Page 3 of 213 Previous | Next 
  • IDACONCPTS  |  SATURDAY, SEPTEMBER 20, 2014
    [Social Media] Are You Measuring Your Social Media Efforts?
    Businesses that have jumped on the social media train will do well to make sure that they monitor their social media efforts. With social media monitoring you can see which of your marketing strategies are the most efficient so that you can refine them and have a more direct approach to social media marketing and advertising rather than potentially waste your time, energy, and money on approaches that aren’t effective.
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, MAY 7, 2013
    [Social Media] 3 Ways Social Media can Boost Sales Success
    Facebook Lead Generation Lead Nurturing People Sales Social Business Intelligence Social Media Social Networking Strategy Thought Leadership Twitter. Recently there has been a lot of conversation against the importance of relationships in selling such as this recent Harvard Business Review article on Selling is Not about Relationships which makes it seem like social media would not make a good fit for sales people. Most people who write on social media.
  • PAMORAMA  |  SUNDAY, JULY 12, 2015
    [Social Media] 8 Big Social Media Marketing Mistakes Businesses Make (and How to Avoid Them)
    Social media marketing is vital for business growth these days. Social media platforms like Facebook and Twitter present unique opportunities to reach your target customers. Whether you’re a startup or a more established company, social media plays a vital role in today’s marketing landscape. Changing a first impression is doable, but it’s best to avoid making social media marketing mistakes in the first place.
  • WEBBIQUITY SMM  |  TUESDAY, SEPTEMBER 13, 2016
    [Social Media] How to Calculate the ROI of Social Media Marketing [Infographic]
    Quick: Can you list the goals of each and every one of your social media efforts? So much of social media is on the fly—a response rather than a plan—that it can become a slippery planning slope for companies, especially those that are understaffed. In fact, setting goals is a key component of establishing a process to measure social media profitability. There remains some debate about whether social media ROI can be measured.
  • MINDJUMPERS  |  FRIDAY, JANUARY 21, 2011
    [Social Media] Social Media Definition by Peeing [infographic]
    Social media (tools) are basically interactions between humans and what better way of illustrating this by grabbing on to something humans have been doing since the birth of mankind – peeing. I took the idea to our creative guys and we played a bit around with it – threw some extra social media in and started illustrating… Enjoy our little bit to the evolution of the idea and please feel free to build on it. Similar Posts: Is Social Media Just A Buzzword?
  • PAMORAMA  |  SATURDAY, JUNE 23, 2012
    [Social Media] The 6 Types Of Social Media Users
    Social MediaAt this point, no single customer engagement channel can deliver marketers a complete picture of consumer behavior. Google knows what you’re interested in, but not what you’ve done. Facebook knows who your friends are, but not what you buy. Pinterest knows what you share, but not how you act on it. Foursquare knows where you are, but [.].
  • DIRECT MARKETING OBSERVATIONS  |  FRIDAY, JUNE 1, 2012
    [Social Media] Social Media for Business in 2012 [Infographic]
    social media Social Media marketingSince it was a short week, we’re going to go with an infogrpahic from Patricia Redsicker.
  • JASON YORMARK  |  MONDAY, APRIL 2, 2012
    [Social Media] How I Fail At Social Media
    I’m certainly not, and that is also the case as it pertains to my social media usage and strategies. So with that, I’ve come up with my list of social media failures. Regardless I’ve included the button in my social sharing icons in hopes that eventually it will. Social MediaNobody is perfect right?
  • SOCMED SEAN  |  MONDAY, SEPTEMBER 3, 2012
    [Social Media] Can Social Media Disrupt Your Life Or Career? 5 Tips For Managing The Timesink
    Social media offers a lot of great opportunities and access to information. Here are a few steps I took to keep from spending too much time with my digital relationships and not enough time in real life: Schedule your time…and stick to it – I consistently spend 1 hour in the morning and 2 hours at night to work in the social space. Put the phone down and stop checking your social channels and email.
  • WAXING UNLYRICAL  |  FRIDAY, APRIL 12, 2013
    [Social Media] That Moment When Your Social Media and Real Worlds Collide
    I’m talking about that moment when your social media and real worlds collide. I left last Thursday morning for Social Slam , via a direct flight from Dulles to Knoxville. When someone I kinda knew from social entered my very real world, saw me functioning as I really do, in a completely “non-social media” setting. That Moment When Your Social Media and Real Worlds Collide is a post from: Waxing UnLyrical.
  • UNSPOKEN  |  THURSDAY, JULY 9, 2015
    [Social Media] 10 Effective Social Media Options Every Business Should Use
    Setting up social media accounts is an easy way to reach a target audience for a low price. To make the most of all of your business social media accounts , be sure you are using these helpful tools: Facebook. So take advantage of this easy social marketing tool. Your links and text can get lost on other social networks over time, but your articles remain in one section – sort of like a portfolio for people to look over when they arrive at your profile.
  • PAMORAMA  |  SATURDAY, FEBRUARY 21, 2015
    [Social Media] 9 of the Best Free Social Media Analytics Tools
    Want to know what’s working on social media? S ocial media analytics tools can help you make sense of how well your social media marketing efforts are paying off and identify areas that need improvement. These 9 free social media analytics tools are some of the best out there. Followerwonk Followerwonk helps you explore and grow your social graph. Word-of-mouth advertising is very powerful.
  • JASON YORMARK  |  MONDAY, FEBRUARY 24, 2014
    [Social Media] Social Media Isn’t Going Anywhere
    I often get asked from folks whether there will ever be a “social media crash” Similar to the 2000 dot com bust, will all these social channels just crash and burn at some point. The fact is, social media at its core isn’t some newly formed concept that just popped up over the last few years. As a society, we’ve always been “social” It’s the technology that has changed that has allowed us to do so differently.
