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Airbnb Social Media Strategy: Sharing Stories, Building Community

Keyhole.co

By blending collaborative consumption with experiential tourism and replacing impersonal hotel stays with a sense of community. Founded in 2008, Airbnb struggled to build trust in its unique business model initially. million listings and a community of reliable hosts around the world ready to welcome guests with open arms.

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What marketers need to know about managing social media through an economic downturn

Sprout Social

Executing on a social media marketing strategy is like completing an obstacle course. Managing social through down markets requires an additional layer of focus, rigor and empathy. Dietrich is a former CMO, most notably the head of marketing who took Atlassian public in 2015. If you’re feeling the heat, we see you and hear you.

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Navigating the Higher Ed Enrollment Cliff: How Social Media Managers Can Position Their Institutions for Success

Social Media Strategies Summit

As a higher education marketer, you’ve probably heard about the so-called “enrollment cliff” and its potential impact on the higher ed landscape. One of the best people to answer this is Dr. Carrie Phillips , the Chief Communications and Marketing Officer of the University of Arkansas at Little Rock.

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Proto.in July 18-19 2008

The Marketing Blog

July 18-19 2008 Jump to Comments I discovered the news about proto.in 2008 , proto july 18-19 , proto.in july 18-19 2008 Share this: StumbleUpon Digg Reddit Leave a Comment Filed under Events Tags: arun , proto registration , proto.in , trak.in 38 pm Proto.in from Arun’s latest blog-post on trak.in. Theme: Pressrow.

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10 Reasons Market Research is Critical to Social Media

Adam Cohen

But those same companies need to leverage, not ignore, that insight available when fusing social media into the marketing mix they already have. Brian Solis has a terrific series starting this week on the changing marketing, advertising and communications, where he adds a 5th P: People. Do they care what kind of car they drive?

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6 Common Mistakes in Online Community Development

Convince & Convert

Many of the myths surrounding online community development are proliferated by common sense conclusions. Creating an online community has a basis in science—but best practices that seem clear-cut on the surface become much more complicated when you dig deeper. Only then can you define the business goals of your community.

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Social Media Community Management: An Interview with Kathryn Peck of EA SPORTS

Techipedia: Tamar Weinberg

Her community outreach on behalf of Electronic Arts was amazing and her engagement with customers gives all of us lessons to live by. What’s a typical day like for you as the EA SPORTS Active Community Manager? How (and when) did you get to be the Community Manager for EA Sports Active?

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