Gemma Went

How to nail social media in 30 minutes a day

Gemma Went

If you’re serious about succeeding on social in 30 minutes a day (or less), you can. Pick your platform(s) Nailing your social media marketing does not mean you have to conquer every channel out there. Handy tips Social Media simply smart social media

Developing a social media strategy

Gemma Went

Last year I wrote a series of blog posts taking readers through each stage of developing a social media strategy. Social Media Social Media Strategy Series social media ebook social media strategyThey were the most popular posts I’ve written and are still shared regularly. So, as they’re still relevant, I thought I’d publish them again for those that missed the series the first time round.

Trending Sources

Infographic: Social Media ROI

Gemma Went

Found this one on social media ROI, a contentious issue for many budget holders. If social media is still fairly new for you, my social media strategy … Read more. Measurement ROI Social Media social media ROI social media strategyIt appears I’m in a caring sharing mood at the moment. And it’s all about infographics. The ‘Proven Platforms and Emerging Trends’ is interesting.

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The social media strategy series: Is social media right for your.

Gemma Went

Skip to content The Cube Home About us Speaking/Training Contact us Pitch us Subscribe The social media strategy series: Is social media right for your business? Social media has been big news for a while now.

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right

Expert Q&A – All about Instagram

Gemma Went

This week’s Simply Smart Social Expert Q&A was all about learning to us Instagram to find new followers, strengthen your brand and build your business. Expert Q&As Social Media expert Q&A Instagram simply smart social visual contentHosted by Desha Peacock of Sweet Spot Style, this was a fab session. For 24/7 access to our community of brilliant minds, join us here. Is there a business benefit […].

Open for business

Gemma Went

News digital strategy marketing consultant social media consultant social media strategyA little while ago I made the leap from my business, Red Cube, to the new brand story agency, Aesop. It was a bold move, giving up my own business to join someone else. I hadn’t really been looking at the time, but the opportunity showed its face and my instinct was to jump. Well … Read more.

The social media strategy series: Getting Buy In « The Cube

Gemma Went

If you missed the first one, Is social media right for your business? , This series is targeted at those businesses thinking about using social media as comms tool, but are not sure how to go about it. What social media platforms are they using?

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The social media strategy series: Finding your audiences « The Cube

Gemma Went

Skip to content The Cube Home About us Speaking/Training Contact us Pitch us Subscribe The social media strategy series: Finding your audiences 02/09/2010 tags: social media strategy by Gemma Went The next post in our social media strategy series is all about finding your audiences.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls

The social media strategy series: Identifying goals and objectives.

Gemma Went

Once you’re sure that social media is right for your business and gained necessary buy-in, the next step is to identify your goals and objectives. Identifying your objectives for social media is essential.

The social media strategy series: Metrics and Measurement « The Cube

Gemma Went

Instead you’ll need to track traffic from your social media activities to your website and measure conversions, track where email or phone enquiries are generated from, record how many opportunities you identified through social media are converted?

Case Study Crunch: FMCG Social Media Case Studies « The Cube

Gemma Went

In an industry where engaging with online communities and delving into the latest digital technologies doesn’t come all that naturally, FMCG’s have struggled to keep up with the social media scene – with some emerging more triumphantly than others.

The social media strategy series: Ongoing management and beyond

Gemma Went

This is the final post in our social media strategy series. So far we’ve covered: Is social media is right for your business How to get buy in Identifying goals and objectives Finding your audiences Developing social media tactics Measure your social media activities Creating a content plan Defining your resources Guidelines and training Once [.].

Looking backwards and forwards: What we’ve learnt in 2010 vs what’s next in 2011

Gemma Went

Marketing Social Media Trends 2010 learnings 2011 trends communicationsHere’s my obligatory trends post. But lo, it’s not the standard list of trends from my perspective. Instead I sent out a plea to some respected comms folk and ask these two questions: 1. What was your biggest learning from a communications perspective in 2010? What is your one, key communications trend or forecast [.].

