Sprout Social

MAY 15, 2023

While it’s not exactly possible to read people’s minds, you can get pretty close by listening in on their social media conversations. That’s why you need social listening tools to analyze what people are saying on social media and extract valuable insights. The platform lets you track trending topics and popular content to inspire you.

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Tools Tweetdeck Brands Sentiment 112

Social Media Strategies Summit

SEPTEMBER 22, 2021

Social media listening tools give you the power to discover what your (current and future) customers really think about you. But it’s not only about turning your customers’ frowns upside down; social media listening generally helps you deliver a better standard of service. Check our 10 of our favorite social media listening tools: 1.

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Social Media Tools Sentiment Price 175

Keyhole.co

FEBRUARY 20, 2024

With its dazzling visual content and over 2 billion monthly active users, it’s a social listening goldmine waiting to be explored! Your favorite brands like FitBit, Nike, GoPro, and many more leverage social listening on Instagram to track audience sentiments, monitor brand mentions, and identify trends. Let’s get started.

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Instagram Sentiment Reputation Hashtag 52

Oktopost

MARCH 7, 2022

We also know the world of social listening is one that can make or break our brand’s reputation. Like actual listening, social listening can be the glue that holds your marketing strategy together. What is Social Listening? This shift created an opportunity for social listening to thrive in a B2B marketing strategy.

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B2B Sentiment Analysis Reputation 155

Sprout Social

AUGUST 17, 2021

You just need social listening data. . Social listening helps brands tap into those readily available conversations to extract unbiased feedback and perspectives, allowing you to quickly spot key trends and discover new opportunities to connect with your audience. . It’s by far the best platform for awareness.

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Oktopost

APRIL 6, 2023

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Episode Summary Social listening is the practice of monitoring social media platforms to gather insights and gain an understanding of customer behavior and sentiment. Want to hear more from renowned B2B marketing leaders? Catch all episodes here.

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Atlassian Strategy B2B Apple 118

Keyhole.co

MARCH 16, 2023

More than listening to what customers are saying about your brand or industry in the social sphere, this one question is important: What do you do with what your customers and prospects say on social media? Here are five social listening best practices that can make a huge difference in your business: 1. Avoid regret.

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Fashion Sentiment Collaboration Policies 98

Webbiquity SMM

MAY 25, 2021

We extended that interview with three questions that take a deeper dive into influencer marketing platforms as well as the similarities and differences between influencer marketing in the consumer and business worlds. The Best Influencer Marketing Platforms for B2B and B2C. Obviously, there are a lot of other platforms out there.

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Keyhole.co

JANUARY 17, 2024

Have you ever wondered about the difference between social media monitoring and listening? On the other hand, social listening is like tuning in to your audience’s favorite radio station. Monitoring tackles the symptoms, and listening dives deep to reveal the root causes.

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Sentiment Analysis Brand Monitoring Trends 52

Social Media Strategies Summit

FEBRUARY 24, 2021

Want to know why social media listening should absolutely, 100% be part of your marketing plans right now? Social media listening is the same as this but on a massive scale. It lets you discover, learn from, and get involved in online conversations about your brand, on whichever platform they’re happening.

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Social Media Strategy Sentiment Marketing 147

Keyhole.co

JANUARY 15, 2024

This is where social listening can come to your aid. Social listening is your ear to the ground of the internet, helping you to detect problems early on so that you can formulate an appropriate plan of action. What is social listening? Social listening tools help you identify the first signs that a crisis is on the horizon.

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Sentiment How To Reputation Analysis 52

Keyhole.co

APRIL 2, 2024

Mastering social listening metrics and KPIs is about interpreting data and applying the lessons you’ve learned from it to continuously refine your social media marketing approach. In this article, we share six helpful steps to help you master social listening metrics and KPIs. That’s what this guide is here for.

