Oktopost

APRIL 11, 2022

Remember that even the best marketers can’t get everything right on their own—you need to learn from other businesses in order to fully optimize your tactics. ? Some brands are reluctant to invest too much into competitive analysis if they’re already happy with their digital marketing results. Understanding your value proposition.

Analysis 118

Analysis Price Influencer Sentiment 118

Harp Interactive

DECEMBER 1, 2009

Below is a list of SEO and social media marketing techniques that you can use to ensure that the first page of Google search results for your brand related keywords does not include negative websites. Use electronic and traditional PR techniques and optimized press releases. Create sub domains, blogs, media channels (.TV);

Reputation 249

Reputation Directory Press Release Real Estate 249

Sprout Social

APRIL 12, 2022

Traditionally, PR work consisted of damage control, crafting press releases, disseminating company news and pitching journalists. Knowledge of SEO, influencer marketing, social media campaigns, link building and trending topics all sit on the wishlist of skills. Gauge positive and negative sentiment from audiences.

Statistics 108

Statistics Skills Analytics Press Release 108

Sprout Social

APRIL 15, 2024

Financial crisis Financial crises can be caused by bad internal management and external factors like market fluctuations or lackluster economies. These include: Templates with pre-loaded information for press releases and social media announcements can give your team a head start in executing timely communication.

Press Release 95

Press Release Banking Reputation Marketing 95

Waxing UnLyrical

NOVEMBER 20, 2018

Marketing and Communications are converging as PR is poised to evolve radically over the next decade. Thanks to the latest technologies, PR now has the potential to be a data-driven powerhouse that maps to real business results, earning a seat at the table alongside Marketing generally, or, at least, other important marketing activities.

Nielsen 140

Nielsen Press Release Metrics Smart Phone 140

Sprout Social

FEBRUARY 5, 2020

Social listening isn’t just for marketers and social media managers—it’s a valuable source of business intelligence that your whole organization can leverage. That’s probably the reason 47% of B2B marketers say they will use personalization strategies in 2020. Is sentiment trending up or down? Are users running into bugs?

Tools 94

Tools Sentiment How To Team 94

Waxing UnLyrical

MAY 15, 2018

What surprised me was the degree – I could feel the frustration stemming from the sentiment expressed in the open-ended comments.”. The most popular trends recognized by the survey for the next 12 months included storytelling at 79%, content marketing (71%) and thought leadership (67%). Send Help … Please. Creative Commons CC0.

Survey 185

Survey Industry Newsletter Press Release 185

Convince & Convert

JULY 27, 2017

Understanding why consumers have adopted this new language so quickly can give your marketing efforts a competitive edge. What Emojis Mean for Marketers. For one thing, they represent an important indicator of consumer sentiment. In 2015, Chevrolet created an emoji-only press release. Send a clear message.

Tips 60

Tips Marketing Press Release Influencer 60

Bill Hartzer

DECEMBER 3, 2010

PeopleBrowsr , the Social Search engine and analytics company, has launched ReSearch.ly , a product for online marketers, brand managers and social media experts to get real-time analytics and conversations from the social web. provides demographic data, sentiment analysis, real-time and historic mentions and viral analytics for any keyword.

Platform 104

Platform Sentiment Press Release Technorati 104

Keyhole.co

NOVEMBER 10, 2023

You have great products and an excellent marketing and sales team. Here’s our guide to competitor benchmarking that will help you exceed your KPIs and maintain the edge in a volatile and cutthroat market. For example, a company may benchmark the marketing and sales department’s performance to see whether their actions are aligned.

Metrics 59

Metrics Analysis Comparison Price 59

Sprout Social

JUNE 7, 2022

Social media doesn’t just move markets on its own. “Social media has become a key platform for investor relations professionals to gauge important conversations around their company and the broader market. Compare that to a standard text-only press release and you can probably guess which will leave a more lasting impression.

Strategy 116

Strategy How To Hashtag Team 116

Adam Sherk

JANUARY 21, 2010

The section on sources used had an interesting stat that relates to the discussion of press release usage by bloggers and local news sources. Real-time Blogroll (via Google Reader) About.com Founder Scott Kurnit Launches Huge New Startup Called "AdKeeper" New Digg Buttons Released - Upgrade Now!

Social Media 122

Social Media Press Release Microblogging Survey 122

Laurel Papworth

AUGUST 16, 2011

If you want to know how to put out a social media press release, how to set up an online community monitoring station and how to measure social media, this workshop is for you! learn how to build a social media newsroom for social media press releases (using free tools) instead of sending out PDFs to journalists and bloggers.

