What Do You See In Marketing For 2015?

Small Business Mavericks

In the field of marketing, I think there are exciting things happening: FCC Auction 97 is on hold until January 5 and current bids are totaling well over 44 billion dollars. When that kind of money is being spent on wireless licenses, it means businesses see the potential for making lots of profit on their investment. Wireless internet access and mobile devices are changing the way people interact with businesses and changing it fast.

8 Marketing Trends to Implement in Your 2012 Marketing Plan

yMarketingMatters

What a year was 2011 for social media and marketing! I watched and experienced first-hand the marketing and social media landscape change, consolidate, focus, develop and evolve all at the same time. And other important marketing tactics must not be ignored either.

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Trending Sources

How Will Wireless Auction 97 Affect Marketing?

Small Business Mavericks

This auction is for licenses being used for fixed or mobile wireless services. What Does Mobile Do To Your Marketing Plan? Whenever you are using your mobile device, you are using some part of that wireless “highway” and are affected by the traffic on it. We’ve seen that mobile use is growing exponentially, and of course the wireless providers are all about getting as much out of their service as possible by offering lots of ways to use it.

Twitter Adds Aggregate User Age Information to Gnip Audience API

SocialTimes Twitter

Wireless device network. Mark Callahan , who works on data product marketing for Twitter, added in a blog post : Twitter’s age models use a blend of several data sources. Advertising/Marketing Twitter age Aggregate User Age Information APIs Application-Programming Interfaces Audience API Country Device Categories Devices gender Gnip Interests language Location Mark Callahan Metro privacy Region safety security television TV TV Genre TV Shows Wireless Device Networks

Did You Hear From Google Yet?

Small Business Mavericks

Wireless services are expanding and increasing the ways mobile devices are used. Many experts expect wireless broadband to move into the category of a regulated utility, like electricity or phone services. When I see the number of people using their smartphones to look up something online, I think about the marketing potential. Mobile Marketing for Small Business google mobile devices mobile friendly responsive responsive website design and development search engine wireles

When Verizon Wireless Claims it is THE Best

Ari Herzog

Here’s a video that launched last month, specifying Verizon Wireless now offers “the most advanced 4G network in the world.”. From one wireless industry site: Verizon claims their network is the fastest at 5-12 Mbps, followed by WiMAX at 3-6 Mbps, and HSPA+ at 1-7 Mbps.

Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity SMM

For anyone in marketing or PR being asked to make “data-driven&# decisions “based on the numbers&# (and doesn’t that include pretty much everyone in marketing and PR these days?), Social Marketing Lifts Organic Conversions by MarketingSherpa. ** 5 Stars.

Everything You Need to Know to Run a Successful SMS Marketing Campaign

Convince & Convert

Image via BigStockPhoto.com If you haven’t started looking for ways to add SMS text message marketing to your marketing mix, now is the time. In fact, it’s been reported that Coca-Cola historically has invested 70% of their mobile budget on SMS marketing.

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How Will Project Glass Impact Marketers?

Geoff Livingston

This glass monocle features a wirelessly connected computer built into it. I will be speaking at xPotomac this February 25. Co-organizer Patrick Ashmalla and I are presenting together on Google Project Glass and augmented reality. Here’s a sneak preview of our session.

What’s Your Mobile Marketing Strategy?

Small Business Mavericks

Amidst all the hype with social media, there’s a growing trend that sometimes gets lost in the shuffle: Mobile marketing. Before starting my own company in 2006, I worked for 16 years in the wireless industry for AT&T Wireless and Cingular, so I’ve watched mobile develop over the years with more than a casual passers-by interest. For many reasons, mobile marketing has been slow to grow in the United States.

What Keeps The Chief Marketing Officer Awake At Night? - Part 3

Twist Image

Is Gartner right about Chief Marketing Officers spending more on IT than the Chief Information Officer in the coming years? A very senior Chief Marketing Officer at one of the largest telecommunications companies in North America leaned over my shoulder after someone mentioned the famed Gartner report at an event, and sighed, "if I hear about this report one more time, I am going to blow a gasket." Are marketers still scared of technology? chief marketing officer.

Is Wi-Fi Making You Anti-Social?

Convince & Convert

Guest post by David Murton, a professional writer specializing in the fields of social media and marketing. Think of the hapless wireless operator on the Titanic who couldn’t get anyone to tune to his distress signals. By 1970, advances were such that Professor Norman Abramson could connect radios to computers, creating the world’s first wireless network. He is also an avid piano and accordion player, with a particular interest in the music of the Classical era.

A Complete Beginner’s Guide to Video Marketing in 2017 – Sunny Lenarduzzi [SSM029]

Buffer Social

Video marketing is one of the most-talked about subjects in social media right now. Marketers, brands, and businesses everywhere are all jumping aboard this incredible trend that has truly begun to take take over our social news feeds. Essential video marketing gear for filming.

