Social Media Strategies Summit

DECEMBER 7, 2023

As a higher education marketer, you’ve probably heard about the so-called “enrollment cliff” and its potential impact on the higher ed landscape. One of the best people to answer this is Dr. Carrie Phillips , the Chief Communications and Marketing Officer of the University of Arkansas at Little Rock. What Is the Enrollment Cliff?

Social Media Management 147

Social Media Management Social Media Education Collaboration 147

Firebelly

SEPTEMBER 27, 2011

At my job, I am constantly surrounded by people who are building a brand. They are building brands for their new companies or, more often, themselves. They, as individuals, are the brand. The key to building a brand is to pick a word that describes your brand and stick to it. You define the word. Followers answer.

Brands 209

Brands Twitter Tips Loyalty 209

Taylor Marek

FEBRUARY 5, 2010

Home About Contact Archives Testimonials Speaking Podcast Chat LIVE Social Media Vault My Inner Circle Plugins eBook Hire Me Building a Personal Brand vs. an Iconic Brand February 5, 2010 by Taylor Marek You are in the midst of setting up your brand , do you setup an iconic brand or a personal brand ?

Brands 100

Brands Avatar WordPress Buy 100

Ignite Social Media

SEPTEMBER 16, 2021

If you’re an OG in the social media marketing business, there’s little doubt that you don’t remember the Social Technographics Ladder created by Jeremiah Owyang , Josh Bernoff and Charlene Li when they worked at Forrester Research. . Enter the Social Technographics Ladder. Social Technographics Today .

Survey 148

Survey MySpace Microsoft Social Media 148

Keyhole.co

MARCH 24, 2024

Founded in 2008, Airbnb struggled to build trust in its unique business model initially. But how did they hit the marketing bullseye with their social handles? Analysis of Airbnb social media accounts Airbnb’s target market includes regular travelers with a budget crunch, families looking for unique experiences, and business travelers.

Communities 59

Communities Social Media Strategy UGC 59

Techipedia: Tamar Weinberg

OCTOBER 7, 2010

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Internet , Marketing > 11 Common Mistakes That People Make With Their Personal Brands 11 Common Mistakes That People Make With Their Personal Brands by Tamar Weinberg on October 7, 2010 Share This is a guest post from James Adams.

Brands 236

Brands Handbook MySpace Construction 236

Pixlee

APRIL 11, 2019

Most digital marketing tactics ecommerce brands are using in 2019 can be improved with user-generated content (UGC). When digital marketing tactics are executed well with user-generated content, they offer a powerful advantage to traditional content. Growing a new Digitally-Focused Community. A bandoned Cart Reminders.

UGC 65

UGC Content Retail Marketing 65

Buzz Marketing for Technology

MARCH 9, 2010

Which prompted a question by Scott Zosel about how much should you allocate for Social Media in your budget – and so I created the Social Media Budget Ratio (SMBR) post back in 2008 which was good but it lacked historical data like I have now. Sharing is how you build a Brand In a recent BusinessWeek article featuring Tony Hsieh from Zappos.

B2B 198

B2B Social Media Marketing Survey 198

The Realtime Report

JULY 13, 2023

It feels for experienced, battle-hardened brands it is the end of a long first campaign with some introspection of what is proving effective. It is difficult for many brands to have cases taken up by law enforcement in many countries, given limited resources and higher priorities. There is no suggestion of an end in sight.

Tips 91

Tips Data Activities Cost 91

Oktopost

APRIL 8, 2020

What lessons can be learned from the global economy to help marketers deploy new B2B messaging in this current climate? Listen to the podcast: Or watch the live broadcast: Key Take-Aways from Scott Vaughan: Get on your Front Foot: Now is not the time, as a B2B marketer, to sit back and wait for things to happen. This is not okay.

B2B 124

B2B Authentication Social Media Meeting 124

OnlineRockersHub Marketing Blog

MARCH 20, 2020

Facebook also accounts for 2 million advertisers, and thus, it is considered a crucial part of formalizing your marketing strategy if you are actively using Facebook as a channel to reach out to your audience. Thus, to ease your job, here we have squeezed out the 10 most effective Facebook marketing tools from plenty of tools.

Campaign 88

Campaign Tools Social Media Facebook 88

The Marketing Blog

FEBRUARY 14, 2008

Home About In the Media Cab Drivers as Word-of-Mouth Marketers? Google Spreadsheets Update: Blessing in Disguise for Marketers… February 15, 2008.3:11 11 am India’s Buzziest Media Brand Jump to Comments Times of India has been given the ‘Buzzy 10 Award’ for catering to the consumer in a complete 360 degree way.

