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How to build a competitive analysis report with examples and tools

Sprout Social

Your company is launching a new product, eyeing a new market segment or contemplating a strategic pivot—as a seasoned marketer, your first move would be to conduct a competitive analysis. This exercise is elementary to uncover critical insights about the new market and gain visibility into the competitive landscape.

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What’s Your Company’s Social Media Policy?

The Social Media Incubator

Do you have a social media policy in place for your business? FERF) has provided a few statistics that might make business owners consider putting a policy in place. ” Why have a policy for social media? ” Why have a policy for social media? According to Thomas Thompson, Jr.

Policies 111
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How to Tie Social Strategy into Broader Communications Strategy

Social Media Strategies Summit

With an audience that spends a lot of time on social, the town does relatively little “traditional” marketing. Many agencies would love to move to a social-first communications model but are held back by legacy policies and workflows. Press Releases: Still Relevant or Yesterday’s News? The word spreads organically.”.

Strategy 130
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How AI is changing communications and PR: Risks and benefits

Sprout Social

There’s been a lot of discussion around the role of artificial intelligence (AI) in marketing and communications and for good reason: AI has the potential to reshape the corporate communications landscape. At Sprout, our communications team employs generative AI to develop creative titles for press releases and media pitches.

Sentiment 115
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Why I Changed My LinkedIn Summary

Ari Herzog

Here is the old: Public policy and communications professional with experience in public administration, constituent relations, writing, speaking presentations, policy analysis, and social media marketing. Skilled in policy development and coalition building between functional teams in multiple departments.

LinkedIn 161
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Start Listening NOW!

SocialFish

You need to start monitoring the online airwaves now – even if you don’t have a social media strategy, social media policy or actively engaging with your members online. Steve Farnsworth in his blog, Digital Marketing Mercenary, posted 20 Free Social Media Monitoring Tools to Find Your Brand’s Social Mentions.

Attensity 169
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Social Media Course – $176 – 13 June 2012 Sydney with @InforumGroup

Laurel Papworth

You’ll see how to build a social media monitoring dashboard, set up social media press release site, learn the difference between a 9 step social media strategy, a 5 step campaign and so on. Do you work in sales, marketing or communications? monitoring a social media news room (no more PDF press release!)

Course 66