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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them

The social media strategy series: Defining your resources

Gemma Went

We’re almost at the end of our social media strategy series, which has covered: Is social media is right for your business How to get buy in Identifying goals and objectives Finding your audiences Developing social media tactics Measure your social media activities Creating a content plan Now we’re going to look at how you [.].

Getting the most out of Linked In Groups

Gemma Went

Linked In Social Media Linked In Etiquette Linked In Groups social networkingThe lovely folk at the Design Business Association asked me to share some tips on how their Linked In Group members could make the most of the community. Here are my thoughts … Linked In Groups are a superb place to connect and collaborate with existing communities that have a shared interest, raise your personal brand … Read more.

Digital Britain by Dare

Gemma Went

Awesome stuff Social Media Stats Trends Dare Digital Britain Digital Report Digital StatsThe smart folk at Dare have today published a spanking report on Digital Britain. Even smarter is that to download this gem you have to pay with a tweet, a lovely little tactic to help spread the reach of this content far and wide. I like this kind of reciprocal activity, although one word of … Read more.

Social media management systems: A comparison

Gemma Went

I just read a very handy post on We Are Social’s blog detailing a recent report by Altimeter’s Jeremiah Owyang comparing Social Media Management Systems. “A Social Media Management System (SMMS) is a software tool that uses business rules and approved employees and partners to manage multiple social media accounts such as Facebook, Twitter, and YouTube. Social Media Tools and Apps social media management systems

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media

Are You a Sizzling Taco or Going Down in Flames?

Gemma Went

This is a guestpost by Luke Brynley-Jones, social media consultant and blogger. Luke is hosting Social PR 2011 (London) on 28th Feb and has kindly agreed to let readers of our blog get a 10% discount to the conference using the code “red10”. Last month Taco Bell had a social PR disaster. PR Social Media KD Paine social pr social pr 2011

My tool de jour: Buffer

Gemma Went

Most social folk tend to have their own special way of doing things. A big part of my social strategy is to curate and share interesting content and I have a list of … Read more. Facebook Social Media Tools and Apps TwitterA suite of favourite platforms, a certain way of using them and the tools that tie it all together. I’m no different.

Expert Q&A – Social media & content creation: what’s tax-deductible?

Gemma Went

This week’s Simply Smart Social Expert Q&A was with Rosie Slosek of One Man Band Accounting. This time, we were talking all about what’s tax-deductible, what’s an expense, and what’s a capital item in your social media and content marketing. The post Expert Q&A – Social media & content creation: what’s tax-deductible?

What is social influence?

Gemma Went

Photo by Paul Clarke Last week I took part in a hearty debate with Andrew Gerrard, Joanne Jacobs, Benjamin Ellis, Matt Rhodes and Azeem Azhar for social media week hosted by my friends at Likeminds. Social Media Video Influence Social Media WeekThe clever folk at Brass got their mic’s on and recorded a few of us telling them what we feel [.].

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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations

Top 10 Social Media, PR and Marketing Links of the Month: December

Gemma Went

Marketing Social Media Top 10 Links of the Month top 10 social media marketing pr linksOk, you got me. I haven’t done this for ages (since August). All I can do is apologise (hey, I’m only human). With that done, I’m back with my Top 10 links of the previous month. New readers, these are the most popular links I share on Twitter (some mine, mostly other clever folk), so [.].

Nielsen’s 2011 Q3 Social Media Report

Gemma Went

Nielsen social-media-report View more presentations from Jennifer Pricci As usual this has a US bias, but there are some useful global stats included in this report. million page views, has the second most page views on any social … Read more. Social Media StatsSome great stuff here for you stat monkeys.