  • SOCIALFISH  |  THURSDAY, FEBRUARY 9, 2012
    [Social Media] How Some Big Brands Manage Social Media
    I watched an Altimeter webinar the other day that I thought was worth sharing from a “the state of corporate social media” perspective. As always, there’s lots of data, but much more importantly, this video/slide deck includes several case studies showing how companies are handling social media management at scale. This also includes some discussion of social media management systems. Implementation Presentations Social CRM and ROI
  • PAM MOORE  |  MONDAY, FEBRUARY 1, 2016
    [Social Media] How to Determine and Prioritize Social Media Marketing Goals and Objectives
    Achieving measurable social media ROI is very similar to teens and sex. It’s interesting because many marketing and social media leaders within brands and organizations of all sizes dream about achieving real ROI using social media and digital marketing, yet very few of them actually bring to fruition much more than a social media dream. We believe in jumping onto social platforms before they are proven.
  • FIREBELLY  |  THURSDAY, NOVEMBER 15, 2012
    [Social Media] Social Media Horror Story With A Happy Ending
    Imagine if this poor girl was in charge of that local Candlewood Suites social media presence and said something like that? As their social presences grow (yippee – we hit a million fans!), Social is a two-way street, not a TV broadcast medium. What happens in your call center will happen on social. But this is not a bad thing, nor is social necessarily negative ROI. Social media is easy for companies that produce soft drinks and TV shows.
  • JANET FOUTS  |  TUESDAY, SEPTEMBER 16, 2014
    [Social Media] How social media is like spaghetti sauce
    What’s that got to do with social networks? We often look at social networks with blinders on. In focus groups people say what they think the marketer wants to hear, or will enhance their pubic facing persona, but if we listen to them talking among themselves, as social media enables us, we may find a completely different story. Who knows, with a more mindful social approach maybe you’ll have a chunky sauce epiphany and change your entire industry!
  • FIREBELLY  |  THURSDAY, NOVEMBER 19, 2015
    [Social Media] 3 Simple Ways To Show Thanks To Social Media Followers
    The post 3 Simple Ways To Show Thanks To Social Media Followers appeared first on Firebelly | Social Media Marketing & Management Company. Community Management Social Media ManagementIn the spirit of Thanksgiving, here are three simple ways you can show your followers you appreciate them. #1 1 Respond. Answer their questions and address their complaints. Thank them for their compliments. Nobody likes to feel ignored.
  • SOCIAL MEDIA STRATEGERY  |  THURSDAY, JULY 14, 2011
    [Social Media] Rest in Peace, Social Media Ninjas
    Let’s get this straight – a few years ago, you read The Cluetrain Manifesto or Groundswell or one of the other hundred social media books out there, you started reading Mashable, you created a Twitter account, and you developed a bunch of presentations you used internally to help get buy-in from your organization’s senior leadership for your social media ideas. Social media specialists are the new normal.
  • JANET FOUTS  |  WEDNESDAY, FEBRUARY 12, 2014
    [Social Media] Social Media is Not a Direct Sales Channel
    In these days of social media they Google and search social networks to find out more about a prospect before they even call them. If they are smart social users they will follow the person or brand on Twitter, join a group they’re in on Linkedin, follow the company, and engage in tangental conversations to become part of the person’s social network before they connect. Social isn’t about direct sell, sell, sell.
  • PAMORAMA  |  SUNDAY, APRIL 7, 2013
    [Social Media] Forbes Top 20 Women Social Media Influencers
    I was honored when I learned that Forbes included me in their list of the Top 20 Women Social Media Influencers. Social Media Haydn Shaughnessy, a speaker, author, and Forbes contributor who who writes excellent articles about enterprise innovation, released his annual list on Wednesday. Using Peek Analytics data and other criteria, he assembled a list of [.].
  • WEBBIQUITY SMM  |  FRIDAY, MARCH 18, 2011
    [Social Media] 6 Characteristics of Social Media Winners
    An increasing number of companies are hiring for the relatively new role of “corporate social strategist&# (Jeremiah Owyang recently published a list of more than 260 corporate social strategists on the brand/buyer side , followed up by a Twitter edition of the same list here ) and there are thousands of self-proclaimed (and a few real) social media experts on Twitter. Social media is about providing value, not just promotion, and of course it’s social.
  • JANET FOUTS  |  TUESDAY, SEPTEMBER 13, 2011
    [Social Media] Social media is not a weapon
    This one is about people using social media as a weapon to bully brands and service providers into getting what they want. She never even had time to offer to resolve it before he brought out the heavy social media artillery. We’re becoming a culture of instant gratified “or else&# and even litigation over interactions on social networks is common. Social Media in Action brands customer service Social Media
  • CONVINCE & CONVERT  |  WEDNESDAY, NOVEMBER 18, 2015
    [Social Media] How to Improve Your Social Media Marketing Plan With 13 Growth Hacks
    Here are 13 data-backed growth hacks we learned at CoSchedule while building our social media marketing plan. I think you’ll find they’ll work for your social media marketing, too. So while lots of marketers tell you to only target the social networks the majority of your audience is using, James’ advice leads me to believe you should use every social network you can. Mix Up Your Social Messages.
  • FIREBELLY  |  THURSDAY, JULY 26, 2012
    [Social Media] The ROI Of Social Media [Infographic]
    This infographic from MDG Advertising does an excellent job depicting the ROI of social media and outlining a new way of thinking for businesses. It also shows that companies are increasing social media plans and budgets. “What’s my return on investment?” ” This is a question we know all too well at Firebelly.
  • WAXING UNLYRICAL  |  FRIDAY, FEBRUARY 27, 2015
    [Social Media] How to Use Social Media And Stay Couth
    If you ask any expert how to use social media, they will probably tell you it comes down to two verbs: 1. But if you’re just going to listen, without doing much else, you’re basically using social media as a monitoring tool, and not much else. How to use social media (not). One of the fascinating things about watching people engage on social media is seeing them get caught in a war of words when there’s really no need for it.
