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IBM Social Computing Guidelines

Buzz Marketing for Technology

IBM Social Computing Guidelines. Blogs, wikis, social networks, virtual worlds and social media. In the spring of 2005, IBMers used a wiki to create a set of guidelines for all IBMers who wanted to blog. These guidelines aimed to provide helpful, practical advice—and also to protect both IBM bloggers and IBM itself, as the company sought to embrace the blogosphere. Since then, many new forms of social media have emerged.

Facebook Removal of Fanpages. Community Pages.

Laurel Papworth

I teach a hub and spoke approach to social media connectivity – create a hub that YOU control, use the Facebook/Twitters/Youtubes to distribute to spokes. Fanpage vs community vs brand vs groups. The new Fan page is Community page. Community Pages.

57 Social Media Policy Examples and Resources

Dave Fleet

Over time I’ve found myself doing more and more foundational work for organizations looking to dip their toes into social media. One of the key elements of this work, in my opinion, is creating a social media policy that fits well with the organization’s goals, culture and risk tolerance. As it happens, lots of organizations publish their social media guidelines online, ready for you to review and use yourself. Social Media Policies and Guidelines.

How to Influence People in Online Communities

SocialFish

I would argue, and many others have too, that Dale Carnegie’s How to Win Friends and Influence People is a great primer for social communities and, more importantly, for defining your Code of Conduct. Have you developed and adopted a code of conduct statement for your community?

8 ways to deal with negative comments in online communities

Laurel Papworth

How do you respond to a negative comment in an online community, on Facebook? Well, every company does it differently, but let’s look at corporate vs personal voice when dealing with negative comments. Ignore the negative social media commenter.

Can We Talk? Why Your Company’s Social Media Needs to Sound Human

Navolutions

Maybe you’re a business owner who wants to give your brand a presence on social media platforms—but odds are you’d prefer not to play the role of reaching out to the masses yourself. If you feel that you’re ready to grant that exalted ‘Social Media Officer’ title to someone, keep in mind that you need to allow them enough independence to do an effective job. These not-so-lofty claims are especially true for social media, where you can hold multiple conversations simultaneously.

Twitter Rules vs. Community Values

Socialized

I recently posted my Brief List of 53 Twitter Rules , guidelines for how I choose to use Twitter. Some of these are legislated, and some of them simply come from community values. My rules are based on a combination of factors, like why I am on Twitter, my personal standard of ethics, my perception of community values, and Twitter’s TOS. This is an example of a rule that was based on community values and became a legislated rule.

Key Points for Local Market Activation on Social Media for International Brands

Mindjumpers

Tweet The following post is part of the Mindjumpers Network series and written by our Community Manager, Sara Hansson. These local Facebook pages have grown at twice the rate of global communities and register 50% higher engagement. Local management by local community managers.

Protecting Children from Social Media

Direct Marketing Observations

How can you protect your children from social media? “I’m on top of it, I know what this social networking thing is all about&# , “My child doesn’t really use it&# , “Does it really matter? Create a network via Ning.

Clearstep Business Community : Clearspace: Clearstep

Buzz Marketing for Technology

Online Communities Build, manage and measure your community successfully. Internal Collaboration Discover best practices in leveraging enterprise social software. Clearstep is a gathering place for Online Community and Internal Collaboration practitioners to interact, share best practices, and gain access to a much wider range of perspectives on common community and collaboration issues. Please check out the communities and join the conversations.

7 Levels of Social Media Engagement

Laurel Papworth

There are seven stages to social media engagement from shallow monitoring to deep peer to peer economies. How deep is the rabbit hole of social media? Stage Zero - What is Social Media? Doesn’t know, doesn’t care about social media.

100 Examples of Corporate Social Media Policies

Koka Sexton

The following table contains the names of over 100 companies and organization that have published their Employee Social Media Policies or Guidelines online… The left side column is the name of the organization, and it is linked to their organizational or corporate home page.

Best Twitter Tips, Tools and Tactics of 2011

Webbiquity SMM

Twitter users are twice as likely to purchase from companies they follow than are Facebook users. Community manager Jen Lopez explains how SEOmoz increased its total Twitter followers by 250% to over 27,000 people. Hint: it helps to have a community manager.

