article thumbnail

What is hashtagging and how to use it effectively

Sprout Social

To hashtag or not to hashtag? The short answer: Yes, definitely use hashtags. Hashtags are an essential asset in your digital marketing toolbox. According to 72% of our LinkedIn community , hashtagging impacts the overall performance of social media content. What is hashtagging? How to use hashtags.

Hashtag 122
article thumbnail

Think Open Community Doesn’t Really Exist? Read This.

SocialFish

photo © 2007 David Sim | more info (via: Wylio ). I know there’s already been lots of talk about Open Community , but having just read it, I can’t help but share what I think is a spot-on example of open community as Maddie and Lindy talk about it in the book. Tags: From the Trenches Open Community.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

3 ways to adapt content for the era of social media entertainment

Sprout Social

From content creation to community management, the responsibilities of social teams have expanded significantly. Social media used to be a way to communicate directly with your community and the algorithm barely had any influence over your feeds. And as a result, so has the role of social media managers.

article thumbnail

Kraft’s Latest Campaign, #SendNoods, Put Buzz Before Brand Value

Ignite Social Media

Participants were able to send a free box of mac and cheese to a friend, ostensibly to encourage community during the pandemic. As one angry follower pointed out, a quick click on the #SendNoods hashtag on Instagram quickly brings you to a slew of inappropriate and sexual images. Inappropriate Content.

Campaign 106
article thumbnail

Energize Your Social Media Agency: Ideas for Experienced Social Media Managers

agora pulse

The most recent data shows that of the small businesses that opened in March 2007, 33% made it to March 2017.). Gear up to help a community or charity this December for a feel-good factor that will benefit everyone. Remember to use hashtags like #photocontest so your initiative is searchable. Piggyback on What’s Trending.

article thumbnail

10 Inspiring Examples of Amazing Brand Communities

Social Media Strategies Summit

Building a brand community isn’t about improving vanity metrics like engagement and follower count. According to a survey from Vanilla Forums , 58% of brands say their communities improve customer loyalty. Nine in ten consumers read reviews before making a purchase, so building review functionality into your community makes sense.

Examples 228
article thumbnail

Top 10 Powerful Moments That Shaped Social Media History Over the Last 20 Years

Buffer Social

In light of #SMDay (6/30/2017) , we’re teaming up with Bitly to share stories and celebrate the positive impact that social media has had on individuals, businesses, and the globe over the last 20 glorious years – all using the hashtag #impactofsocial. Community Support during World Tragedies. Miracle on the Hudson.