Firebelly

MAY 15, 2014

Marketers tend to be an optimistic breed. In this day of immense content marketing and online social interactions, clients often stop dead in their tracks with fear of what will. Blog listening social interaction sentiment' We stay positive most of the time and focus on hitting objectives.

Study 172

Study Sentiment Content Marketing 172

Sprout Social

FEBRUARY 1, 2024

Most marketing professionals constantly grapple with two questions: What do our customers actually want and how can we turn them into our biggest champions? Without a deep understanding of their audience, even the most seasoned marketers, at times, find themselves in a cycle of guesswork and reactive strategies. Here’s how.

Social Media 110

Social Media Sentiment Loyalty Microsoft 110

Sprout Social

JANUARY 24, 2024

Influencer marketing has grown beyond getting a viral moment. It has become a core element of marketing and sales strategies. Our Q3 2023 Pulse Survey revealed 81% of US-based social marketers consider influencer marketing an essential part of their social media strategy.

Metrics 100

Metrics Influencer Marketing Survey 100

Sprout Social

MAY 5, 2021

As a marketer, you know getting customers’ attention can be tough, but actually closing those customers is just as much of a struggle for sales reps in your org. And that’s where marketers can save the day. Your marketing team is sitting on a potential goldmine of data when it comes to what customers want.

Data 117

Data Marketing How To Collaboration 117

Sprout Social

NOVEMBER 21, 2023

What’s their email marketing strategy? This includes keeping tabs on your competitors’ social media activity, pricing changes, marketing campaigns, product launches and more. Competitive monitoring also involves collecting data on market trends and other key aspects of your industry landscape. You need to know it all.

Sentiment 97

Sentiment Metrics Analysis Trends 97

Keyhole.co

JANUARY 20, 2024

As any small business owner knows, marketing can be pricey. Big businesses can throw massive budgets at expensive marketing strategies, but small businesses just don’t have that luxury. So how can a small business create an achievable marketing strategy that gets results? The answer is Facebook marketing.

Small Business 100

Small Business Engagement Strategy Facebook 100

Sprout Social

SEPTEMBER 14, 2023

In marketing, brand awareness is a significant focus—in fact, it’s likely one of your main goals. This is where customer marketing comes in. Customer marketing is one of the most powerful ways you can forge and feed connections with your current audience base. What is customer marketing? In fact, it’s quite the opposite.

Strategy 124

Strategy Brands Content UGC 124

Keyhole.co

APRIL 2, 2024

Consistently marketing on social media can help your brand generate wide exposure and high-value leads. But, as with any marketing channel, showing up without a strategy can be fruitless. With this in mind, do you need to measure brand sentiment, track industry trends, or keep up with competitors?

Metrics 52

Metrics Sentiment Analysis Influencer 52

Audiense

MAY 17, 2018

From consumer insight to production in marketing campaigns. The production and execution stage of a marketing campaign can benefit from an in depth understanding of the target audience and activating the insights obtained from social data in many different ways. “Marketing Trends” Segment: Social Media Presence.

Case Study 79

Case Study Activities Study Campaign 79

Sprout Social

JUNE 26, 2023

AI customer experience is the use of AI technologies like natural language processing (NLP), text analysis and sentiment analysis to delight customers wherever and however they interact with your brand. These insights help you develop more effective targeted marketing campaigns and a higher level of personalization in products and services.

Sentiment 105

Sentiment Analysis Patterns Price 105

Bill Hartzer

NOVEMBER 17, 2023

The first part of the study, spearheaded by Mindshare’s Worldwide Data Strategy and Insight team, involved a quantitative survey of over 28,000 adults worldwide. These need states displayed significant variations across different markets, reflecting the cultural nuances of each region. ” The study didn’t stop there.

Social Media 95

Social Media Survey Study Collaboration 95

Oktopost

DECEMBER 21, 2023

They’re expected to make every marketing dollar count and deliver maximum impact on a limited budget. To maximize marketing impact on a limited budget, CMOs need to adopt a strategic approach that analyzes past results, identifies gaps, and enables data-driven decisions on where to allocate resources.

Marketing 62

Marketing Survey Skills How To 62

Convince & Convert

DECEMBER 11, 2014

This sentiment is exemplified in KLM’s new “Cover Greetings” video. From a marketing perspective, it allows KLM to tell the story of how it values the consumer experience. Social Media Case Studies' The best stories are often deeply personal. While it’s such a simple concept, the video is both powerful and moving.