From Shared Databases to Communities of Practice: A Taxonomy of Collaboratories

Buzz Marketing for Technology

From shared databases to communities of practice: A taxonomy of collaboratories. From Shared Databases to Communities of Practice: A Taxonomy of Collaboratories. The types are: Distributed Research Centers, Shared Instruments, Community Data Systems, Open Community Contribution Systems, Virtual Communities of Practice, Virtual Learning Communities, and Community Infrastructure Projects. Community Data Systems. Virtual Community of Practice.

Enterprise 2.0: social scorecard and social media karma

Laurel Papworth

Rewarding badges and points systems on your intranet – social scorecards – could be the turning point for turning your enterprise 2.0 Foursquare becomes Social Work and all the better for it. His company is ZevenSeas which wins points for having a cool name, I reckon.

Journoggers – Journalists that blog

Laurel Papworth

As the BBC tells it’s journos to start using social media as a primary source – or leave journalism – what are the repercussions in social spaces? If you know of clues or tips for identifying journalists in social networks, let me know.

3 Golden Business Rules for Social Media Engagement

Techipedia: Tamar Weinberg

Many companies partake in this “shiny toy syndrome&# and do it all without a plan or strategy in place. With social media, an abundance of resources are at your fingertips. However, without a successful plan and any adequate preparation, your social media efforts will fail.

Social Media Training: 3 Day Intensive Advanced Class

Laurel Papworth

If you are a company, government department or organisation interested in social media training for your staff, this three day class held privately at your premises (or we can organise premises for you) suits those looking for a more indepth course. Those who do not yet have any social media profiles online may struggle as this course is fast paced. Social Media Workshop Outline. Three Day Class for the Advanced Social Media Specialist.

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Negative reviews – Proof that responding works!

The Way of the Web

Unless the review or post was libellous (in which case the legal requirement was to remove it), the best thing that company could do would be to respond publicly with a polite and reasoned answer for what may have caused the problem, and if possible, potential solutions.

Facebook Business Page Management

Laurel Papworth

Facebook and Twitter Social Media Management. We grow your community (circulation and reach) as well as give you a report on engagement, clickthroughs and hot topics. We will make sure your competitions and vouchers/coupons abide by Facebook’s strict competitions guidelines.

Best Internet Marketing Posts of 2010

Techipedia: Tamar Weinberg

As many of you know, I have an annual tradition of giving back to the community on my birthday, which is why this year is no different. also gathering intelligence via their rankings on top social sites and by stumbling upon new items in my feed reader. Social Media: General.

Blogging Etiquette in the Face of a PR Pitch: What Miss Blogging.

Techipedia: Tamar Weinberg

As someone who does public relations for companies, I’m sure you carefully pick your bloggers for the pitch. Your Responsibility as a Blogger There are some social media etiquette rules that people sometimes forget to follow, I suppose.

Quora? Verdict: Awesome.

SocialFish

But (for now) the answers that I’ve seen are professional, not “social&# in the way throwing out a question on Facebook and getting lots of jokey answers is social. This echo chamber is becoming a huge issue in the social media space).).

Top 5 Facebook Promotion Types

Harp Interactive

If you have a Facebook Page for your business, you should strongly consider running a social, interactive promotion on your Page. And, companies that run contests or sweepstakes have twice as many fans on their sponsored social network pages as those who don’t.

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The user experience of sex…

The Way of the Web

And when some of those teen romances inevitably ended, what implications does it have when it’s announced publicly on social networks, with an almost micro-celebrity level of PR regarding who was dumped, whose story gets out first, and who gets blamed?

Why Social Media is Scary | Social Media Strategery

Social Media Strategery

Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 Social media is scary. The problem with this structure is that social media renders these traditional roles and responsibilities obsolete.

What To Include In a Social Media Policy

Mindjumpers

Follow George on Twitter @GeorgieC and catch her own social media thoughts at: What’s a Girl to Do? N ot one for the bottom drawer Remember that you want your policy to empower the reader to embrace social media rather than scare them off. This includes using company logos/trademarks.

The Social Media Policy – not just for the big players

Mindjumpers

Follow George on Twitter @GeorgieC and catch her own social media thoughts at: What’s a Girl to Do? N ot one for the bottom drawer Remember that you want your policy to empower the reader to embrace social media rather than scare them off. This includes using company logos/trademarks.

