Adam Sherk

OCTOBER 20, 2009

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk A Look at Muck Rack’s Twitter Press Release Service, 51 Releases Later by Adam Sherk on October 20, 2009 I’m definitely a fan of Muck Rack – it offers an easy way to track major media journalists on Twitter and pick up on trending topics.

Press Release 145

Press Release Twitter URL RSS 145

Proactive Report

APRIL 1, 2012

Great news for PR practitioners: Despite rumors to the contrary, the trusty old press release is not dead. Text 100 surveyed 72 journalists and found that the press release is still the preferred format for receiving corporate news. Watch this video of how to craft a Social Media News Release with multimedia.

Press Release 85

Press Release Survey Feed Feedly 85

Social Media Strategies Summit

DECEMBER 29, 2022

With an audience that spends a lot of time on social, the town does relatively little “traditional” marketing. Press Releases: Still Relevant or Yesterday’s News? The “traditional” formal press release seems far removed from the contemporary world of government on social media. The word spreads organically.”.

Strategy 130

Strategy Press Release How To Collaboration 130

The Realtime Report

DECEMBER 13, 2023

Despite several scientific studies and patient reports that linked this drug with tinnitus and hearing loss, the drug maker didn’t want patients or doctors to know about these health risks. The release stated that after a 19-month analysis of thousands of patients, close to 10% of every case led to some hearing issues.

Pharmaceuticals 91

Pharmaceuticals Press Release Issues Study 91

Proactive Report

OCTOBER 24, 2011

This has wrought some major changes in how journalist go about news gathering and reporting. We need to understand the current media landscape: What journalists need today, how best to work with them, where the opportunities lie for PR news material — and what that means for Press Releases. 64% have broadband at home.

Press Release 81

Press Release News Wireless Journal 81

Sprout Social

JUNE 22, 2022

Sprout Social , an industry-leading provider of cloud-based social media management software, has been recognized by G2 ’s 2022 Summer Reports as a leader across six award categories: Social Media Monitoring, Social Media Management, Social Media Suites, Social Media Analytics, Social Customer Service and Hashtag Monitoring.

Report 97

Report Social Media Management Small Business Hashtag 97

Sprout Social

OCTOBER 11, 2022

Advocacy programs help social marketers extend their brand’s reach beyond their bandwidth—without additional paid spend. More than two-thirds (68%) of marketers report their organization already has an advocacy program. As one marketer said, “You need a lot of content to support a program. Data reports.

Strategy 131

Strategy Content Curation Press Release 131

ProBlogger

SEPTEMBER 13, 2012

Most bloggers understand that online press releases can drive traffic. Press releases are powerful ways to reach people through search. ProBlogger has offered reasons to use press releases to promote a blog, and very sound editorial guidance on how to turn a press release into a blog post.

Press Release 39

Press Release Vocus Blogger Embedding 39

Webbiquity SMM

MARCH 13, 2019

These are usually the same people who say something like, “We don’t sell anything online” when I ask them about their internet marketing strategy. Can you come up with a better Inbound Marketing Haiku ?). ” isn’t going to happen without a comprehensive and coordinated internet marketing strategy.

Engineering 137

Engineering Social Media Hubspot Marketing 137

Adam Sherk

JANUARY 11, 2010

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk PEJ Study Shows Print Still Primary Source of Original News Reporting by Adam Sherk on January 11, 2010 The Pew Research Center’s Project for Excellence in Journalism released a study today of the modern news ecosystem, examining a week of news activity in Baltimore, MD.

Study 147

Study News Press Release Report 147

Proactive Report

AUGUST 8, 2009

Paul Gillin makes an excellent case for the value of the press release: Yahoo changed the rules of marketing more than a decade ago when it elected to define press releases as news. Company searches in Google turn up press releases from the wire services – see this search for Reed’s Inc.

Press Release 40

Press Release Yahoo Syndication News 40

Proactive Report

AUGUST 8, 2009

Paul Gillin makes an excellent case for the value of the press release: Yahoo changed the rules of marketing more than a decade ago when it elected to define press releases as news. Company searches in Google turn up press releases from the wire services – see this search for Reed’s Inc.

Press Release 40

Press Release Yahoo Syndication News 40

Webbiquity SMM

JANUARY 12, 2011

Social media marketing, online PR and SEO are three tactics that are all powerful on their own, but have far more impact when used in a coordinated, synergistic manner. How can you amplify and extend new releases through social media? The Most Overused Buzzwords and Marketing Speak in Press Releases by Adam Sherk.