Web 2.0 100

Web 2.0 Brands Startup FeedBurner 100

Twist Image

MAY 20, 2012

Jonathan Salem Baskin is becoming a marketing book juggernaut. In fact, there are few global branding strategist who are like Baskin. He's had a career that any Marketer would be jealous of. Having spent close to three decades in the branding and advertising world, Jonathan's resume is a who's who of the top brands in the world.

Marketing 85

Marketing Advertising Groups Groups 85

Pixlee

SEPTEMBER 23, 2017

Influencers have become an integral part of many brands’ marketing strategies as today’s consumers trust peer recommendations above all other forms of marketing. So, where do you start as a brand? How do you find the right influencers to represent your travel brand? The Planet D. subscribers on YouTube.

Travel 66

Travel Influencer Brands Airlines 66

Bare Feet Studios

OCTOBER 22, 2008

Tagged as: flickr , gohawaii , hawaii convention center , new media , podcamp , road runner , Social Media , unconference , ustream , viddler { 1 comment… read it below or add one } Rush L October 24, 2008 at 12:04 pm Jus was seein how “campers&# are doin! Read more about what’s going on here under the chat window below.

Viddler 40

Viddler Ustream Flickr Upcoming 40

Taylor Marek

FEBRUARY 4, 2010

Home About Contact Archives Testimonials Speaking Podcast Chat LIVE Social Media Vault My Inner Circle Plugins eBook Hire Me Multi-Level Marketing Not Multi-Level Advertising February 4, 2010 by Taylor Marek Anyone noticing the shift here?… “Isn’t marketing and advertising the same thing?&# Well…yes, and no.

Advertising 116

Advertising Marketing Avatar WordPress 116

Pixlee

DECEMBER 13, 2016

The closer consumers become to brands through avenues like social media, the more they begin to long for—and eventually, expect—authentic, high quality experiences. Since 2009, $18B in market share has shifted away from the top 25 largest brands to smaller brands. And consumers are receiving them with open arms.

Brands 41

Brands Authentication Fashion Curation 41

Ignite Social Media

MARCH 25, 2021

I’m Jim Tobin, the founder of social media agency Ignite Social Media (2007) and influencer marketing agency Carusele (2015). While other companies have pivoted over the years to add web development, digital marketing, or some related field, we’ve stayed true to our roots. How Social Media Marketing Operated in 2007.

Social Media 172

Social Media Advertising Team Hubspot 172

Justin Levy

JUNE 30, 2010

Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking Inside Larry & Sergey’s Brain [Book Review] Written on June 30, 2010 by Justin Levy in books , google , reviews , video 0 Comments - Leave a comment! If youre new here or just an old friend, Id love it if you subscribed via RSS feed.

Review 211

Review Feed Reader Creative Commons RSS 211

Techipedia: Tamar Weinberg

MAY 13, 2008

A few weeks later, a surprising blog post was published that outed the marketing firm and hosting company that sponsored the particular study. And it turned out that the whole thing was a viral marketing sham, too, which was discovered by numerous Digg members. The issue at hand is not the fact that the company was virtually unknown.

Social Media 100

Social Media Digg Brands Marketing 100

Keyhole.co

JANUARY 24, 2024

Wendy’s has always been on-point with its marketing strategies. However, the brand is equally famous for its notorious brand wars, memes, and tongue-in-cheek marketing strategies. So, let’s do a deep dive into Wendy’s social media strategy and how the brand stays trending and connected with consumers.

Engagement 52

Engagement Social Media Strategy Meme 52

The Marketing Blog

SEPTEMBER 7, 2010

43 pm 3 Ways to Analyze Facebook Fan Page Traffic Jump to Comments NOTE : I had recently scribbled my thoughts on Facebook Insights for India’s growing B2B marketing community www.paulwriter.com. The bottom-line is that as a marketer you would certainly want to measure the impact and effect of your activities on any channel.

Facebook 185

Facebook Web 2.0 Startup Applications 185

Pixlee

MAY 29, 2017

In 2008, the concept of buying eyeglasses online was still just that – a concept. It just so happened that the four friends had addressed a problem that many consumers faced with brand values that consumers liked. What can brands old and new learn from Warby Parker’s explosive success? In 2015, the company was valued at $1.2

Brands 52

Brands Buy Price Journal 52

Adam Cohen

JULY 19, 2010

My topic for this week is “ Social media AND… “ If you have been a subscriber here you know that I look at social media tactics as informed strategies leveraging deeper understanding of a brand’s most valuable customers and prospects – truly integrated into other forms of marketing. See you there?

Social Media 219

Social Media Disqus Web 2.0 Badge 219

Pixlee

DECEMBER 14, 2018

Digitally-Native cosmetics retailer Morphe hit the online makeup scene in 2008 and rapidly established themselves as a cosmetics powerhouse. Morphe’s innovative e-commerce strategy has allowed them to grow into a top brand featured by celebrities & industry luminaries, and emerge as a leading digitally native brand.

