• KOKA SEXTON  |  WEDNESDAY, JUNE 28, 2017
    [Social Media] How to build your professional brand
    In this clip I talk about how my initial career path was not in business or social media, but in. Blog Social Selling StrategiesThe post How to build your professional brand appeared first on Koka Sexton.
  • SIMPLY MEASURED  |  WEDNESDAY, JUNE 28, 2017
    [Social Media] What Content Marketers Should Know About UX Design
    Content Benchmarks: Using Social and Web Data to Set Performance Goals Download. Social media is a great way to collect this feedback. User experience (UX) captures how users interact with a product, and their feelings when they use or anticipate using the product. This involves how a product looks and feels, whether it’s browsing a website or navigating through an app. UX also encompasses data analysis regarding market research and testing.
  • STAY N' ALIVE  |  WEDNESDAY, JUNE 28, 2017
    [Social Media] Which Social Media Platform Would Work Best For Your Business?
    With so many social media platforms to choose from, and likely a limited budget, its vital that one invests their time and what money they have into the most effective platform. Let’s explore the top 6 social media channels and, based on the information provided, you can determine which one’s audience will engage the most with your brand! Just hit 2 billion active users, and by far the most popular social media platform.
  • KATIE LANCE  |  WEDNESDAY, JUNE 28, 2017
    [Social Media] The #GetSocialSmart Show Episode 026: How to Keep Up with Notifications
    The way I look at it is if I can do it, and I’m on every single social media network, holding them all together, if I can do it, I know you can do it as well. Blog facebook notifications keeping up with facebook social media content social media notifications social media strategyA question I get asked all the time is, “Katie, how can I keep up with all of my notifications?”
  • DEVUMI  |  WEDNESDAY, JUNE 28, 2017
    [Social Media] How to Get Signed to a Record Label: Using Social and SoundCloud
    Social media is a great tool for aspiring musicians to take their music to their fans. Read on to learn how to get signed to a record label using social media. The post How to Get Signed to a Record Label: Using Social and SoundCloud appeared first on Devumi. But what about the next step where you actually land that record deal? As it turns out, it is also serves that purpose well. How […].
  • SOCIAL MEDIA MARKETING  |  WEDNESDAY, JUNE 28, 2017
    [Social Media] How to do Facebook Marketing Profitably (Infographic)
    To save you a lot of migraine and time researching on how to do it successfully, here’s a great and helpful set of rules social media marketing expert Mike Gingerich wrote in this infographic made with Visme. Why even bother spending a lot of time, effort, and money doing Facebook marketing? Here’s a great figure to convince you: 1.9 billion. According to CNN Tech , as of right now, Facebook has 1.9 billion monthly users. And just think about this: not everyone in that 1.9
  • SOCIALFISH  |  WEDNESDAY, JUNE 28, 2017
    [Social Media] Marketing, Membership and Comms Association Jobs – June 27
    We focus on jobs in social media , marketing , communications , PR , advocacy , and digital. . Senior Director, Marketing , American Pharmacy Association – Lead the organizational branding, marketing, public relations, research and social media for: Books and Electronic products, Annual meeting, education, government affairs and practice, business development, and new product development.
  • AGORA PULSE  |  WEDNESDAY, JUNE 28, 2017
    [Social Media] Think You Can Apply a SWOT Analysis to Social Media Marketing?
    Businesses, non-profits, and even social groups aim to stay relevant and desirable to their customers, members, and target audiences. Why apply SWOT to social media strategy? Although the SWOT model has been used for years with business strategy, it can be applied in other ways, even to your social media strategy. It is tempting not to have a strategy and just keep social accounts updated. What are your social media strengths and weaknesses?
  • STAY N' ALIVE  |  TUESDAY, JUNE 27, 2017
    [Social Media] Social Media Marketing Isn’t Dead, Here’s Why
    Concern about whether or not social media is working has been on the rise ever since recent reports revealed that Snapchat was losing subscribers and that Twitter wasn’t keeping its conversation appeal. On top of this, only 19% of B2B buyers said that social media played a part in their conversion. Yet, 78% of companies have invested in social media teams, and businesses have reported a 700% increase in sales from social media !
  • NET-SAVVY EXECUTIVE  |  TUESDAY, JUNE 27, 2017
    [Social Media] Time for an Update
    Drilling down Some of the more evergreen posts have been explorations of the details and implications of the questions around social media intelligence. The map of the social media data market ( Mapping the Social Data Ecosystem , 2013) predates the changes from Twitter's entry , but I think it's still conceptually correct.
  • AUDIENSE  |  TUESDAY, JUNE 27, 2017
    [Social Media] Introducing Audiense Insights, the definitive platform for insights-driven organisations
    Rich insight from our advanced audience intelligence platform enables any organisation to do deep consumer and market analysis in real-time and at scale by providing access to social media data from the largest group of consumers in the world. We all know that making strategic decisions and defining tactical plans without a deep understanding of our target market and audiences is recipe for failure.
  • PROBLOGGER  |  TUESDAY, JUNE 27, 2017
    [Social Media] The Psychology of Comparison and How to Stop
    We measure by metrics; social media, readership, subscribers, conversions. Humans are social creatures. What’s my social worth? Psychologists call this social comparison and it’s fundamental to the human condition. Social comparison exists in two types. Downward social comparison, as it is known, helps us affirm and reassure. Social comparison is a way to regulate your mood. The perils of social.
  • MELTWATER  |  TUESDAY, JUNE 27, 2017
    [Social Media] PR Crisis Comms in Action: Top 7 Social Media Fires of 2017 (So Far)
    In a year where an average Joe has the gall to mansplain the Bible to… Read More.
