Sprout Social

JUNE 7, 2023

In this guide, you’ll learn how to build an exceptional brand experience with a step-by-step brand strategy framework that adapts to your customers’ needs, plus social listening examples that show how sentiment mining drives ongoing customer growth and retention. What is brand experience?

Brands 116

Brands Sentiment How To Analysis 116

Sprout Social

NOVEMBER 19, 2020

Within the context of those activities, we found certain themes and trends that kept popping up. When looking at conversations that included mentions of mental health, self-care and stress in the context of outdoor activities, we found that 66% of messages showed positive sentiment. Hiking – 16,527 messages.

Travel 122

Travel Sports Exercises Sentiment 122

Sprout Social

JUNE 23, 2021

We were building the brand’s first year-round social content strategy and wanted to better understand what our surfer audience thought about and did during the offseason. Our hypothesis was that they’d be into other adrenaline-driven activities, so we set up social media queries to test that theory.

Social Media 96

Social Media Focus Group Aggregator Research 96

Sprout Social

AUGUST 3, 2021

Sports fans, rejoice: The summer games are officially underway in Tokyo, Japan. Using Sprout Social’s Advanced Listening , we analyzed over 4.4 million Tweets from July 1, 2021 to August 3, 2021 to learn more about how brands and fans are using social to stay engaged from several thousand miles away. And they're LIVE.

Brands 134

Brands Sports Compete Apparel 134

Sprout Social

OCTOBER 4, 2023

How does one topic perform on social compared to another? In social media, the most important questions are often the most difficult to answer or quantify. Using Tags allows you to filter social media reports to see specific content pieces, themes and posts, enhancing your social media insights.

Strategy 124

Strategy Brands UGC Marketing 124

Sprout Social

OCTOBER 25, 2022

Our research shows that the most effective purchase drivers on social media are recommendations from friends, comments and product reviews and familiarity with a brand. Akeeme Hogg Social Media and Email Marketing Lead, ServiceMaster Brands. Combine positive brand sentiment with high brand recognition and you get fans.

Strategy 132

Strategy Brands Hubspot Survey 132

The Social Media Hat

AUGUST 3, 2016

Social Media Creating Great-Performing Social Media Content - Tips for Share-Friendly Posts. Creating content for social media can be tough. If you've been social media marketing for a while, you know that, usually, those posts get lower engagement than straight visual posts.

Social Media 60

Social Media Health Care Content Tips 60

Sprout Social

APRIL 7, 2020

In just the first quarter alone, we’ve seen the widespread cancellation of sporting events, schools transition to remote learning and businesses of all kinds close their brick-and-mortar stores. Marketers have never managed social media during a global pandemic and there is no guidebook detailing what to do in certain situations.

Brands 116

Brands Sentiment Conversation Hashtag 116

Keyhole.co

JUNE 3, 2024

On the surface, sports marketing in the digital age should be easy. You have a thrilling product, a rabid fanbase, and a growing arsenal of social media platforms to connect the two. Sure, you can post content all day long, but how do you evaluate the success of one sports media campaign versus another?

Sports 52

Sports ROI Influencer Engagement 52

Keyhole.co

FEBRUARY 14, 2024

Whether you watched it live with chicken wings and chips, or scrolled through social media to find irresistible memes, the Super Bowl got everyone talking. It’s not just about her celebrity status – it’s how she impacts sectors like music, entertainment, and even sports like the NFL! million viewers!

Eventful 52

Eventful Advertising Social Media Features 52

Hootsuite

NOVEMBER 28, 2022

Download the full Social Trends report to get an in-depth analysis of the data you need to prioritize and plan your social strategy in 2022. Reddit is a social network with a forum-style discussion structure. Learn more, including other tool recommendations, in our guide to social listening. What is Reddit?

Reddit 108

Reddit Brands Meme Forums 108

Sprout Social

JUNE 7, 2016

Every social media platform has its own lexicon when it comes to naming features and taking action, and Twitter is no different. The motivation behind clicking “like” is subjective, but it’s usually positive in sentiment. The Events tab is a great resource for social media managers and content creators.

