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Another Word on Social Media Guidelines

SocialFish

The popularity and wide spread use of social media is creating opportunities and challenges for associations. People are still getting fired (or not hired) for their postings on social sites, but employment law is starting to catch up with the actions of both employers and employees.

Top 5 Social Media Password Security Mistakes

Ignite Social Media

Social media password security can sometimes be an oversight and sharing these passwords with multiple people across several departments can get tricky. Below are five key guidelines to help ensure that your social media passwords are properly secured. source.

How to Manage Issues on Social Media

Mindjumpers

Everything is closer and goes faster in the world of social media. People are able to find likeminded people, build communities around specific interests, and find inspiration and support within those communities.

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How To Translate Your Company Purpose Into Slick Visual Branding

Waxing UnLyrical

Look at other companies in your field that you aspire to rival, and think carefully about how they describe themselves, then relate that to the imagery they use. Ideally, your visual branding should be broadly familiar, but just different enough to give you an edge over those other companies.

Dark Social – We Only See The Tip of The Social Media Iceberg

Mindjumpers

A recent report from Radium One shed some light on the concept of “Dark Social”. Among other things the research showed that 32 % of people who share content online would only share via Dark Social. It represents up to three times the social sharing activity of Facebook alone.

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57 Social Media Policy Examples and Resources

Dave Fleet

Over time I’ve found myself doing more and more foundational work for organizations looking to dip their toes into social media. One of the key elements of this work, in my opinion, is creating a social media policy that fits well with the organization’s goals, culture and risk tolerance. As it happens, lots of organizations publish their social media guidelines online, ready for you to review and use yourself. Social Media Policies and Guidelines.

Dark Social – We only See The Tip of the Social Media Iceberg

Mindjumpers

A recent report from Radium One shed some light on the concept of “Dark Social”. Among other things the research showed that 32 % of people who share content online would only share via Dark Social. It represents up to three times the social sharing activity of Facebook alone.

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IBM Social Computing Guidelines

Buzz Marketing for Technology

IBM Social Computing Guidelines. Blogs, wikis, social networks, virtual worlds and social media. In the spring of 2005, IBMers used a wiki to create a set of guidelines for all IBMers who wanted to blog. These guidelines aimed to provide helpful, practical advice—and also to protect both IBM bloggers and IBM itself, as the company sought to embrace the blogosphere. Since then, many new forms of social media have emerged.

Importance of UGC and Creating Brand Advocacy

Ignite Social Media

Once UGC is acquired, it can be utilized across social channels to help amplify key messages while engaging users in an authentic manner. Through community insights and social listening, we found our #client Outer Banks of NC has a strong and passionate community.

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Create Brand Value Through Local Community Management

Mindjumpers

The following post is part of the Mindjumpers Network series and written by our Community Manager, Sara Hansson. For international brands and companies, it can be a challenge to control and maintain product perception worldwide.

Is it Time to Re-Think Your Social Media?

yMarketingMatters

It’s time to check in: How is your social media marketing doing across the channels that your business is active in? Their social media results are not what they expected. But why doesn’t social media seem to work for you? Defining Social Media.

Father’s Day Content Tips to Inspire Community Managers

Ignite Social Media

Father’s Day can be a tough one for community managers. Though they may not be successful at making you laugh, dad jokes seem to be a pretty effective form of marketing, as proved by appliance company HH Gregg’s Jokes From Dad campaign.

Hiring A Social Media Manager? Ask Them These Questions.

agora pulse

With the discovery that — yes, social media isn’t a fad — more and more businesses have decided to hire a full-time social media manager. Community Management. Second, how did this applicant build a community? Paid Social Media.

What New Social Media Management Features Did Agorapulse Release in 2018? [INFOGRAPHIC]

agora pulse

Let’s take a quick break from our planning for 2019 to reflect on the different social media management features that Agorapulse launched in 2018 that helped make managing social media easier and more efficient. First, we add viewable Web reports for Company Pages.

Community Manager: To Be Or Not To Be!

Mindjumpers

Tweet Community Managers are the voice of the brand, but their role varies across companies. There are no set list of rules or guidelines which can a make a successful community, but all successful communities have a common ingredient – a good Community Manager.

How can using social media as an employee help my company?

Janet Fouts

You’re happy in your company, so why build a personal brand through social media? Here are just a few reasons building your personal brand can support the goals of your company in any industry. What industry is your company in? Make your company look good.

13 YouTube Community Building Hacks You Never Knew About

agora pulse

Did you hear the latest social media stats? So, if you’re still saying your brand doesn’t need YouTube community building, you might need to rethink. So, with that in mind, I’m going to tell you 13 YouTube community building hacks you never knew about.

How to Customize your Facebook Page

Mindjumpers

Almost every modern company in the world has made the big decision; should we be on Facebook or not? This blog post provides you with some quick guidelines on what to remember when having a Facebook page. 3 Ways To Great Social Content.

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Key Points for Local Market Activation on Social Media for International Brands

Mindjumpers

Tweet The following post is part of the Mindjumpers Network series and written by our Community Manager, Sara Hansson. These local Facebook pages have grown at twice the rate of global communities and register 50% higher engagement. Local management by local community managers.

Can We Talk? Why Your Company’s Social Media Needs to Sound Human

Navolutions

Maybe you’re a business owner who wants to give your brand a presence on social media platforms—but odds are you’d prefer not to play the role of reaching out to the masses yourself. If you feel that you’re ready to grant that exalted ‘Social Media Officer’ title to someone, keep in mind that you need to allow them enough independence to do an effective job. Anti-Social Media. The Sweet Spot for Social Media: Casual yet Competent.

