Social Media Strategies Summit

JULY 12, 2023

In this article, we’ll pull out key points from a presentation given by Adam Durfee , Social Media Campaign Director at government and non-profit marketing agency Boncom , who uses case studies featuring two real-world public awareness campaigns to demonstrate how marketers can inspire change in audiences.

Campaign 208

Campaign Social Media Case Study Training 208

Sprout Social

JUNE 1, 2023

For years, the Sprout engineering team got by with a custom localization solution, since open source solutions were still maturing. It allowed us to accommodate our largest customers in our supported languages, but lacked some useful features. Consider the plural case, “You have 5 posts ”. Consider the “0” case.

System 110

System Applications Engineering Education 110

Jon Loomer

NOVEMBER 8, 2023

I did find one in relation to this case from the AP : Behavioral advertising, used by Meta’s Facebook and Instagram among many other tech companies, involves observing individual behavior such as browsing habits, mouse clicks and app usage, then using that data to build profiles for targeting ads.

Advertising 163

Advertising Instagram Data Facebook 163

Sprout Social

FEBRUARY 8, 2024

Why do organizations use tiered support? Why do organizations use tiered support? Customer support tiers bring much-needed order to your case management strategy. These tools empower customers to independently resolve issues, offering a time and effort-saving solution for both parties. What are customer service tiers?

How To 108

How To FAQ Issues Software 108

Oktopost

OCTOBER 30, 2023

Intent data offers crucial insights into when prospects are actively seeking solutions and what they intend to purchase based on their online behavior. Oktopost is proud to introduce the solution to this challenge with the release of its new feature, Social Signals. Social Signals in Action How does Social Signals work in practice?

Data 124

Data B2B Notification Team 124

Webbiquity SMM

NOVEMBER 8, 2022

Social proof is a powerful tool for marketers who know how to use it effectively. Case Studies : These are the B2B equivalent of product reviews. Through produced by companies, case studies are built on verifiable customer experiences and direct quotes from business buyers. Guest post by Chris Tweten.

comScore 299

comScore Marketing Case Study Review 299

Jon Loomer

FEBRUARY 21, 2024

I think I found the solution. In some cases, the advertiser has the option to turn expansion on. Any inputs you provide when using Advantage+ Audience are mere audience suggestions. This is determined using machine learning based primarily on the conversion event. We need to shift our focus to who sees our ads.

Advertising 166

Advertising Campaign Conversation Eventful 166

Jon Loomer

DECEMBER 11, 2023

In some cases, advertisers don’t realize it’s possible at all (but is). Let’s break down how Meta defines the use of targeting expansion in these cases. As is the case with Advantage Detailed Targeting, you are given the option of turning Advantage Lookalike on or off when using certain performance goals.

Advertising 157

Advertising Comparison Conversation Report 157

Jon Loomer

AUGUST 30, 2023

You have access to Advantage+ Audience if you see this in the ad set… Advantage+ Audience is a targeting setting that allows Meta to use AI to determine the audience that will see your ads. These controls are necessary in those cases. Meta also recommends that you don’t use Advantage+ Audience generally when remarketing.

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Cost Campaign Advertising Products 185

Jon Loomer

MAY 22, 2023

It doesn’t help that the names and rules for how they’re used have evolved during that time. In these cases, it will look like this (no checkbox)… Advantage Lookalike Advantage Lookalike (originally Lookalike Expansion ) came next. to be used as suggestions but not as a hard constraint to targeting.

Products 200

Products Advertising Features Groups 200

The Realtime Report

FEBRUARY 27, 2020

How to Calculate Your SEO Business Case. Building and calculating your SEO business case may seem like an uphill task especially if you do not understand the technicalities of the process. We shall take a look at the necessary steps to follow in creating and of course, calculating your SEO business case. By Wendy Gooseberry.

SEO 213

SEO Proposal How To Engineering 213

Sprout Social

APRIL 16, 2024

Many—but not all—social listening tools use a Boolean search query builder. You can even use the Queries by AI Assist tool to strengthen your query as you build it. Use the answers to these questions to inform a string of keywords that act as the foundation for your social listening query. This can take a lot of shapes.