Metrics 40

Metrics Twitter Comparison Report 40

Sprout Social

SEPTEMBER 7, 2021

Of the billions (maybe trillions) of forgettable posts that are published on social every day, there are always a few social media campaign ideas that we can’t seem to forget. That successful social media campaign that goes viral for days and inspires a slew of copycats who wish they thought of the idea first.

Campaign 137

Campaign Social Media Collaboration Apple 137

Sprout Social

JUNE 16, 2016

Once this question is answered, a set of defined objectives based on your existing social media strategy and overarching marketing goals should be set. The photography embraces the brand’s core values and is positioned to target its audience of outdoor and sporting enthusiasts as well as their military demographic.

Instagram 40

Instagram Tips UGC Hashtag 40

Bill Hartzer

NOVEMBER 2, 2021

G & S: Downloadable software in the nature of a mobile application; Computer hardware; Downloadable software for social networking and creating and interacting with online communities; Downloadable software for creating, managing and accessing groups within virtual communities; Software development tools; Downloadable software to enable development, (..)

Telecommunications 218

Telecommunications Wireless Software Applications 218

Keyhole.co

NOVEMBER 4, 2020

Did you miss our previous article on the best Sentiment Analysis Tools? You guessed it: 2020 accelerated the role that social media has in purchasing decisions. The latest studies show that social media is the first touchpoint customers have with your brand. But social media is a data beast!

Analytics 105

Analytics Social Media Tools Price 105

Hootsuite

AUGUST 19, 2020

Social media campaigns are the rocket fuel of your marketing efforts: a concentrated burst of energy that pays off in a major boost to your brand reputation, awareness or sales. It can be limited to a single network, or take place across multiple social media platforms. 7 social media campaign examples to learn from.

Campaign 145

Campaign Social Media Travel Hashtag 145

Sprout Social

JULY 27, 2021

Millions of British and Irish people will tune in six nights a week for an hour or more, with the ferocity and enthusiasm of any sports fan. Interested in leveraging some of the hype for your business’ social strategy, but not sure how? Using Sprout Social’s Advanced Listening , we’ve recorded a whopping 2.49

Trends 123

Trends Strategy Tips Meme 123

Sprout Social

FEBRUARY 28, 2022

These periods of high engagement are typically brought on by a real-time event or the onset of a new trend. Understanding your brand’s role in these high-value occasions can make or break your social media presence. To better understand how a social media movement aligns with your values, you’ll need to put your research cap on.

Brands 117

Brands Meme How To Advertising 117

Keyhole.co

FEBRUARY 13, 2022

You guessed it: 2021 accelerated the role that social media has in purchasing decisions. The latest studies show that social media is the first touchpoint customers have with your brand. In fact, customers are significantly more likely to discover your brand through social media over a search engine.

Analytics 52

Analytics Social Media Tools Price 52

Sprout Social

APRIL 10, 2023

Because social media is only getting more competitive and crowded. This includes musical festivals and sporting events. Food for thought: consumers say the best brands on social media create memorable content (39%) and have distinct personalities (33%). Make sure to extend that voice to social media, though.

Brands 129

Brands Handbook Company Examples 129

Hootsuite

JULY 13, 2022

The Nike swoosh and the Just Do It tagline are iconic in both sports and fashion. Don’t forget to build your social media customer service strategy , too. Alternatively, analyze customer support ticket trends. This way, you’ll support your customer experience on social media. Take Nike for example.

Tips 116

Tips HootSuite Survey Template 116

Keyhole.co

APRIL 26, 2023

Most likely, you’ve already turned to how-to blogs, attended Nailing Twitter Marketing webinars, and subscribed to random newsletters for newer and better social media insights. And while these are all great resources, the most valuable insights are most often found directly within your social data.

Analytics 52

Analytics Twitter Data How To 52

Keyhole.co

JANUARY 26, 2023

Most likely, you’ve already turned to how-to blogs, attended Nailing Twitter Marketing webinars, and subscribed to random newsletters for newer and better social media insights. And while these are all great resources, the most valuable insights are most often found directly within your social data.

Analytics 52

Analytics Twitter Metrics HootSuite 52

Convince & Convert

FEBRUARY 2, 2012

This is Episode 1 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features Taulbee Jackson , CEO of Raidious , the social and content agency that built and is managing the Super Bowl Social Media Command Center. Jay’s Thought of the Week. Jay: Absolutely.