Case Study 161

Case Study Film Sentiment Marketing 161

Ignite Social Media

FEBRUARY 13, 2019

As marketers, it can be challenging to keep a finger on the pulse when that pulse is constantly changing pace. As your marketing team prepares to tackle the rest of this quarter, be on the lookout for social media 2019 trends that will continue to shape the social media marketing landscape this year. That’s where we come in.

Social Media 119

Social Media Marketing Trends Sentiment 119

The Realtime Report

FEBRUARY 2, 2024

Reddit, the “front page of the internet,” seems to agree with this sentiment. A study by AdEspresso found that automated bidding strategies, similar to Reddit’s “Maximize Conversions,” led to a 15% reduction in cost per acquisition (CPA) compared to manual bidding.

Features 91

Features Reddit CPA Metadata 91

Hootsuite

SEPTEMBER 28, 2020

Social has earned a well-established seat at the marketing table. In our Social Transformation Report , we partnered with Altimeter Group to survey 2,162 marketers and conduct in-depth interviews with leading brands to uncover the value organizations find when they invest in social. Make social listening part of your strategy.

Marketing 144

Marketing Committee Health Care Organization 144

Oktopost

JANUARY 12, 2021

It also makes it necessary to employ traditionally B2C-oriented marketing techniques to attract new B2B leads and retain your current customers. CX has become an intrinsic part of the B2B marketing funnel. The same rings true in B2B marketing. What is Customer Experience (CX)? What makes your CX stand out? Source: Salesmanago.

B2B 101

B2B Marketing Metrics Survey 101

The Social Media Incubator

OCTOBER 11, 2011

The New York Times recently released an article about a study conducted by Cornell University that examined “the emotional tone of people’s messages”on Twitter. “In the study, they collected up to 400 messages from each of 2.4 And how does all of this affect the growing area of sentiment analysis online?

Study 111

Study Twitter Patterns Sentiment 111

Buzz Marketing for Technology

MARCH 2, 2010

s Social Media in Business study found that 60 percent of consumers believe they are already interacting with companies on the social Web. Years ago on this blog I remember saying “measuring engagement is hard since there is no one button you can push as a marketer to measure it&#. A recent Cone Inc.’s Tweet This!

B2B 206

B2B Engagement Marketing Sentiment 206

Oktopost

AUGUST 10, 2023

B2B marketing teams share a common aspiration: generating as many Marketing Qualified Leads (MQLs) as possible. Jump to Section Get to Know Your Audience Social Listening Sentiment Analysis Community Management Social Analytics Proven Strategies. We’re here to share tips and best practices we’ve discovered along the way.

Social Media 62

Social Media B2B Sentiment How To 62

Oktopost

NOVEMBER 30, 2023

As marketers, this is a huge problem. After all, the best marketing strategies and methodologies are only as good as the data that showcases the results and ROI of our efforts. Therefore, it comes as no surprise that Google Analytics ranks among the most crucial tools for marketers.

Forums 62

Forums Reddit Analytics Sentiment 62

Oktopost

APRIL 26, 2024

Research shows that 81% of lawyers are already leveraging social media to set themselves apart professionally and 71% of them are acquiring clients through their social media marketing efforts. 3 Reasons to bring social media marketing to your law firm You may think social media is for consumer brands.

Social Media Management 62

Social Media Management Social Media Reputation Platform 62

Hootsuite

DECEMBER 12, 2023

Source: Jason Hawkins on LinkedIn Advocate for your business All your regular marketing still has its place, but committing to thought leadership content — meaning, you posting your insights on social media as an executive — can add quite a boost to your company’s strategy. right now). Whatever your area of expertise is, share it.

Social Media 111

Social Media Strategy HootSuite Sentiment 111

Keyhole.co

NOVEMBER 17, 2023

Forward-thinking businesses are taking advantage of this marketing strategy to engage audiences and manage brand reputation in real time. SoFi- Turning negative sentiment into positive advocacy SoFi is a fintech company that provides a range of personal finance services including student loan refinancing.

Examples 59

Examples Brands Sentiment Reputation 59

Social Media Strategies Summit

SEPTEMBER 22, 2023

Or, if you’re trying to improve the public perception of your brand, you could use a tool like Brandwatch or Sprout Social to monitor customer sentiment over time. Are you seeking ideas, advice, and case studies from some of the world’s top social media marketers? Customer care isn’t just a way to keep existing customers happy.