How To 99

How To Sentiment Template Templates 99

Jon Loomer

OCTOBER 11, 2023

Should you use a 1% lookalike or 5%? I created a whole strategy around it using Evergreen Campaigns. There was a good reason to use all three approaches. One of the main lessons was to prevent bad actors from using sensitive targeting to manipulate elections. Or we’d layer interests on top of lookalikes.

How To 189

How To Groups Groups Campaign 189

Jon Loomer

AUGUST 2, 2023

It may not be the best solution for every situation, but it is something to experiment with. Custom Audiences (General) This is the first area you can use to refine your targeting. This is especially useful if you are promoting a product that cannot be purchased twice. In most cases, Meta recommends that you keep this blank.

API 146

API Instagram Groups Groups 146

Sprout Social

APRIL 17, 2023

That’s why we’re dedicated to creating solutions that elevate even the most sophisticated social strategies, creating a clear line from social insights to return on investment. The best possible software solution elevates social data, taking it from simple KPIs to the foundation for making key business decisions. in savings.

ROI 103

ROI Social Media Management Team Study 103

Sprout Social

NOVEMBER 21, 2022

In this article, we’ll walk through case studies from top certified TikTok marketing agencies to show how they use TikTok to grow their clients’ brands, building a business case for more agencies to expand their services. 5 top TikTok marketing agencies (with case studies). Case study: ASO. Case study: Mecca.

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Case Study Marketing Directory Retail 114

The Realtime Report

APRIL 14, 2023

Tech Expert Reveals April Is When Most Americans Break Their Phones, Offers Tips to Keep Devices Safe New findings from computing solutions provider Getac reveal that cell phone users are more likely to break their device during April than any other month, based on search data. Don’t leave your phone in charge overnight.

Tips 91

Tips Wireless Transportation Issues 91

Ignite Social Media

SEPTEMBER 22, 2022

Now offering both consumer intelligence and social media management, Brandwatch provides easy-to-use access for small businesses and large corporations around the world. They have an extended library of case studies to show how their customers are using their tool for their marketing efforts. What Does Brandwatch Offer?

Review 91

Review Case Study Social Media Management Airlines 91

Jon Loomer

JANUARY 22, 2024

Meta wants us to go broader with our targeting, and in some cases there is evidence that it’s effective. But ultimately, it would be helpful if Meta would come up with a way that wouldn’t require creative solutions. You’re using Advantage+ Audience. We’re moving into a new era of Meta advertising.

Embedding 163

Embedding Eventful Cost Issues 163

Sprout Social

JUNE 13, 2023

As a solutions engineer at Sprout Social, I work with our customers to help them uncover the power of social across their business, from optimizing digital workflows to making the most of the tools in their martech stack. Atlassian started using Sprout Listening in 2019. in savings over three years.

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Atlassian ROI Social Media Collaboration 102

Sprout Social

OCTOBER 19, 2023

Luckily, innovative technologies like artificial intelligence (AI) offer long-term solutions to meet these challenges. More and more teams are using AI marketing to channel their energy toward developing compelling content while efficiently managing arduous tasks like data analysis, reporting and message management.

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Strategy Sentiment Marketing Analysis 129

Convince & Convert

MARCH 28, 2024

This is where voice of customer data, or capturing and repurposing the words and phrases your customers use, comes in. Here’s what that looks like: Gather data Customer surveys, interviews, feedback forms, support tickets, and sales calls – use every tool in your arsenal to collect insights from your customers.

Data 144

Data Repository Team Process 144

Sprout Social

FEBRUARY 28, 2024

About 88% of business leaders who use social media technology agree it’s a critical tool in their company’s tech stack, according to The 2023 State of Social Media report. But as social media has evolved, management platforms have matured beyond this primary function, delivering much more to brands and the people behind them.

Social Media 103

Social Media Team Social Media Management Report 103

Jon Loomer

FEBRUARY 24, 2021

Even if you assume worst-case scenarios once the iOS 14 prompt goes live, advertisers are going to be just fine. That may be the case here. This includes all of the attribution windows that were used during the past year (it was changed to 7-day click, 1-day view in January and will change to 7-day click only soon).

Advertising 216

Advertising Facebook How To Privacy 216

Jon Loomer

SEPTEMBER 1, 2020

In case you’re also looking for a way to manually create pixel events with parameters (Facebook inexplicably scrapped their tool with the redesign of Events Manager), we have a solution for that, too. Select an event and optionally provide parameters, and we’ll give you the event code you’ll need to use.