  • PUZZLE MARKETER  |  TUESDAY, JULY 31, 2012
    [Social Media] Social Media Takes Gold at the London 2012 Olympics
    They have therefore responded by embracing and focusing on social media, in addition to more traditional media such as print and television. For the London 2012 Olympics, the IOC created a website to become the hub of all digital media. Social media has been a great success so far as viewers, athletes, and countries fully engage with each other throughout the games. Not all athletes are embracing social media when you compare followers to medals won.
  • MINDJUMPERS  |  TUESDAY, JANUARY 10, 2012
    [Social Media] The State of Social Media In The UK
    Another chance to look at the social media universe, analyse the trends and make the strategies. 2012 Social Marketing & New Media Predictions [White Paper]. New Report on Social Media Management From Altimeter– Reading it Will Save Your Company’s Money! Research/Study demographics England Facebook Linkedin Social Media social media 2012 Social Media statistics stats Twitter UK
  • CONVINCE & CONVERT  |  SUNDAY, DECEMBER 28, 2014
    [Social Media] Are Social Media Jobs About to Disappear
    Social media has had as much impact on companies and their customers as any technological advance ever, because social fundamentally changes the relationship between those parties from its historical norm – which is “master” and “servant” – to something closer to a relationship among peers. Social has given customers a voice, and business will never be the same. When Social Media Becomes Everyone’s Job.
  • UNSPOKEN  |  TUESDAY, MAY 15, 2012
    [Social Media] Finally – A Promising Buzz in the Social Media Marketing Atmosphere
    I’ve watched with a bit of dismay as marketers have tried to figure out the social media environment, working to get consumers to buy products and services purely based on electronic communication. Blog Social Media business daily deals groupon livingsocial marketing promotionsFreebeeCards.com.
  • TECHIPEDIA: TAMAR WEINBERG  |  THURSDAY, SEPTEMBER 8, 2011
    [Social Media] How to Use Social Media Strategy to Reach Mommy Blogs
    This increased our traffic to over 200,000 uniques per month and exposure through guest posts got us on a number of media outlets like CNN, Fox News and the Wall Street Journal — no PR person involved. Supporting their social network feeds shows them that you are also in support of all of their efforts to get more traffic and followers. I also highly recommend commenting on some of their articles and sharing some of their posts on social networks.
  • PWB MARKETING BLOG  |  WEDNESDAY, SEPTEMBER 14, 2011
    [Social Media] 12 Tweetable Statistics Prove B2B Social Media ROCKS
    Know B2B social media fact from fiction. Fiction: Social media offers limited value to B2B marketers. Fact: 86% of B2B companies are using social media. B2B companies are absolutely using social media to generate leads , connect with customers, and reach business goals. We compiled twelve tweetable facts about the prolific use – and success – of social media among B2B marketers.
  • SOCMED SEAN  |  TUESDAY, MAY 1, 2012
    [Social Media] Good Or Bad – You Must Engage With Your Customers Through Social Media
    Today’s post comes from Laura Clarke,a blogger and lover of all things social media. Laura currently works on behalf of Sentiment Metrics, a leading provider of social media management software. I appreciate Laura sharing her thoughts/experiences with customer engagement via social media channels! Never has social media been such a brilliant marketing and customer relation tool.
  • SOCIALFISH  |  TUESDAY, MAY 29, 2012
    [Social Media] Who Owns Social Media? Risk Management?
    First, I penned Community, Social Media and Risk Perceptions and then Risk Management and Open Community: More Similar than You Think. My basic premise is that both social media and risk management are association-wide activities. A Conference for Volunteer Management Professionals , a participant raised the question of who owns social media. So who owns social media in your association? Being social” is the new imperative for success.
  • PAMORAMA  |  SATURDAY, JUNE 21, 2014
    [Social Media] Social Media Marketing Tips and Tricks for Facebook, Twitter, Google+, and More
    Want to get the most out of your social media marketing activities? The world of social media is ever-changing. Implement Twitter cards so that any tweets of your content include applicable visual media. Make an interactive resume by adding rich media and detailed descriptions, including photos, presentations, and demos. A Forbes Top-25 Forbes Social Media Power Influencer, Pam is a Seattle-area marketing professional and Seahawks fan.
  • WAXING UNLYRICAL  |  FRIDAY, JUNE 15, 2012
    [Social Media] Using Social Media to Make People Feel Special
    A social media lesson from hibachi. Specialness and social media. As PR pros, we have to find ways to make our clients feel special, the communities we build feel special, the media, bloggers & influencers we reach out to feel special, and so on. And social media gives us the perfect platform to do this… because of the myriad ways it lets us communicate with each other. Using Social Media to Make People Feel Special.
  • JUSTIN LEVY  |  TUESDAY, JULY 3, 2012
    [Social Media] Scaling Social Media by Changing Your Mindset
    With the emergence of companies moving towards becoming a social business , scaling social media within the business becomes even more important. If done correctly, social media becomes embedded into most functions within the business ranging from customer support to sales to email marketing to communications to product marketing and so on. Scaling social media, especially within an enterprise-level company, can be hard.
  • SOCIAL MEDIA CITIZENS  |  THURSDAY, JUNE 9, 2011
    [Social Media] Interview with Social Media Influencer: Tamara Littleton
    Tamara Littleton is CEO of eModeration , a moderation and community management company which works directly with worldwide advertising agencies, third sector clients and media brands including MTV, ITV, 02, Nokia and ESPN as well as leading agencies like Ogilvy, Saatchi & Saatchi, Euro RSCG, Wieden and Kennedy and Publicis. She regularly speaks at conferences and contributes white papers to aid learning and development within the social media industry.
