Page 3 of 223 Previous | Next 
  • SOCIALFISH  |  FRIDAY, JANUARY 24, 2014
    [Social Media] [NEW!] Social Media Readiness Workshop
    The social media revolution is here–are you ready? You may be dabbling in – or even expertly managing – social media tools, but have you thought about whether you have the right culture for social? . Are your existing management practices and company culture giving you the right foundation for social, or are they actually getting in the way of your success?
  • PWB MARKETING BLOG  |  WEDNESDAY, AUGUST 24, 2011
    [Social Media] Five Awesome B2B Social Media Statistics
    Do you think social media isn’t for B2B organizations? But social media is now mainstream and we have proof B2B companies are generating demand and getting leads using it. We set out to find the top five B2B social media statistics. The social landscape changes so rapidly we wanted the latest research we could get. We wanted a variety of different sources – not just from digital marketing agencies with a vested interest in promoting social media.
  • MINDJUMPERS  |  MONDAY, AUGUST 13, 2012
    [Social Media] How Customer Service on Social Media Helps Your Brand [Infographic]
    Tweet Last week Henriette wrote a blog post about the importance of connecting with your fans on a personal level when brands communicate on social media platforms. Today, I’m going to elaborate a bit further on this subject by having a look at some recent statistics about customer service on social channels. Include social media as part of your customer service strategy. If you don’t use social media as part of your customer service strategy yet – you should.
  • WEBBIQUITY SMM  |  MONDAY, MARCH 28, 2011
    [Social Media] Why Social Media Matters for B2B Vendors
    Social media marketing has clearly been embraced by consumer brands. Pepsi famously dropped its Super Bowl advertising a year ago in favor of a social media campaign. SMR has developed a sophisticated methodology for continuously tracking the top brands on social media based on reach, satisfaction and other metrics. Though adoption is increasing, many b2b marketers still question the true effectiveness of social media for reaching business buyers.
  • SPIN SUCKS  |  MONDAY, JANUARY 16, 2017
    [Social Media] Top Annoying Social Media Habits to Avoid for PR Professionals
    Social media is a great tool to connect and share with others. Eric Sachs shares social media habits PR professionals should avoid. The post Top Annoying Social Media Habits to Avoid for PR Professionals appeared first on Spin Sucks. But even though it's been around for more than a decade, there are many that use it to scream from the rooftops about their business or rant about what makes them angry.
  • PROACTIVE REPORT  |  TUESDAY, DECEMBER 9, 2014
    [Social Media] Social Media Strategy Template
    Download the PDF of the Social Media Strategy Template here. In January 2014 almost three-quarters of all adults were active in social media, according to the Pew Research Center. 92% of marketers claim that social media marketing is important for their business. However, only 38 percent of companies say they have a defined social media strategy. Meritus Media Inc., Map the brand’s social graph. Meritus Media Inc.
  • IDACONCPTS  |  WEDNESDAY, FEBRUARY 6, 2013
    [Social Media] The Rise Of Hispanics On Social Media
    Businesses have been turning to social media to connect with their consumers in a new and exciting way. More than ever before, companies can interact with their loyal followers and attract new ones by striking up conversations, tapping into their wants and needs, and portraying their products and services through social channels that can reach millions. Furthermore, Latinos are taking over social media in a big way. Image Credit: Latism.org.
  • DAVE FLEET  |  MONDAY, NOVEMBER 21, 2011
    [Social Media] Five way to improve your social media measurement
    We’re past the point where a “get me one of those” approach to the latest social shiny object is a viable approach. As business use of social media continues to slowly mature, measurement is becoming more and more important to justify the investment in social activities. Last week I spoke on a roundtable on Practical Social Media Goal Setting, Measurement and ROI , along with Janet Fouts , Steve Farnsworth and Brian Rice. Tweet.
  • PAMORAMA  |  SATURDAY, OCTOBER 19, 2013
    [Social Media] Email Still Trumps Social Media for Online Marketing
    Email was also shown to carry a higher customer lifetime value (the profit a company expects to earn from their entire future relationship with a customer) than social media channels. Email Still Trumps Social Media for Online Marketing is a post by Pam Dyer on Pamorama | Social Media Marketing Blog. Analytics Marketing Search SEO Social Media Social Media Marketing Demographics Social media marketing
  • MINDJUMPERS  |  WEDNESDAY, JULY 20, 2011
    [Social Media] How Companies Are Dedicating Their Budgets to Social Media [Infographic]
    Tweet At the beginning of a new financial year, all marketers sit down to draft their strategies in form of new media planning and budget allocations. This media planning and buying is done, keeping in mind where they were present in the last year and how it affected their revenue stream. This infographic provides a great way to track customer migration from traditional channels like television and print to internet and especially social media.
  • SPIN SUCKS  |  WEDNESDAY, SEPTEMBER 12, 2012
    [Social Media] How to Make Social Media Less of a Time Suck
    Because of the fast pace of social media, we are constantly bombarded with distractions from one social network or another. You have to participate and engage consistently, Facebook seems to change something on a weekly basis, Google has all of these animal-named announcements, new social networks pop up all the time…it’s exhausting to keep up with everything! In any event, 20 minutes a day isn’t much time when you’re implementing a social media marketing plan.
  • TECHIPEDIA: TAMAR WEINBERG  |  WEDNESDAY, JANUARY 26, 2011
    [Social Media] Connection: Social Media’s Special Gift
    I miss the days when social media was more personalized. To this well-known retailer, social media has become just one channel of many where they need to offer customer service without any care in the world for the people they’re engaging with. Much of their tweets are just them asking people to follow them, coupled with the must-include initials that apparently are required of their social media policy. What’s your social media policy?