  • CONVINCE & CONVERT  |  TUESDAY, JUNE 27, 2017
    [Social Media] 81 Percent of Marketers Optimize Social Video for Mobile [Infographic]
    How Marketers and Consumers Use Social Video. Of the 500 marketers surveyed who work at companies that have created at least two videos in the last year, 81 percent of marketers are optimizing their social videos for mobile viewership, including 39 percent that are creating square and/or vertical videos. Social Video on Mobile Means More Opportunities for Marketers.
  • BUZZLOGIX  |  TUESDAY, JUNE 27, 2017
    [Social Media] 3 Ways to Use Social Media for New Product Development
    Social media attracts millions of daily users who share their thoughts and ideas with each other and with their favorite brands. The ability that social media gives you to understand the marketplace, supplies you with an opportunity to reduce your product development costs and outperform your competition. Here you will learn three important ways to use social media for new product development that can help you and your team achieve a high level of business success.
  • AGORA PULSE  |  TUESDAY, JUNE 27, 2017
    [Social Media] How to Get Your LinkedIn Articles Read by More People
    If you use a social media calendar , make sure you include “Write LinkedIn article” at least once a month. Share with Other Social Media and/or Email. This one is a tricky one, as it depends on your bigger picture social media strategy and goals. If however you have not shared the same content in another way with your email list or other social media accounts, then share on!
  • STAY N' ALIVE  |  MONDAY, JUNE 26, 2017
    [Social Media] Top 4 Components of the Ultimate B2B Social Media Strategy
    PSA to all the naysayers who claim that social media can’t yield a profit in the B2B Community: You aren’t executing the right strategy. The way to market social media is through storytelling and distribution, and generating business from social media is simple if you know how to do it right. Find creative ways to encourage your email following to follow you on social media.
  • IGNITE SOCIAL MEDIA  |  MONDAY, JUNE 26, 2017
    [Social Media] Social Media Roundup: Best In Class Brand Social Voice
    Looking through your social feed (pick any) we all pause when we get to our favorite brand. We love their social voice. Below you’ll find some of the brands that we here at Ignite Social Media feel shine bright. They do a great job of really connecting with their gamer demographic, and their social voice and content is on point. For Ryan Sweeney, it’s no surprise that his favorite involves puns: “I enjoy Nest on social.
  • IGNITE SOCIAL MEDIA  |  MONDAY, JUNE 26, 2017
    [Social Media] How-to Guide for Creating Instagram Stories
    It is important to keep these best practices in mind when you are creating and publishing your Instagram Story: When using text or publishing a video, be sure to speak conversational and mimic the social voice you have on your other social channels. The post How-to Guide for Creating Instagram Stories appeared first on Ignite Social Media - The original social media agency. Since launching Instagram Stories in the fall of 2016, they have taken off.
  • PROACTIVE REPORT  |  MONDAY, JUNE 26, 2017
    [Social Media] Content, Links & Influencers
    The post Content, Links & Influencers appeared first on Social Media Strategy | Online PR | Proactive Report | Sally Falkow. Creating content is one thing, getting it seen is another. It’s that ‘tree in the forest’ question: If you create the perfect piece of content and nobody sees it, does it matter? Distribution and amplification of your content is a vital part of your content strategy.
  • BUFFER SOCIAL  |  MONDAY, JUNE 26, 2017
    [Social Media] The Mobile Marketing Studio: 26 Apps to Help You Create Epic Social Media Content on Your Smartphone
    What does it take to create incredible social media content? Knowing you have to create new content for multiple social media channels every day can feel a little daunting, especially when you consider the range of disciplines you need to rock at in order to be successful. Mobile phone cameras are now incredibly powerful and we wanted to share with you some apps to help you capture and create social media content from scratch. Sprout Social.
  • PEG FITZPATRICK  |  MONDAY, JUNE 26, 2017
    [Social Media] How to Build Thought Leadership with LinkedIn
    Blog Posts Linked In Social Media how to use linkedin linked inLearning how to build thought leadership with Linkedin isn’t just for people who are looking for a new job. Thought leadership is a tricky phrase. In this instance, I’m using it to discuss building your professional reputation in a certain area of expertise.
  • PEG FITZPATRICK  |  MONDAY, JUNE 26, 2017
    [Social Media] How to Build Thought Leadership with LinkedIn
    Blog Posts Linked In Social Media how to use linkedin linked inLearning how to build thought leadership with Linkedin isn’t just for people who are looking for a new job. Thought leadership is a tricky phrase. In this instance, I’m using it to discuss building your professional reputation in a certain area of expertise.
  • PROBLOGGER  |  MONDAY, JUNE 26, 2017
    [Social Media] 199: A COOL TOOL To Create Professional Facebook Live Videos
    The event is happening in Dallas Texas on 24-25 October, and I’m so excited to announce that joining me in presenting at the event are a great lineup of speakers including Pat Flynn from Smart Passive Income, Kim Garst founder of Boom Social and Andrea Vahl who is a brilliant social media consultant. Social, and many more speakers. A Tool to Create High Quality Live Video on Facebook.
  • BUFFER SOCIAL  |  MONDAY, JUNE 26, 2017
    [Social Media] How to Get Your First 1,000 Followers on Every Major Social Network
    This post was originally published in 2016 and has been updated with the latest tips and tricks to grow your following on every social media network. It also includes the latest podcast episode from The Science of Social Media! . You’re taking the dive into a new social network, or you’re itching to grow your existing profile. You’ve got a social media strategy in place and a plan in mind. Connected social networks.
  • TWIST IMAGE  |  SUNDAY, JUNE 25, 2017
    [Social Media] Becoming Facebook With Mike Hoefflinger - This Week's Six Pixels Of Separation Podcast
    social media. Episode #572 of Six Pixels of Separation - The Mirum Podcast is now live and ready for you to listen to. He was in the trenches when Facebook was really growing and figuring itself out. After working directly for Andy Grove at Intel and as general manager of the Intel Inside program, Mike Hoefflinger moved to Facebook to serve as Head of Global Business Marketing working with Sheryl Sandberg.
