Microsoft and LinkedIn: A Primer for Social Marketers

Simply Measured

When I heard the news that Microsoft is set to acquire LinkedIn for $26.2 This is the perfect match for both the Microsoft brand and the LinkedIn brand. Microsoft and LinkedIn’s Economic Graphs side-by-side from the presentation deck. Microsoft has 1.2+

Microsoft Office for Android and iOS? Adobe holds the answer.

Josh S Peters

I recently read an interesting article on The Guardian about Microsoft releasing apps for the iPad. The Guardian article points out several times that Microsoft’s biggest driver behind any play here would be revenue. This is the model Microsoft needs to follow.

Trending Sources

Apparently There Will Be No More Mobile Innovating At Microsoft

Bill Hartzer

Apparently there will be no more mobile innovation at Microsoft. Well, at least that’s the impression you get if you look at the domain names that Microsoft did not renew.

Nine Winning Digital Marketing Strategies From The B2B World

Webbiquity SMM

Make it interesting: Mobile gaming. The mobile game app is the perfect example of an idea that is just as educational as it is entertaining. Guest post by Cheryl Joy. According to recent research from Forrester, digital marketing spend in the US will reach $120 billion by 2021.

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Microsoft is Finally Achieving What it Set Out to Do With Passport - the Key is Consistency

Stay N' Alive

Back in the year 2000, before "the cloud" was even a marketing term, Microsoft launched a product known as "Passport", a product touted to be the end-all-be-all of identity services that developers could integrate into their products for identity and storage of personal information.

Workplace (Formerly Facebook at Work) Officially Launches Worldwide

SocialTimes Facebook

Codorniou also spoke with Kurt Wagner of Recode , who asked him about whether Workplace would include a document tool along the lines of Microsoft’s Word or Excel, and he replied: The priority for us is for everybody in the company to use the basic product and then we will explore other projects.

50 Amazing Mobile Marketing Statistics That Will Move You to Action

Writtent Blog

Mobile isn’t just a trend, it’s a total revolution in the way consumers interface with technology and businesses. In fact, experts estimate that mobile usage will overtake desktop and laptop usage by the end of this year. Worldwide, mobile traffic doubled between 2012 and 2013.

WhatsApp Ceases Support for Older Operating Systems

SocialTimes Facebook

WhatsApp announced these steps in a blog post last February , writing at the time: When we started WhatsApp in 2009, people’s use of mobile devices looked very different from today. Mobile operating systems offered by Google, Apple and Microsoft–which account for 99.5 percent of sales today–were on less than 25 percent of mobile devices sold at the time. WhatsApp users on devices with older operating systems were on the receiving end of a New Year’s Eve surprise.

Is Your Website Prepared For Mobile Traffic?

Small Business Mavericks

One of the biggest changes in Internet use over the last two years has been the traffic coming from mobile users. It was interesting to read statistics this week related to the income of Microsoft and Apple over the past 12 months. What really stood out was the sale of iPhones – they alone accounted for over half of Apple’s income, with the total surpassing Microsoft’s income from all sources for that same period.

Facebook’s Atlas to Wind Down Ad-Serving Business, Focus on Measurement

SocialTimes Facebook

The social network acquired the ad-serving business that was then known as Atlas Solutions from Microsoft in February 2013. We believe Atlas will have a greater impact and create more value for advertisers by focusing on measurement; especially as people continue to shift to mobile and more ads are served by publishers themselves instead of third parties. Facebook announced Friday that its Atlas advertising platform will phase out its ad-serving activities to focus on measurement.

The Only Screen That Matters

Twist Image

We used to talk about three screens (TV, computers and mobile), but we''re closing in on the one screen world. Our speed and connectivity is only going to increase, and all of this has been validated in what I consider to be the most jaw-dropping stat that I have been exposed to in 2014: The rise of smart connected devices relegates PC to an accessory for mobile. The PC will be the new accessory to mobile as smartphones become the first and primary computing device for many.''

The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity SMM

Active across social networks, Cindy leads Microsoft’s small- to midsized-business sales and marketing efforts as Vice President U.S. The 10-year Microsoft veteran is also a graduate of Harvard Business School.

Does QR stand for Quasi-Ridiculous? (an analysis)

Convince & Convert

I’m as guilty (probably more so) than you, as we included 22 Microsoft Tags (QR’s urbane, proprietary cousin) in our book The NOW Revolution. So before you take your mobile efforts to QR-ville, make sure you understand when, why, and how it makes sense.

Laying Off Microsoft

Jason Yormark

There was no question really when Microsoft offered. I put in four amazing years with Microsoft Advertising and made life long friends in the process. I never imagined Microsoft would lay anyone off, but the economy had other plans. It wasn’t fair to me or Microsoft.