  • WEBBIQUITY SMM  |  MONDAY, MAY 23, 2011
    [Social Media] What Does B2B Social Media Success Look Like?
    Until recently, most social media case studies have focused on consumer brands. It’s not that B2B companies aren’t finding success in social media marketing, but more (in my experience at least) that they are less willing to publicly reveal their strategies for competitive reasons. Recently, that’s begun to change a bit as blogs like TopRank and Marketo have highlighted b2b social media success stories.
  • WEBBIQUITY SMM  |  MONDAY, NOVEMBER 28, 2011
    [Social Media] Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1
    companies now use social media for marketing (though the figure varies widely based on size of company)? Get the details behind these stats and many, many more here in more than 40 of the best articles and blog posts about social media, search, budgeting and digital marketing research, facts and statistics of 2011 so far. Social Media Stats, Facts and Research Does Facebook Need To Build A Search Engine? companies now use social media for marketing.
  • SOCIALFISH  |  TUESDAY, OCTOBER 7, 2014
    [Social Media] The Social Media Pocket Guide
    We’ve started a program to curate free social media resources just for you. ————— From real-time marketing to pay to play, social TV and more, the Pocket Guide by SpredFast can help your team stay up to date on today’s social realities. Includes 15 big media and brand examples. If you’re looking for a general primer or quick tactical reference, The Social Media Pocket Guide is made for you.
  • YMARKETINGMATTERS  |  WEDNESDAY, NOVEMBER 30, 2011
    [Social Media] Social Media Content Calendar is Key for Consistent Posting
    This is a guest post by Samia Zaky, who is in the social media daily trenches as a corporate Social Media Marketing Manager. She has developed robust and sustainable social media profiles and programs for different companies, knows the ropes, and gives us practical, valuable advice which I think you will find useful.
  • PWB MARKETING BLOG  |  SUNDAY, NOVEMBER 13, 2011
    [Social Media] B2B Social Media On The Rise [Infographic]
    Are you one of the 86% of B2B companies using social media? B2B social media is huge and we have proof. In a previous post we brought you 12 Tweetable Statistics Prove B2B Social Media ROCKS ; now, we bring you even more data in the form of an infographic. Not having time or resources is no excuse for not participating in the social sphere. And remember, social media isn’t the ownership of the marketing department.
  • UNSPOKEN  |  TUESDAY, NOVEMBER 4, 2014
    [Social Media] Companies Invest More in Social Media Marketing in 2014
    Last year, Forbes contributor Jayson DeMers wrote a list of predictions for social media trends that would rule this year. One of the most accurate was his prediction that social media marketing would continue to skyrocket, forcing companies who were holdouts in the social media arena to finally buy in. Social media marketing is undoubtedly the new wave of marketing. Social media advertising is the wave of 2014.
  • WAXING UNLYRICAL  |  WEDNESDAY, FEBRUARY 19, 2014
    [Social Media] 3 Things You Don’t Know About Social Media Monitoring
    Advanced social media monitoring skills are a critical component of effective social media communications. This is why social media monitoring training is so important. But with more and more monitoring platforms gobbling up big data, and as individuals become increasingly concerned about their personal privacy rights online, social media privacy training and social media surveillance training have become equally critical.
  • YMARKETINGMATTERS  |  THURSDAY, AUGUST 7, 2014
    [Social Media] Social Media for Your Business: Quality Over Quantity
    We all want to see our followers on social media skyrocket in numbers. Don’t fall into the social media trap of being obsessed with getting over 100K followers, especially if you are a small business. On Twitter and other social media channels, these “bought” followers will not give your business any added value or boost. Take a look at your last 10 Social Media updates and ask yourself: Would I engage with that post if I saw it in my news feed?
  • SOCMED SEAN  |  THURSDAY, JUNE 14, 2012
    [Social Media] Beyond Your Borders: Promoting Your Business Internationally Using Social Media
    I appreciate Christian taking the time to share his thoughts on the international aspects of social media and some tips on taking your content beyond your own borders. For example, Econsultancy’s 2010 Social Media and Online PR Report reported that 83% of marketers were planning to increase their spending on social media this year, yet only 26% had plans to run campaigns in more than one country.
  • WEBBIQUITY SMM  |  MONDAY, JUNE 27, 2016
    [Social Media] Five Top-Rated Social Media Management Tools for 2016 [Infographic]
    What is the “best” social media management tool out right now? Every social media manager has a preferred one that they always use, and it’s usually one of a handful of the top social media management tools on the market. They are also useful for monitoring certain keywords or conversations, and for analyzing your social media performance. Infographic brought to you by Seriously Social and G2 Crowd.
  • WEBBIQUITY SMM  |  MONDAY, MAY 24, 2010
    [Social Media] 11 Myths of Social Media Marketing
    Though social media marketing is rapidly advancing in terms of adoption and sophistication, many marketers and business executives still struggle with it. They wonder if their organizations are doing enough, if they are doing things right, even if they should be involved in social media at all. This confusion is partly due to some still-common misconceptions about social media marketing. Social media is so easy we can hire an intern to do it.
  • WEBBIQUITY SMM  |  TUESDAY, JUNE 24, 2014
    [Social Media] The Six Most Irrational Social Media Concerns of Brands
    Note: the following is an excerpt from the book The Social Employee by Cheryl and Mark Burgess. The first step toward transitioning to a culture full of empowered social employees is to address some of the most common concerns brands face when considering going social. The following lists the most common concerns surrounding social media, as well as why these shouldn’t be concerns at all. And in all honesty, social media isn’t even that new anymore.
  • TECHIPEDIA: TAMAR WEINBERG  |  WEDNESDAY, DECEMBER 15, 2010
    [Social Media] How to Spice up Your Social Media Strategy in 2011
    Is your company’s social media strategy really working? Whether you feel that you’ve maxed out the potential of your current social media efforts or you feel like nothing you do is really helping, it’s time to step up your game. So why not spice up your social media strategy and make it work even harder for you? Having a company presence in social media is all well and good but it isn’t enough.