  • STAY N' ALIVE  |  SATURDAY, JUNE 24, 2017
    [Social Media] 6 Social Media Marketing Aspects to Remember If You Want Success
    The top two rewards that come from effective social media use are increased exposure and traffic (to your website), as cited in the 2017 Social Media Marketing Industry Report. For these benefits, here are a few things you need to focus on as you execute your social media strategy: Engagement is crucial to your success, find what resonates with your audience. Set up you social media profiles completely.
  • KATIE LANCE  |  FRIDAY, JUNE 23, 2017
    [Social Media] [ACADEMY WEEK] One-Year Anniversary of the #GetSocialSmart Academy
    When I started my company back in 2012, I knew I wanted to serve companies by offering consulting , speaking and training services but I always felt there was a need to serve the individual real estate agents, brokers and social media directors that were looking for ongoing training and guidance when it came to social media. I also believe that there is ‘no easy button’ when it comes to social media.
  • DEVUMI  |  FRIDAY, JUNE 23, 2017
    [Social Media] New Facebook Group Tools, Mission Statement, Catfishing Defences
    Uncategorized business content marketing Facebook facebook marketing groups marketing social media marketingFacebook has just announced a range of new tools and features that will improve the Group functionality, along with a brand new mission statement for Facebook Inc. The introduction of the new tools provides Group Admins ways to assess their group strategy to increase engagement. Read on as we discover how these latest improvements, and […].
  • SOCMED SEAN  |  FRIDAY, JUNE 23, 2017
    [Social Media] 5 Easy Ways to Organically Increase Your App Downloads and Lift Rankings
    In traditional SEO approach , publication of high-quality content and the development of high-quality backlinks from other relevant sites and social media platforms are a couple of the more important factors to focus on. Use the advantage of social media : Social media can play a significant role in page ranking determination. This week we welcome guest blogger Robert Everett.
  • SOCIALLY SORTED  |  THURSDAY, JUNE 22, 2017
    [Social Media] Why I love Agorapulse for Social Media Management
    There are many social media management tools, but one stands out amongst the crowd more and more each year – Agorapulse. . I have used Agorapulse for Social Media Management for a few years now, and I love it. In this post I share 12 Reasons Why I love Agorapulse for Social Media Management and why you will too. . Meet Agorapulse for Social Media Management. There are many social media management tools that deserve a mention here.
  • DEVUMI  |  THURSDAY, JUNE 22, 2017
    [Social Media] Marketer’s Enjoy Pinterest’s New Layout for Lens, and New Functionality
    Marketing Pinterest pinterest board strategy pinterest marketing pinterest strategy social media social media marketingPinterest has been growing as a platform for marketers for years now. It continues to innovate with a lot of tools to create a unique user experience for its audience. The latest of such tools is the Lens feature. Pinterest has improved upon Lens even more with new functionalities and a fresh look. The new […].
  • IGNITE SOCIAL MEDIA  |  THURSDAY, JUNE 22, 2017
    [Social Media] Social Media Roundup- Best in Class Father’s Day
    This past Sunday was Father’s Day, and if you were on social media over the weekend, you probably saw a lot of #FathersDay content from celebrities and brands. For help on the next big social holiday, reach out here. The post Social Media Roundup- Best in Class Father’s Day appeared first on Ignite Social Media - The original social media agency.
  • SIMPLY MEASURED  |  THURSDAY, JUNE 22, 2017
    [Social Media] How to Choose Which Online Tools to Use for Your Marketing Campaign
    Conversations to Conversions: How to Measure Anything on Social Using Simply Measured Download. Social media marketing and pay-per-click campaigns, for example, require intense tracking, measuring, and ongoing analysis to succeed; thus, they usually require robust platforms to maximize their effectiveness. Simply Measured Social Analytics. Content Marketing Social Marketing
  • THE REALTIME REPORT  |  THURSDAY, JUNE 22, 2017
    [Social Media] How To Market Internationally
    The likes of social media and email marketing are ensuring SME and large retailers can find themselves in the inbox and on the social media feeds of many, regardless of location or time zones. How To Market Internationally. Businesses may be happy with their local clientele, however, with the internet and other innovative technologies, there is the possibility of becoming an international sensation. Online marketing is proving successful for many businesses.
  • TWIST IMAGE  |  THURSDAY, JUNE 22, 2017
    [Social Media] Six Links Worthy Of Your Attention #365
    social media. Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see?
  • DEVUMI  |  THURSDAY, JUNE 22, 2017
    [Social Media] Creating The LinkedIn Content That Will Draw Readers
    Devumi Linkedin Marketing business content marketing linkedin marketing online marketing social media marketingIf you are looking to attract more connections on LinkedIn, simply having a perfect profile won’t be enough. To really draw the interest of new connections, you will need to share engaging content. Read on to find out how you can develop LinkedIn content that serves this purpose. Why you need to publish great content on LinkedIn Here […].
  • RAZOR SOCIAL  |  THURSDAY, JUNE 22, 2017
    [Social Media] Focus on Strategic Content, Relationships and Technology, Not Social Media
    Quite often I give presentations to groups of entrepreneurs who think that social media is all about building up followers and fans. You hire a social media intern to share some updates, you get some fans and followers, and that somehow generates business for you. Your focus should not be on social media. I’m not saying social media is not important, but if you switch your focus a little, your social following will be a lot more valuable.
  • BUFFER SOCIAL  |  THURSDAY, JUNE 22, 2017
    [Social Media] 25 Days, 25 Expert Social Media Growth Strategies [New Email Course for Marketers]
    What’s working for you social media these days? One of our goals at Buffer is to always be iterating and experimenting with what we do on social media and in marketing. So what are you experimenting with on social media this week? We’ve collected our 25 most effective social media growth strategies that have helped us move the needle over the past year. Join us for 25 days of social media growth strategies!
