The Marketing Blog

JUNE 17, 2008

Operating from Tirupur (India’s t-shirt junction), Xtees.com has been active in the t-shirt selling space for about 5 years now (older than any of the current startups in this space). Going by Sam’s words ‘Xtees.com is a unique example of a successful online-brand which is continuing to do well without any online marketing efforts’.

Web 2.0 100

Web 2.0 Startup Drupal Overview 100

Techipedia: Tamar Weinberg

JANUARY 5, 2010

of articles on the topic of Internet Marketing, from SEO to social media to web usability and then some. Without further ado, I now present to you the best internet marketing posts of 2009. The article has examples of how social media worked too. And like last year, I have a gift for you. Which approach best suits you?

Marketing 265

Marketing SEO Journal Engineering 265

Techipedia: Tamar Weinberg

DECEMBER 31, 2009

One great example this year has been Blame Drew’s Cancer. It seems the activity level has fallen off. Tamar is also the author of The New Community Rules (July 2009). Additionally, crowdsourcing has even help bring awareness to charity causes and collecting money for them.

Crowdsourcing 192

Crowdsourcing scribd Ustream Social Media 192

Social Media Strategery

MAY 12, 2010

Image courtesy of Flickr user remography When I first started my foray into Social Media there were two kinds of people—those who proselytized Web 2.0 Turns out, Web 2.0 Participants not only understand the concepts, but are actively deploying these solutions within their project teams. So what is the way ahead?

Gov 2.0 101

Gov 2.0 Web 2.0 Wiki Sports 101

Techipedia: Tamar Weinberg

MARCH 12, 2009

Exploring the Royal Caribbean Promotional Marketing Strategy by Tamar Weinberg on March 12, 2009 Share My husband Brian , who knows firsthand how much I eat, drink, and sleep social media, pointed me to an interesting critique by ExpertCruiser on a 2007 social media marketing campaign by Royal Caribbean.

Brands 133

Brands Message Boards Travel Forums 133

Laurel Papworth

JANUARY 14, 2010

In 2009, even the top 30 major hotel brands t increased their dependence on the Online Travel Agencies (OTAs)-from 25.4% a year ago to 30% of CRS bookings in Q3 2009 (eTRAK). Engage your customers directly via social media and mobile initiatives, and Web 2.0 Over 44% of Internet users are active in social media.

Hotels 85

Hotels Tourism Travel Social Media 85

Techipedia: Tamar Weinberg

AUGUST 25, 2010

On a particular forum I am active on (yes, I still use them!), Some advice I give to my Social Media students is to be careful following the example of some large brands who are relatively new to Social Media but seem to be successful. Small businesses can’t always follow by example, unfortunately.

Social Media 272

Social Media Engagement Forums Policies 272

Techipedia: Tamar Weinberg

JANUARY 12, 2010

For example, one of my Friendster aliases is Times Square. Extracurricular programs combine summer programs, vacations, and related activities. The value to me (although I don’t know if a lot of people are actively doing it) is the ability for me to vote on what you think is applicable to you. I couldn’t help it. (By

MySpace 114

MySpace LinkedIn Facebook Social Networking 114

Techipedia: Tamar Weinberg

JULY 15, 2010

Schedule those important activities in your weekly calendar. What’s a good example of this? There are a few bloggers who are smart and great writers … like you for example, Tamar. Lately, I’ve been creating graphics with screenshots to point out specific examples. Bit you are the exception!

Blogger 250

Blogger Engineering Flickr SEO 250

Techipedia: Tamar Weinberg

FEBRUARY 2, 2010

Take my own situation as an example. For example, when I first started making money online, I was 16 years old. I get the same e-mails, only they are about getting a #1 ranking in Google Reply Ian February 2, 2010 at 10:59 am This post is a prime example of how to be a true social media expert. The first is personal.

Social Media 229

Social Media Influencer MySpace Consultant 229

Bare Feet Studios

OCTOBER 15, 2008

It encompasses other buzzwords and concepts you may have heard, from social networks like FaceBook , LinkedIn , and MySpace , to conversational marketing, web 2.0, Have a web 2.0 There are over 25 active chapters and their educational non-profit status is in the works. experience, in person.

Social Media 40

Social Media Viddler Hotels Upcoming 40

Techipedia: Tamar Weinberg

APRIL 10, 2008

You may have stumbled upon a site a few hours ago, and now you’re actively Tweeting. You can easily determine if your friends are interested in marketing, photography, books, music, web 2.0 Tamar is also the author of The New Community Rules (July 2009). What content are they sharing? Take a look at my own page.