  • AKAMAI MARKETING  |  SUNDAY, OCTOBER 28, 2012
    [Social Media] Social Media During Emergencies
    Some thoughts about social media during emergencies and disasters. The feeling of helplessness is overwhelming; social media kept me connected and as importantly let people know I was safe. So now that social media is officially part of emergencies, some thoughts and suggestions about social media use during large scale emergencies: Hashtag coordination : local, state, federal agencies should coordinate around a single hashtag and alert news outlets to the hashtag.
  • PAMORAMA  |  SATURDAY, MAY 12, 2012
    [Social Media] Does Social Media Improve Google Organic Search Ranking?
    Google Infographics Search Social Media Google Search StatisticsIf you manage a website, you know the importance of search engine rankings. Since more than 90% of all online traffic is driven by search results, search engine optimization can be vital to businesses. If your site appears on the first page of Google results, it can make a huge difference in brand recognition, sales, and [.].
  • GEMMA WENT  |  WEDNESDAY, JULY 21, 2010
    [Social Media] The social media strategy series: Is social media right for your.
    Skip to content The Cube Home About us Speaking/Training Contact us Pitch us Subscribe The social media strategy series: Is social media right for your business? 21/07/2010 tags: is social media right for me , social media strategy by Gemma Went Photo by laurakgibbs This is the first in my social media strategy series where I give a step by step guide to developing a social media strategy.
  • SOCIALFISH  |  FRIDAY, NOVEMBER 25, 2011
    [Social Media] Who rules nonprofit social media?
    Check out the latest infographic from Craig Newmark and the team at RAD Campaign. It’s fairly self-explanatory. Find more info about it, including some of the findings from the data used to create this, here. As always, click on the image for full size. Useful Data
  • MINDJUMPERS  |  WEDNESDAY, JULY 18, 2012
    [Social Media] How to use Social Media for Employer Branding and Recruitment
    Social media is ultimately about establishing relationships. Using social media for employer branding and recruitment provides the following benefits: An opportunity to enter into dialogue and engage/attract potential candidates. Your employees drive your business, and allowing employees to become ambassadors on behalf of the company in social media will have a positive effect on your employer brand. Why Your CEO Should Be Active On Social Media [Study].
  • WAXING UNLYRICAL  |  FRIDAY, AUGUST 23, 2013
    [Social Media] Dear Business: Get Over the Social Media Hump
    Over the last several months – actually, couple of years – I have seen and experienced exactly what small business owners, business people, and basically any “regular” person feels when they are told they need to get with social media. It’s tiring and a bit of a heavy realization for someone who has been so enamored of social for so long. ” The thing is, I haven’t, and won’t give up social.
  • WEBBIQUITY SMM  |  MONDAY, AUGUST 17, 2015
    [Social Media] How to Use Social Media for Event Marketing [Infographic]
    Using social media to maximize the impact of live events (like trade shows, forums and conferences) is where shiny new tools meet old school marketing. But social media marketing, which emerged as a distinct discipline just eight years ago this month, has proven a powerful tool for maximizing the results from and investment in live event marketing. Growth in searches for “social media marketing” per Google Trends.
  • CONVINCE & CONVERT  |  SUNDAY, MARCH 25, 2012
    [Social Media] Is Social Media Strategy Required or Redundant?
    But on the subject of social media strategy, we disagree in every possible way. Magazine about social media, as was asked whether entrepreneurs should hire a consultant and develop a social media strategy. edit: for clarity, this is the exact question he was asked: “Let’s say an entrepreneur is new to the whole social media thing. The goal is not to be good at social media. The Pyramid of Social Media Strategy.
  • SOCMED SEAN  |  SATURDAY, JANUARY 5, 2013
    [Social Media] [COMIC] Who Is Running Your Social Media Channels? Is It Your Intern?
    Are you willing to risk your company reputation by putting an intern in charge of your social media channels? Would you be prepared if their activities sparked a social media crisis for your company? Blogs Facebook Featured Google+ Humor LinkedIn Pinterest Social Media Twitter Workplace YouTube best practices cartoon comic facebook humor social media social networking strategy
  • JANET FOUTS  |  MONDAY, OCTOBER 31, 2011
    [Social Media] 3 Social Media Horror Stories
    Especially PR and marketing professionals who are watching social media speed up the reaction time of their customers to light speed. Social Media is no new medium to Frank Eliason, SVP for Citibank, so when Occupy Wall St protesters heard that Citibank staff had called 911 when protesters entered a branch in New York and the word went out on multiple social media channels that people were being arrested, he didn’t sit on his hands hoping it would all blow over.
  • FIREBELLY  |  MONDAY, MARCH 12, 2012
    [Social Media] Social Media & Diversity: 5 Must-Reads
    This week we take a look at the issue of diversity in social media. Blinded by the White: Social Media and Diversity. By Jay Baer If social media is going to be a public “face” of organizations, and drive kinship with the populace, we have to do more than rely on a bunch of 30 year-old White people to do so. Social Media – It’s Not Just for White Folks. Social Media Gurus, Real Work and Diversity.
  • SOCIALFISH  |  SUNDAY, SEPTEMBER 25, 2016
    [Social Media] Association Social Media Jobs
    We focus on jobs in social media , marketing , communications , PR , advocacy , digital and technology. No Feeds Found. TIME IS RUNNING OUT! We have a special 20% discount for employers for a very limited time: Please use SOCIALFISHVIP at checkout. The SocialFish job board is live! Will you please share this with your friends and colleagues and employer and anyone else you know who might be looking for a job or looking to hire?