Press Release 71

Press Release scribd Social Media Blogosphere 71

Convince & Convert

OCTOBER 5, 2015

According to a press release from earlier this week, “the offer will last until March, 2 2016 and will only be available on planes equipped with the airline’s new ViaSat WiFi, which Virgin America claims delivers Internet speeds up to ten times faster than other Wi-Fi systems provided by competing airlines.”

Twitter 60

Twitter Airlines Sentiment Press Release 60

Laurel Papworth

MAY 31, 2012

You’ll see how to build a social media monitoring dashboard, set up social media press release site, learn the difference between a 9 step social media strategy, a 5 step campaign and so on. Do you work in sales, marketing or communications? monitoring a social media news room (no more PDF press release!)

Course 66

Course Social Media Press Release Film 66

Sprout Social

FEBRUARY 7, 2024

In this post, we’ll introduce you to 12 of the best competitive intelligence tools for marketers. These tools help companies understand what their competitors are doing by tracking their marketing activities, interactions and overall performance. Gathering and analyzing massive amounts of competitive data.

Tools 95

Tools Sentiment Marketing Reputation 95

Laurel Papworth

NOVEMBER 3, 2014

A very practical course with small group (about 10 people) – bring your laptop to set up tools for improving Facebook, Twitter, blogs, social media press releases, measurement, strategy, campaigns and so on. Computer Based Session: Build a blog and social media press room with socmed press releases, blog and social objects.

Social Media 69

Social Media Press Release Class Course 69

Twist Image

JANUARY 18, 2017

In a world of uncertainty, fear and a platform that lets hate be distributed at scale, many people (myself included) are feeling a very different sentiment. Don't sound like a press release. content marketing. digital marketing. digital marketing agency. digital marketing blog. marketing agency.

Brands 40

Brands Press Release Privacy Journal 40

Laurel Papworth

JULY 2, 2013

Social Media Press Releases & Media Rooms for Bloggers and Twitterers, Social Media Campaign vs Strategy vs Tactics: Facebook Pages and Google Plus for Business and Twitter Tools including Measurement and Monitoring. Lunch and light refreshments are included as part of the course. Nine Steps of a Social Media Strategy.

Course 102

Course Social Media Press Release Class 102

Sprout Social

FEBRUARY 25, 2019

It’s used by companies around the world to understand their customers better and inform their next marketing step. Listening gives you a better perspective on how customers feel about you (brand perception) or shapes your next marketing campaign. Listening on Facebook is a step up from monitoring and taking action. Ingenius: Storage.

Facebook 94

Facebook Review Overview Press Release 94

Twist Image

MAY 17, 2012

The subtext to this move is not about one brand leaving Facebook advertising, but a sentiment that Facebook advertising doesn't work. Your Facebook marketing is probably at 1%. They are marketing in the channel and leveraging the social graph to connect outside. canadian marketing association. email marketing.

Facebook 107

Facebook Automotive Press Release Banking 107

Laurel Papworth

JUNE 7, 2016

Social Media Press Releases & Media Rooms for Bloggers and Twitterers, Social Media Campaign vs Strategy vs Tactics: Facebook Pages and Google Plus for Business and Twitter Tools including Measurement and Monitoring. Lunch and light refreshments are included as part of the course. Nine Steps of a Social Media Strategy.

Course 40

Course Training Social Media Press Release 40

Socialmedia.biz

JULY 23, 2017

That’s a content distribution opportunity that B2B marketers should not overlook. This sentiment can help promote a sense of cohesive culture and increase performance. You can use this feature to feed content from trusted niche-relevant publications and co-marketing partner organizations as well.

LinkedIn 60

LinkedIn Analytics Metrics Feed 60

Socialmedia.biz

JULY 23, 2017

That’s a content distribution opportunity that B2B marketers should not overlook. This sentiment can help promote a sense of cohesive culture and increase performance. You can use this feature to feed content from trusted niche-relevant publications and co-marketing partner organizations as well.

LinkedIn 76

LinkedIn Analytics Metrics Social Networking 76

Laurel Papworth

APRIL 29, 2012

Lecture : Laurel was named in 2012 by Forbes magazine in the Top 50 Social Media Influencers globally, and Marketing Magazine named her “Head of Industry, Social Media”. Computer Based Session: Build a social media press room with socmed press releases, blog and social objects. . Nine Steps of a Social Media Strategy.