  • SOCMED SEAN  |  SUNDAY, JANUARY 27, 2013
    [Social Media] [COMIC] Parenting In The Age Of Social Media
    During the teen years, we have to worry about sex, drugs, and peer pressure and now the digital era has brought along new issues like sexting, online bullying and a host of other problems that come with social media. But social media doesn’t have to just be a difficulty for parents. Blogs Facebook Featured Humor People Social Media cartoon comic comic strip humor parents social media social networking teensParenting is tough.
  • MINDJUMPERS  |  FRIDAY, APRIL 20, 2012
    [Social Media] Social Media Analytics – How to Engage With The Data Of Social Media
    Tweet A couple of days ago, I gave a guest lecture at the Danish IT-University on the subject of Social Media Analytics. Social Media Analytics has an increasing audience with a lot of people discussing the subject around the world. From the very beginning of using Social Media Analytics strategically, the focus has been on analyzing things like buzz tracking, performance measurement as well as discussing ROI. Understanding Social Media ROI Cycle.
  • THE REALTIME REPORT  |  WEDNESDAY, AUGUST 8, 2012
    [Social Media] Only 17% Of Businesses Measure Social Media ROI; 12% Have A Realtime Analytics Solution
    Two-thirds of business managers agree that it is “important” or “very important” for their business to “analyze and glean insight from large data sets from social interactions happening in real time.” And, as we’ve seen too often before, only a small percentage (17%) currently measure social media ROI. Social Media is Good! … But We’re Not Doing It Right. Social Media ROI And Realtime Big Data Analytics.
  • DAVE FLEET  |  TUESDAY, NOVEMBER 22, 2011
    [Social Media] Should you let social media conversations direct your business?
    Here’s a question for you: Should you let conversations in social media direct your business? If you’ve worked in the social media space, that seems like a pretty straightforward “yes”, right? What if we ask the question a couple of other ways: Should you always let conversations in social media direct your business? Should you let individual conversations in social media direct your business? Tweet.
  • SPIN SUCKS  |  MONDAY, APRIL 4, 2011
    [Social Media] Seven Ways Social Media is Changing PR
    Social media is a game changer for public relations. I have outlined seven ways that social media is changing PR. PR pros need to know the latest digital tools, including social media monitoring tools, Twitter, Google Analytics. The social networks provide a wealth of information to PR pros on target markets, customer service, and media they want to pitch. Traditional media is no longer the “go to” source for information.
  • WEBBIQUITY SMM  |  THURSDAY, MAY 21, 2015
    [Social Media] 10 Top Marketing Thought Leaders in Social Media
    If you were asked to name the top thought leaders in marketing today–the 10 marketers you’d definitely advise others to follow on social media–how would you proceed? You’d probably start by looking at those you’re connected with on the major social networks, then do some additional research. Biro is an acknowledged thought leader at the intersection of HR, social media and marketing.
  • SOCMED SEAN  |  SUNDAY, NOVEMBER 4, 2012
    [Social Media] What Do Your Social Media Updates Say About You?
    One of my favorite social media myths is that it’s easy. To engage in social correctly, so few understand the time, effort, budget and commitment that it takes. Too often, there are folks who think that they best way to get involved in social media is to open an account on every single channel and then start blasting their thoughts, comments, photos, check-ins and videos out to the world.
  • WAXING UNLYRICAL  |  THURSDAY, JULY 28, 2011
    [Social Media] On Social Media Bullies
    Have you come across a social media bully lately? And I’ve thought a lot about this before deciding that, in essence, people who behave like this are social media bullies. You might quite reasonably ask, “What’s the difference between a social media bully and the right to one’s own, albeit differing, opinion?&#. Community conversations led to one of my favorite posts yet (and, I think, yours) on social media barfshiners.
  • PUZZLE MARKETER  |  THURSDAY, JULY 19, 2012
    [Social Media] SMS Marketing Trumps Social Media Marketing [Infographic]
    A recent infographic by Mogreet , a leader in mobile video and MMS messaging, stacks up the usage and engagement of SMS & MMS mobile communication against social media’s top players Facebook, Twitter, Google+, and Pinterest. In fact, it has become their primary means of communication that trumps email, social, and traditional advertising.
  • WEBBIQUITY SMM  |  MONDAY, JANUARY 17, 2011
    [Social Media] Best Social Media Stats, Facts and Marketing Research of 2010
    the sources below provide a vast wealth of data, statistics and research results, as well as a bit of interesting social media trivia. How are consumers and b2b decision makers using social media in their buying processes? Which social media platforms are most effective at influencing buyer behavior? How do the audiences differ across various social networks? Social Media Facts and Stats. by Social Media Today.
  • WAXING UNLYRICAL  |  FRIDAY, NOVEMBER 30, 2012
    [Social Media] Social Media: The Key to Transforming Doctor-Patient Communication
    You put on your Dr. Mom hat, jump online and feverishly Google their symptoms, you check social media to see if any of your friend’s children are sick. But what if you could connect with your doctor using social media ; asking for advice via a quick Twitter or Facebook message? If social media and blogs in the U.S But more than anything, I was inspired by the overwhelming opportunities social media presents for transforming healthcare.
  • PAMORAMA  |  SUNDAY, OCTOBER 28, 2012
    [Social Media] Social Media Marketing Has a Major Influence on Moms’ Buying
    Want to market to socially-savvy moms? 92% of them buy products based on social media recommendations. Data from a new study by Child’s Play Communications, specialists in connecting companies with moms, shows that moms are increasingly using social networks to research products. Presented at the Marketing to Moms Conference in Chicago,“How Moms are Using Social [.].
