Top 11 Social Media KPIs Every Marketing Agency Should Track
Quintly
OCTOBER 28, 2020
Key performance indicators (KPIs) help you assess the performance of your social media marketing campaigns against your objectives.
This site uses cookies to improve your experience. By viewing our content, you are accepting the use of cookies. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country we will assume you are from the United States. View our privacy policy and terms of use.
Quintly
OCTOBER 28, 2020
Key performance indicators (KPIs) help you assess the performance of your social media marketing campaigns against your objectives.
agora pulse
OCTOBER 19, 2017
Most marketers know what KPIs are. And yes, you should bother to have social media KPIs. The first is that many businesses now see the potential value of acquisition and retention that social media may bring to their business and want to amplify it. Which Social Media KPIs Should I Measure?
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Webbiquity SMM
MAY 9, 2023
Goal-setting is the foundation of any successful social media (or any other type of) marketing campaign. With 93% of marketers leveraging social media for increased brand exposure, it’s vital for businesses to identify ways to stay ahead of the curve. Guest post by Ahana Basu.
Sprout Social
MARCH 15, 2017
As social media marketers, it’s easy to get caught up in the fun, creative work of managing a great social media campaign. From tracking how your networks look to social media KPIs (key performance indicators) like engagement rates and follower counts, every section has its purpose.
Digimind
AUGUST 6, 2019
How do you choose social media KPIs to track your digital marketing activities? Don't label certain KPIs as "bad". Benchmark KPIs. Strategy and KPI consistency. Select your KPIS. Upgrade your KPIs on a regular basis. Upgrade your KPIs on a regular basis. Customize your indicators.
Pam Moore
MARCH 29, 2017
Have you been spinning your wheels trying to utilize social media to grow your business? Do you feel as though you know the tactics and strategies yet are still struggling with how to align social media to your business for real results? Much of this comes from the fud that exists in the social ecosystem.
Convince & Convert
JANUARY 31, 2024
Managing multiple marketing projects on social media can be challenging. But how do you manage all these tasks across multiple social media platforms without compromising your content quality, consistency, and sanity? Planning is one of the most important factors for success in your social media marketing initiatives.
Convince & Convert
MARCH 7, 2024
Implement Shared Goals and KPIs : Align marketing, sales, and customer success teams around common objectives and key performance indicators (KPIs). Few marketers used AI for lead scoring (23%) and social media listening (7%). Tip on using AI for market research and analysis. Tip on using AI for lead scoring.
Social Media Strategies Summit
SEPTEMBER 22, 2023
And when one in three consumers prefers to contact brands via spoocial platforms, it’s clear that social media should play a key role in your customer care strategy. Image source To help you determine what that looks like, we’ve created a 10-step process to deliver five-star customer service on social media.
Sprout Social
JANUARY 23, 2023
Commit to KPIs Regardless of market conditions, we’ll all be held accountable for our KPIs. As soon as you receive information that could impact your KPIs, you have to adjust. Social data is your secret weapon for fast reaction times. Your time is best spent on monitoring KPIs, not the success of individual Tweets.
Oktopost
JANUARY 25, 2024
Social media is not just about creating a buzz; it can be a powerful tool for strategically influencing your customers at every stage of the sales funnel. While many businesses recognize the importance of maintaining a social media presence, the full potential of these platforms in driving B2B revenue often goes overlooked.
Oktopost
MAY 22, 2023
Chloe Stevens reveals expert tips for crafting a strong social strategy. Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Episode Summary People want to follow people on social media. Today more than ever, audiences demand authenticity from brands on social media.
Sprout Social
AUGUST 31, 2022
Managing social media means you need a variety of skills to become successful. Here are 17 social media management tips to help you stay productive and organized: 1. From longstanding favorites like Instagram and YouTube to newer apps like TikTok and BeReal, there are so many social media platforms to choose from.
Hootsuite
NOVEMBER 8, 2021
ROI, or return on investment, has become the holy grail of social media marketing. But while the quest for social marketing ROI is not a linear journey, it also needn’t be as convoluted and futile as the quest for the holy grail itself (at least not the Monty Python kind, ya know). These are also your social media metrics.