Social Media 116

Social Media Committee Team Questions 116

Sprout Social

MAY 13, 2020

This piece will discuss how agencies can use social data and tools to grow their business, level-set client expectations and align internal teams. Use social data and tools to attract new clients. Agencies can and should promote their services and successes on social media.

Class 120

Class Data How To Metrics 120

Keyhole.co

NOVEMBER 10, 2020

Marketers are constantly in search of actionable insights to improve their social media strategies. You’ve likely turned to how-to blogs, attended webinars, and subscribed to newsletters for newer and better social media insights. Sprout Social. Twitter Analytics Guide. Updated in November 2020.

Analytics 105

Analytics Twitter HootSuite Metrics 105

Hootsuite

APRIL 11, 2022

Retail bots are reshaping social commerce, helping brands make big dollars selling their products and services on social media. 29% of conversations in sports equipment retailer Decathlon’s chatbot happened outside of opening hours. Find out what your customers are shopping for and analyze trends over time.

Retail 103

Retail FAQ How To Survey 103

Sprout Social

OCTOBER 22, 2020

As the drag queens danced in their Halloween eleganza, cars honked and I sipped the brand-sponsored drinks supplied, I grew curious about what other socially distanced drive-in events people are flocking to. Social media data confirmed that movies, political rallies, sports screenings and spooky season are all taking place at the drive-in.

Meeting 88

Meeting Sentiment Sports Hosting 88

Sprout Social

MARCH 27, 2023

Creating a social media campaign is an intricate process that requires deeply understanding your audience, brand, products and competitors. Tracking, monitoring, listening and analyzing campaign results is crucial to refining your social media marketing strategy and proving the far-reaching impacts your team has on company goals.

Campaign 132

Campaign Social Media UGC Metrics 132

Sprout Social

AUGUST 3, 2022

From popular creators to celebrities to corporations, social media has become the face of the public apology. Social media managers and communication professionals must craft tactful corporate apologies—or else they risk facing even more backlash during a brand crisis. You can use social media to minimize a brand crisis.

Brands 100

Brands Issues Social Media Conference 100

Social Media Marketing

APRIL 16, 2013

As with any tragic event that plays out in the media, there is always fear, speculation, uncertainty and loose facts running rampant. What happened thanks in part to digital and social media was fascinating to watch as we as a collective nation were thrust into an uncomfortable situation together. news crisis social media'

Aggregator 167

Aggregator Reddit Eventful News 167

Sprout Social

DECEMBER 4, 2019

Managing a brand’s social media presence is no small feat. From regular publishing to social analytics to customer service, today’s social media manager is often juggling multiple jobs at once. DonorsChoose.org streamlines and elevates their social media strategy with Sprout. It’s time saving.

Strategy 62

Strategy Brands Social Media Management Curation 62

Laurel Papworth

SEPTEMBER 18, 2014

In other words its’ the equivalent of telling them “it’s here” Tweet your surfing home movie with #surf #sport or your latest culinary delight photo with #food #foodporn. They are current and trending while happening, but rarely make it into a second or third week. I'm an expert. I'm an expert.

Hashtag 111

Hashtag Tips Meme Folksonomy 111

Convince & Convert

JULY 1, 2016

Zignal provides an incredibly powerful suite of social listening tools to social media marketers. Forget surface-level data and broad-strokes reporting—Zignal is social listening on steroids. I think anybody who’s listening to Marketing Marvels either live or recorded has a sense for what social media listening is.

How To 112

How To Trends Widget Report 112

Convince & Convert

APRIL 27, 2012

This is Episode 13 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features Ryon Harms , the head of social media for Farmers Insurance. Some people know you, many people on the podcast of course know you for your work in the social media research area.

Insurance 115

Insurance Journal Research Hashtag 115

agora pulse

APRIL 21, 2020

As director of marketing agency Contentworks , I get a lot of questions about social media marketing —especially about the TikTok platform. Consider public sentiment surrounding your brand, and, if in doubt, disable the feature. This will resonate strongly with TikTok users who will be keen to share trending tunes.

Questions 109

Questions Marketing Hashtag Instagram 109