The Year Of More

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Through mobile (which are GPS-enabled) and other innovations, there will be a much bigger push to deliver services to the consumer where they physically are in much more effective ways. From Amazon , Google / Android , Microsoft , RIM (hopefully) and maybe even Facebook , our lives (and briefcases) will continue to get filled up with new, different and interesting devices. microsoft. mobile.

Chatbots: The future of conversational commerce and marketing

Buzz Marketing for Technology

Recently, I had the pleasure of speaking with Christian Brucculeri, the CEO at mobile messaging company Snaps, a developer of chatbots and other marketing technology products for companies.

Is Google+ the Next Big Social Media Site for Business?

The Social Media Incubator

Google+ is getting a lot of attention right now due to the “rivalry&# between Google and Facebook, which is heavily partnered with Microsoft. he said that Microsoft Windows/Office was on the verge of obsolescence at any given moment because in “the future&# we won’t install software on our computers or even require a computer – just an Internet enabled device.

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Does Google Deserve More Credit?

Geoff Livingston

For example the Glass Project promises to make augmented reality via mobile phone connectivity a reality. If you ask me, though, Google deserves much more credit for everything it does online, especially compared to its competitors like Facebook, Twitter, Microsoft and Apple (umm, maps?).

Where The Boys (And Girls) Are

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Mobile is small. According to Business Insider and their chart of the day today, Microsoft's Windows Compared To iOS And Android , the number one operating system (by a massive landslide) is still Microsoft Windows. The real shift that we're going to see is from desktop versus mobile. What we learned from yesterday's Blog post is that consumers are spending much more time with their mobile than other media channels. microsoft. mobile.

LinkedIn - A Newer Professional Social Network?

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Within that one hour flight, Microsoft acquired LinkedIn for over $26 billion dollars. If Facebook is our social network, is Microsoft now our professional social network? We write a ton on Facebook, but shortly the world's largest online social network is predicting that it will be entirely mobile and - probably - all video. microsoft. Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio broadcasting out of Montreal (home base).

What Is Code?

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It's for you to understand what lies beneath these words, your website, that mobile application, Facebook , YouTube and more. I can talk to someone who used to work at Amazon.com or Microsoft about his or her work without feeling a burning shame. for mobile, Beverly Hills for finance programmers, and all of Orange County for Windows. microsoft. mobile. mobile application.

What Humans Want Vs. The Chatbot Struggle

Twist Image

With that, we have the challenge of companies like Facebook and Microsoft and many others (including agencies like ours ) talking up the value, merits and opportunities of chatbots. The same was said about the early days of websites, ecommerce sites, mobile adoption and on and on. A mobile device? microsoft. mobile. mobile adoption. mobile device. Do you think that chatbots are the future?

How Will Project Glass Impact Marketers?

Geoff Livingston

Google Project Glass promises to take ubiquitous mobile Internet access and layer unprecedented information into our day-to-day existence. Scheduled for release in 2014, Project Glass holds so much promise Apple and Microsoft have competing projects.

This Isn’t the Microsoft it Used to Be – My Full Circle Journey and Why I’m Back Again

Stay N' Alive

You may remember my scathing blog post denouncing my Xbox 360 and swearing I was leaving Microsoft. The fact is Microsoft used to create junky hardware and software, and being big and experiencing growing pains they got lazy and stopped competing in a lot of the consumer market. The old Windows Mobile was out of its time. I hate the old Microsoft. Enter the new Microsoft. It turns out Microsoft has a new Xbox console. Microsoft is back in the game!

Digital, Social, Brands in 60 Seconds [Infographic]

Puzzle Marketer

If you search inside of Facebook it automatically populates with web results powered by Microsoft’s Bing. Email Marketing Mobile Marketing Online Advertising Social Media blogging content facebook google marketing posts social media tweets

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Microsoft’s Future in Digital Marketing

Buzz Marketing for Technology

Over the weekend I got to meet with Romi Mahajan the World Wide Director of the Digital Marketing Platform Group at Microsoft. I was really surprised and excited to learn that Microsoft is taking the Digital Marketing place very seriously since they are one of the largest players in the space!

The End Of The Smartphone

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Beyond patent debates and legacy OEM manufacturers struggling to keep up, Apple and Android have set a furious pace as brands like Amazon , RIM , Microsoft and others continue to evolve from a personal computer business into a smartphone/tablet offering. Do you think they're going to let Samsung , Nokia or even Microsoft leap ahead? To date, there are no clear winners in the realm of mobile marketing. microsoft. mobile device. mobile marketing.

Social Media News Ticker: Edit Your Facebook ‘Look Back,’ LinkedIn Kills ‘Intro,’ Twitter Debuts Data Grant Program

The Realtime Report

LinkedIn to kill its “Intro” email product months after launch – ‘Intro,’ a mobile service that hooks LinkedIn profile information into a user’s mobile email application, is ending less than six months after launch (re/code).