  • TECHIPEDIA: TAMAR WEINBERG  |  TUESDAY, OCTOBER 4, 2011
    [Social Media] How to Show the World the True Rock Star You Are: 3 Social Media Bragging Techniques
    Social media is an ideal platform to carve out a niche and own your territory. 2: True Rock Stars Let Social Proof Do the Heavy Lifting. The term “social proof” refers to the psychological phenomenon of people being motivated to do things that they see other people doing. This chain reaction is social proof at its best. Social proof, in action! Amy is a social media strategist and co-author of Facebook Marketing All-In-One for Dummies.
  • IDACONCPTS  |  FRIDAY, APRIL 1, 2011
    [Social Media] Baby Boomers Get Connected with Social Media
    As social media networks have been assimilated by younger generations, it was only a matter of time until the older generations would catch up. From the table above, it can be clearly seen that there is little room for growth for social media in the Millenial and Generation X age groups. What causes the adoption of social media networks by older generations? Zynga baby boomers social media winster winster.com
  • WAXING UNLYRICAL  |  THURSDAY, MAY 12, 2011
    [Social Media] Are You a Social Media BarfShiner?
    It was my reaction to seeing a spate of social media status updates that came across (granted, to me) as overly-inspirational or doggedly in the pursuit of convincing everyone else that, “Gee, folks, I have SUCH a great life, LOOK at me, I’m super-duper-califradgilistically-awesome!&#. JZ (that’s Jen Zingsheim, not the other JayZee) wrote a really thoughtful post not long after this Facebook exchange on whether or not social media makes us unhappy.
  • JASON YORMARK  |  MONDAY, MAY 7, 2012
    [Social Media] Restaurant Social Media Marketing Results In The Flesh
    I’ve worked on my fair share of social media campaigns, and every once in awhile, a project comes my way that I have an extra ounce of vested interest in making a success. A few months ago I had the honor of taking on doing some social media consulting for one of my favorite local restaurants Emory’s , a fine dining establishment north of Seattle and in my neck of the woods. Re-design their website to include a blog and better social integration.
  • WAXING UNLYRICAL  |  THURSDAY, JUNE 21, 2012
    [Social Media] Why Buffer, HootSuite and Post Planner are the Holy Trinity of Managing Social Media
    When it comes to staying on top of social media, one of the big challenges we have is to find the social media tools that will help us achieve a happy medium between curating, listening, engaging and producing content. – but of those I have tested, here is what I currently think is the holy trinity of managing social media. There you have it: my holy Trinity of managing social media.
  • WAXING UNLYRICAL  |  WEDNESDAY, DECEMBER 9, 2015
    [Social Media] The Dos and Don’ts of a Social Media Automation Strategy
    A staggering 74 percent of Internet-using adults are active on at least one social networking website. And with more than 3 billion users online , that amounts to almost 2 billion social network users. The sheer amount of traffic that social media sites see every day makes it an insurmountable task to manage multiple social profiles manually. Social media automation addresses this challenge beautifully. Guest Post by Vasudha Veeranna.
  • WEBBIQUITY SMM  |  WEDNESDAY, FEBRUARY 4, 2015
    [Social Media] How to Optimize Events with Social Media [Infographic]
    Nothing promotes event marketing as well as social media. Many marketers use social media regularly, whether for networking or business purposes. As a result, social platforms are a great way to publicize events in real time. In order to generate social media buzz on your business’s upcoming event, create and share content in the weeks leading up to it. Connect with other event attendees on social media. Guest post by Dave Landry.
  • THE SOCIAL MEDIA INCUBATOR  |  MONDAY, MAY 7, 2012
    [Social Media] Have You Considered Segmenting Your Social Media Marketing Channels?
    Mention social media marketing and most people think of Facebook and Twitter. It’s true that Facebook and Twitter receive a lot of visitors each day, but that doesn’t make them the biggest players when it comes to social media marketing. Social media sites are not all the same. Millenials” tend to want to upload photos, banter with their friends, and organize party dates – they really are social.
  • FREELANCE SOCIAL MEDIA  |  THURSDAY, JANUARY 29, 2015
    [Social Media] Ways to boost SEO using Social Media
    For the most part, these are staple elements of a successful social media marketing campaign, and as with most SEO strategies, it comes down to one basic principle: the better experience you give your users, the higher you’re going to rank in Google. Jayson DeMers a contributor to Forbes.com posted “ 6 Social Media Practices That Boost SEO.” Social Media
  • CONVINCE & CONVERT  |  TUESDAY, DECEMBER 22, 2015
    [Social Media] The Truth About Social Media Strategy
    The biggest problem with organic social media for business is that the majority of companies are trying to employ a social media strategy that hinges on making social media do something it’s not well-suited to do: create new customers from thin air. “My My favorite part of social media is that companies are doing it,” said noone, ever. We “like” in social media what we actually like in the real world.
  • FIREBELLY  |  MONDAY, OCTOBER 26, 2015
    [Social Media] 3 Ways You’re Scaring Customers On Social Media
    Is your brand tricking customers more than treating them on social media? Your social profiles aren’t optimized for search. The post 3 Ways You’re Scaring Customers On Social Media appeared first on Firebelly | Social Media Marketing & Management Company. Social Media Management Social Media MarketingHalloween is almost here. WHY YOU’RE SCARING PEOPLE. You’re inaccessible and hard to find.
  • WAXING UNLYRICAL  |  MONDAY, MAY 23, 2011
    [Social Media] The Social Media Vibe Theory
    It’s not enough to pick one of the “personalities” under which social media users have been classified and run with that, because a) no one’s purely one or the other, and b) you can’t differentiate yourself by working a label. Although some of us draw quite the crowd, it’s not because we’re “em-cees,” “creators,” or “socializers.” Communication Guest Posts Marketing Networking Shakirah Dawud Social Media being social brand building personal branding smarter social networkin
  • THE SOCIAL MEDIA INCUBATOR  |  MONDAY, MARCH 2, 2015
    [Social Media] Prioritize Your Social Media
    Social media for your business can be the same way. If your business is on social media, it can be a struggle to determine which platforms could be best for you in the long run. CEL helps many clients determine how, or if, social media can be a player in their integrated marketing strategy. You also want to be aware of who in your target audience is most likely on the different social media platforms.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, MARCH 9, 2011
    [Social Media] Social Media – the Next Frontier!
