article thumbnail

How to Build Public Trust Through Social Public Service

Social Media Strategies Summit

However, as marketers, you can’t afford to assume people will take your words at face value, with just two in 10 Americans saying they trust the government to do what’s right “just about always” or “most of the time.” For that reason, Russel urges social media marketers to focus more on operational messaging. Is it worth it?

article thumbnail

Where Do Forums Fit Into Social Media Marketing?

Josh S Peters

As someone that previously worked at an internet marketing company, I was always amused when a client would become obsessed with their Facebook or Myspace profile (yes, this was a few years back) and ask us to dedicate an unreasonable amount of resources to managing it. Where do forums fit in? Does that make sense? Plastic surgeons get it.

Forums 181
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Where Do Forums Fit Into Social Media Marketing?

Josh S Peters

As someone that previously worked at an internet marketing company, I was always amused when a client would become obsessed with their Facebook or Myspace profile (yes, this was a few years back) and ask us to dedicate an unreasonable amount of resources to managing it. Where do forums fit in? Does that make sense? Plastic surgeons get it.

Forums 181
article thumbnail

7 Content Marketing Poop Scoops

Convince & Convert

I believe the most common content marketing question I field is: Barry, how do I make exciting content about (insert dull product category here)? On one hand, it’s a good question in that the marketer asking it knows dull content is deadly. If you enjoy creative content marketing, you’re in for some great s**t.

Content 146
article thumbnail

Social Networking Stats: LinkedIn Is Most Important Social Network for B2B Marketers, #RLTM Scoreboard

The Realtime Report

Twitter: over 500 million users. Posterous: 3.9 LinkedIn Is Most Important Social Network for B2B Marketers. When asked which social media method is most important for their social outreach, LinkedIn was the clear winner among B2B marketers (chosen by 30%) according to new research by BtoB. via Twopcharts. via SF Gate.

article thumbnail

10 Examples of Brands Hopping on Social Media Trends (That Worked)

Social Media Strategies Summit

That made Twitter’s rebranding a real open goal for marketers. Semrush Reacts to The Little Mermaid Trailer When we think about brands successfully leveraging social media trends , we generally focus on what’s happening on platforms like Twitter and TikTok, which pride themselves on being at the forefront of zeitgeisty conversation.

Examples 130
article thumbnail

Four Areas that Digital Marketers Need to Continue to Focus On

Direct Marketing Observations

Enter the age of Big Data and marketers finally doing something with that data. IDC predicts that the market for Big Data technology and services will reach $16.9 Go Get a Tablet - it’s hard to ignore the mobile and tablet markets. Twitter didn’t buy Posterous just to spend money and collect a toy.

comScore 166