Sprout Social

AUGUST 3, 2023

In the span of 26 years, social media has transformed from a simple communication tool to a powerful marketing platform. And as a result, so has the role of social media managers. From content creation to community management, the responsibilities of social teams have expanded significantly.

Social Media 89

Social Media Content Airlines Authentication 89

Likeable

APRIL 5, 2021

It was the summer of 2007, and Facebook had recently opened up beyond college students, to welcome everyone to its platform. We had an assignment for Verizon FiOS, then a new cable TV alternative, to find influencers (yes, in 2007!) We quickly refocused on social media as word of mouth. (It It needed to evolve.

Social Media 68

Social Media Hosting Eventful Class 68

Ignite Social Media

AUGUST 30, 2016

Social Agency Bucks Industry Diversity Trend and Taps Three for All Female Leadership Team. Bucking the ‘lack of representation’ trend in the advertising business, Ignite Social Media today announced several management changes. ” About Ignite Social Media. .

Social Media 114

Social Media Energy Team Trends 114

Ignite Social Media

SEPTEMBER 16, 2021

If you’re an OG in the social media marketing business, there’s little doubt that you don’t remember the Social Technographics Ladder created by Jeremiah Owyang , Josh Bernoff and Charlene Li when they worked at Forrester Research. . Enter the Social Technographics Ladder. Social Technographics Today .

Survey 148

Survey MySpace Microsoft Social Media 148

Techipedia: Tamar Weinberg

DECEMBER 9, 2007

First, some educational takeaways: Social media is the “new&# medium for businesses to communicate with consumers in a way that is interesting to them. Thanks much to Brett and the WebmasterWorld team (Neil, Scott, and the rest of that wonderful bunch) for putting together a great event! And where the hell were you?

Yahoo 100

Yahoo Conference Digg MySpace 100

Mindjumpers

FEBRUARY 2, 2011

Tweet Laurel Moffat , who is a Communication Specialist at Southwest Airlines, has made a presentation about the company’s successful social media strategy at a January 25 Kansas City American Marketing Association lunch event. Social media requires people and time. Nobody knows what will happen for sure.

Airlines 232

Airlines Social Media Collaboration Travel 232

SocialFish

NOVEMBER 12, 2010

Due to a large number of associations and other organizations using social media such as YouTube, Facebook, and Twitter for marketing campaigns and public relations, employers are increasingly seeking those who have social media knowledge and skills. photo © 2007 Chris Metcalf | more info (via: Wylio ).

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Organization Social Media Social Media Management Skills 229

Ignite Social Media

DECEMBER 15, 2016

It’s been almost 20 years since social media came to existence. While it took some time to really take off, social media users currently spend an average of two hours a day on social sites according to GlobalWebIndex. 2016 Social Agency of the Year. Go Red For Women: Red Dress Collection.

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Social Media Campaign Fashion Team 60

Social Media Marketing

JANUARY 26, 2012

The Airlines To my knowledge, Southwest was the first airline (or at least the most prominent early on) to get involved with social media. JetBlue made a name for itself in the social media space after a difficult travel situation thanks to severe winter weather in 2007. That finger wag gets me every time.

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Travel Social Media Airlines iPad 165

Convince & Convert

MAY 3, 2013

Beth Dockins , Director of Customer Service for Scott’s Miracle-Gro , joins the Social Pros Podcast this week to discuss Scotts approach to social media customer service, social media “tribes”, and how the Scotts brand has evolved to becoming an informational and educational company for lawn and garden owners.

Social Media 130

Social Media Retail Education Airlines 130

Taylor Marek

DECEMBER 23, 2009

Home About Contact Archives Testimonials Speaking Podcast Chat LIVE Social Media Vault My Inner Circle Plugins eBook Hire Me Pepsi to drop Super Bowl Ads for Social Media? Sitting around with family watching two teams batter each other for the title of Super Bowl Victor. Then I grew up. Yes, you heard me right.

Social Media 107

Social Media Avatar WordPress Case Study 107

Oktopost

MARCH 7, 2022

There is no shortage of imperative marketing tactics that if you don’t do right now, your B2B organization will crash and burn. As marketers, we know the MarTech space is crowded. We also know the world of social listening is one that can make or break our brand’s reputation. What is Social Listening?

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B2B Sentiment Analysis Reputation 155

Idaconcpts

SEPTEMBER 5, 2012

Back in 2007, Tiger Woods was still the undisputed king of golf. MySpace ruled the social media roost, fending off a feisty underdog called Facebook that threatened to steal a share of its influence. Within half a decade, most social networkers have fully abandoned MySpace. Things change quickly. Probably not.