Facebook 205

Facebook Eventful Video Data 205

The Realtime Report

JULY 26, 2021

Since then, artificial neural networks have been put to good use in increasingly complex and data-heavy applications, like the anti-money laundering (AML) programs of financial institutions. That means that the system sets parameters that each case has to meet before it’s classified as one that merits concern.

Banking 103

Banking System Aggregator Data 103

The Realtime Report

JULY 27, 2022

“With the launch of our latest hologram display solution, CAPSULE, we have entered a new realm of applications for our hologram technology, including more experiential and entertainment-focused solutions,” stated ARHT CEO, Larry O’Reilly. We’re incredibly pleased that Paramount+ selected our technology for such an exciting promotion.

Transportation 91

Transportation Film Applications Activities 91

Buffer Social

DECEMBER 14, 2023

  Here are two creators who have mastered the art of sharing industry news through LinkedIn carousels: Girl Power Marketing uses a distinct tone of voice and visual branding to share important social media updates.  Beehiiv uses LinkedIn carousels to welcome new hires.

Examples 101

Examples LinkedIn Collaboration Case Study 101

Sprout Social

NOVEMBER 2, 2023

Source: Starbucks More detailed maps include: actions your customers take good and bad emotions your customers experienced departments involved in customer touchpoints content types you serve your customers solutions to pain points What is a customer touchpoint? Maybe some processes are repetitive, or some solutions cause more friction.

Examples 104

Examples Template Templates How To 104

The Realtime Report

JANUARY 30, 2020

If you live in New York, or Chicago, you will get the best behavioral health services using state of the art tools”. Another side effect of this trend is that it increases the complexity of cases that social workers face. Possible Solutions to the Looming Social Worker Shortage. He also addressed the disparity between areas. “If

Issues 254

Issues Education Cost Insurance 254

Ignite Social Media

AUGUST 14, 2023

In that case, you may want to engage a social media marketing agency. We easily spend over $100,000 per year for these tools and our teams are well-trained in how to use them. Another benefit is using your team on other projects. It’s just how the model is set up. Given that, per hour a team will provide cost savings.

Social Media 147

Social Media Marketing Cost Team 147

Jon Loomer

MARCH 8, 2022

But… Should you use it? If that’s the case, the Event Setup Tool is your solution. ” It will look something like this… You can use “URL equals” or “URL contains” (you’ll then be able to edit the URL) logic. This remains, though imperfect, a stopgap solution.

Eventful 195

Eventful Tools URL Issues 195

BeingOptimist

OCTOBER 28, 2021

Steam cloud saves have become a prominent feature across gaming platforms including PCs and consoles as today’s games use realistic graphics and generate large amounts of data that need to be saved. However, cloud saves provide a solution by saving game data virtually, independent of the platform or the hardware being used.

Data 98

Data Library Platform Features 98

Sprout Social

OCTOBER 18, 2023

And social listening can unearth these game-changing insights…if you know how to use it. In this article, we’ll take you through 6+ social media listening examples and the strategies real brands use to inspire you to get more from listening. Use the Messages tab in Sprout’s Social Listening interface to find relevant messages.

Examples 123

Examples Social Media Sentiment Influencer 123

Jon Loomer

MAY 16, 2023

We shouldn’t be using five or 10-year-old strategies. You see, I’d use breakdowns by placement to uncover what was working and what wasn’t. If you are optimizing for a conversion, use Advantage+ Placements (leave all placements on) and allow the algorithm to sort it out.

Advertising 177

Advertising Cost Strategy Conversation 177

Writtent Blog

DECEMBER 26, 2023

All businesses can use content marketing, but startups need it the most. For inspiration, read this case study from Marketing Sherpa about how one firm planned and executed their content marketing strategy. It takes you through all the steps, from laying the foundation to using social media and PR to creating content.

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Startup Content Marketing ROI 97

Jon Loomer

JULY 17, 2023

Placements and Skippable Video Ads View-Through Conversions Ad Set Attribution Setting Results and Compare Attribution Value of Engaged-View The Problem The Future of Ads Attribution When to Use Availability and Rollout It’s a lot! Assuming that this doesn’t include feeds, of course, I have to wonder why that’s the case.

Advertising 148

Advertising Engagement Class Conversation 148