Book Review: Social Media Marketing

Webbiquity SMM

With Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media , the inimitable Liana “Li&# Evans has provided the definitive handbook for social media marketers. Social Networking (Facebook, MySpace, LinkedIn, etc.).

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How to advertise and optimise posts on Facebook

Mindjumpers

Is your company considering content amplification on Facebook? Over the last years Facebook has been learning more and more about its users – something companies can benefit from. The platform’s special news feed algorithm enables companies to target a community based on the information people share on their profiles. ?The Instead focusing on creating an ongoing dialogue with the community has repeatedly proven more profitable. ?.

Social Media and The Cone of Silence – Victoria Department of Justice

Laurel Papworth

DEPARTMENT OF JUSTICE, VICTORIA: What does it mean when the people you elected to represent you, turn off comments in social channels? If the person I am employing (through taxes) to do work for my community is on my communication channel, I expect to be able to speak to them.

Protecting Children from Social Media

Direct Marketing Observations

How can you protect your children from social media? “I’m on top of it, I know what this social networking thing is all about&# , “My child doesn’t really use it&# , “Does it really matter? It goes viral in a social network and people get hurt.

What To Include In a Social Media Policy

Mindjumpers

Follow George on Twitter @GeorgieC and catch her own social media thoughts at: What’s a Girl to Do? N ot one for the bottom drawer Remember that you want your policy to empower the reader to embrace social media rather than scare them off.

How Often Should You Revisit Your Social Media Strategy?

Ignite Social Media

Creating a thorough social media strategy is an important part of your overall marketing strategy. It should have information defining your social media objectives & KPIs, paid media plan, which channels are right for you, how often you s hould publish on each network, community engagement guidelines and best practices, and every component of your content from tone of voice to topic themes.

Importance of Social Media Training in Healthcare Industry

Social Media Marketing

Social Media today has an undeniable power of spreading information, growing the business and developing community. Both individuals and businesses in healthcare industry use social media to stay connected, communicate and sometimes market their products and services.

Search and Social Lessons from the Zenith Social Media Marketing Conference

Webbiquity SMM

Last month’s Zenith Social Media Marketing Conference opened with a blast of presentational energy from Neal Rodriguez. Among the first group of morning breakout sessions was “Using Social Media Analytics To Define ROI KPIs.”

The Social Media Policy – not just for the big players

Mindjumpers

Follow George on Twitter @GeorgieC and catch her own social media thoughts at: What’s a Girl to Do? N ot one for the bottom drawer Remember that you want your policy to empower the reader to embrace social media rather than scare them off.

How Often Should You Revisit Your Social Media Strategy?

Ignite Social Media

Creating a thorough social media strategy is an important part of your overall marketing strategy. Since social media changes so frequently, should you revisit your social media strategy adjust at the same speed?

What Do Social Media Management Tools Really Need? 23 Experts Tell Us

agora pulse

Social media management tools are constantly evolving in order to keep up with businesses’ and marketers’ needs. For this blog post, I’ve approached some of the top influencers and bloggers in the social media world and asked them two questions regarding social media management tools.

How to Influence People in Online Communities

SocialFish

I would argue, and many others have too, that Dale Carnegie’s How to Win Friends and Influence People is a great primer for social communities and, more importantly, for defining your Code of Conduct. Have you developed and adopted a code of conduct statement for your community?

How to Gather Fan Feedback on Social Media

Convince & Convert

When was the last time you phoned up a company to leave them feedback, or even just sent them an email? Customers today are turning towards social media instead to let companies know exactly what they thought of their experience. Get Customer Feedback on Social Media.

How to create a social media calendar that works

Sprout Social

With the constant flow of new content, news and ideas, it’s easy to get caught up in the day-to-day of managing multiple social media accounts. A social media calendar will save you time and allow you to track and test different strategies to see what resonates most with your audience.

Measuring the Impact of Social Media in B2B Marketing

Webbiquity SMM

Forrester recently released a report by Laura Ramos and Augie Ray on How to Assess the Impact of Social Media in B2B Tech Marketing. While B2B marketers have been ramping up social media activities over the past 18 months, not all are seeing the outcomes they’d hoped for.

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3 Golden Business Rules for Social Media Engagement

Techipedia: Tamar Weinberg

Many companies partake in this “shiny toy syndrome&# and do it all without a plan or strategy in place. With social media, an abundance of resources are at your fingertips. However, without a successful plan and any adequate preparation, your social media efforts will fail.

How to Create a Social Media Marketing Strategy From Scratch

Buffer Social

I’d imagine that a social media marketing strategy could feel the same way. You can see that others have climbed the social media mountain; you’ve got few ideas how to get there yourself. If you need a social media marketing plan, start here.

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7 Levels of Social Media Engagement

Laurel Papworth

There are seven stages to social media engagement from shallow monitoring to deep peer to peer economies. How deep is the rabbit hole of social media? Stage Zero - What is Social Media? Doesn’t know, doesn’t care about social media.

How to Write a Social Media Policy for Your Business

Socialmedia.biz

Thanks to the digital revolution, social media has now permeated every aspect of small, medium, and large businesses, especially with 52% of consumers acknowledging that platforms like Facebook influence their online/offline purchasing decisions. What is a Social Media Policy?

Association Social Media: The American Institute of Architects (AIA)

SocialFish

——————— Please welcome Sybil Walker Barnes, CAE, Director of Social Engagement at the American Institute of Architects to the SocialFish stage! As Director of Social Engagement, my role is part of the Strategic Communications and Marketing team.