Facebook 129

Facebook MySpace Marketing Apparel 129

Idaconcpts

SEPTEMBER 5, 2012

Back in 2007, Tiger Woods was still the undisputed king of golf. MySpace ruled the social media roost, fending off a feisty underdog called Facebook that threatened to steal a share of its influence. Within half a decade, most social networkers have fully abandoned MySpace. Things change quickly. Probably not.

Facebook 129

Facebook MySpace Marketing Apparel 129

Buffer Social

JUNE 30, 2017

Do you remember your first social media profile? Or, how about your first social media post? Social media has changed and evolved so much since the early days, it’s almost hard to believe how far we’ve come. How people use social media has changed as well. Let’s dive in!

Social Media 111

Social Media MySpace Hashtag News 111

Ignite Social Media

OCTOBER 13, 2020

As our team caught wind of the campaign, it became obvious this program was damaging the brand more than it was helping it. Audience reactions on the brand’s social channels were highly negative and even angry, as you can see from just a few below. Even so, that’s not been the focus of their marketing. Wrong Audience.

Campaign 106

Campaign Brands Press Release UGC 106

Oktopost

JULY 29, 2021

Watch the recording: Want to hear more from renowned marketing leaders? He spun Brandwatch out as a product company in 2006 and launched the first version of ‘Brandwatch Analytics’ in August 2007. Brandwatch recently achieved the number one ranking in the highly regarded Forrester Wave report for social listening technology.

Crimson Hexagon 62

Crimson Hexagon B2B Apple Authentication 62

The Marketing Blog

JULY 10, 2010

Rewind a little bit and coming back from the days when we had quit our jobs to do something different, something has changed and that something is LIFE Happy Team Here is one word which still looks the same but appears very different. The key elements of our core team who will take the ‘BRAND’ to a new level !!

Startup 191

Startup Web 2.0 FeedBurner Consultant 191

Techipedia: Tamar Weinberg

DECEMBER 31, 2009

It becomes a collective effort – Crowdsourcing also makes people feel like this is a team effort that not just one person is the most important piece to the puzzle. Organizations have used it for developing programs, marketing efforts, research, and education. As they saying goes, competition breeds excellence.

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Crowdsourcing scribd Ustream Social Media 192

The Marketing Blog

MAY 27, 2008

Home About In the Media Proto.in July 18-19 2008 Social Technographics Ladder May 28, 2008.1:37 37 am Social Media and Blog Camp – Courtesy Delhi Bloggers Bloc Jump to Comments Come June 7th and we’d witness another one-day unconference on social media and blogging.

Blogger 100

Blogger Social Media Web 2.0 Startup 100

Social Media Strategies Summit

NOVEMBER 27, 2018

Fast-forward to today, she’s now known as “The Queen of all Media”, with OWN extending beyond television to multiple digital channels. To reach their goal, LeBas and his team realized Super Soul Sunday had to become a multiplatform brand. Terry also trains individuals as a Digital Marketing instructor at General Assembly.

Communities 100

Communities Platform Video Fashion 100

Adam Sherk

OCTOBER 23, 2009

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Social Media Visitors More Loyal But Still a Very Small Percentage of Site Traffic by Adam Sherk on October 23, 2009 Yesterday posts from eMarketer and Marketing Pilgrim called my attention to some interesting social media statistics put out by advertising network Chitika.

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Hitwise Social Media Digg Survey 124

The Marketing Blog

AUGUST 12, 2010

Home About In the Media My Contribution at PaulWriter.com Building a People Centric Organization August 12, 2010.1:47 47 pm Facebook and India Jump to Comments Our team recently made a visual presentation which talks about ‘Facebook’ and its penetration in India. Reply Leave a Reply Click here to cancel reply.

Alltop 127

Alltop Web 2.0 Facebook Startup 127

Sprout Social

NOVEMBER 18, 2022

Some companies still treat the social media team like Harry Potter in the cupboard under the stairs. But this misunderstanding–or more accurately, this lack of understanding–does real harm, both to the social media professionals on staff and the company as a whole. Become a social CIO. They are different.

Resources 100

Resources Company Social Media Team 100

The Marketing Blog

NOVEMBER 25, 2007

Home About In the Media Bloggers & Writers – What Keeps You Going? 28 am Fastrack Adopts Social Media Jump to Comments For B-School students this seems to be a perfect case study in the making. Yeah, I am talking about embracing of social media by Fastrack,a leading youth fashion brand by Titan.