The role of social media in brand storytelling

Gemma Went

I thought I’d share a recent post I published on Brand Republic’s The Wall on the role of social media in brand storytelling. Branding Facebook Social Media Twitter Aleksandr Orlov brand story brand storytelling Compare the Market Isaiah Mustafa social media Old SpiceI hope you enjoy it … Brand storytelling is a bit of a buzzword right now.

If you aren’t using social media to become a better company, you aren’t using it right

Gemma Went

The author will come as no shock, I can often be found sharing his decks, opinions, posts and (now) book (if you’ve not heard about it, Social Media ROI is a must have for [.]. Marketing Social Media Strategy Olivier Blanchard social business social media strategyI happened upon a rather useful deck earlier and it’s only right and proper that I share it with you here.

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Case Study Crunch: IT and Technical

Gemma Went

Below is a list of case studies ranging from Social Media Today’s Matthew Gain on Microsoft’s SM strategy, to Direct2Dell’s Lionel Menchaca on Dell’s social media past, present and future. Case Study: How does Microsoft do social media marketing?

Why community matters

Gemma Went

Community Social Media blogging communityThis is a guest post from James Ainsworth, marketing specialist at Alterian. This blog post may upset one or two of you. I’m sorry about that. I want to talk about coffee and realise I may well have lost a sizeable audience of tea drinkers before I’ve even got to the good part. You see, [.].

Looking backwards and forwards: What we’ve learnt in 2010 vs what’s next in 2011

Gemma Went

Marketing Social Media Trends 2010 learnings 2011 trends communicationsHere’s my obligatory trends post. But lo, it’s not the standard list of trends from my perspective. Instead I sent out a plea to some respected comms folk and asked these two questions: 1. What was your biggest learning from a communications perspective in 2010? What is your one, key communications trend or forecast [.].

Unlocking the value of Foursquare « The Cube

Gemma Went

Skip to content The Cube Home About us Speaking/Training Contact us Pitch us Subscribe Unlocking the value of Foursquare 28/01/2010 tags: Foursquare , Gowalla , location based social netoworking apps by Gemma Went For those of you not yet using Foursquare and other location based social networking apps, the presentation below from 22 Squared gives you a bit of background on what it’s all about.

Top Digital & Social News from Last Week – 11/7/16

Gemma Went

The post Top Digital & Social News from Last Week – 11/7/16 appeared first on Gemma Went. Social Media Tools and Apps

Top Digital & Social News from Last Week – 4/7/16

Gemma Went

The post Top Digital & Social News from Last Week – 4/7/16 appeared first on Gemma Went. Social Media Tools and AppsFacebook to focus on friends and family Last Wednesday Facebook announced another shift in the infamous News Feed algorithm. This update will promote family and friend content, rather than that posted by brands. This means pages with a high volume of “Page post” traffic may experience a decline, but those that rely on referrals […].

Social Media Revolution – A Refresh

Gemma Went

Well he’s now released an update, with some equally good stats that support the use of social media.

Developing a social media strategy

Gemma Went

Last year I wrote a series of blog posts taking readers through each stage of developing a social media strategy. Social Media Social Media Strategy Series social media ebook social media strategyThey were the most popular posts I’ve written and are still shared regularly. So, as they’re still relevant, I thought I’d publish them again for those that missed the series the first time round.

The #CommsChat Social Media Strategy Special

Gemma Went

Skip to content The Cube Home About us Speaking/Training Contact us Pitch us Subscribe The #CommsChat Social Media Strategy Special 22/08/2010 tags: #commschat , social media strategy by Gemma Went On Monday 23 August at 8pm (UK time) I’ll be hosting the weekly #CommsChat.

Case Study Crunch: Retail Social Media Case Studies « The Cube

Gemma Went

Skip to content The Cube Home About us Speaking/Training Contact us Pitch us Subscribe Case Study Crunch: Retail Social Media Case Studies 08/07/2010 tags: Case Studies , Marketing , Social Media , Social media case studies by Annalisa Morgan In retail, social media is everywhere.