Plaxo 103

Plaxo Picasa StumbleUpon Netvibes 103

Techipedia: Tamar Weinberg

JANUARY 25, 2008

If you’re not actively engaged, the news won’t come at you. For example, just the other day I stumbled upon an Apple press release from 2003. Reply Jutta March 25, 2009 at 8:19 pm Hi Tamar, I just discovered your blog through a Tweet. The issue, of course, is engagement. It’s like any other news medium.

Social Networking 101

Social Networking Digg StumbleUpon Social Bookmarking 101

Social Media Strategery

OCTOBER 27, 2009

Home About Me Speaking Legal-ese My Team Gov 2.0 Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 Government 2.0 Development Social Media How to BE a Government Consultant and Use Social Media Wed, Oct 28, 2009 Best Practices , Government 2.0

Gov 2.0 94

Gov 2.0 Consultant Social Media How To 94

Techipedia: Tamar Weinberg

FEBRUARY 22, 2008

To take two examples: people complain about an issue to an important newspaper prompting them to push the issue into the mainstream, or if a TV station covers an event, that becomes an important topic. A great example, one that recently affected me: A mobile phone manufacturer, called HTC, released a phone that had sub-par video performance.

Social Media 105

Social Media Marketing Digg MySpace 105

Social Media Strategery

FEBRUARY 23, 2009

Home About Me Speaking Legal-ese My Team Gov 2.0 Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 Government 2.0 Development Social Media Is Enterprise 2.0 Mon, Feb 23, 2009 Enterprise 2.0 Last week, I participated in AIIM’s Enterprise 2.0

Gov 2.0 84

Gov 2.0 Wiki Web 2.0 Course 84

Bare Feet Studios

AUGUST 27, 2008

(Dan Zelikman of StarrTech Interactive Nadine Kam of Honolulu Star-Bulletin and Mary Fasteneau of StarrTech Interactive ) Twitter negative incentive: U-haul and Exxon Mobile positive examples: I connected Robyn Levin to Guy Kawasaki then she referred me to eTourism Summit. Neenz is now chief evangelist for Alltop.

Upcoming 40

Upcoming Flickr Conference Alltop 40

Techipedia: Tamar Weinberg

MARCH 4, 2010

At the end of the day, we know most people are active on social networks because they have some reason for being there (be it to make a sale or to establish authority, for example), but through your regular interactions, you need to recognize that these are byproducts of your genuine and authentic involvement.

Hotels 245

Hotels Social Media Communities Discount 245

Bare Feet Studios

MARCH 1, 2009

However, may I politely suggest that the way to attract them is NOT with a last century web site built on a 100% flash interface that loads s-l-o-w-l-y and is very controlling in its navigation schema, restricting how the user can (not) truly explore where s/he wants to go? Brown March 1, 2009 at 6:10 pm Rox, very well said.

Tourism 40

Tourism Campaign Sites Social Media 40

Techipedia: Tamar Weinberg

JUNE 10, 2010

I met him on StumbleUpon over a year ago and he is one of those kids who never ceases to amaze me; he totally understands social media and his 22 Reasons for You to Blog was even featured in my annual Best Posts of 2009 roundup. As long as there’s a healthy balance in their activities, I don’t see a problem.

Blogger 241

Blogger StumbleUpon Communities Social Media 241

Social Media Strategery

AUGUST 18, 2010

I first met Jen at the 2009 PRSA International Conference in San Diego , and was immediately impressed with her enthusiasm and eagerness to learn about the business uses of social media. This video is a great example of how social media is being integrated in not only the professional world, but also secondary education.

Education 135

Education Social Media Gov 2.0 Class 135

Social Media Strategery

MARCH 10, 2009

Home About Me Speaking Legal-ese My Team Gov 2.0 Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 Government 2.0 Development Social Media An Interview with Blogger Bob From TSA’s Evolution of Security Blog Tue, Mar 10, 2009 Best Of , Government 2.0

Blogger 81

Blogger Gov 2.0 Policies Survey 81

Social Media Strategery

JANUARY 10, 2009

Home About Me Speaking Legal-ese My Team Gov 2.0 Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 Government 2.0 Image Courtesy of Flickr user Ack Ook* buy-in , leadership , scary , social media , web 2.0 Miscellaneous Personal Prof.

Social Media 119

Social Media Gov 2.0 Wiki Organization 119

Convince & Convert

SEPTEMBER 21, 2010

For example, people talk about using twitter as a business tool rather than thinking about creating a searchable organizational database of collaborative conversations “Social media results cannot be measured&# If you are not measuring your social media results then there is little point in having a social media strategy. .&#

Social Media 146

Social Media Strategy Consultant Web 2.0 146

Social Media Strategery

JUNE 21, 2009

Home About Me Speaking Legal-ese My Team Gov 2.0 Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 Government 2.0 Development Social Media Enterprise 2.0 Reflects the Culture Thu, Jun 18, 2009 Enterprise 2.0 link] Enterprise 2.0

Gov 2.0 117

Gov 2.0 Social Media Wiki Collaboration 117

Techipedia: Tamar Weinberg

AUGUST 27, 2008

Users are actively seeking information that will enhance their professional knowledge. Would Be interesting to see and filter out areas for example US and Non-US traffic. Tamar is also the author of The New Community Rules (July 2009). Professional content probably isn’t a priority. You have excellent writing skills!