Social Media 100

Social Media Web 2.0 Startup Flickr 100

Social Media Network Marketing

AUGUST 27, 2010

Sections To Read Home Main Page Community - Social Media Network Online Who will benefit from this blog? Sections To Read Home Main Page Community - Social Media Network Online Who will benefit from this blog? Social Media Ne. What People Have To Say About Pervara - Social Med. Unported License.

Social Media 66

Social Media Reputation Widget Disqus 66

The Marketing Blog

AUGUST 3, 2010

Home About In the Media Dear Airtel: It is about Customers & Conversations Facebook and India August 3, 2010.6:07 The team is headed by Jessie Paul, who was previously the Chief Marketing Officer of Wipro’s IT business. E.g. it could be a need arising from your marketing function or from HR or from operations.

Web 2.0 152

Web 2.0 Startup Metrics FeedBurner 152

Diva Marketing Blog

DECEMBER 30, 2015

As we close out 2015 and begin the circle dance anew, there will be lots of predictions of what 2016 will hold in terms of marketing trends and must dos. Ten years ago, or there about, Social Listening exploded into the digital landscape. Books about this new disruptive marketing world began to emerge. Time brings perspective.

Social Media 40

Social Media Retail Reputation Authentication 40

Sprout Social

JULY 19, 2022

That’s the question frustrating social media marketers today. Hashtags are an essential asset in your digital marketing toolbox. According to 72% of our LinkedIn community , hashtagging impacts the overall performance of social media content. — Sprout Social (@SproutSocial) July 4, 2022. .

Hashtag 121

Hashtag How To Guidelines Telecommunications 121

Buzz Marketing for Technology

JULY 7, 2008

Nuggets from Social Media workshops as of late… posted in Uncategorized |. The answer is NOT always social media/community - that would be another warning sign if it was. 5) PMO required: ok, if you are just doing a team blog, maybe not, but that isn’t the work I’m focused on.

Communities 117

Communities Groups Groups Social Media 117

The Marketing Blog

SEPTEMBER 10, 2009

Home About In the Media Usability questions from a novice Indians in Social Media (2009) September 10, 2009.9:47 The club is basically allowing fans to apply for the positions of chief blogger, photographer and RCB fan – and the three winners will tour Champions League with the RCB team itself next month.

Web 2.0 109

Web 2.0 Startup FeedBurner Case Study 109

Social Media Network Marketing

AUGUST 14, 2010

Sections To Read Home Main Page Community - Social Media Network Online Who will benefit from this blog? Sections To Read Home Main Page Community - Social Media Network Online Who will benefit from this blog? Social Media Ne. What People Have To Say About Pervara - Social Med. Unported License.

Social Media 93

Social Media How To ROI Reputation 93

The Marketing Blog

APRIL 12, 2010

About Iffort Consulting Iffort is web strategy & social media consulting firm that plans, creates and executes a thorough roadmap to deliver tangible value for its clients and their stakeholders. I write about Social Media and how it is being used as a conversational channel by individuals and organizations.

Web 2.0 118

Web 2.0 Startup Skills Consultant 118

Bare Feet Studios

FEBRUARY 27, 2010

Social media has earned a spot alongside our government planners and traditional news media. Much mahalo to Joe Moore on KHON Fox , Guy Hagi on Hawaii News Now , and the team on KITV. The user-generated messages supported both of those organizations on a second by second basis.

Social Media 92

Social Media Aggregator Upcoming Conference 92

Techipedia: Tamar Weinberg

AUGUST 14, 2009

Are you a company or do you know a company that has immersed itself in the social media waters and succeeded? As small companies with limited budgets, nonprofits may feel that they are unable to dive into the wide world of social media. Thanks to social media, anyone can make waves. Why social media?

Social Media 172

Social Media Case Study MySpace Yahoo 172

Techipedia: Tamar Weinberg

DECEMBER 2, 2008

I’m taking two seminar courses at school this term, and they each resemble a particular form of social media. Professor Jutras aimed to impart a professionally oriented knowledge of class action lawsuits, so that we might comfortably join a litigation firm/team upon graduation. is to web 1.0.

Social Media 189

Social Media Class Forums Microblogging 189

Net-Savvy Executive

FEBRUARY 27, 2012

Does your social media program include foreign language requirements? We were talking about monitoring Arabic-language social media, and someone pointed out that their analysts know Arabic. Adding more languages to the analytics engine of a social media platform is hard work.

Analysis 71

Analysis Social Media Sentiment Directory 71