Conversation 45

Conversation UGC Retail Marketing 45

The Marketing Blog

JULY 10, 2010

The key elements of our core team who will take the ‘BRAND’ to a new level !! Subscribe to Blog Updates Feedburners Stats Email Subscription My Company About Hi, I am Daksh author of themarketingblog & co-founder of Iffort, a web-strategy & digital marketing consulting firm. Theme: Pressrow. Theme: Pressrow.

Startup 191

Startup Web 2.0 FeedBurner Consultant 191

Adam Cohen

JULY 16, 2010

a thousand cuts :: adam cohen's blog About Blogroll Contact a thousand cuts conversations about social media and interactive marketing by adam cohen 16 JUL I Will Not Write About Old Spice Posted by: adam / Tags: Advertising , Isaiah Mustafa , Old Spice , Social Media , Television , YouTube / Comments: View Comments I will resist the urge.

Badge 201

Badge Disqus Web 2.0 Retail 201

Justin Levy

JULY 1, 2010

Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking The Growth of Demand Discovery Written on July 1, 2010 by Justin Levy in content strategy , guest post , marketing , marketing strategy 0 Comments - Leave a comment! Thanks for taking time out of your day to come hang out here!

Retail 191

Retail Fashion RSS Advertising 191

Convince & Convert

JULY 28, 2013

But it’s Sterling’s hobby that got him to practice Youtility – marketing so useful, people would pay for it. Using his e-commerce, marketing, and distribution experiences honed in the music business, he founded BigPoppaSmokers.com , a website selling barbecue smokers and accessories. Tools to Find Customer Insights. You can be useful.

Content 150

Content Marketing Forums Patterns 150

Taylor Marek

JULY 16, 2009

Home About Contact Archives Testimonials Speaking Podcast Chat LIVE Social Media Vault My Inner Circle Plugins eBook Hire Me #95: Now is the Hour, 5 Branding Mistakes, and Facebook breaks 250 million July 16, 2009 by Taylor Marek We have an audio comment! and oh, if you want a pic to show with your comment, go get a gravatar !

MySpace 105

MySpace Brands Facebook Avatar 105

The Marketing Blog

OCTOBER 1, 2007

36 am Cool Presentations on Marketing Jump to Comments I’ve been going through some nice SlideShare presentations on evolving subjects of Viral Marketing, WOM & Social Media Marketing. Marketing 2.0 Ralf Klamma Jaffejuice Kiruba Shankar Marketing Over Coffee marketing.fm Theme: Pressrow.

Web 2.0 100

Web 2.0 Startup Marketing FeedBurner 100

Twist Image

JANUARY 10, 2017

Think about the luxury goods or culture-based fashion brands. People will pay a premium for brands. million in 2008.". I would argue that if you are in the business of a new technology, product or service (or trying to reinvigorate one that has been sluggish in market), think about the true interoperability of it.

API 40

API Brands iPad Fashion 40

The Marketing Blog

MARCH 8, 2010

Quotes from the Money Life article Iffort’s report states that usage of Twitter will penetrate more organisations, and more firms and customers will start using this social networking tool.Conversations between users and brands which are managed by humans with an emotional quotient will continue to boost Indian marketing efforts.

Study 180

Study Company Web 2.0 Twitter 180

Social Media Network Marketing

AUGUST 23, 2010

Monday, August 23, 2010 Your Social Media Output Should Be An Extension Of Brand Personality Social Media Networking is part of the overall marketing scenario. Our Social Media efforts are an extension of the brand's overall marketing efforts. Unported License. Unported License.

Social Media 95

Social Media Brands Reputation Widget 95

Akamai Marketing

APRIL 30, 2009

Prediction: tomorrow’s event, event marketing and sponsorship opportunity is with “Tweet-ups” where like-minded Twitter-peeps meet up to meet each other in person. Here’s the great thing: by their very nature, Twitter-peeps share something in common, making it a very powerful marketing tool. Everyone is doing it. Ah, events.

Eventful 116

Eventful Twitter Klout Marketing 116

Sprout Social

SEPTEMBER 4, 2018

In 2008, Nakamoto published a paper outlining how Bitcoin could work as a decentralized digital currency. Blockchain and cryptocurrency aren’t the easiest concepts to grasp, and so, video (like the blockchain explanation video we shared with you before) has played a major role in how these companies market themselves on social media.

Social Media 73

Social Media Brands Discount Price 73

Convince & Convert

FEBRUARY 14, 2024

Was Valentine’s Day created by marketers? No, but now is the time to give a little bit of love in your marketing. While some can’t wait to watch rom-coms and blast Taylor Swift songs, others shudder at the thought and loudly proclaim “Valentine’s Day is a fake holiday created by marketers”. Do you know what they value?

Strategy 123

Strategy Brands Marketing Airlines 123