Sprout Social
OCTOBER 31, 2023
Building brand reputation and loyalty is the top business priority for leaders in the current economic climate, according to the 2023 State of Social Media report. Even though the majority of marketers say influencer marketing is vital to their social strategy, only 34% have a dedicated budget for influencer marketing.
Keyhole.co
APRIL 2, 2024
Consistently marketing on social media can help your brand generate wide exposure and high-value leads. Mastering social listening metrics and KPIs is about interpreting data and applying the lessons you’ve learned from it to continuously refine your social media marketing approach.
Ignite Social Media
APRIL 15, 2024
Full disclosure : Big Lots is an Ignite Social Media client and we work together on the influencer program. They closely track traditional KPIs like impressions, engagement rates, and sentiment, but they also take a comparative approach to gauge the performance against their other marketing channels. Watch the video below.
Oktopost
MARCH 13, 2023
Stephanie Melgoza goes Behind the Post to reveal her data driver social media strategy. But what does that look like in the B2B social media industry, and what role does social play in the B2B buyer journey? Here to break it down is Stephanie Melgoza , the Social Media Manager at Vena Solutions.
Pam Moore
JUNE 30, 2019
Have you been spinning your wheels trying to utilize social media to grow your business? Do you feel as though you know the tactics and strategies yet are still struggling with how to align social media to your business for real results? Much of this comes from the fud that exists in the social ecosystem.
Social Media Strategies Summit
JANUARY 5, 2022
Instagram is one of the fastest-growing social media platforms, with an estimated 1.3 You can then jot down granular goals that will impact your day-to-day social activities. Finally, identify your KPIs based on the goals. Why Use Instagram for Your Small Business? billion users in 2021. Image via Instagram.
Keyhole.co
FEBRUARY 23, 2024
Social media is constantly evolving, making it challenging to keep up with the latest analytics and metrics worth tracking. As a social media manager, it’s easy to lose sleep over knowing what data is truly important. This blog post aims to help you understand how to measure social media success in 2024.
Sprout Social
JUNE 13, 2023
As a solutions engineer at Sprout Social, I work with our customers to help them uncover the power of social across their business, from optimizing digital workflows to making the most of the tools in their martech stack. Sprout removes the curtain of mystery between all teams that touch social media.
Mindjumpers
MAY 16, 2012
As brands invest increasing budgets on social media and Facebook in particular, the demand for a solid correlation between overall business goals and a Facebook strategy with KPIs corresponding to business goals increases as well. How to choose your brands Facebook KPIs – A practical approach. Sounds difficult?
Sprout Social
JANUARY 24, 2024
Our Q3 2023 Pulse Survey revealed 81% of US-based social marketers consider influencer marketing an essential part of their social media strategy. In this article, we explain which influencer marketing metrics you should focus on to prove a return on investment and show an impact on your overall social and business goals.
Webbiquity SMM
JANUARY 23, 2024
Through social listening. In fact, almost 61% of businesses currently have a social listening system. Social listening, and more broadly online brand monitoring, is essential. This post outlines 10 key steps in using social listening to satisfy and retain more customers. Monitor brand mentions. Track customer sentiment.
Keyhole.co
FEBRUARY 29, 2024
Social media is constantly evolving, making it challenging to keep up with the latest analytics and metrics worth tracking. As a social media manager, it’s easy to lose sleep over knowing what data is truly important. This blog post aims to help you understand how to measure social media success in 2024.
Oktopost
NOVEMBER 16, 2023
In today’s social media-driven world, information about customer behavior, public sentiment, and user preferences is at the tip of any business’s fingers. But when it comes to social data, it’s not about how much data you have but rather how you leverage it. 75% of B2B buyers use social media to make buying decisions.
Sprout Social
FEBRUARY 12, 2024
3 elements to a successful influencer marketing strategy An influencer marketing campaign uses individuals with a strong social following to promote a brand. Think long-term impact According to our Q3 2023 Sprout Pulse Survey of 307 US-based social marketers, 33% prioritize long-term partnerships with influencers over one-off campaigns.
Oktopost
NOVEMBER 9, 2023
Paid media has become a non-negotiable in demand generation. The data paints a clear picture – paid media is here to stay, and businesses are increasingly aware of its power. Jump ahead: Examples of Paid Media for B2B Marketers Why Do You Need A Paid Media Plan in Digital Marketing?