6 Steps to Creating a Successful Instagram Marketing Strategy

Webbiquity SMM

Instagram has rapidly grown into one of the largest social platforms, boasting more than 500 million daily users. More than fifty percent of Instagram users are followers of different brands on the network. Which hashtags have created the most active communities?

Weekly Reads: Facebook, Marketing Trends and Social Media’s Effect on Stereotypes

Dave Fleet

Alongside my ongoing book reading challenge , I start off every day by reading the latest goings-on in the public relations, social media and tech blogosphere. Also: interactive marketing trends and how social media may break down gender stereotypes. Social media and the end of gender.

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Search and Social Lessons from the Zenith Social Media Marketing Conference

Webbiquity SMM

Last month’s Zenith Social Media Marketing Conference opened with a blast of presentational energy from Neal Rodriguez. Among the first group of morning breakout sessions was “Using Social Media Analytics To Define ROI KPIs.”

Importance of Social Media Training in Healthcare Industry

Social Media Marketing

Social Media today has an undeniable power of spreading information, growing the business and developing community. Both individuals and businesses in healthcare industry use social media to stay connected, communicate and sometimes market their products and services.

Association Social Media: The American Institute of Architects (AIA)

SocialFish

——————— Please welcome Sybil Walker Barnes, CAE, Director of Social Engagement at the American Institute of Architects to the SocialFish stage! As Director of Social Engagement, my role is part of the Strategic Communications and Marketing team.

Social Media Marketing Policies and Education: The Employee.

Mindjumpers

Like Mindjumpers, he is associated with Social Marketing Forum. You can connect with him on Twitter @Conversionation A seemingly minor aspect of the social media marketing plan is drafting a social media policy and training your employees.

Google javascript Changes Put Publishers in Violation of Sponsored.

Adam Sherk

What Google doesn’t want is for those links to have SEO value, which is why their guidelines dictate that paid links are coded in a way that they will not pass PageRank. But Does it Violate Facebook Guidelines?

How to Create a Social Media Marketing Strategy From Scratch

Buffer Social

I’d imagine that a social media marketing strategy could feel the same way. You can see that others have climbed the social media mountain; you’ve got few ideas how to get there yourself. If you need a social media marketing plan, start here. Pick your networks.

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55 (of the) Best Social Media Tips, Tactics and Tools of 2010

Webbiquity SMM

If 2009 was the year many marketers puzzled over, poked at and pondered incorporating social media into their marketing mix, 2010 was the year of diving in. 500 companies now call social media “very&# or “somewhat&# important to their marketing or business strategy.

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How to Strengthen Your Social Media Strategy Right Now

Rebekah Radice

And so it is with any social media campaign embarked upon without strategy or tactics. While Sun Tzu couldn’t possibly foresee the emergence of social media, his advice is as relevant as ever. How to Strengthen Your Social Media Strategy Right Now. Optimize Social Networks.

The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity SMM

This year, colleague Cheryl Burgess and I changed things up a bit, opening the award to nominations but focusing specifically on outstanding men and women who work for technology companies and are active on social media. Jeanette leads the Social & Digital Marketing team at Cisco.

Book Review: Social Media Marketing

Webbiquity SMM

With Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media , the inimitable Liana “Li&# Evans has provided the definitive handbook for social media marketers. Don’t automatically assume they use the most popular social networks.

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How to Gather Fan Feedback on Social Media

Convince & Convert

When was the last time you phoned up a company to leave them feedback, or even just sent them an email? Customers today are turning towards social media instead to let companies know exactly what they thought of their experience. Get Customer Feedback on Social Media.

24 (of the) Best Business Blogging Guides, Tips and Tools of 2011

Webbiquity SMM

With Google’s most recent Panda algorithm updates, attributes like content freshness and social signals (strengths of blogs, not corporate websites) will gain increased importance in search ranking. How can a company launch (or relaunch) a new blog properly?

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Measuring the Impact of Social Media in B2B Marketing

Webbiquity SMM

Forrester recently released a report by Laura Ramos and Augie Ray on How to Assess the Impact of Social Media in B2B Tech Marketing. While B2B marketers have been ramping up social media activities over the past 18 months, not all are seeing the outcomes they’d hoped for.

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