  • HARP INTERACTIVE  |  FRIDAY, JANUARY 24, 2014
    [Social Media] 01/24/2014: Social Media Snapshot
    Categories: Blog , Facebook , Google , SEO , Social Media Marketing , Twitter Tags: Facebook , Google , HootSuite , Instagram , social media , Social Media Marketing , Twitter , uverVU Social Media Snapshot Catch up on the need-to-know changes and updates in social media that affect your business and brand…all in one place. Blog Facebook Google SEO Social Media Marketing Twitter HootSuite Instagram social media uverVU
  • SOCIALFISH  |  TUESDAY, FEBRUARY 10, 2015
    [Social Media] The Art of Social Media Listening
    Debunking the Hype Implementation Risk and Social Media A good refresher by Jason Falls. The Art of Listening from Jason Falls. ————– ( photo credit ).
  • MINDJUMPERS  |  WEDNESDAY, JANUARY 11, 2012
    [Social Media] The State of Social Media Marketing– Annual Survey Report
    Tweet Recently, Awarness Inc released a report called The State of Social Media Marketing : Top Areas For Social Marketing Investment and Biggest Social Marketing Challenges in 2012. This report looks at key different areas of your social media strategy like monitoring, investments, human resource allocations and last but the most important one – the challenges. According to the survey, it is quite obvious that all social platforms will grow in 2012.
  • SOCMED SEAN  |  SATURDAY, JANUARY 21, 2012
    [Social Media] The Secret Formula To Social Media Success (shhh…don’t tell)
    There is no doubt that 2012 is going to be THE year of social media. Even old-school marketers and brand managers are starting to wake up and figure out that social media isn’t a passing fad, it isn’t just about “cats on skateboards” and “people eating oatmeal” and that ignoring the conversation is only going to leave them further behind their competition. Those are all important factors in how NOT to engage in social media.
  • MINDJUMPERS  |  TUESDAY, JUNE 26, 2012
    [Social Media] Social Media is Going Corporate [Infographic]
    Tweet This infographic from MBA Programs takes a look at how and why social media is going corporate and how small and large businesses alike are tweeting, pinning and posting like never before to gain extra exposure and interact with their customers and fans. Corporate social media usage is skyrocketing. The social media landscape is constantly changing and expanding and more and more businesses are embracing social media as a powerful marketing tool.
  • TECHIPEDIA: TAMAR WEINBERG  |  MONDAY, JUNE 8, 2015
    [Social Media] Social Media Purism Stupidity is what Gets You Fired
    Ten years ago, social media marketing did not exist. In the beginning, a core group of social media marketers were making waves on sites that have since shut down, creating the foundation for social media marketing as we see it today. This very small group of social media marketers, of which I’d like to say I’m part, established conventions required of true social media marketing. Today, it’s social media.
  • JASON YORMARK  |  MONDAY, NOVEMBER 21, 2011
    [Social Media] Social Media: The Great Equalizer
    The social media explosion has had a similar effect. A few years in, and the social web has taken it a step further by giving those some people an ability to connect with far more people more easily then ever before. Having just returned from SES Chicago (a search and social conference), I had another overall good experience. Often times I’m impressed with those I do some research on whether it’s reading their blogs, following their social profiles, etc.,
  • MINDJUMPERS  |  WEDNESDAY, NOVEMBER 14, 2012
    [Social Media] How to Meet Your Consumers’ Social Media Expectations
    The crucial part of being commercially successful on social networks, however, isn’t just to have a profile or account. It’s to understand how your consumers expect to communicate with you, expect you to add value to their social network experience, and how you can combine your consumers’ wants with your own interests. However, with the maturity of social media and the use thereof, what consumers want has changed over the years.
  • ARI HERZOG  |  THURSDAY, JUNE 30, 2011
    [Social Media] How Social We Are With Social Media
    They say we lack social skills. Technology Does Make Us Less Social. As more and more technology enters our lives, primarily social media, are we actually becoming less and less social? In some ways, social media brings us closer. Are We Becoming More Or Less Social? I think the meaning of “social” is shifting. Our entire social network once existed of only the people within our village. I became more social.
  • FIREBELLY  |  MONDAY, AUGUST 20, 2012
    [Social Media] Social Media Influencers vs Brand Advocates: 5 Must-Reads
    How should you approach influencers and advocates on social media? Social Media Influencers vs Social Media Ambassadors: What is Their True Value? By Raymond Morin At a time when the biggest social networks (Facebook, Twitter, Google+ and Pinterest) are starting to make a move towards e-commerce, the subject of influence marketing is more than ever a major issue for most companies. Find out in today’s must-reads.
  • WEBBIQUITY SMM  |  MONDAY, APRIL 9, 2012
    [Social Media] 38+ Cool Social Media and Web Tools and Reviews
    Manage all of your social media accounts from a single login on your iPhone? Make more productive use of your time on social networking sites? Find tools to do all of the above and much more in this collection of helpful business, online and social media tools, apps and reviews. Cool Social Media Tools. Storefront Social. A free app for Apple iOS devices that enables users to manage multiple social media accounts at once.
  • MINDJUMPERS  |  MONDAY, MAY 2, 2011
    [Social Media] All About Social Media Monitoring Tools [infographic]
    Tweet Within the world of social media, we talk a lot about which tools that might be good to use when monitoring an online presence, since it can be tough to keep up with the stream of new tools. However, I think this infographic does a good job in providing an overview of different social media monitoring tools and the questions related that can be relevant for your business. What are the questions I should ask before purchasing a social media monitoring service?
  • PAMORAMA  |  SATURDAY, FEBRUARY 4, 2012
    [Social Media] Social Media in Higher Education
    There’s an ongoing debate about the role social media should play in K-12 education. As a result, schools have been especially slow to adopt social technologies. Advocates point to the benefits social media offers students, and critics want to remove social media from classrooms, insisting that there be more regulation. Universities have fully embraced social platforms to recruit athletes and vet students who have applied for admission.