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Metrics Sentiment Analysis Influencer 52

Keyhole.co

MARCH 9, 2023

There are tons of social listening tools out there and it’s hard to choose the one that’s right for your company. If you’re looking for a social media listening tool in particular—one that can track what people are saying about your brand—then you’ve come to the right place. And as a bonus, it’s extremely user-friendly.”

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Tools Sentiment Hubspot Price 84

Oktopost

JUNE 15, 2023

Social media are fast-moving worlds; relevance rises and falls like the tide, and only those of us who can master real-time social listening can take full advantage of that. Here are the key benefits of real-time social listening – and why a social media listening platform is fundamental to realizing those benefits.

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B2B Sentiment Analysis Influencer 62

Socialized

FEBRUARY 5, 2021

Social listening is an excellent means of understanding. Social listening comes into the scene here. What do You Mean by Social Listening? Social listening seems to be the method of following keywords on social media, forums, blogs, news, and the Internet. Social listening is done by instruments. are displayed.

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Digimind

NOVEMBER 15, 2020

There is much to be proud of, considering current economic climate, with this year’s Digimind placement of Strong Performer in The Forrester Wave: Social Listening Platforms, Q4 2020.

Platform 61

Platform Report 61

Buzz Marketing for Technology

JUNE 10, 2015

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Way Beyond Listening: Integrating Listening Into Your Platform for ROI. Listen for Lead Gen opportunities. To get a copy of the slides or to listen to the replay, please click here.

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Sprout Social

AUGUST 22, 2023

Artificial intelligence (AI) technologies, especially natural language processing (NLP) and machine learning (ML) have transformed social media listening tools into comprehensive platforms for business intelligence. In doing so, they have leveled the playing field for brands of all sizes and industries.

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Analytics Conversation Brands Sentiment 85

Sprout Social

AUGUST 5, 2020

With this in mind, we’re excited to share that we’ve released a powerful new template for Competitive Analysis in Sprout Listening. Below we break down the key strategic elements of a strong competitive analysis strategy and discuss how you can leverage the Sprout platform to strengthen your brand position and grow your share of voice.

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Analysis Strategy Sentiment Comparison 141

Keyhole.co

JANUARY 16, 2024

That’s where Social Listening comes in. Social listening is a simple-to-use and highly effective technique for competitor analysis. Many brands are already using it to listen in, collect crucial information, and answer those questions that we asked above. Social Listening is your spyglass. Ready to tune in?

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Analysis Sentiment Reputation Hashtag 52

Keyhole.co

NOVEMBER 17, 2023

But you can’t do this unless you are already practicing social listening and can pick up on the trend when it begins. Social listening allows you to stay abreast of every conversation involving your brand across different social networks. Keep reading to get inspired by a few notable real-life social listening examples.

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Examples Brands Sentiment Reputation 59

Oktopost

JULY 18, 2023

In other words, social listening was pretty self-explanatory. Leave the office for an hour, drop into a social space, and start listening. These days, social listening demands a lot more from businesses, but that’s not to say it needs to be over-complicated. Jump to Section Why is Social Listening Important?

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B2B ROI Social Media Sample 62

Oktopost

APRIL 21, 2022

Social listening and content development might sound like two totally different areas of digital marketing, but the truth is that they’re more connected than you think. Companies that leverage social listening during the creative process can develop content that’s more relevant to their audience’s interests. What is Social Listening?

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Content FAQ Sentiment Hashtag 118

Oktopost

DECEMBER 22, 2019

Everybody appreciates a good listener, but sometimes we have to learn the hard way that being a good listener is about more than just passively hearing what’s being said. The Benefits of Listening. Social listening also helps you keep tabs on the social media sentiment toward your company and products.

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Tools B2B Sentiment Notification 116

Keyhole.co

MAY 3, 2023

With more than 4 billion active social media users around the world, your social listening strategy can help you tune in. Then, you’ll be able to monitor what your customers are saying about your business across a variety of platforms. This allows you to listen to your customer base, learn more about them and interact with them.