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#43 Sponsored by GoDaddy: Planning for Retirement, Copyright vs. Trademark, and New Wireless Market

Taylor Marek

Technology deals the new wireless market that Google is thinking of buying and that much debate is being waged on over rules. Technology deals the new wireless market that Google is thinking of buying and that much debate is being waged on over rules. Business Finances General News Podcasts Technology copyright GoDaddy Google market Plans retirement trademark wirelessThis episode has been sponsored by GoDaddy.

Apple Had Over 40% Of The Wireless Headphone Market, Facebook Tests Mid-Roll Ads And More On This Week's CTRL ALT Delete Segment On CHOM 97.7 FM

Twist Image

Over the holidays, Apple finally started shipping their highly-anticipated AirPods - wireless/Bluetooth headphones. Lots of positive reviews, plus this stunning piece of data: Apple has over 40% of the wireless headphone market. Since the AirPods were released, Apple has 26% of the market and Beats has 15.4%. and this is just the beginning for wireless headphones. . digital marketing. digital marketing agency. digital marketing blog.

It Pays to Provide Customer Service via Twitter (Report)

SocialTimes Twitter

Brands that respond to customer-service inquiries on Twitter benefit from doing so on several levels, according to a study the social network conducted along with Applied Marketing Science.

#43 Sponsored by GoDaddy: Planning for Retirement, Copyright vs. Trademark, and New Wireless Market

Taylor Marek

This episode has been sponsored by GoDaddy. Get your piece of the Internet today and save 10% on your next order by using code POD11. link]. My Show is the First IPhone Compatible Podcast! Simply Dial: 1-831-480-3979 to hear the latest show on your IPhone.

Why SEO is Easier than Social Media Marketing

Techipedia: Tamar Weinberg

However, the number of SEOs I’ve come across are much fewer and farther between than social media marketers. Despite this, social media marketing is much more difficult than search engine optimization. In both of these aspects of search engine marketing, you begin by learning.

5 Proven Strategies for B2B Social Media Marketing

mashable.com

Home Social Media Business Entertainment Tech Web Video Dev & Design Apple Mobile Social Good Jobs Business News Advertising & Marketing Small Business Advice Career Development Money & Finance Business Apps Now Trending : Skype Group Video Calling Comes to Mac November 4, 2010 Erica Swallow View Comments 5 Proven Strategies for B2B Social Media Marketing email share email share Do you like this story? The B2B Social Media Marketing Series is supported by IDG Enterprise.

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What the Future Holds for B2B Social Media Marketing

mashable.com

Home Social Media Business Entertainment Tech Web Video Dev & Design Apple Mobile Social Good Jobs Business News Advertising & Marketing Small Business Advice Career Development Money & Finance Business Apps Now Trending : Facebook Status Updates Tell the Story of Romance Gone Awry [INFOGRAPHIC] October 28, 2010 Ben Parr View Comments What the Future Holds for B2B Social Media Marketing email share email share Do you like this story? What Tools Will B2B Marketers Use?

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Is The Content Right On Your YouTube Ad?

Small Business Mavericks

One of the trends in online marketing is the increasing use of video. People just love to watch stuff, and as wireless services expand and mobile devices multiply they will be watching more stuff in the year to come. As she rightly points out, “ AdWords for video offers search marketers the chance to reach a big, very engaged, very specific audience with rich content. Video marketing is worth the investment if you know your audience.

What IFTTT Teaches Us About Automation

Geoff Livingston

My client Vocus released a new version of its Marketing Suite yesterday , a comprehensive integration of search, social, PR and email functions. I blogged last year about making a conscious choice to abandon Facebook as a marketing outpost in favor of Twitter, Triberr, LinkedIn and Google+.

Get Off the Grid

Geoff Livingston

Fortunately for me, Argentine wireless networks didn’t like the great outdoors. Perhaps soon even the most sparse areas will have wireless access, either wifi or cellular. I was at a sports marketing event recently. Patagonia winds whisper to me like it was yesterday.

A Brief History of the Evolution of Social Technology

Social Media Marketing

To truly appreciate social media and the ubiquitous nature of the Internet, the consumer must first remember the wireless networks' distant and humble beginnings. Fast forwarding to 1970, Norman Abramson designed and tested the first wireless local area network, also known as the WLAN.

4 SEO Tactics That Damage Your Brand’s Reputation

Convince & Convert

From a marketing perspective, you’ve got to feel at least a little sorry for SeaWorld for the utter devastation of its sterling brand. Recently, we worked with a company called Eyefi, which makes wireless SD cards, to help boost interest in its brand. Image via BigStockPhoto.com.