  • JASON YORMARK  |  MONDAY, JULY 11, 2011
    [Social Media] 5 Must Have Social Media & Productivity Chrome Extensions
    With my increased usage, I’ve come across a variety of social media themed extensions that I have tried out, and the following 5 are the ones I find the most useful and worthy of my screen real estate. HootSuite Hootlet – Obviously more useful if you are using HootSuite, but useful nonetheless, the Hootlet extension allows you to quickly and easily share web links to your social media channels. RockMelt Review: Social Media Web Browser.
  • SOCIALFISH  |  MONDAY, MARCH 13, 2017
    [Social Media] Social Media Stress is Real
    Today, APA released the second part of their annual Stress in America™ report , which focuses on something that’s super real for me and, according to the report, 86% of US adults: social media stress. Apparently, I’m not the only one who is a “constant checker”–someone who constantly or frequently checks their email, texts and social media accounts…and it’s driving us insane. Debunking the Hype From the Trenches Risk and Social Media
  • MINDJUMPERS  |  WEDNESDAY, FEBRUARY 9, 2011
    [Social Media] How Social Media Strengthens Companies [infographic]
    Tweet Socialcast has compiled this nice infographic that explains how social media strengthen the relationships inside the company to engage employees and consumers when creating customer relations. As we see it, social media are technologies that change the way people can interact with each other. Also social media make the distances between people shorter and allow for people to connect with each other across borders.
  • WAXING UNLYRICAL  |  TUESDAY, JANUARY 10, 2012
    [Social Media] Managing Negative Comments in Social Media
    If you work as a social media manager or online community manager you see these all the time … negative comments. The occasional complaint from a customer is inevitable, especially since social media has removed the filters that traditionally barred people from getting their views heard by the public. Yvette Pistorio is the social media manager for Cision , and a blogger for CisionBlog. Managing Negative Comments in Social Media.
  • FIREBELLY  |  MONDAY, OCTOBER 29, 2012
    [Social Media] Hurricane Sandy & Social Media: 5 Must-Reads
    When a natural disaster strikes, social media sites are is often the first place people go to find, and share, information. Here are 5 must-reads on Hurricane Sandy and social media. By Barbara Ortutay Whether you call it Frankenstorm, Stormpocalypse or simply Hurricane Sandy, the giant weather system barreling into the East Coast is a favorite topic of conversation on social media from Facebook to Twitter. Blog Facebook Social Media Twitter
  • SPIN SUCKS  |  MONDAY, APRIL 30, 2012
    [Social Media] LinkedIn: Don’t Overlook The Social Media Underdog
    Despite having preceded Twitter and Facebook in the social media space, LinkedIn, which was launched in 2003, has so far been unable to capture a larger share of social media users. Many call LinkedIn the “black sheep” or the underdog of social media. Social media demographic statistics show us Linkedin only has 150 million registered users, way below the nearly one billion Facebook users or Twitter with more than 400 million users.
  • SOCMED SEAN  |  WEDNESDAY, FEBRUARY 6, 2013
    [Social Media] Cupcakes And Controversy: A Lesson In Business Social Media Etiquette
    This week we welcome guest blogger Amy Stewart, Senior Manager of Social Media Strategy for Intouch Solutions & author of great Kansas City-focused blog at beyondtheplazalights.com. As a PR and social media professional, a person who blogs about Kansas City and a lover of cupcakes I was particularly caught off guard recently when a local cupcake shop publicly bashed a local dairy company for no longer supplying their milk.
  • MINDJUMPERS  |  FRIDAY, APRIL 13, 2012
    [Social Media] Future of Social Media?
    We have seen many signs that digital solutions improves our ability to interact online in real time, and technology that lets us walk around and catch the moments as they happen without hunting for our smart phone in our bag or pocket, may just be the next step in social media. Importance of Storytelling in Social Media. Google+ News Social Media Future if social media Google Project Glass technology
  • JANET FOUTS  |  MONDAY, AUGUST 29, 2011
    [Social Media] 7 steps to an effective social media plan
    I get a ton of requests for a “social media plan&# and then once I start to talk to the client it turns out what they really want is a magic black box from which they can pull a big red button. When they push the button they will have instant social media success. I’m a social media coach not a magician. Creating a social media plan has to be very specific to the needs, resources and market of the business who needs it.
  • SOCMED SEAN  |  TUESDAY, JANUARY 1, 2013
    [Social Media] [INFOGRAPHIC] Do Teens Prefer Social Media To Real Life?
    This infographic and the underlying study provides some interesting insights as to whether teens prefer to chat face-to-face or via social media channels like Facebook or Twitter. Facebook Featured Google+ People Social Media Twitter facebook infographic social social media social networking teens textingMany adults feel that teens are making a shift from in-person communications to digital ones.
  • WEBBIQUITY SMM  |  TUESDAY, DECEMBER 2, 2014
    [Social Media] 104 Fascinating Social Media and Marketing Statistics for 2014 (and 2015)
    What are the top barriers to adopting social business practices? Find the answers to these questions and many others in more than 100 social and online marketing stats from 20+ different sources. Social Fresh ). Social Fresh ). Social Fresh ). 89% of 18-29 year-olds are active on social media, as are 43% of adults 65 and older. Social Fresh ). Social Fresh ). Social Fresh ). Social Fresh ). Social Fresh ).
  • PAMORAMA  |  SUNDAY, JUNE 28, 2015
    [Social Media] A Comprehensive Guide to Your Social Media Image Sizes
    Make an impact with your social media images! Harnessing the power of images makes your social media marketing more powerful and memorable. You’re probably already using the visual elements of your brand on your social media channels. Use this guide to make sure that you’re making the right impression on social media: Facebook profile image dimensions.