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Oktopost

MARCH 20, 2022

It has to be a two-way street: before you even say something, you might want to listen to what your audience, your competitors, and the entire industry are talking about. The practice of social listening was adopted by the B2B marketing community from our B2C counterparts—very much like social media itself. Monitoring brand health.

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Conversation Sentiment B2B Module 118

Oktopost

APRIL 11, 2022

In this article, we’ll explain how B2B brands can use social listening to complete a comprehensive competitive analysis. 5 ways to leverage social listening for competitive analysis. Using social listening for competitive analysis offers a wealth of insights for your brand. In social listening, we call this Share of Voice.

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Analysis Price Influencer Sentiment 118

Sprout Social

DECEMBER 9, 2020

Read on to find out how you can use social listening and social media trend analysis to uncover what’s trending on the internet. We also provide you with additional tips to help you make the most of these social listening trends and insights. This is a great way to uncover what people are talking about on the platform.

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Trends Hashtag Meme Sports 127

Buzz Marketing for Technology

MARCH 18, 2010

And once you have identified the conversations where you think a sales opportunity may be occurring you need to feed that into your listening platform so you can flag those opportunities when they come in. But what if you don’t have a listening platform? What technology will you need to support your listening goals?

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B2B Platform Social Media Marketing 225

Mindjumpers

FEBRUARY 21, 2014

But similar to a real life conversation, social media marketers of today must be equally eager and prepared to listen , as they are to lead the conversation. In the following we will shed light on the benefits you can reap from social listening. Why should you listen? Here’s our guide on how to become the ultimate listener.

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Engagement Sample Samples Upcoming 226

Sprout Social

FEBRUARY 20, 2020

Social listening is on the rise. As more businesses realize the power and advantages that come from social listening, they’re beginning to incorporate it into their org-wide strategies. As a social media manager, you have a unique understanding of social listening that positions you as the subject matter expert. Lead generation.

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Strategy Sentiment Social Media Management Analysis 119

Unmetric

AUGUST 28, 2019

Social media listening goes beyond just looking at your emails and notifications for @mentions of your brand. To avoid such mishaps what you need is a social media listening tool. Is there a difference between social media monitoring and social media listening? How important is a social media listening tool for brands?

Social Media 101

Social Media Tools Sysomos Sentiment 101

Likeable

MARCH 31, 2021

As the Greek philosopher Epictetus once said, “We have two ears and one mouth so that we can listen twice as much as we speak.”. If you work in digital marketing (or even if you’re just someone who uses social media), you know that there’s a lot of noise on social platforms these days. What Is Social Listening?

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Strategy Brands Influencer Analysis 106

Keyhole.co

MAY 4, 2023

A sound social media listening practice is essential to every brand or business. We’d go as far as saying that a good social listening practice is the key ingredient in having happy customers and an engaged audience. Two words: Social Listening. What is Social Listening? Social listening on the other hand is proactive.

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HootSuite Price Sentiment Reputation 52

The Realtime Report

JULY 19, 2022

Mini-Podcasting On The Rise: Introducing Jam – New Creator Platform to Deliver “Bite-Sized Audio” via Daily Texts. Jam Heads to Comic-Con to Offer First Look at Platform and Grow Creator Community. Introducing Jam , a new creator platform to share and listen to bite-sized audio. That’s what Jam is all about.”.

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Platform SMS Trends Curation 91

Sprout Social

FEBRUARY 22, 2019

Is your brand keeping an ear to the ground through Instagram listening? Listen: Instagram isn’t just a place to post snapshots anymore. And Instagram’s recent, rapid growth signals the importance of social listening to make smarter business decisions. That is if you’re listening for them. What is Instagram listening?

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Instagram Sentiment Hashtag Analysis 107

Sprout Social

MARCH 8, 2019

If you haven’t noticed by now, social listening is kind of a big deal for brands today. Through social listening, you can answer these questions and so much more in an instant. Reality check: there’s more to listening than just the “usual suspects” such as Facebook and Twitter. What is online social listening?

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