Class 85

Class Training Social Media Case Study 85

Laurel Papworth

JANUARY 17, 2010

We appreciate the sentiment, but no thank you. Others know damn well that PR people get paid to do promotional work, journalists get paid to publish press releases and get the goodies such as gift cards and promotional material for free. Social Warnings: Marketing Sherpa Affiliates scam (1). With no strings attached.

Fashion 96

Fashion Blogger Eventful Social Media 96

Sprout Social

FEBRUARY 23, 2023

Power up public relations efforts Once upon a time, “marketing” and “public relations” existed in their own respective lanes. Say you’re preparing to write a press release on an upcoming campaign launching in partnership with a high-profile spokesperson. Has sentiment been trending up or down in recent months?

Social Media 111

Social Media Brands Press Release Sentiment 111

Waxing UnLyrical

FEBRUARY 18, 2020

PR has become more challenging and practitioners can no longer rely on gut instinct alone – especially as they become more closely aligned with marketing teams that utilize technology and data to demonstrate results. Customer sentiment. Press release distribution. The Need for PR and Marketing to Align.

Data 231

Data Metrics Press Release ROI 231

Sprout Social

FEBRUARY 10, 2022

Food for thought: 70% of marketers say that consistent branding is the most important element of building a community and retaining customers. For example, changes in your branding and marketing messages might reflect: Simplifying (or expanding) your product offerings and features. Marketing messaging. Marketing teams.

Social Media 118

Social Media How To Press Release Sentiment 118

Kikolani

JANUARY 26, 2010

He was soon contacted by someone from the restaurant’s marketing department, and after discussing his experience, the marketer eventually sent the speaker a gift card and revised menu. Share non-financial impact items like an increase in website traffic, improved sentiment about the brand, and relevant fan / follower numbers.

ROI 114

ROI SEO Social Media Tips 114

Sprout Social

FEBRUARY 7, 2022

Vanessa Mbonu , the NAACP’s Vice President of Digital Marketing & Communications, calls the new strategy “ social media relations.”. Using a social listening tool (like Sprout) helps you gather audience and sentiment data. Share press releases with a wider audience. The dawn of social media relations is upon us.

Strategy 102

Strategy Press Release How To Report 102

Techipedia: Tamar Weinberg

JANUARY 5, 2010

of articles on the topic of Internet Marketing, from SEO to social media to web usability and then some. They are strategic guides that hopefully will enhance your internet marketing experiences in the future. Without further ado, I now present to you the best internet marketing posts of 2009. Here’s my list for 2008.

Marketing 265

Marketing SEO Journal Engineering 265

Keyhole.co

MAY 12, 2023

Here’s a list of tools, having both free and paid keyword monitoring tools that can scale your business from multiple marketing channels with thorough monitoring. This can include blog posts, social media updates, and press releases. Some users have reported issues with the accuracy of Awario’s sentiment analysis feature.

Reputation 52

Reputation Tools Sentiment Review 52

Convince & Convert

MARCH 28, 2016

Although all projects are different, here are some great, mainstream metrics that I measure as a rule of thumb: 1-5: Digital Marketing Staples. Brand Sentiment. Digital Marketing Staples. Why: Looking at your top mediums is important to measure for full-scale digital marketing campaigns. Brand Sentiment.

Metrics 60

Metrics Marketing Analytics Sentiment 60

Proactive Report

FEBRUARY 13, 2013

Tone and Sentiment Measures how a target audience is likely to feel about the individual, company, product, or topic after reading/viewing/listening to the item. Items to be included in analysis (do not include press releases) defines mentions (you can have multiple mentions in a single item). See Sidebar below.

Sentiment 49

Sentiment Press Release Flickr Survey 49

Laurel Papworth

JUNE 9, 2023

How will we adapt to artificial intelligence, especially in a job market that suddenly looks VERY different? Open up chatGPT, ask it to do something, write me a marketing plan, critique this statement, both positive and negative, roleplay my editor, and the response back will mean that the job is done faster.

Avatar 98

Avatar System Data Course 98

Sprout Social

AUGUST 3, 2022

Creating a Notes app apology or press release simply isn’t enough sometimes. You can tap into your audience’s feelings by measuring sentiment, the scope of conversations and more. When you’re doing it on behalf of a brand, it can feel even more stressful. Public apology 101: How (and when) to make a brand apology.

Brands 99

Brands Issues Social Media Conference 99