  • THE REALTIME REPORT  |  THURSDAY, JANUARY 10, 2013
    [Social Media] Social Media Customer Service: Brands Respond More On Twitter
    A new report by social customer service software provider Conversocial looks at how social channels are being used to connect with customers, and particularly the rapid growth of customer service on social media. According to the study, ”Consumer demand for social relationships with brands has skyrocketed in 2012.” Is your brand using social media for customer service?
  • SOCMED SEAN  |  THURSDAY, APRIL 5, 2012
    [Social Media] Social Media Ostriches – The Corporate Hypocrisy Of Blocking Employee Access To Facebook and Twitter
    I have also found plenty of younger (and not necessarily “less experienced”) folks who still tell me that they “just don’t get it” or that “social media is just about people posting high school photos or talking about what they had for breakfast” Based on these experiences, I’ll attribute the failure to embrace these new mediums as either lack of education or fear of change.
  • THE REALTIME REPORT  |  MONDAY, DECEMBER 31, 2012
    [Social Media] Top Social Media Stats of 2012
    What social media stats got the most attention in the last year? According to our traffic-counting elves, here are the top social media statistics we published in the last year: Twitter Hits 500 Million Registered Users (Feb 24): Approximately 12.3 Analysts are estimating that the company’s IPO could value the social network at between $75 and $100 billion. Social Media Statistics Facebook India Instagram social networking statistics Tumblr Twitter
  • WAXING UNLYRICAL  |  WEDNESDAY, JULY 16, 2014
    [Social Media] Social Media Measurement for Pragmatists
    I like studying results-based information from social media experts. But I’ve noticed a tendency among some to repeat behavior I saw early in my career in paid media: act as if tracking to the bottom line – especially where social media measurement is concerned – is pointless or impossible. It was social media monetization before it was cool. Social Media Measurement for Pragmatists is a post from: Waxing UnLyrical.
  • SPIN SUCKS  |  THURSDAY, JULY 7, 2016
    [Social Media] Ten Social Media Truths About Chatbots
    To understand the growing power, here are ten social media truths about chatbots. The post Ten Social Media Truths About Chatbots appeared first on Spin Sucks. Social Media Tools ai aol artificial intelligence Assist chat apps chatbot chatbots ChatFuel CNN is working with Facebook context collapse on Facebook conversational UI conversational user interface decline in intimacy on social networks facebook Facebook’s news feeds.
  • TECHIPEDIA: TAMAR WEINBERG  |  FRIDAY, MAY 28, 2010
    [Social Media] Social Media Strategy from A to Z » Techipedia | Tamar Weinberg
    Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Blogging , Business , Marketing , Social Media > Social Media Strategy from A to Z Social Media Strategy from A to Z by Tamar Weinberg on May 28, 2010 Share Social media might be old. That’s why you need to paint a picture that’s more meaningful and encompasses what “social media&# as a label really is.
  • JANET FOUTS  |  WEDNESDAY, DECEMBER 14, 2011
    [Social Media] How can using social media as an employee help my company?
    You’re happy in your company, so why build a personal brand through social media? You’ll find a community of other people working in that very same space participating in social media somewhere. This is about building your personal brand, but if you mention your company in your social stream then you are representing the company. Look to your corporate social media guidelines to see how best to proceed.
  • SOCMED SEAN  |  SUNDAY, FEBRUARY 3, 2013
    [Social Media] BrainDump: 101+ Things You MUST Know About Social Media For Business
    I get a lot of questions via Facebook , Twitter and my email contact form and many of the items listed below come straight from those questions, my experience in social media strategy, years of researching platforms and best practices and…well…tinkering with social media. My thoughts on 18 different topics, with some social media humor sprinkled in. Social media takes time and energy. 3) Social media is about people.
  • YMARKETINGMATTERS  |  MONDAY, FEBRUARY 10, 2014
    [Social Media] Why Social Media Is So Important for Your Business in 2014
    Social media networks were a novelty 5 years ago, but today their importance is no longer debated. Yes, businesses have definitely realized the power of social media and accepted that social media marketing has to be part of their marketing and PR mix. In Social Media Examiner’s 2013 End of Year Report, marketers now place very high value on social media marketing: 86% of marketers stated that social media is important for their business.
  • SPIN SUCKS  |  THURSDAY, APRIL 28, 2011
    [Social Media] The Extinction of Social Media Agencies
    Ken owns Inkling Media in Lancaster, Pa., I explain my reasoning to why I said agencies that specialize in social media will be out of business in two years (if you can’t see the video, please click here ). Do you think Ken is a social media specialist or a communication professional? The Extinction of Social Media Agencies originally appeared on Spin Sucks on April 28, 2011. I’ve learned a new trick!
  • SOCMED SEAN  |  WEDNESDAY, SEPTEMBER 26, 2012
    [Social Media] SalesForce Marketing Cloud – The Next Step In Social Media Engagement?
    I know it’s been a few weeks since I posted last, but that’s what happens when your full-time job is leading a social media team. So…apologies for the break, but the good news is there a LOT of great posts and social media comics coming soon. If you recall, Salesforce purchased Radian6 a while back and recently announced that they purchased Buddy Media. What this signals is that Salesforce is serious about social media.
  • SOCIALFISH  |  THURSDAY, FEBRUARY 9, 2012
    [Social Media] How Some Big Brands Manage Social Media
    I watched an Altimeter webinar the other day that I thought was worth sharing from a “the state of corporate social media” perspective. As always, there’s lots of data, but much more importantly, this video/slide deck includes several case studies showing how companies are handling social media management at scale. This also includes some discussion of social media management systems. Implementation Presentations Social CRM and ROI
  • MINDJUMPERS  |  SUNDAY, MARCH 4, 2012
    [Social Media] How To Gain Value From Social Media Feedback
    Tweet Many businesses hop on the social media train, since this is what everyone else is doing these days. However, this requires that you as a business set goals and work strategically with social media instead of creating a presence where you are fumbling ahead and not having a presence that is consistent. The insights you gain from social media are authentic in the sense that the data is not produced in a setup with different methods distorting the data.
