Get Your Account Verified on Twitter
OCTOBER 13, 2016
Getting a verified Twitter account is easier than it seems. Follow this guide to getting your own account verified. Social Media Networks Social Media Tips and Tricks Twitter strategy Twitter
Are your social media accounts ready for 2017?
NOVEMBER 6, 2016
Bring your social sites up to date with a quick review to be sure of a Happy New Year! social business Social Media in Action Social Media
On Social Intelligence, Leadership, and the need to start young #EQ #EI
FEBRUARY 13, 2017
Is social intelligence important to the way we communicate and lead? You bet it is. Here are examples from school children and adults of social intelligence in action. mindful social social business mindfulsocial social intelligence
Average Time On Social Media, Are You Using It Wisely? #Infographic
MARCH 22, 2017
How much time are you using on social media sites? Here's an infographic with data on that, and some tips to use your time wisely for your business. mindful social social business social media black hole
Influencers! Must read > New Facebook guidelines for branded content
MAY 7, 2016
An influencer must have a verified Facebook page and tag the marketer's page in any post that mentions a third party brand, product, or sponsor. Facebook Social Media Networks Social Media Tips and Tricks Content Marketing Facebook ads influencer outreach
Just get us the Millennials! #Marketing #Fail
DECEMBER 30, 2014
I can’t count the number of times I’ve sat in meetings with brands large and small and heard the marching orders. “Just get us the millennials” This mind set is short-sighted and mindless old-school marketing at best!
The CiscoLive Experience
MAY 27, 2014
I just got back from #CiscoLive last week. Man, what an event! 27,000 people poured into Moscone center in San Francisco, and Cisco invited 20 of us to attend as VIP social media ambassadors hand picked by Bryan Kramer of PureMatter.
8 Must-Have Apps for Your Mobile/Social Business
JANUARY 1, 2013
Doing business in 2013 is going to be a whole lot easier if you can take your business with you on the road. I travel with an iPad and an iPhone as my mobile office, and it’s made it a whole lot easier to stay on top of my business, my teram and my clients.
The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media
Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.
50 Inspiring Tech Savvy Leaders Over 50
JUNE 5, 2014
You know what? I’m tired of hearing people say “I’m over 50, too old to understand this stuff” or similar balderdash. I’m over 50 and I get it, so can you! I’ve worked with and learned from some pretty amazing people who are just as old or older and way savvier than I am. It’s about the love of learning–among other things–that keeps us young. I wanted to share with you some super-smart people who are over 50 and do get tech.
Hashtags, the Good the Bad, the Oh So Ugly
JULY 7, 2014
It can’t be over-stated how important it is to research a hashtag before you use it and to give a little thought to what people may do with it once you unleash it on the world. Sometimes the best intentions can go stunningly awry. Some lovely examples for your amusement are below.
Optimizing Facebook Pages for Graph Search?
JANUARY 21, 2013
It’s all the buzz right now, and Facebook is slowly letting users see what the fuss is all about. Marketers everywhere are frantically trying to figure out how they’re going to use Graph Search as part of their social business strategy or not.
What’s in your social media tool belt? 4 tools rated
NOVEMBER 6, 2015
Social media management can be such a lot of work, especially if you are managing several accounts at a time on several different social platforms as we are. Taking a mindful approach to social media and how you work means finding ways to streamline your workflow, focus on engaging and creating value for your network, […]. mindful social social business Social Media Tips and Tricks infographic Social Media
Social Media is Not a Direct Sales Channel
FEBRUARY 12, 2014
Let’s think for a moment about how great– really great –sales people deal with initiating a sale. Do they just walk up to someone at random on the street and say “Hi, my name is Jill and you’ve GOT to buy this product!”
8 strategies for Pinterest for business
JUNE 11, 2012
Pinterest has become a running joke to many. Still, the traffic reported coming from this site cannot be ignored, and the ways people are leveraging it’s popularity to market their businesses is very interesting.Here are just a few. It’s not about you.
Marketers- Stop multi-tasking social media
FEBRUARY 26, 2015
We all *think* we’re doing great when the Twitter alerts are rolling, Email’s pinging, Facebook is always open and your RSS feeds are pushing you new content to share. Efficient right? The thing is, study after study shows us that multi-tasking is a myth.