  • PAM MOORE  |  THURSDAY, JUNE 22, 2017
    [Social Media] Learn How to Grow Your Business with Micro-Influencer Marketing in this Free Mini-Course
    Social currency = attention + action. There is also a special limited time deal on our Social Profit Factor Training System + Member Community. Social Profit Factor Training Academy and Marketing Nutz Can Help! . Social Profit Factor Training System + Member Community can help you ignite your online tribe and grow your business! You need a structured plan to be successful using social media. Social Profit Factor Training System + Member Community .
  • AGORA PULSE  |  THURSDAY, JUNE 22, 2017
    [Social Media] 3 Facebook Search Tips You Might Not Know About
    Can Facebook search really help you reach your social media marketing goals? Digital marketing publications including Social Media Examiner , Marketing Land and the Moz Blog wrote about its potential. Privacy concerns aren’t a new thing on social media but posts like this one showing the dark side of the search functionality took them to the next level. Unlike Twitter , Facebook doesn’t have a separate advanced search function.
  • STAY N' ALIVE  |  WEDNESDAY, JUNE 21, 2017
    [Social Media] The 7 Most Lethal Mistakes Made In Social Media Marketing
    Although social media is an invaluable marketing tool, it is still very misunderstood. Honestly, most of these mistakes could happen to anyone, and is often simply a result of not knowing how to best utilize social media for marketing. Putting your social media in the hands of a nonprofessional. The post The 7 Most Lethal Mistakes Made In Social Media Marketing appeared first on Stay N Alive.
  • KIKOLANI  |  WEDNESDAY, JUNE 21, 2017
    [Social Media] Reputation Management: Working with Testimonials and Reviews
    Not only do reviews determine whether a brand is visible on social media, but also how people perceive it. For example, if you primarily participate on social media platforms, transform those positive reviews into social media posts. After doing so, build them into a shareable media component. You hear the term, “ Reputation Management ” and what comes to mind?
  • SIMPLY MEASURED  |  WEDNESDAY, JUNE 21, 2017
    [Social Media] [Webinar Highlights] How to Make Full-Funnel Impact with Social Media
    Today we hosted a webinar with Socedo : How to Make Full-Funnel Impact with Social Media. This webinar focused on the ability of social media to touch the entire sales funnel—as long as you are strategic about social intent data and guiding customers through appropriately. They shared insight on social listening and the challenge of using social media to create big business impact. Listening is Vital to Social Success.
  • KATIE LANCE  |  WEDNESDAY, JUNE 21, 2017
    [Social Media] The #GetSocialSmart Show Episode 025: Do You Take a Photo or a Video?
    I will also say if you want to think like a storyteller — maybe you’re going to a client appreciation event, or maybe you’re going to a local event in your community, and you’re thinking this would be something great to post to social media, think about it from a storytelling perspective. Leave me a comment below or join the conversation in our Social Media Forum Facebook Group. How do you know when something is post worthy or video worthy?
  • PIXLEE  |  WEDNESDAY, JUNE 21, 2017
    [Social Media] Use Photos from Social Media to Combat Abandoned Shopping Carts
    How can you better optimize your abandoned cart emails with content from social media? The brands that use this user-generated content from social media in their emails see a 1-2% increase in click-through resulting in gains of tens of thousands of dollars a year. Why does user-generated content from social media improve the success rate of abandoned cart emails so significantly?
  • WAXING UNLYRICAL  |  WEDNESDAY, JUNE 21, 2017
    [Social Media] #measurePR Recap (May 2017): From Cadillacs to Shoestrings
    Ellen Graves , Social Media Strategist, and. On the metrics they look at when they measuring PR for MSU Extension: A5: We look at likes, click thrus, shares, comments in social, placements in traditional media, sentiment in both #measurepr. Social media analytics can change! She is also the founder of The Social PR Virtuoso® , which provides online, on-demand training that helps you unleash your inner Social PR superhero.
  • SOCIALFISH  |  WEDNESDAY, JUNE 21, 2017
    [Social Media] Sweet Association Social Media & Marketing Jobs – June 21
    We focus on jobs in social media , marketing , communications , PR , advocacy , and digital. . Digital Marketing and Social Media Manager , Industrial Designers Society of America – IDSA is searching for a tech savvy digital marketer as our Digital Marketing and Social Media Manager. Coordinator of New Media & Marketing , Intercollegiate Tennis Association – Coordinator of New Media & Marketing responsibilities to include: 1.
  • AGORA PULSE  |  TUESDAY, JUNE 20, 2017
    [Social Media] 7 TweetDeck Alternatives You Should Start Thinking About
    However, this tool doesn’t come cheap and for a social media manager like myself, with 10 + accounts it would be $43 per month. It also provides heaps of insightful Twitter stats to understand the social value of your followers and your overall productivity. With features such as scheduling, monitoring and reporting all rolled in, your social spend really goes a long way by eliminating the need for a second toolbox.
  • SOCIAL MEDIA MARKETING  |  TUESDAY, JUNE 20, 2017
    [Social Media] Tips to Improve YouTube Marketing Strategy
    Educational videos YouTube has become the second largest social platform on the search engine on the internet. YouTube advertising is best used in conjunction with a video strategy, you don't even have to have existing video content in order to advertise Share Campaign If anybody wants to grow your local channel then you have to step out of YouTube and share it all over the internet using various social media sites like Facebook and Twitter, Tumbler, Social blogs, community, Google+ etc.
  • SIMPLY MEASURED  |  TUESDAY, JUNE 20, 2017
    [Social Media] What Social Marketers Can Learn from David Ogilvy
    Remember when there wasn’t social media and people instead did…wait, what did they do? Even those of us who once ran across the ice fields hunting mammoths for dinner have trouble imagining a world without social media. 10 Social Marketing Lessons from Forbes Most Valuable Brands Download. Get to the point as quickly as you can when posting to social channels. Yeah, Ogilvy figured out even before most social marketers were born that people walk a journey.