  • SPIN SUCKS  |  THURSDAY, FEBRUARY 16, 2012
    [Social Media] A Break from Social Media Is Killing Carnival Cruise Lines
    Beyond the human tragedy, the company has found itself in a social media crisis , brought on by – you guessed it – themselves. On January 19, just six days after the accident, the company’s Facebook update read: Out of respect for all those affected by the recent events surrounding our sister line, Costa cruises, we are going to take a bit of a break from posting on our social channels.
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, MAY 7, 2013
    [Social Media] 3 Ways Social Media can Boost Sales Success
    Facebook Lead Generation Lead Nurturing People Sales Social Business Intelligence Social Media Social Networking Strategy Thought Leadership Twitter. Recently there has been a lot of conversation against the importance of relationships in selling such as this recent Harvard Business Review article on Selling is Not about Relationships which makes it seem like social media would not make a good fit for sales people. Most people who write on social media.
  • IDACONCPTS  |  SATURDAY, SEPTEMBER 20, 2014
    [Social Media] Are You Measuring Your Social Media Efforts?
    Businesses that have jumped on the social media train will do well to make sure that they monitor their social media efforts. With social media monitoring you can see which of your marketing strategies are the most efficient so that you can refine them and have a more direct approach to social media marketing and advertising rather than potentially waste your time, energy, and money on approaches that aren’t effective.
  • PAMORAMA  |  SATURDAY, JUNE 23, 2012
    [Social Media] The 6 Types Of Social Media Users
    Social MediaAt this point, no single customer engagement channel can deliver marketers a complete picture of consumer behavior. Google knows what you’re interested in, but not what you’ve done. Facebook knows who your friends are, but not what you buy. Pinterest knows what you share, but not how you act on it. Foursquare knows where you are, but [.].
  • JASON YORMARK  |  MONDAY, APRIL 2, 2012
    [Social Media] How I Fail At Social Media
    I’m certainly not, and that is also the case as it pertains to my social media usage and strategies. So with that, I’ve come up with my list of social media failures. Regardless I’ve included the button in my social sharing icons in hopes that eventually it will. Social MediaNobody is perfect right?
  • WEBBIQUITY SMM  |  MONDAY, JUNE 27, 2016
    [Social Media] Five Top-Rated Social Media Management Tools for 2016 [Infographic]
    What is the “best” social media management tool out right now? Every social media manager has a preferred one that they always use, and it’s usually one of a handful of the top social media management tools on the market. They are also useful for monitoring certain keywords or conversations, and for analyzing your social media performance. Infographic brought to you by Seriously Social and G2 Crowd.
  • SOCMED SEAN  |  SATURDAY, MARCH 23, 2013
    [Social Media] 2012 Round-Up Of My Social Media Cartoons And Comics
    It’s that time again, time to bring all of my 2012 social media comic strips, cartoons and humorous graphics into one single post. If you haven’t already, also be sure to check out my roundup of social media comics and cartoons that I created in 2011. From a traffic perspective, the fan favorite, was definitely my comic about whether numbers are really the way you should measure your social media success.
  • DIRECT MARKETING OBSERVATIONS  |  FRIDAY, JUNE 1, 2012
    [Social Media] Social Media for Business in 2012 [Infographic]
    social media Social Media marketingSince it was a short week, we’re going to go with an infogrpahic from Patricia Redsicker.
  • SPIN SUCKS  |  THURSDAY, NOVEMBER 10, 2016
    [Social Media] Your Social Media Behavior Can Hurt Business
    Your social media behavior can affect your business. Your brand is yours…until you indirectly publicize the name of your employer on your social channels. Once you do that, your profile and your social media behavior become an extension of your employer’s brand. The post Your Social Media Behavior Can Hurt Business appeared first on Spin Sucks.
  • MINDJUMPERS  |  THURSDAY, JULY 12, 2012
    [Social Media] Implement a Social Media Policy: Make Your Employees Brand Ambassadors
    Every day, you are faced with multiple considerations concerning your organization’s social media strategy. In order to ensure effective stakeholder communication and avoid any unfortunate situations, it is a good idea to create a social media policy for your employees. In the following, we are going to outline what exactly a social media policy is, what the benefits are from implementing one in your organization and which elements it can include.
  • JASON YORMARK  |  MONDAY, FEBRUARY 24, 2014
    [Social Media] Social Media Isn’t Going Anywhere
    I often get asked from folks whether there will ever be a “social media crash” Similar to the 2000 dot com bust, will all these social channels just crash and burn at some point. The fact is, social media at its core isn’t some newly formed concept that just popped up over the last few years. As a society, we’ve always been “social” It’s the technology that has changed that has allowed us to do so differently.
  • MINDJUMPERS  |  MONDAY, JANUARY 23, 2012
    [Social Media] Global Social Media Adoption In 2011 [White Paper]
    Tweet In January 2012, a report called ‘Global Social Media Adoption In 2011’ was published by Forrester. This report uses Forrester’s Social Technographics groupings to show how people around the world use social media. The report is based on Consumer Technographics data in 18 countries across North America, Europe, South America, and Asia in order to examine social media behaviors around the world. The State of Social Media In The UK.
  • WAXING UNLYRICAL  |  FRIDAY, APRIL 12, 2013
    [Social Media] That Moment When Your Social Media and Real Worlds Collide
    I’m talking about that moment when your social media and real worlds collide. I left last Thursday morning for Social Slam , via a direct flight from Dulles to Knoxville. When someone I kinda knew from social entered my very real world, saw me functioning as I really do, in a completely “non-social media” setting. That Moment When Your Social Media and Real Worlds Collide is a post from: Waxing UnLyrical.