    It’s good to be able to see those conversations and have some indication whether they are positive, negative or neutral so you have your finger on the “pulse” of what is being said socially about your brand. But after 2 years of reading, trafficking and routing both positive and negative mentions in my organization I realized there had to be more out in the social sphere than just monitoring social media.
  • SMALL BUSINESS MAVERICKS  |  FRIDAY, JANUARY 16, 2015
    [Social Media] How Would You Spend 30 Minutes On Social Media?
    Most of us spend a lot more than 30 minutes on social media, but many of us wish we could figure out how to do it. All of the different platforms and rabbit trails are a time-sucker if you aren’t careful, but social media is part of the way business operates these days and so I was interested to see Kevan Lee’s look at the best way to spend 30 minutes of your time on social media marketing. Twelve Things Social Media Managers Do.
  • PAMORAMA  |  SATURDAY, MARCH 17, 2012
    [Social Media] The State of Social Media Marketing in 2012 [Study]
    Marketers continue to question the value they get from Facebook, Twitter, and other social networking sites. Many don’t know any more about how to measure engagement and what benefits it offers brands than when social media marketing first took off a few years ago. Even though current thinking dictates that social media outreach is essential [.]. Social Media
  • MINDJUMPERS  |  FRIDAY, DECEMBER 20, 2013
    [Social Media] Where’s Social Media Going in 2014?
    2013 is coming to an end after what has been an interesting year for social media and we think that 2014 isn’t going to be any less interesting. This means that more and more companies try to tab in on this opportunity and make use of or create their own social news rooms to find the content that fit their brand. Social media is our new news site. We already know that more and more people access their social media profiles on their smart phones.
  • ARI HERZOG  |  SUNDAY, SEPTEMBER 16, 2012
    [Social Media] 90 Percent of Small Business Use Social Media
    A survey of 600 small business owners across the United States indicates that 90% are actively engaged in social networking sites and 74% perceive social networking as valuable — if not more valuable — than networking in-person. When 42% of owners say that 25% of new customers discovered them through sites such as Facebook and Foursquare, it is crucial that your business is online and social. Media infographic metrics
  • WEBBIQUITY SMM  |  TUESDAY, MARCH 29, 2016
    [Social Media] The Basics of B2B Social Media Marketing Strategy
    Although more than three-quarters of B2B technology marketers use social media to market their products, less than half say they can tie social channels to revenue generation for their businesses. This may be a problem with measurement, or with setting the wrong objectives for social media marketing (it’s far more effective for customer service and driving traffic to top-of-the-funnel content than to direct purchase, for example). Social Audience Strategy.
  • SOCMED SEAN  |  THURSDAY, FEBRUARY 21, 2013
    [Social Media] Can Good Social Media Customer Service Help You Grow Your Brand?
    Stan is an online writer and a social media enthusiast who loves to write about the latest social media trends. However, many businesses using social media to brand themselves fail to offer this staple. What Happens Without Customer Service Issues Pile Up: On social media sites, a popular business can expect a lot of traffic daily. Just because your main business page has support doesn’t mean that will suffice for your social audience.
  • ARI HERZOG  |  TUESDAY, FEBRUARY 18, 2014
    [Social Media] The ROI of Social Media
    Pam Moore created a Twitter chat last night and asked people to explain the return on investment of social media. Some responses: One thing I'll offer off the bat: ROI is vital, but not every social activity should have ROI. Stop asking about social media ROI and start learning how to measure. No offense to anyone but Erik Qualman compared the ROI of social media to the office telephone — in 2009.
  • SOCIAL MEDIA CITIZENS  |  TUESDAY, DECEMBER 21, 2010
    [Social Media] Social Media Adoption by Top 10 Media Agencies
    The world of social media is maturing. People have adopted the new means of communication, companies are experimenting with the new business tools, but how the heart of the media industry is adopting to a new social landscape? I will try briefly to overview what I found in my research analysing social media adoption in 10 Top Media Agencies and some of the best practises. The key points from research: Social media presence.
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, JUNE 27, 2008
    [Social Media] Social Media U: Take a Class in Social Media - ReadWriteWeb
    Social Media U: Take a Class in Social Media. Social media. Whether youre socializing on Facebook , updating Twitter , or just adding a new bookmark to Ma.gnolia , social media has become an integral part of our daily lives. Thats why many of todays colleges and universities are now offering "social media" classes as an option for their students. Welcome to Social Media U. Lesson # 5 Use Social Networks.
  • SOCMED SEAN  |  TUESDAY, MAY 15, 2012
    [Social Media] Social Media Comic – Communicating With Your Customer Community
    Humor People Social Media best practices cartoon comic community customer service social media strategyDear Brand Managers, Let’s face it…engaging online isn’t always easy. Sometimes, things go wrong. Sometimes product updates don’t go as we plan. Sometimes there are issues. But, as with most things in life, honesty is the the best policy when it comes to communicating with your online community.
  • FIREBELLY  |  TUESDAY, JANUARY 19, 2016
    [Social Media] Using Social Media To Promote Your Products & Services
    Firebelly CEO Duncan Alney recently appeared on an episode of Living By Design to discuss how businesses can use social media to promote products and services with host Cathy Holloway Hill. Need help promoting your brand’s products and services on social media? The post Using Social Media To Promote Your Products & Services appeared first on Firebelly | Social Media Marketing & Management Company.