  • STAY N' ALIVE  |  TUESDAY, JUNE 20, 2017
    [Social Media] The Top 7 Reasons Why Social Media Marketing Isn’t Getting The Credit it Deserves
    When you get down to it, social media marketing is one of the most effective marketing platforms in today’s world, and we have the statistics to prove it! Over 50% of small businesses are increasing their social media spend this year. Yet, social media is still seen by many as being less than a necessity, and is left in the hands of interns or other nonprofessionals. Social media campaigns almost always go under-reported.
  • MELTWATER  |  TUESDAY, JUNE 20, 2017
    [Social Media] How Social Media Can Extinguish (or Ignite) Your PR Crisis
    Whether your company is killing it on social or getting by with a minimal presence,… Read More.
  • CONVINCE & CONVERT  |  TUESDAY, JUNE 20, 2017
    [Social Media] How to Turn Video Content into Conversions
    For proof of this phenomenon, look at the success of Snapchat, Instagram, and other popular outlets for social video. Social Media Strategy content strategy conversion strategy social video video content video strategyThe first electronic television was introduced to the world 90 years ago. Right off the bat, everyone knew it was love at first sight.
  • PEG FITZPATRICK  |  TUESDAY, JUNE 20, 2017
    [Social Media] Want to Increase Blog Traffic? Some Fab Tips for Success
    Blog Posts Writing/Blogging blog traffic how to get more blog traffic social media for your blogI am going to share the biggest and best secret about blogging and how to increase your traffic. Are you listening? Lean in really close and I will whisper it to you: create great content. That’s the big secret! You may have a zillion followers and a gorgeous, high tech blog but people will not… The post Want to Increase Blog Traffic?
  • DEVUMI  |  TUESDAY, JUNE 20, 2017
    [Social Media] Up Your Customer Retention Rate With Social Media: Keep your Customers Longer!
    Social media has already proven to be a great tool for attracting new customers to your brand. As it turns out, social media is also effective for customer retention. Read on to learn how you can us the ongoing nature of social media to get customers to come back and stay. […]. The post Up Your Customer Retention Rate With Social Media: Keep your Customers Longer!
  • AGORA PULSE  |  TUESDAY, JUNE 20, 2017
    [Social Media] The Ultimate List of Snapchat Best Practices
    Snapchat feels different than other social media marketing platforms. If it’s not, focus on the other social media platforms. You’ll likely have an easier time getting their attention, too, since there aren’t as many brands on the platform as other social media sites, keeping competition low. Mobile Marketing Social Media For Agencies Social Media Marketing analytics best practices snapchat marketing social media marketing
  • CONVINCE & CONVERT  |  TUESDAY, JUNE 20, 2017
    [Social Media] 5 Steps to More Creative and Effective Social Media Campaigns
    Or are you bursting with creative ideas for your social media campaigns, but stumped about ways to validate these ideas? The same is not true of your relationship with your social audience. With our social audiences, we tend to push out information (owned content) and measure the effect of that content. The same concept can be applied to your relationship with your customers and/or social audience. The same is true for listening to your customers on social.
  • PIXLEE  |  MONDAY, JUNE 19, 2017
    [Social Media] How to Measure the ROI of Influencer Marketing
    Influencer marketing has become a powerful tool for brands in today’s age of social media. As the ‘social influencer’ industry has continued to develop, tracking and measuring influencers with specific key performance indicators (KPIs) has also evolved. in earned media value for every dollar spent on paid media. Visibility: Pay attention to website tracking and use social listening to track organic conversations about your brand.
  • BUZZLOGIX  |  MONDAY, JUNE 19, 2017
    [Social Media] How to Choose a Social Media Management Tool
    Social media management and monitoring aren’t just about posting and replying. Social media is a growing, deeper science. If you’re a social media specialist or marketing manager, your job description is much more robust than simply posting and replying on Facebook, Twitter and Instagram. Part of that strategy should also include selecting the best social media management tool. Social Media Monitoring and Listening .
  • SIMPLY MEASURED  |  MONDAY, JUNE 19, 2017
    [Social Media] Social Innovators Series: Melissa Thompson
    In our Social Innovators series, we highlight leaders who use data and creativity to build world-class social marketing organizations. What are the first three tabs that Melissa Thompson, Social Media Lead at Brooks Running, opens in the morning? Her social media editorial calendar. Her budget-in-flight deck (paid social media tracking + how much she is spending daily). Her Simply Measured social analytics dashboard. Social Marketin
  • SOCMED SEAN  |  MONDAY, JUNE 19, 2017
    [Social Media] How Do I Share A Facebook Post To Twitter?
    So obviously it’s a social media tip that people have been thinking about. To continue in this series of social media cross-promotion, I thought I’d go ahead and add a follow-up post that answers the question of “how do a share a Facebook post on Twitter?” As always, I hope that helps folks who are unsure about how to cross-post content across social networks. Well, I kinda figured this was going to happen.
  • STAY N' ALIVE  |  MONDAY, JUNE 19, 2017
    [Social Media] 8 Components of Social Media Marketing to Master When Utilizing It for Profit
    Social media marketing isn’t just for branding and PR anymore. Although social platforms such as Facebook may be trying to make a few extra bucks off of you through promoted posts and ads, you can definitely use these boosts to your fiscal advantage if you know how utilize them properly with a great strategy and quality content! An infographic from MDG Advertising has provided an 8-step checklist for those who are looking to make money off their social media.