  • PAMORAMA  |  SUNDAY, JULY 12, 2015
    [Social Media] 8 Big Social Media Marketing Mistakes Businesses Make (and How to Avoid Them)
    Social media marketing is vital for business growth these days. Social media platforms like Facebook and Twitter present unique opportunities to reach your target customers. Whether you’re a startup or a more established company, social media plays a vital role in today’s marketing landscape. Changing a first impression is doable, but it’s best to avoid making social media marketing mistakes in the first place.
  • UNSPOKEN  |  THURSDAY, JULY 9, 2015
    [Social Media] 10 Effective Social Media Options Every Business Should Use
    Setting up social media accounts is an easy way to reach a target audience for a low price. To make the most of all of your business social media accounts , be sure you are using these helpful tools: Facebook. So take advantage of this easy social marketing tool. Your links and text can get lost on other social networks over time, but your articles remain in one section – sort of like a portfolio for people to look over when they arrive at your profile.
  • SPIN SUCKS  |  THURSDAY, AUGUST 4, 2011
    [Social Media] Five Ways to Humanize Your Brand In Social Media
    In order to maintain relevance in the social world, brands have to interact with their community in a way that is organic and unquestioningly human. You’ve been hired to handle the social media, so hopefully you are already a cultural fit. Each social media channel has its unique constraints and requires different execution. Social media offers a unique way to get a little playful with a brand. Social media is called social for a reason.
  • PAMORAMA  |  SATURDAY, FEBRUARY 21, 2015
    [Social Media] 9 of the Best Free Social Media Analytics Tools
    Want to know what’s working on social media? S ocial media analytics tools can help you make sense of how well your social media marketing efforts are paying off and identify areas that need improvement. These 9 free social media analytics tools are some of the best out there. Followerwonk Followerwonk helps you explore and grow your social graph. Word-of-mouth advertising is very powerful.
  • WEBBIQUITY SMM  |  TUESDAY, SEPTEMBER 13, 2016
    [Social Media] How to Calculate the ROI of Social Media Marketing [Infographic]
    Quick: Can you list the goals of each and every one of your social media efforts? So much of social media is on the fly—a response rather than a plan—that it can become a slippery planning slope for companies, especially those that are understaffed. In fact, setting goals is a key component of establishing a process to measure social media profitability. There remains some debate about whether social media ROI can be measured.
  • JANET FOUTS  |  TUESDAY, SEPTEMBER 16, 2014
    [Social Media] How social media is like spaghetti sauce
    What’s that got to do with social networks? We often look at social networks with blinders on. In focus groups people say what they think the marketer wants to hear, or will enhance their pubic facing persona, but if we listen to them talking among themselves, as social media enables us, we may find a completely different story. Who knows, with a more mindful social approach maybe you’ll have a chunky sauce epiphany and change your entire industry!
  • SPIN SUCKS  |  MONDAY, JUNE 13, 2011
    [Social Media] PR Firms Botch 95% of Social Media Campaigns?
    Ninety-five percent of the worst social media engagement I’ve seen was produced by PR companies that were hired to manage a brand’s profiles, pages, or blogs. Ninety-five percent of the worst social media engagement he’s seen? Maybe of the companies he’s worked with, 95 percent of them had botched social media campaigns. Gone are the days of hiring a PR firm because of their relationships with the media.
  • SPIN SUCKS  |  TUESDAY, APRIL 4, 2017
    [Social Media] Five Easy Ways to Put the Social Back in Social Media
    Most organizations use social media as a distribution channel, but that misses a gigantic opportunity. Gini Dietrich shares five easy ways to put the social back in social media. The post Five Easy Ways to Put the Social Back in Social Media appeared first on Spin Sucks. Related Stories How to Create Facebook Ads that Compel Clicks Gin and Topics: Be Prepared to Never, Ever Sleep Again Gin and Topics: Genius Man Destroys Wheel of Fortune.
  • FIREBELLY  |  THURSDAY, JULY 26, 2012
    [Social Media] The ROI Of Social Media [Infographic]
    This infographic from MDG Advertising does an excellent job depicting the ROI of social media and outlining a new way of thinking for businesses. It also shows that companies are increasing social media plans and budgets. “What’s my return on investment?” ” This is a question we know all too well at Firebelly.
  • FIREBELLY  |  THURSDAY, NOVEMBER 15, 2012
    [Social Media] Social Media Horror Story With A Happy Ending
    Imagine if this poor girl was in charge of that local Candlewood Suites social media presence and said something like that? As their social presences grow (yippee – we hit a million fans!), Social is a two-way street, not a TV broadcast medium. What happens in your call center will happen on social. But this is not a bad thing, nor is social necessarily negative ROI. Social media is easy for companies that produce soft drinks and TV shows.
  • FIREBELLY  |  THURSDAY, NOVEMBER 19, 2015
    [Social Media] 3 Simple Ways To Show Thanks To Social Media Followers
    The post 3 Simple Ways To Show Thanks To Social Media Followers appeared first on Firebelly | Social Media Marketing & Management Company. Community Management Social Media ManagementIn the spirit of Thanksgiving, here are three simple ways you can show your followers you appreciate them. #1 1 Respond. Answer their questions and address their complaints. Thank them for their compliments. Nobody likes to feel ignored.
  • SPIN SUCKS  |  THURSDAY, NOVEMBER 13, 2014
    [Social Media] Orchestrating Viral Social Media? Claiming #AlexFromTarget
    If you’re friends with any teenaged girls on social media, you may have heard about #AlexFromTarget. Of course, so many people got to talking about the latest viral social media meme featuring Alex Laboeuf, a Target employee from Frisco, Texas, with a perfect jawline and a dreamy side swept mop, you may have heard about #AlexFromTarget even if you don’t keep up with what teenaged girls are talking about. . Claiming Credit for Viral Social Media?