Ignite Social Media
JULY 18, 2022
The purpose of social media is to make connections. It turns out that one key factor in converting social followers to loyal fans is the quality of engagement, not quantity. Brands aren’t on social media to keep up with old friends. Build your brand the right way with help from our social experts.
Convince & Convert
DECEMBER 15, 2023
User behavior is changing, and studies show that around 31% of consumers use social media channels to find answers to their queries. If you’re growing your business and footprint online, this is the best time to understand social media SEO. What is social media SEO? Take a look at his headline: 2.
Keyhole.co
MAY 31, 2023
Are your results in social media the bare minimum, or should you be reaping enough? You should start measuring your social media statistics with that of the set benchmarks across your particular industry. It is the process of comparing your social media performance against your competitors’ social media performance.
Keyhole.co
FEBRUARY 8, 2024
This blog post is your guide to the key influencer marketing KPIs you need to track in 2024. Social listening and hashtags tracking tools can help you monitor these metrics effectively. As a result, the influencer marketing metrics you track will play a crucial role in your business success. Let’s get started! Don’t fret!
SocMed Sean
MARCH 1, 2022
Since its introduction in 2006, YouTube has become one of the largest social networks and continues to grow. Is YouTube Facing Challenges As A Social Network? While YouTube still commands the lion’s share of video-based social media popularity and user base, it is seeing rising competition. Is YouTube dying?
Oktopost
NOVEMBER 16, 2021
What if your Salesforce and social data could come together to create a 360° view of your customer? Our Salesforce integration lets you follow your customers on each and every touchpoint they have with your brand on social and pinpoint their intent in real time. And Oktopost has a new tool for that: Influenced Opportunity reporting.
Unmetric
FEBRUARY 28, 2019
In our bid to make social media analysts’ lives spreadsheet-free, we’ve added yet another layer of analysis to our famed Brand Posts tab. Compare segments using different KPIs. Compare segments using different KPIs. We know that you have your own set of key performance indicators (KPIs). Segment brand posts.
Quintly
NOVEMBER 6, 2020
Facebook Reach is one of the most important social media KPIs when it comes to measuring the success and engagement of Facebook pages or posts. Our "Facebook Post Reach Explained" article will give you a profound overview of the different kinds of reach and how you can use them to optimize your own social media strategy.
agora pulse
JULY 17, 2020
Create the ultimate social media report that can impress clients and colleagues alike by following these tips for social media managers. When you manage social media for your clients or company, you’re in charge of more than just creating content, overseeing engagement, and guiding strategy.
The Realtime Report
APRIL 17, 2019
Why Your Social Media Marketing Never Works Out the Way You Plan. Social media marketing gives you access to a broad and engaged audience, one that you can turn into long-term customers for your business. You Don’t Have Clearly Defined & Measurable KPIs. Reach : The number of people who saw your campaign.
Keyhole.co
SEPTEMBER 15, 2020
Unless you have a data-driven social media reporting strategy, posting on social can feel like a black hole. But whether you’re running social for your employer, as a marketing agency, or as a freelancer, you will be asked to report on the results of your campaigns. Get Started On Your Social Media Report.
Sprout Social
MARCH 9, 2023
Communicate the company’s corporate social responsibility efforts. PR needs have undergone a massive shift in the past few years, thanks to emerging technologies and changing media landscape. Executive members of an organization typically communicate externally through social media, media appearances and talks at conferences.
Keyhole.co
NOVEMBER 10, 2023
Here’s our guide to competitor benchmarking that will help you exceed your KPIs and maintain the edge in a volatile and cutthroat market. Onboarding time, customer acquisition costs, and employee attrition rate are some KPIs companies measure for process benchmarking. Sounds tough? It doesn’t have to be.
agora pulse
JULY 31, 2020
Have you decided to turn to a social media marketing agency for all your social media needs? You’ve reached the point now that your brand can no longer manage your social media channels in house. Either way, it’s time to look for a social media marketing agency to handle your requirements.
Sprout Social
NOVEMBER 1, 2021
Oftentimes, when people think about brand advocates, they may think of external people, such as social media influencers. Chances are that your employees are already on social media and talking about their work. Social media advocacy. Helpful for those who aren’t social media power users.
Expert insights. Personalized for you.
We have resent the email to
Are you sure you want to cancel your subscriptions?
Let's personalize your content