  • TWIST IMAGE  |  MONDAY, JUNE 19, 2017
    [Social Media] Amazon Goes For Whole Foods (Not Slack), Netflix Kills Cable TV And More On This Week's CTRL ALT Delete Segment On CHOM 97.7 FM
    It's not a long segment - about 5 to 10 minutes every week - about everything that is happening in the world of technology and digital media. How about this for a staggering glimpse into how the media landscape has changed: last week it was confirmed that more people now subscribe to Netflix than cable TV in the US. digital media. social media. Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio out of Montreal (home base).
  • PROACTIVE REPORT  |  MONDAY, JUNE 19, 2017
    [Social Media] Who Loves Ya Baby?
    So the top of the funnel needs PR content that builds interest and trust: media coverage. appeared first on Social Media Strategy | Online PR | Proactive Report | Sally Falkow. Most of you are probably not old enough to remember Kojak, his lollipops and the iconic greeting, Who Loves Ya Baby? Today this phrase takes on a new significance: who are your loyal fans? Influencer marketing is all the rage right now, but how many brands are doing fan-centric marketing?
  • PROBLOGGER  |  MONDAY, JUNE 19, 2017
    [Social Media] 198: 6 First Income Streams Recommended for Bloggers
    Traffic coming in from search engines might do better with Google AdSense but traffic coming in from social media might do better with affiliates. This is what we often do on Digital Photography School, we will sell some banner ads, we might sell a banner ad in our newsletter as well, maybe some social media promotion and it’s a competition as well. 6 Recommendations to Monetize Your Blog. In today’s episode I want to talk about making money blogging.
  • TWIST IMAGE  |  SUNDAY, JUNE 18, 2017
    [Social Media] All Things Growth Hacking With Sean Ellis - This Week's Six Pixels Of Separation Podcast
    social media. Episode #571 of Six Pixels of Separation - The Mirum Podcast is now live and ready for you to listen to. He's a consummate entrepreneur. Not just in starting businesses, but in thinking about how businesses can really (and strategically) acquire customers with a different angle than traditional marketing thinking. Sean Ellis is the founder and CEO of GrowthHackers. And, yes, he is the person who coined the now buzzy term, "growth hacking" back in 2010.
  • PAM MOORE  |  FRIDAY, JUNE 16, 2017
    [Social Media] Stop Wasting Time on Social Media if You don’t KNOW Your Ideal Customer!
    You invest time and money each week creating content, posting social network updates, engaging with your community, updating and enhancing your digital and web properties. The return on investment in social media is simply not there. You did your research on the social networks. You know a conversation is of most importance in social media. The heartbeat of social media is people. So you think you know your audience?
  • SOCMED SEAN  |  FRIDAY, JUNE 16, 2017
    [Social Media] How Do I Post A Tweet To Facebook?
    In this case, I’m sharing a tweet of one my social media comics. Facebook Featured Social Media Tech Twitter facebook social social media social networking strategy tipsFirst off, let me say how much I love my blog subscribers. I get a lot of really good feedback from my readers who ask questions that often go quite a bit beyond the articles the I write.
  • TWIST IMAGE  |  FRIDAY, JUNE 16, 2017
    [Social Media] Six Links Worthy Of Your Attention #364
    social media. Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see?
  • IGNITE SOCIAL MEDIA  |  FRIDAY, JUNE 16, 2017
    [Social Media] How to Establish Your Brand Voice on Social Media
    Creating a strong brand identity on social media has many facets, but one of the most important is the development of the brand voice. Here are a few steps for establishing your brand’s voice for social. This can help you determine how you frame your voice and content on social. This helps you to determine boundaries for how you will write on social media. A lot of social media writing is less about what you say, and more about how you say it.
  • STAY N' ALIVE  |  FRIDAY, JUNE 16, 2017
    [Social Media] DJ Khaled the “Snapchat King” Explains How to Win At Social Media
    The post DJ Khaled the “Snapchat King” Explains How to Win At Social Media appeared first on Stay N Alive. According to DJ Khaled, the key is to be yourself and have a positive message! “Being authentic always wins,” Khaled said to CNBC. “When people see somebody that is just real, they love it. It ain’t no act. It ain’t no fake,” He says.
  • AUDIENSE  |  FRIDAY, JUNE 16, 2017
    [Social Media] Do you know what makes your prospects buy?
    These factors are categorised by how likely the audience is to be influenced by brand name, product utility, advertising, social media and word of mouth via friends and family. Based on publicly available data about the makeup of the audiences on these social networks, the channels frequented by this audience don’t surprise us. Ariana Grande’s UK audience is heavily influenced by social proof.
  • JANET FOUTS  |  THURSDAY, JUNE 15, 2017
    [Social Media] The Conscious Company Global Leaders Forum
    Created by Conscious Company Media , the event showcased a variety of businesses, including organizations like; Oxfam , Combat Flip Flops , L.A They all believe in the power of combining social responsibility, economic value, and environmental impact. Mike Brady CEO of Greyston Bakery , a benefit corp and social enterprise bakery in Pennsylvania, practices the collaborative approach to hiring.
  • SIMPLY MEASURED  |  THURSDAY, JUNE 15, 2017
    [Social Media] What Social Marketers Need to Know From the 2017 Mary Meeker’s Internet Trends Report
    Mary Meeker’s annual KPCB Internet Trends Report is a legendary and much-anticipated document for every person in business, not just social marketers. That’s perhaps why it is so valuable: because it contextualizes the trends that social marketers are noticing and experiencing everyday. Here’s what social marketers need to know from this year’s KPCB report for digital marketers, and how you can incorporate these learnings into your own strategy.
  • SIMPLY MEASURED  |  THURSDAY, JUNE 15, 2017
    [Social Media] Where We Stand on Our 2017 Social Marketing Predictions
    At the end of 2016, we made some predictions about how social was going to change in 2017. Prediction: As all the major social networks made investments in improving their video offerings, the medium was on the rise last year, and we predicted that video would dominate social in 2017. Product and Service Reviews Will Move Towards Social. From Facebook to Snapchat to Pinterest, each one of these social media giants is betting on visuals being the future.