The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity SMM

Active across social networks, Cindy leads Microsoft’s small- to midsized-business sales and marketing efforts as Vice President U.S. ” She was named B2B Magazine’s 2012 Digital Marketer of Year. How to Use ANGELS to Energize Your Market.

Offline Retail Analytics Via Smartphone

Small Business Mavericks

Here’s how it works, in a nutshell: Euclid installs sensors in retailers’ locations that can measure how many people walked by a store, how many walked in and for how long they stayed based on when their smartphones emit a kind of radar searching for wireless Internet signals. An increase in store traffic after a few merchandising or promotional efforts and you’ll know your marketing campaign is working.

6 Tips for Reducing Business Expenses

Idaconcpts

Embrace technology and wireless sharing in order to eliminate your need for printers, papers, files, binders, ink cartridges, et cetera. Business & Marketing business expenses business tips reducing business expenses tips for reducing business expenses

B2B Marketers Have Little Social Media Engagement

www.marketingcharts.com

Home » B2B Marketers Have Little Social Media Engagement B2B Marketers Have Little Social Media Engagement Almost 60% of B2B marketers have little or no engagement in social media, according to a recent study by digital marketing firm White Horse.

2013: Clicks and Mortar

Geoff Livingston

Business owners realize the rise of smartphones and tablets has wrought a new revolution in marketing. What do you think the big online marketing trend will be for 2013? Marketing clicks connected customer experience in-store mortar stadium store wifiImage by CRUSTINA!

5 Ways to Integrate Mobile Devices at Your Enterprise

Idaconcpts

This might be frustrating for those who want to use a faster Wi-Fi connection or tablet users with no mobile wireless card, but if you set it as policy you’re accommodating the need without compromising security at all.

The 5 Commandments of How to Raise $1Million on Kickstarter

Waxing UnLyrical

Up until the Pebble, one of the most successful Kickstarter campaigns to date was the Hidden Radio , an intuitive speaker that wirelessly connects with tablets and phones and pumps out up to 80 decibels of sound, all in the size of a can of soda. Guest post by Christopher Wallace.

Tracking, Personalization And Screams Of Privacy

Twist Image

The truth is that marketers have failed this test so many times in the past that we must follow the legal rules set out by government and that consumer advocate groups must be vigilante with our performance. Marketers are constantly being put on notice for tactics and campaigns that cross the line. It's too bad, because this moment in history could well the one where marketing finally delivers on its promise of being relevant, personal and near-individualized. marketer.

Are Parents Really Naming Their Kids After Pokemon Characters?!

Twist Image

Amazon shocked the markets with some pretty impressive numbers (another quarter of profits, mostly due to their AWS - Amazon Web Services - cloud business). Alphabet (the new Google master company) also surprised the markets with strong numbers (mostly due to advertising). billion and a market cap of close to $560 billion. Tags: 5g wireless. Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio broadcasting out of Montreal (home base).

Social Media Sites Rank Lowest For Customer Satisfaction

The Realtime Report

Wireless Telephone Service 77. Related Stories 88% of Digital Marketers Consider Realtime Marketing Critical To Their Efforts Social Networking Stats: 8 in 10 U.K.

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Social Media Ostriches – The Corporate Hypocrisy Of Blocking Employee Access To Facebook and Twitter

SocMed Sean

This same company issues laptops, email, and wireless access to all of their employees. An online shoe retailer that has blown the door off marketing and expanding their sales opportunities and customer support through the use of Twitter.

50 Ways to use Social Media, listed by Objective « Web Strategy by Jeremiah Owyang | Social Media, Web Marketing

www.web-strategist.com

1) Listening: Gleaning market and customer insight and intelligence 10. Build blogs and teach conversational marketing and business relationship building techniques. Try out a short series of audio podcasts or video podcasts as content marketing and see how they draw. Attend a conference dealing with social media like New Media Expo, BlogWorld Expo, New Marketing Summit (disclosure: I run this one with CrossTech), and dozens and dozens more.

A 15-Step Guide to Creating Viral-Ready Branded Content

Writtent Blog

Content marketing is hot. 33% of the average B2B marketing budget is currently allocated towards custom content creation. 91% of B2B organizations are currently using custom content for marketing. Your content marketing won’t be everything to everyone, and that’s fine.

How Behavior Will Shape Media

Geoff Livingston

A behavior profile for a brand is priceless when it comes to database marketing. The behavior profile allows brands to deliver the ultimate outcome of marketing automation, marketing to the one. Behaviorial marketing combines a couple of theories in the field.

4 Facebook Live Mistakes You Want to Avoid

agora pulse

Live video – especially Facebook Live – is among the top trends that marketing experts are suggesting to businesses to get ahead on social media in 2017. If the Wi-Fi isn’t suitable for broadcasting, consider purchasing a portable mobile wireless router.

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