Press Release 194

Press Release Tools Tips Vocus 194

Sprout Social

FEBRUARY 15, 2023

Fifty-three percent of consumers say brands that issue statements in support of racial equality need to follow it up with concrete action , according to an Edelman report. According to the press release, this program was designed to “invest in and support emerging Black creators and music artists on TikTok. Want to dig deeper?

Collaboration 98

Collaboration Brands Press Release Communities 98

Convince & Convert

DECEMBER 5, 2017

For years, we’ve been told that silos between customer service and marketing are just facts of life–something to expect. According to recent Forrester research , one of the most significant hurdles to excelling in this new reality is support teams and marketing teams not being on the same page. Something amazing is happening.

Social Media 208

Social Media Marketing Team Upcoming 208

The Realtime Report

APRIL 28, 2020

What Are the Advantages of a Marketing Strategy? That aspect is done through marketing. While this is a rudimentary look at something every entrepreneur already knows, sometimes it is important to reiterate the significance of marketing. Find and understand the target market. Know what marketing tools are available.

Strategy 125

Strategy Marketing Reputation Press Release 125

Webbiquity SMM

SEPTEMBER 1, 2010

Read on to learn how social media is changing PR, how pitching bloggers is different from traditional media outreach, how to optimize press releases for search and online distribution, which tools should be in your social PR toolbox and more here in some of the best articles and blog posts on social PR of 2010 so far.

Press Release 200

Press Release Tips HootSuite Alltop 200

Laurel Papworth

JANUARY 12, 2023

How can NFTs be used in Metaverse Marketing campaigns for Australian wine and spirits? LECTURE: Laurel Papworth Metaverse Marketing of Wine and Spirits in Australia. If you hold the token, you get personalised updates on your little plants, which includes drones flying over the plants and presumably reporting back on their behaviour.

Campaign 59

Campaign Geotagging Marketing Press Release 59

Sprout Social

MAY 31, 2023

There’s been a lot of discussion around the role of artificial intelligence (AI) in marketing and communications and for good reason: AI has the potential to reshape the corporate communications landscape. At Sprout, our communications team employs generative AI to develop creative titles for press releases and media pitches.

Sentiment 122

Sentiment Press Release Analysis Team 122

Buffer Social

AUGUST 16, 2023

According to a report, only 22% of startups have achieved true scalability in the last decade. So, instead of trying to cater to every Tom, Dick, and Harry, I identified a specific target market where I could excel and establish my expertise clearly. Building a successful business from the ground up is no small feat.

Strategy 74

Strategy Press Release Startup Reputation 74

The Realtime Report

AUGUST 1, 2022

You can do everything from creating a press release to a fundraising report here, where you would sweat more in its development elsewhere. A More Marketable Employee. You become a more marketable employee when you can use Google Sheets effectively.

Google 91

Google Press Release Skills Construction 91

Hootsuite

JUNE 2, 2021

Bonus: Download the free 30-day plan to grow your Twitter following fast, a daily workbook that will help you establish a Twitter marketing routine and track your growth, so you can show your boss real results after one month. Mercedes Benz has a different Twitter handle for their press releases and media requests: @MB_Press.

iPhone 145

iPhone Twitter How To Press Release 145

Sprout Social

APRIL 12, 2022

We’re sharing statistics on the intersection of social media and PR from Sprout Social’s State of Social Media Investment Report , along with other industry facts from top sources like Edelman. Traditionally, PR work consisted of damage control, crafting press releases, disseminating company news and pitching journalists.

Statistics 107

Statistics Skills Analytics Press Release 107

The Realtime Report

MAY 7, 2014

Mobile video is rapidly becoming the new darling of the digital advertising world, and the Mobile Marketing Association (MMA) recently conducted its first Mobile Video Benchmark Study to examine mobile video performance. The results show very high completion rates – over 90% – for mobile video.

Mobile 177

Mobile Study Video Press Release 177

Small Business Mavericks

FEBRUARY 6, 2011

» Is E-mail Marketing More Effective Than Social Media Marketing? It seems that e-mail marketing is still one of the most efficient and cost effective channels available to businesses – that’s both online and traditional brick and mortar businesses. Are The Yellow Pages Outdated?