  • IGNITE SOCIAL MEDIA  |  THURSDAY, JUNE 15, 2017
    [Social Media] 3 Ways to Incorporate Social Listening into Your Influencer Marketing Strategy
    Social listening can be a great source of information when researching audience conversation and sentiment around your brand. However, the values of social listening extend beyond brand monitoring, and can be a strong asset when applied to influencer activations. Here are some ways you can utilize social listening to get the most out of your influencer campaigns. Want to learn more about social listening and its benefits?
  • PROBLOGGER  |  THURSDAY, JUNE 15, 2017
    [Social Media] What is the Link between Social Signals and Your Search Ranking?
    But there’s still a lot of confusion about social signals, and their impact on a website’s ranking. Reputable sources like Moz and Backlinko have reported that social signals are among the top Google ranking factors. While this is technically correct, it’s important to note that there is no direct impact of social signals on your ranking. Google’s Stance on Social Signals as Ranking Factors. Social Signals and Search Ranking: The Correlation.
  • STAY N' ALIVE  |  THURSDAY, JUNE 15, 2017
    [Social Media] 4 Ways to Balance Relationship Building & Selling On Social Media
    You wouldn’t have your brand on social media if you didn’t think the ROI would benefit your brand. However, is this best done through selling or engaging on social media? Here’s a few ways you can balance community building and advertising on social media: Find, research, and learn how to pique the interest of followers who would be genuinely interested in your product/service.
  • BUFFER SOCIAL  |  THURSDAY, JUNE 15, 2017
    [Social Media] 127 Time-Saving Keyboard Shortcuts for Social Media Marketers
    Being a social media marketer , you spend a lot of time on the various social media platforms and your favorite social media tools. Let’s help you save your eight precious days every year with these social media keyboard shortcuts. Top Social Media Keyboard Shortcuts to Save You Time. Here’re all the social media platforms and tools we’ll cover in this blog post. Social Media Marketing Tips / How To
  • AGORA PULSE  |  THURSDAY, JUNE 15, 2017
    [Social Media] Why Social Media Automation Will Eventually Kill Social Media (Unless We Do Something About It)
    Did someone fall asleep at the social media wheel or have automated tools taken over our social media newsfeeds? Why social media automation has been so successful? Social media is time consuming. So here come “social media automation tools” with incredibly powerful claims. “ The Social Media Scheduling Tool That Manages Itself ”. “Social Media on Autopilot” “Set It and Forget It Scheduling ”.
  • CONVINCE & CONVERT  |  WEDNESDAY, JUNE 14, 2017
    [Social Media] Yelp Success vs. Ratings and Reviews
    Social Media Strategy Convince & Convert ON customer feedback ratings and reviews review strategy YelpConsumers trust companies less than ever before. In that maelstrom, ratings and reviews are a life raft of information. Takeaways. Ratings and reviews, particularly those left on your own website, are more important than ever. New research reveals that compensating customers for reviews might not be an effective strategy.
  • SIMPLY MEASURED  |  WEDNESDAY, JUNE 14, 2017
    [Social Media] Social Innovators Series: Jen Joyce
    In our Social Innovators series, we highlight leaders who use data and creativity to build world-class social marketing organizations. J en Joyce, who leads social media marketing at Simple, got her start locally here in Seattle managing social for Hotel Max, before she was recruited for Uber’s first PNW office. “I In San Francisco once…’ ” Five years later, Jen was running marketing and social media for Uber’s Seattle office—and all the other PNW cities.
  • KATIE LANCE  |  WEDNESDAY, JUNE 14, 2017
    [Social Media] The #GetSocialSmart Show Episode 024: The Right Way to Repurpose Content
    Do you have any questions about social media? In this episode I want to give you a few ideas of some of the things that we do to repurpose our content, and I want to give you some inspiration based on this video series right here. I think a lot of times, we get confused about what does that actually mean to repurpose content. First of all, let me tell you what it doesn’t mean. It doesn’t mean taking one piece of content and spraying it all over the internet.
  • CONVINCE & CONVERT  |  WEDNESDAY, JUNE 14, 2017
    [Social Media] Here’s How Often You Should Post on Social Media
    How often should I post to social media? You could fill Tom Brady’s trophy case with the amount of research that has been conducted on social media posting frequency. did a piece of social content get, and what happens to those baseline results when the frequency of publication goes up, or down? Put another way, increased frequency doesn’t imperil your success in social media marketing. Social Posting and the Brand Pulse.
  • PAM MOORE  |  WEDNESDAY, JUNE 14, 2017
    [Social Media] Power of Trust and Intention in Earning Attention of Your Ideal Customer and Audience
    Every where we turn, every device we turn on, every social network feed we scroll, there is noise. Some of them may not know better as they are not savvy on the new ways of social and digital marketing. They are more accustomed to traditional marketing where they blasted out messages designed in a one to many scenario, similar to blasting social spaghetti on the Facebook and Twitter walls and hoping it sticks. How to Subscribe to Social Zoom Factor Podcast .
  • DEVUMI  |  WEDNESDAY, JUNE 14, 2017
    [Social Media] And the Winner is… Creating A Social Media Contest That Converts
    Social media contests are considered to be the best way to engage with your customers. To get them, you need to know how to effectively run a social media contest. The post And the Winner is… Creating A Social Media Contest That Converts appeared first on Devumi. Instagram Marketing Pinterest Twitter YouTube content marketing online marketing social media marketing twitter marketing
  • SOCIALMEDIA.BIZ  |  WEDNESDAY, JUNE 14, 2017
    [Social Media] 8 creative ways to use customer feedback to improve your business
    Megan has several years of experience on the topics of small business marketing, copywriting, SEO, online conversions and social media. Lindsay Bremner / Creative Commons BY. How to evaluate & act on the information you gather. Target audience: Businesses, brands, digital marketers, advertising agencies, SEO specialists, entrepreneurs, Web publishers, email specialists. Post by Megan Totka. ChamberofCommerce.com.