Social Media 100

Social Media StumbleUpon SEO ROI 100

Social Media Strategery

MARCH 2, 2009

Home About Me Speaking Legal-ese My Team Gov 2.0 Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 Government 2.0 For this group, social media is at best, another activity competing for their time, and at worst, a severe inhibitor to achieving the mission.

Gov 2.0 72

Gov 2.0 Social Media Insurance Wiki 72

Techipedia: Tamar Weinberg

MARCH 17, 2010

He also gave a simple example of how to measure Social Media ROI: What you really want to know when measuring Social Media ROI is how much money each incoming warm lead is worth. Here’s a great example: Many Yelp reviews are taken down within a few days of being posted. Work With Web Developers to Update Your Site for Web 2.0

Communities 237

Communities Twitter Web 2.0 ROI 237

Social Media Strategery

SEPTEMBER 28, 2009

Home About Me Speaking Legal-ese My Team Gov 2.0 Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 Government 2.0 Development Social Media An Awesome Interview with the Founder of GovLoop, Steve Ressler Mon, Sep 28, 2009 Government 2.0 The Whole. :

Gov 2.0 89

Gov 2.0 Collaboration Communities Web 2.0 89

Techipedia: Tamar Weinberg

DECEMBER 22, 2009

If they have too many friends and not many followers, for example, you might not want to follow them. You might choose to only follow active users (who tweet between 1 and 100 times a month, for example) and not users who are either way too inactive or are too excessive. Tweet activity. A specific number of friends.

Applications 179

Applications Review Statistics URL 179

Techipedia: Tamar Weinberg

JULY 8, 2008

Rebecca Kelley , Search Marketing and Social Media Consultant : A social media marketer needs to be an active participant in the social media sphere. For example, what plays well on Digg versus what plays well on Propeller. They have an interest in the world around them, and being active in it. Browsers obviously mostly lurk.

Social Media 163

Social Media Marketing Consultant Communities 163

Techipedia: Tamar Weinberg

MAY 5, 2010

Share the 10OFF discount code for everyone, for example. Better yet, to show that the page is active, give the users control by letting their Fan posts show up on the front page. As a result, engagement goes up as the page appears very active. Give them a reason to be actively engaged. What if you want to offer 10% off?

Facebook 279

Facebook How To Marketing URL 279

Techipedia: Tamar Weinberg

AUGUST 18, 2009

Some blogs cover software only by being voted upon by the user , for example, and your press release won’t even fly for that category. Your service that launched in 2009 does not fit in a post that was written in 2006. The problem: he was not at all active on the high profile blog and hadn’t written a single comment.

Blogger 132

Blogger Press Release Marketing Instant Messaging 132

Techipedia: Tamar Weinberg

MAY 28, 2010

Lead generation and client acquisition can be had on LinkedIn, especially in the B2B space, just as long as you’re active and engaging. If you’re active in any particular medium, you become influential. Showing a public interest in your customers and genuinely offering help helps nurture a positive perception of your brand.

Social Media 278

Social Media Strategy Communities Yahoo 278

Techipedia: Tamar Weinberg

JULY 1, 2010

For example, by looking at ProBlogger, we are being told that the owner is not an amateur but a pro blogger. Let’s take Techipedia for example. For example, if I’m blogging to tell you the importance of traffic then I should also tell you how to get traffic in the same post. For example, my blog is three months old.

Analysis 226

Analysis Domain Name Blogger Adsense 226

Techipedia: Tamar Weinberg

JANUARY 5, 2009

Why Social Media Belongs in Your Internet Marketing Campaign (Bruce Clay): The Lisa goes through three successful examples of good social media applications and illustrates why they grabbed her attention. For example, Rule #1 is “Thou Shalt Be Honest.&# Social Media Marketing Tactics (SEOmoz): Jane Copand, the Web 2.0

Marketing 144

Marketing StumbleUpon SEO Reputation 144

Techipedia: Tamar Weinberg

JANUARY 12, 2010

Take my husband’s grandfather as an example. These examples above illustrate a typical usability question faced by Facebook users (well, except for Grandpa). Reply Ray January 13, 2010 at 2:06 am I could be wrong but the Facebook user claim is based on active users only.

Facebook 233

Facebook LinkedIn Social Networking Microblogging 233