10 Commandments for Twitter
JUNE 30, 2013
Twitter is such a simple communications tool, yet people seem to really struggle with how to tweet. I guess that’s why my Twitter etiquette post is so popular.
How to Participate in a Tweet Chat
AUGUST 3, 2011
Twitter chats, sometimes known as a Twitter party or a tweet chat, happen when a group of people all tweet about the same topic using a specific tag (#) called a hashtag that allows it to be followed on Twitter.
Twitter’s enhanced analytics dashboard
AUGUST 3, 2015
Twitter has been slowly improving their analytics features for profiles and ads and it’s been very interesting to see. It used to be we had to dig through other reporting tools to really see what is working and what isn’t and gather reporting data for clients. No more!
Google+ Tips and Tricks
JULY 5, 2011
This post is meant to be a getting started guide for those of us who got an invite and are now wondering how to use Google+. If you’re looking for an overview of Google+ check out Part 1 of this post: Google+ and World Domination. Start with your Google Profile.
14 step bare-bones guide to influencer outreach
OCTOBER 29, 2012
Lots of people will tell you ”Social Media Influencers” are the key to social media marketing but what does that really mean? Is influence based on number of connections? Klout , Peer Index or Kred score? A combination of all of the above?
How social media is like spaghetti sauce
SEPTEMBER 16, 2014
I watched this TED talk with Malcolm Gladwell the other day. In it he talks about research that was done by psychophysicist Howard Moscowitz , specifically about some research Moscowitz did on consumer preferences for Pepsi and Prego spaghetti sauce.
How to Be Social: A Social Media Manifesto
Learn the 10 worst social media marketing mistakes and how to avoid them.
15 Amazing Women Bloggers You Should Get to Know
DECEMBER 27, 2011
One of the fantastic things about the growth of social media is how it has widened our window on the world.
Social Media Efficiency for Nonprofits
MAY 8, 2012
I talk to nonprofits about various aspects of social media just about every day. By and large people get the value of building community around their cause.
Why I’m glad I upgraded my LinkedIn Profile
MAY 13, 2014
6 apps that will make you a better blogger right now
DECEMBER 4, 2016
Want to up your game as a blogger? These apps will make that sooo much easier! Social Media Tips and Tricks Social Media Tools blogging
8 Stupid Simple Social Media Tricks to Boost SEO
Discover just how easy it is to boost SEO with social media.
Putting Instagram events to work for your business
MARCH 6, 2013
The popularity of Instagram is clear, and if you are inclined to snap photos and share them with your friends and customers on social networks you can make your business more social and build a powerful sharing community on Instagram quickly. Why does Instagram work so well?
What is your Reach on Facebook? (Any why you shouldn’t care)
APRIL 5, 2012
A client contacted me this morning, upset because her “reach” seems to be seriously declining on Facebook. For some reason Facebook chooses Reach to be the metric graphed on the insights page, and it’s little understood, so here’s the long and the short of it. Here’s how Facebook defines reach.
This Is Social, Watch Your Mouth
DECEMBER 23, 2013
No, this isn’t another diatribe against Justine Sacco , I think she’s had enough. It’s a gentle reminder, dear reader, to watch your mouth in public. Cuz that’s what Twitter is you know, it’s public.
How to get your content shared on Google+
NOVEMBER 17, 2011
Grow Your Twitter Following With Chats
FEBRUARY 25, 2013
Oh boy, another “ how to grow your Twitter following ” post! If you came here looking for an easy way to get thousands of followers without lifting a finger, move on. You’re in the wrong place.
Facebook’s Grand Experiment #Fail or….?
JUNE 30, 2014
First a little backstory on this in case you’ve had your head in the sand for a week or so.
CEOs-Roll Up Your Social Media Sleeves
FEBRUARY 27, 2013
By Frank Strong. His sleeves were rolled up. His tie was loose. He swore. It was all public. It may sound like a recipe for disaster for any CEO edgy enough to take center stage in a content marketing strategy…except when it works. Armed with $9.8
Social Media Crisis Management -Infographic
JUNE 3, 2013
Hopefully you’re reading this before you need it. Life is so much easier when you’re prepared isn’t it? This post is intended to help you see a crisis coming and have the tools in place to assist. Monitor first, last and always.