Social Media 187

Social Media Marketing Small Business Case Study 187

Webbiquity SMM

MARCH 12, 2012

How can you make a press release more friendly to blogs, Twitter and search engines? How to Turn a Blog Post into a Press Release by ProBlogger. What brand marketers can learn from PR by iMedia Connection. Six Tips For Making Your Press Release Twitter Friendly by Mediabistro.

Vocus 188

Vocus Press Release Tips Blogger 188

Koka Sexton

DECEMBER 7, 2020

We are going to talk about marketing strategy and execution for startups. So when you talk about marketing strategy and execution, there’s a lot that goes into it and I’m going to break it down as far as I can. Now, I believe that marketing is an art and a science that when businesses can go become predictable.

Strategy 103

Strategy Marketing Startup System 103

Josh S Peters

JANUARY 4, 2013

Enjoy the links below and let’s make this our best year as internet marketing professionals yet! Nielson State Of The Media: Social Media Report 2012. Google Cutts: Links From Press Releases Won’t Help. If you are, put a link to your blog in the comments below so we can gather some inspiration from each other.

Press Release 180

Press Release Social Media SEO Report 180

Ari Herzog

MAY 13, 2010

I receive a lot of press releases by email — and unlike past actions of deleting them, I have lately replied to my senders and asked simple questions to enlightening responses. Dear Ari, We are regular readers of your blog and love your thoughts on marketing and branding. Are you a press release? Thanks, Ari.

Examples 122

Examples Press Release Marketing Study 122

The Realtime Report

JULY 17, 2012

The report indicates that an absence of traditional advertising and a superior mobile product led to Google+’s higher rating, while users complained about ads and privacy concerns on Facebook. Facebook and Google+ are competing on two critical fronts: customer experience and market penetration.

Press Release 194

Press Release Facebook Airlines Wikipedia 194

SocMed Sean

JULY 9, 2018

Now more than ever there are many aspects of your social media marketing you should continuously monitor, from ROI to algorithm updates and recent feature releases. Marketers have to combine the online and offline effects of their strategies while staying online and completing everyday to-dos.

Social Media Management 176

Social Media Management Social Media ROI Press Release 176

Ignite Social Media

APRIL 12, 2022

We recently came across a press release that surprised us with the following headline: Salesforce and Sprout Social partner to manage full social media presence. These reporting dashboards can be extremely useful while monitoring PR-related situations on your social channels to get insights quickly and when every second counts.

Questions 78

Questions Press Release Compete Tools 78

Ignite Social Media

MAY 11, 2021

Here’s a bit more about this overlooked feature and how you can leverage the tool for your brand marketing needs. For those of us in marketing that have the responsibility of managing Instagram pages and communities, this feature could make your life a lot easier. What is Instagram Restrict? How Brands Can Leverage This Tool.

Instagram 101

Instagram How To Press Release Notification 101

Harp Interactive

JANUARY 6, 2010

One of the main objectives for all social media marketing initiatives for a brand is to “ navigate the narrative&#. Social media monitoring is the somewhat new but indispensable tool that all serious marketers should use in order to keep track of what people are saying about their brand, their products and their competitors.

Brands 307

Brands Brand Monitoring Reputation Press Release 307

Adam Sherk

DECEMBER 17, 2009

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Search Marketing Dwarfs Social Media in Interactive Marketing Budgets by Adam Sherk on December 17, 2009 This week both Brian Solis and SEOMoz made reference to a recent Forrester report forecasting US interactive marketing budgets for the next five years.

Social Media 123

Social Media Marketing Press Release Survey 123

Later

DECEMBER 11, 2020

Wondering what the future of Instagram marketing looks like? . From a focus on e-commerce tools to more short-form video, we’re sharing 8 trends shaping the future of Instagram marketing: 8 Trends Shaping The Future of Instagram Marketing in 2021. Influencer Marketing in 2021 Will Get A Serious Boost. Instagram Checkout.

Trends 52

Trends Instagram Microblogging Meme 52

Later

DECEMBER 11, 2020

Wondering what the future of Instagram marketing looks like? . From a focus on e-commerce tools to more short-form video, we’re sharing 8 trends shaping the future of Instagram marketing: 8 Trends Shaping The Future of Instagram Marketing in 2021. Influencer Marketing in 2021 Will Get A Serious Boost. Instagram Checkout.

Trends 52

Trends Instagram Microblogging Meme 52