  • THE REALTIME REPORT  |  THURSDAY, OCTOBER 18, 2012
    [Social Media] Ford Launches Fiesta With Young, Social Media-Savvy Influencers
    Social media was an essential tool for this campaign, allowing potential consumers to “opt in” if they were interested in learning about the newer model. Ford used to social to gain essential product feedback – before it was even on the market – and to dramatically increase awareness about the Fiesta, by using influencers to spread the word. However, social media allowed people to self-select.
  • SOCIAL MEDIA STRATEGERY  |  THURSDAY, JULY 14, 2011
    [Social Media] Rest in Peace, Social Media Ninjas
    Let’s get this straight – a few years ago, you read The Cluetrain Manifesto or Groundswell or one of the other hundred social media books out there, you started reading Mashable, you created a Twitter account, and you developed a bunch of presentations you used internally to help get buy-in from your organization’s senior leadership for your social media ideas. Social media specialists are the new normal.
  • PAMORAMA  |  SUNDAY, APRIL 7, 2013
    [Social Media] Forbes Top 20 Women Social Media Influencers
    I was honored when I learned that Forbes included me in their list of the Top 20 Women Social Media Influencers. Social Media Haydn Shaughnessy, a speaker, author, and Forbes contributor who who writes excellent articles about enterprise innovation, released his annual list on Wednesday. Using Peek Analytics data and other criteria, he assembled a list of [.].
  • JANET FOUTS  |  WEDNESDAY, FEBRUARY 12, 2014
    [Social Media] Social Media is Not a Direct Sales Channel
    In these days of social media they Google and search social networks to find out more about a prospect before they even call them. If they are smart social users they will follow the person or brand on Twitter, join a group they’re in on Linkedin, follow the company, and engage in tangental conversations to become part of the person’s social network before they connect. Social isn’t about direct sell, sell, sell.
  • SOCIALFISH  |  TUESDAY, OCTOBER 7, 2014
    [Social Media] The Social Media Pocket Guide
    We’ve started a program to curate free social media resources just for you. ————— From real-time marketing to pay to play, social TV and more, the Pocket Guide by SpredFast can help your team stay up to date on today’s social realities. Includes 15 big media and brand examples. If you’re looking for a general primer or quick tactical reference, The Social Media Pocket Guide is made for you.
  • SPIN SUCKS  |  TUESDAY, OCTOBER 20, 2015
    [Social Media] Eight Social Media Tactics Designed for Big Return
    I was the last docket on the agenda and my job was to rally the troops around using social media for the business. There were 30 people who were held captive and I got to spend two hours showing them some of the social media tactics they’re doing really well already, highlighting some of their colleagues, and then providing recommendations. Social Media Tactics Everyone Should Use. By Gini Dietrich.
  • PEG FITZPATRICK  |  MONDAY, AUGUST 1, 2016
    [Social Media] Your Complete Social Media Checklist
    Have you ever wished you had a social media checklist? The amount of work that goes into growing and managing a social media presence is immense, and it can be hard to make sure you’re staying on top of everything that needs to get done. Today I have Michael Patterson of Sprout Social sharing a guest article and social media checklist. Daily Social Media Checklist. Weekly Social Media Checklist.
  • SOCIALFISH  |  TUESDAY, MAY 29, 2012
    [Social Media] Who Owns Social Media? Risk Management?
    First, I penned Community, Social Media and Risk Perceptions and then Risk Management and Open Community: More Similar than You Think. My basic premise is that both social media and risk management are association-wide activities. A Conference for Volunteer Management Professionals , a participant raised the question of who owns social media. So who owns social media in your association? Being social” is the new imperative for success.
  • MINDJUMPERS  |  MONDAY, MAY 21, 2012
    [Social Media] Social Media Marketing: A Jungle Too Deep Or A Sea of Opportunities? [Infographic]
    But the term “Social media” is an umbrella that covers much, much more. On Friday, businessinsider.com presented the Buddy Media infographic of the social media marketing landscape as of today. Instead of being overwhelmingly confusing, it is a quick overview of a world of opportunities and interlinking social media systems that can help you navigate and profit in social media marketing. Tweet.
  • JANET FOUTS  |  TUESDAY, SEPTEMBER 13, 2011
    [Social Media] Social media is not a weapon
    This one is about people using social media as a weapon to bully brands and service providers into getting what they want. She never even had time to offer to resolve it before he brought out the heavy social media artillery. We’re becoming a culture of instant gratified “or else&# and even litigation over interactions on social networks is common. Social Media in Action brands customer service Social Media
  • YMARKETINGMATTERS  |  WEDNESDAY, NOVEMBER 30, 2011
    [Social Media] Social Media Content Calendar is Key for Consistent Posting
    This is a guest post by Samia Zaky, who is in the social media daily trenches as a corporate Social Media Marketing Manager. She has developed robust and sustainable social media profiles and programs for different companies, knows the ropes, and gives us practical, valuable advice which I think you will find useful.
  • YMARKETINGMATTERS  |  SATURDAY, JUNE 4, 2016
    [Social Media] Social Media Updates: May
    After the slow month of April, May seems to be back on track with every other fast-paced, exciting month in the world of social media. Now you can save targeting templates, restart or archive completed campaigns, increase ad limits on your campaigns and apply new social actions on sponsored content. The post Social Media Updates: May appeared first on yMarketingMatters.
  • UNSPOKEN  |  TUESDAY, MAY 15, 2012
    [Social Media] Finally – A Promising Buzz in the Social Media Marketing Atmosphere
    I’ve watched with a bit of dismay as marketers have tried to figure out the social media environment, working to get consumers to buy products and services purely based on electronic communication. Blog Social Media business daily deals groupon livingsocial marketing promotionsFreebeeCards.com.
<< 1 2 3 4 5 ... 222 223 >>