your community successfully. Clearstep is a gathering place for Online Community and Internal Collaboration practitioners to interact, share best practices, and gain access to a much wider range of perspectives on common community and collaboration issues. Take a moment to customize your profile so its easier for people to find out more about you, and then browse the online community or internal collaboration space.

Tumblr – Why, How & Who?

Mindjumpers

These young people are often media-savvy and like to be part of a community. It’s aligned with the company’s well-known design and the content is a nice mixture of pictures and GIFs – both modern and retro. Best Practise Cases Guidelines SEO Social Media Tumblr Visual content

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How to Handle Fans’ Feedback on Your Facebook Page

Mindjumpers

Tweet When running an online community on Facebook, you naturally give your fans a chance to speak and make themselves heard. This can ofcourse, foster both positive and negative feedback to your company in a sphere, where it is possible for everyone to see it.

3 Ways Wahl Professional Grew Its Instagram Community by 56%

Sprout Social

But in order to be successful building a strong community is essential. A dedication to social media engagement , integrating existing communities and using analytics tools are three ways that brands can ensure their Instagram presence remains robust.

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Can We Talk? Why Your Company’s Social Media Needs to Sound Human

Navolutions

It won’t turn out so well if their conversational skills are being stifled by super-strict guidelines and intrusive micromanagement. When it comes to your social media strategy, don’t allow your company to behave like a little clique of close friends who go to a party together, only to stand and chat in an impenetrable circle. Next, this coffee company has a lot of Twitter followers, but they don’t seem to be interacting with any of them.

Social Media and The Cone of Silence – Victoria Department of Justice

Laurel Papworth

If the person I am employing (through taxes) to do work for my community is on my communication channel, I expect to be able to speak to them. Would you seriously tell people that they don’t represent the company in emails?

From Shared Databases to Communities of Practice: A Taxonomy of Collaboratories

Buzz Marketing for Technology

From shared databases to communities of practice: A taxonomy of collaboratories. From Shared Databases to Communities of Practice: A Taxonomy of Collaboratories. The types are: Distributed Research Centers, Shared Instruments, Community Data Systems, Open Community Contribution Systems, Virtual Communities of Practice, Virtual Learning Communities, and Community Infrastructure Projects. Community Data Systems. Virtual Community of Practice.

Improved Social PR via the Employee Advocacy Route

Waxing UnLyrical

Most companies are blind to the massive PR resource that is their workforce. If you are concerned about the risk of reputation management, you can create and enforce guidelines to control your employees’ activity. Community Strategy employee advocacy leveraging employees for PR

Facebook Is Global, But Social Is Local

Mindjumpers

For international brands and companies, it is a challenge to control and maintain product perception worldwide. To do this, we believe that only Community Managers who grew up and are still based in a certain country can create content with true authenticity and with the right context.

Key Points for Local Market Activation on Social Media for International Brands

Mindjumpers

Tweet The following post is part of the Mindjumpers Network series and written by our Community Manager, Sara Hansson. These local Facebook pages have grown at twice the rate of global communities and register 50% higher engagement. Local management by local community managers.

3 Golden Business Rules for Social Media Engagement

Techipedia: Tamar Weinberg

Many companies partake in this “shiny toy syndrome&# and do it all without a plan or strategy in place. Just do it while giving back to the community as well. They don’t follow guidelines on contact form policies on what will be covered and what won’t be.

Brands Tapping Into Election Season: The Big Debate

Ignite Social Media

So, we interviewed Ashlie Lanning, our Vice President of Community Management, to get the Dos and Don’ts on election content and conversation for brands targeting consumers in the US. Take our own company for example, Ignite Social Media.

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Why You Should Encourage Social Advocacy among B2B Employees

SocialFish

When we discuss brand advocates, it often refers to influential persons outside of the company – media and bloggers with a large following, for example. Firstly, your employees know more about your brand and company culture than anyone else. Featured Implementation Open Communit

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Negative reviews – Proof that responding works!

The Way of the Web

Unless the review or post was libellous (in which case the legal requirement was to remove it), the best thing that company could do would be to respond publicly with a polite and reasoned answer for what may have caused the problem, and if possible, potential solutions.

Interview with Social Media Citizen: Chris Tompkins

Social Media Citizens

Media International , an online marketing company, who’s team focuses on building successful social media marketing strategies for its clients. With that said, I enjoy the approach of David Meerman Scott and the company HubSpot.