App of the Week: CloudOn

The Social Media Incubator

This week’s app helps you manage all of your Microsoft Office files. Apps Mobile Apps Mobile Tips CloudOn Dropbox file sharing Google Drive Microsoft Office SkyDrive

How To Post From Desktop To Instagram and Stay Out of Hot Water

Socially Sorted

If a tool claims that it can post automatically by emulating a mobile phone without pressing any buttons OR directly to Instagram from a desktop (by emulating Instagram in some way), it’s possible you are contravening Instagram’s Terms and Conditions.

Are Parents Really Naming Their Kids After Pokemon Characters?!

Twist Image

With all of these trillions of dollars, we're going to need faster mobile devices. It was announced this week that "a broad set of technology advances is poised to transform what today's smartphones and other wireless mobile devices can do -- ushering in high-resolution video and fully immersive, 3-D environments. 5G will be about 100 times faster than what current commercial mobile phone technology can do. App of the week: Microsoft Pix. . microsoft.

Connect The Dots Marketing

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Technology such as Google Assistant for Home , Amazon Alexa for Echo , chatbots and software development kits from Microsoft , Soundhound and others will make this possible. Matt Schlicht over at Chatbots Magazine may have a vested interest in seeing chatbots hit the mainstream, but his alarmistly-titled article, How Bots Will Completely Kill Websites and Mobile Apps , makes several valid points. microsoft. mobile. mobile app. Are we seeing the bigger picture?

Just Another Screen

Twist Image

This is a story about devices: NPD figures that 10 percent of homes now have at least one Internet-enabled TV (though I bet that only a minority of them are actually plugged into the Web), and we're seeing a steady increase in the use of Web-video peripherals, like Blu-ray players, Apple TV s and Microsoft Xbox 360 s." Mobile devices and TVs connected to the Internet are making the PC a relic. microsoft. mobile device. Is TV becoming just another screen?

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Automated Creativity Is Inevitable (And A Good Idea) - Strategy Magazine Column

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Coca-Cola 's global senior digital director, Mariano Bosaz , recently did an interview with AdWeek during the Mobile World Congress in Barcelona. Does anyone in your business use or have access to Amazon AWS APIs , Google Cloud ML APIs , IBM Watson Bluemix APIs and Microsoft Cognitive Services APIs ? microsoft. microsoft cloud. microsoft cognitive services. mobile. mobile world congress.

The New Electricity

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You can't click a trackpad without seeing some kind of chart that compares the growth of the Internet and mobile connectivity to traditional media channels. In the past few weeks, we've seen both Microsoft and Google come forward with their own tablets in an attempt to dethrone the iPad. So, how did Google and Microsoft fare with their announcements? Microsoft's Surface is said to be coming soon as is Google's tablet, Nexus 7. microsoft. mobile.

Your Media Is Controlled By A Handful Of Companies (Yes, Even The Internet)

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Digital Marketing professional and venture capitalist, Darren Herman , ran some quick numbers and here's what he uncovered: " the digital media ad spend (search, display, mobile, etc) is controlled by Google , Yahoo , AOL , Facebook , and Microsoft. With Facebook at $1.86B in advertising revenue (excluding virtual currencies/goods) for 2010, it puts them at right behind Microsoft but ahead of AOL. microsoft. What happened to The Long Tail ?

A Confederacy Of Patent Dunces

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With Apple and Microsoft developing mobile devices (smartphones and tablets), it made perfect sense for Google to follow suit (and they struggled with their own iterations of Android devices). It cost Microsoft $8.5 The end of mobile marketing (before it even gets started). My jaw hit the floor today while reading the article, Mobile patent fees a 'tax for being on the Internet' , which was featured in the The Globe And Mail 's law page. microsoft.

The Era Of Exponential Marketing

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We'll look at things like mobile adoption and it's always with a linear perspective. As is Microsoft , Amazon and a bunch of other hardware manufacturers ( Acer , Samsung , etc.). They're thinking about ways to make their websites and mobile sites tabloid-friendly. microsoft. mobile. mobile adoption. mobile apps. Most everything we look at in the marketing realm is linear.

3 Things About Facebook

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While the company has deep challenges ahead of it (like getting a better grip on marketing opportunities and truly creating a more comprehensive mobile strategy), if you're at all interested in marketing and media, do yourself a favor and spend some time reading, watching and thinking about this. Beyond a world where Microsoft doesn't even make it to the final four, it may appear (on the surface) that Facebook just snuck into this list against those behemoths. microsoft.

Copying Apple

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The Microsoft store. I have no issue or bone to pick with Microsoft. When I first came across a Microsoft store, I literally, looked at my watch to see if it was April Fool's Day. From the wood paneling and white walls to the merchandising and how the staff is dressed, it was clear to me that Microsoft wanted to feel like Apple. Kudos for Microsoft. I have no opinion on Windows Mobile. microsoft. microsoft store. windows mobile.

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