Strategy 130

Strategy FAQ Guidelines Policies 130

Convince & Convert

JULY 27, 2017

Understanding why consumers have adopted this new language so quickly can give your marketing efforts a competitive edge. What Emojis Mean for Marketers. For one thing, they represent an important indicator of consumer sentiment. You will bring new life to your marketing campaigns in the process.

Tips 119

Tips Marketing Press Release Influencer 119

Sprout Social

DECEMBER 11, 2019

Keep believing the hype, fellow brand marketers. Influencer marketing campaigns can bolster our brands’ credibility, extend our message, lower our barrier to amazing content and impact our bottom line. Great influencer marketing campaigns are built on trust. Our three panelists echoed this sentiment.

Influencer 98

Influencer Campaign Marketing How To 98

Sprout Social

MARCH 9, 2023

There are two main aspects of internal communication: employee engagement and internal marketing. Internal marketing is a strategy to help employees make an emotional connection to the products or services the company sells. Creating expensive ads is not the only way to market your brand.

Skills 113

Skills Template Templates Travel 113

Convince & Convert

OCTOBER 30, 2017

In March of this year, Clutch released a study analyzing how medium and large businesses use social listening tools. It’s a marketing channel, but it’s also a customer service channel. Good marketers are both knowledgeable and wary of their competition. Now you’re better positioned to gobble up market share from the competition.

Brands 193

Brands Sentiment Influencer Survey 193

agora pulse

NOVEMBER 10, 2020

How do you measure your brand’s progress on social media and make sure you’re on track to reach your marketing goals? With analytics, your brand can also achieve more advanced goals like increasing return on investment (ROI), getting more value from campaigns, and integrating social media marketing goals with business goals.

Analytics 179

Analytics Social Media Tools Price 179

Social Media Strategies Summit

FEBRUARY 27, 2020

As social media continues to evolve and users continue to experiment with different apps and websites, marketers will need to have a clear understanding of where their social media resources are going and what platforms are generating the greatest return on investment. Source: PEW Surveys conducted 2012-2019. Source: Pinterest.

Trends 182

Trends Social Media Instagram Platform 182

Janet Fouts

JULY 24, 2017

But much of the research we do when marketing products and services is focused on big data, filtered and sifted, often to get the results we are looking for rather than to divine what the customer wants. It’s not entirely accurate to use tools that judge sentiment as a data point either. We “feel it in our gut”. Analysis paralysis.

Social Media 144

Social Media Focus Group Sentiment Analysis 144

Sprout Social

MAY 3, 2023

The role of chief marketing officer (CMO) is changing dramatically. When I think about marketing leaders in my networks and our customers—whether it’s B2C or B2B—our roles encompass so much more than bringing awareness to our brand and positioning. Are you trying to expand into new markets? Are you launching a new product?

ROI 97

ROI Cost B2B Organization 97

Janet Fouts

SEPTEMBER 16, 2019

However, the trend in marketing is focused on big data, filtered and sifted, often to get the results that validate our company and products rather than to divine what the customer wants. Neuroscientist Antonio Damasio studied individuals in the 1990’s who had specific brain lesions that limited their ability to connect emotionally.

Strategy 111

Strategy Focus Group Sentiment Survey 111

Keyhole.co

MAY 30, 2023

They dedicate their time to study their competitors and outroot them by filling in the gaps. You can also look for gaps in the market that your competitors need to address. Another thing to look at is your competitors’ marketing strategies. Find out where your competitors are focusing their marketing efforts.

Analysis 52

Analysis How To Marketing Price 52

Sprout Social

SEPTEMBER 29, 2022

As social media becomes more and more prevalent in our lives, we continue to see studies showcase the effects that it has on our well-being, mental health and self-perception. One recent study in particular discovered the impact that Instagram likes can have on adolescents. Why would you want to turn off likes on Instagram?

Instagram 107

Instagram How To Comparison Metrics 107

Direct Marketing Observations

JUNE 23, 2010

He may be echoing a larger sentiment of SMB’s far and wide. The back story: It has not been a year of engagement for either platform that he’s on and thus the growth of fans and followers has not been consistent or completely measureable. My thought?

Case Study 156

Case Study Social Media Study Sentiment 156