  • PIXLEE  |  TUESDAY, JUNE 13, 2017
    [Social Media] A Message from Pixlee’s CEO
    To get you quickly up to speed, here’s a high-level explanation of what we do: ‘Word of mouth marketing’ and ‘social proof’ have always been some of the most effective forms of marketing. A brand’s customers are often its best marketers, and smartphones and social media have only made them more sophisticated and prevalent. Pixlee allows brands to market using authentic customer photos in their marketing.
  • STAY N' ALIVE  |  TUESDAY, JUNE 13, 2017
    [Social Media] 5 Things You Need For A Meaningful Social Media Presence
    Perform A/B testing to figure out what social media marketing strategies work best for the goals you have set, and will resonate best with your audience. Monitor your social media to find out what is most important to your target audience. With these metrics, you will be able to determine the ROI you are getting through social media! The post 5 Things You Need For A Meaningful Social Media Presence appeared first on Stay N Alive.
  • IGNITE SOCIAL MEDIA  |  TUESDAY, JUNE 13, 2017
    [Social Media] Energize Your Fans and Followers with a Sweepstakes
    Once they have submitted their entry, don’t miss out on the opportunity to share to their social sites so their audience can participate. Does and Don’ts of Social Networks. The post Energize Your Fans and Followers with a Sweepstakes appeared first on Ignite Social Media - The original social media agency. Want to get your fans and followers excited, a great way to do that is to run a sweepstakes for a chance to win a prize sponsored by your brand.
  • PAM MOORE  |  TUESDAY, JUNE 13, 2017
    [Social Media] Social Media Hashtags in a Nutshell
    For years many social media savvy marketers have tapped into the power of hashtags to grow their brand, community and even generate leads and sales. Hashtags are a big part of social networks such as Instagram, Twitter and Facebook. Are you wondering what these hashtag things are that you see on every social network you visit? Because as I always say, social media is about people. Social media simply makes it easier to do such.
  • AGORA PULSE  |  TUESDAY, JUNE 13, 2017
    [Social Media] Why Your Facebook Ads (Desperately) Need Social Proof
    Thanks to the widespread nature of social media, there’s more interaction on all of our content than ever before. This includes our social ads. What we’re looking for here is social proof. Social proof is public social engagement that other users can see. Why Your Facebook Ads Need Social Proof. While we may not always like to admit it, there’s something of a hive mind mentality on social media thanks to the surge of FOMO (fear of missing out).
  • MELTWATER  |  TUESDAY, JUNE 13, 2017
    [Social Media] The C-Suite’s Next Mandate: Social Media Literacy
    As a veteran speaker, I am used to speaking on marketing and its various facets,… Read More.
  • IGNITE SOCIAL MEDIA  |  TUESDAY, JUNE 13, 2017
    [Social Media] Size Matters- A Guide to Social Image Sizing
    For those who work in social, this 24/7 access can provide the ability to expand our brands reach and increase awareness—or make it harder to stand out. In the quick-scroll world of social, you only have mere seconds to capture the audience’s attention—what can you post that will catch their attention? As the largest (and, arguably, the most popular) social network, brands have come to use Facebook as the main channel for their social content.
  • AUDIENSE  |  TUESDAY, JUNE 13, 2017
    [Social Media] Understanding the audience that watched the Champions League Final
    We were following the event closely on social media using the Audiense Insights platform to gain an understanding of the audience following the game. Today, you can access information about consumers in real-time with unimaginable depth thanks to social media. On Saturday 3rd June, the final of the European Champions League was contested between Real Madrid and Juventus at Cardiff’s Principality Stadium.
  • SIMPLY MEASURED  |  MONDAY, JUNE 12, 2017
    [Social Media] A Marketer’s Guide to Starting Out on YouTube
    You can use Simply Measured Social Analytics to track your video views over time and understand what’s working, what’s not, and how you need to pivot in the future. Video Promotion: SEO, Social Media, and PPC. Then of course, there is social media marketing to think about. Content Marketing Social Marketing
  • TWIST IMAGE  |  MONDAY, JUNE 12, 2017
    [Social Media] Apple's HomePod, Tracking People And Keys And More On This Week's CTRL ALT Delete Segment On CHOM 97.7 FM
    It's not a long segment - about 5 to 10 minutes every week - about everything that is happening in the world of technology and digital media. digital media. social media. Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio out of Montreal (home base). The good folks at CHOM 97.7 FM are posting these segments weekly on iHeart Radio , if you're interested in hearing more of me blathering away about what's going on in the digital world.
  • IGNITE SOCIAL MEDIA  |  MONDAY, JUNE 12, 2017
    [Social Media] How to Staff for PR Crises in Social Media
    Not only are these incidents recorded, but they spread like wildfire throughout social media platforms, inciting public outcry which results in your brand being flooded with @mentions, comments, and Direct Messages. Community Managers – The person or people who actively manage your social media channels need to be included in every step of a crisis. A crisis in social media is never fun and hopefully you won’t ever have to experience one.
  • STAY N' ALIVE  |  MONDAY, JUNE 12, 2017
    [Social Media] 3 Things To Try Before “Giving Up” On Social Media Marketing
    Despite being one of the most cost-effective and successful marketing platforms in the modern world, a lot of social media accounts out there are “dead” In other words, the brand did not get the ROI they had hoped for and have resorted back to more traditional (even outdated) forms of marketing. If you feel like social media is just not giving your brand the push it needs, here are a few things to try before giving up on it: Expand Your Target Audience.
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