  • SOCIAL MEDIA CITIZENS  |  MONDAY, FEBRUARY 7, 2011
    [Social Media] The Fantabulous Lists of Social Media Case Studies
    I’ve been browsing through the lists of top social media case studies and I thought I am going to share some of the top sites with you: Casestudiesonline.com by Tod Maffin. A List of Social Media Marketing Examples by ( [link] ). Social media case studies by ([link] ). Social Brand Index by ( [link] ). The Association Social Media Wiki’s List by ( [link] ). 300+ Cases & Examples of Social Media Marketing by ( [link] ).
  • WEBBIQUITY SMM  |  TUESDAY, DECEMBER 21, 2010
    [Social Media] Seven Ways to Use Social Media for Business
    Though business use of social media is rapidly increasing, many executives remain skeptical of its value. From a pure lead generation / ROI standpoint, this skepticism isn’t entirely unjustified; research from earlier this year showed that branding metrics (increased brand exposure, webs traffic, email subscribers partnerships)—not strict revenue or ROI measures—topped the list of benefits that b2b marketers realized from social media activities.
  • IDACONCPTS  |  TUESDAY, NOVEMBER 6, 2012
    [Social Media] 4 Tools to Streamline Your Social Media Outreach
    Whether you’re promoting a product, a service, or just trying to expand the audience for a post on your blog, social media has grown into a digitized word-of-mouth marketing platform that, when used correctly, can outcompete a billboard or an ad on television. Many companies, especially small businesses, might rely on Facebook while letting other social media outlets slide. Social media aggregators come in various shapes and sizes, depending on your needs.
  • DAVE FLEET  |  WEDNESDAY, SEPTEMBER 7, 2011
    [Social Media] 4 Ways To Improve Your Social Media Content Strategy
    Lots of people spend lots of time nowadays thinking about how to build up channels/audiences/communities (choose your buzzword as appropriate) through social channels. With a few degrees of variation, most people will suggest you look at around a 90/10 ratio of engagement to static content on social channels. Here are four ways to begin to improve your social media content strategy. social media uncategorized contentTweet.
  • DAVE FLEET  |  TUESDAY, JANUARY 4, 2011
    [Social Media] 10 Social Media Lessons From Home Improvement
    In a brief moment of downtime, I started thinking about the social media lessons you can learn from the process of renovating a house. Similarly, while it might seem easy to launch into a social media campaign, if you don’t prepare properly – nail down your social media policies, engagement guidelines and escalation processes, among other things – then when issues emerge you’ll be in trouble. Social media is a long-term effort.
  • ADAM COHEN  |  WEDNESDAY, MARCH 30, 2011
    [Social Media] Social Media Success is About The Customers, Stupid
    How do you define success with leveraging social media? With each passing conference and industry event, the perennial mainstays of social media case studies tend to remain the same: Dell, Comcast, Southwest Airlines, Starbucks. Despite the maturity of social media practices, I still see lots of companies (some of them clients) still either waiting to get in the game or are in it with a heavy dose of skepticism. Can Social Media be Taught? (56).
  • FIREBELLY  |  TUESDAY, MAY 26, 2015
    [Social Media] The #1 Quality Of Amazing Social Media Managers
    Social media managers are multitasking maestros that know and do a lot of things, but the best ones have one quality in common. So what is the #1 quality of amazing social media managers? The best social media managers are creative when developing content and compassionate when dealing with customer service issues. They’re analytical in their understanding a brand’s social media marketing goals and strategic in their approach to obtaining them.
  • FIREBELLY  |  MONDAY, MAY 11, 2015
    [Social Media] Stop Making This Common Social Media Marketing Mistake
    I’m surprised at the number of brands who keep making this common social media mistake. We’ve had many brands come to us with concerns that their large social media audiences were not engaging, clicking or converting. The post Stop Making This Common Social Media Marketing Mistake appeared first on Firebelly Marketing | Social Media Marketing Agency. Social Media Marketing
  • WEBBIQUITY SMM  |  MONDAY, DECEMBER 6, 2010
    [Social Media] How PR and Social Media Can Work Together
    Social media and PR would seem to be natural allies. So why do corporate PR and social media efforts so often appear disconnected and out of sync? To be sure, some agencies and companies get it, and do an effective job integrating social media and PR efforts. But integrated properly, social media can help amplify PR efforts, and effective PR can help generate social media coverage.
  • MINDJUMPERS  |  THURSDAY, MARCH 24, 2011
    [Social Media] Quickstart Guide to Social Media [infographic]
    Tweet Getting started with a social media initiative does not necessarily require a lot. The following infographic presents some of the strategic steps that is useful to go through before establishing a sustainable social media initiative. Similar Posts: Lack Of A Plan Shows That Businesses Struggle With Social Media Marketing. How Social Media Strengthens Companies [infographic]. Save Your Brand Reputation With Social Media.
  • WEBBIQUITY SMM  |  TUESDAY, JANUARY 24, 2012
    [Social Media] 39 More (of the) Best Social Media Guides, Tips and Insights of 2011
    The notion of using social media for business has gone from cutting edge to commonplace in an amazingly short time. And for those laggard firms still resisting social media, recent changes by Google now make it all but imperative. Of course, there’s no single cookie-cutter approach to social media marketing that works for every enterprise. While certain aspects of social media have stabilized (e.g., B2B Social Media Guides.
  • MINDJUMPERS  |  WEDNESDAY, MARCH 28, 2012
    [Social Media] Why Your CEO Should Be Active On Social Media [Study]
    One of the basic steps for brands to take on social media is to enhance brand awareness by focusing on spokesperson visibility. The need for the top officials to communicate on behalf of the company becomes more apparent through the study done by social media branding firm BRANDfog. The study reveals that consumers and employees regard company leaders who engage on social media positively. . So, is your CEO present on social media yet?
<< 1 2 3 4 5 ... 212 213 >>