Direct Marketing Observations

JANUARY 17, 2019

In 2007 when I joined Twitter, those were not front of mind questions for those of us using the social network for the first time. Now it’s about so many “other” things besides you and yet, in 2019, it still comes back to you, particularly when we have to synthesize the latest batch of Facebook data privacy breaches.

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Social Media Marketing Social Networking Compete 189

Sprout Social

MARCH 31, 2022

Food for thought: a staggering 89% of marketers plan to increase (or maintain) their investment in short-form video in 2022. In this guide, we’ll break down these two dominant short-form social platforms including similarities, differences and best practices for both. Trying to decide between Instagram Reels vs. TikTok?

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Platform Instagram Video Meme 123

Almost Savvy

JULY 12, 2010

How secure should I feel when using Facebook’s privacy settings to determine which groups of friends can or cannot see particular photos? Social Networking Lines Get Blurred With the unprecedented growth of Facebook, it has become the largest social networking platform by far.

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Social Networking LinkedIn Research Google 279

Likeable

APRIL 13, 2021

Since then, despite a few scares that legalities would cause the platform to quickly fade away in the U.S. if an acquisition didn’t go through, the pandemic has helped usher in a tremendous boom on the network. Maybe it’s the fact that their platform is exploding. So what’s a performance marketer to do? Or tons of fun.

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Platform CPM CPC Advertising 95

Sprout Social

MAY 9, 2023

And the world of marketing is going through a tremendous change right now. Artificial intelligence (AI) marketing is taking on a bigger role with the advent of intelligent marketing tools and generative AI like ChatGPT, creating an abundance of opportunities for marketing teams to do more of what they already do best.

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Sentiment Marketing Analysis Loyalty 132

Sprout Social

JUNE 15, 2020

.” Chances are you’ve heard of GDPR or perhaps recall EU companies scrambling to become compliant with data and privacy regulations in May 2018. However, the impact of GDPR on digital marketing is ongoing and businesses in the EU aren’t the only ones affected. How does GDPR affect marketing on social media?

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Social Media Privacy Marketing Policies 132

Twist Image

JULY 16, 2011

Online social networking continues to change and evolve. The latest news is all about Google + (you can read some of my initial thoughts about the platform right here: Co-dependency In The Age of Facebook ). Google + lets you be selectively social. It's a different kind of "social."

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Social Networking Social Graph Privacy Advertising 106

Sherrilynne Starkie

MAY 9, 2018

Social media management platform Hootsuite has announced a global partnership with Pinterest to natively integrate the social networking platform into the Hootsuite platform. Facebook privacy: Survey suggests continuing US loyalty. Embed List. Hootsuite announces integration with Pinterest.

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Ignite Social Media

DECEMBER 12, 2019

While we don’t have a crystal ball, we have included social data and insights from eMarketer to help guide and inform our social media predictions for 2020 and trends to consider in the next year. Purely Organic Social Media Strategies Will Continue to Decline. Let’s dive in. compared to 2019.

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Social Media Social Networking Cost Trends 151

Buffer Social

SEPTEMBER 18, 2023

Since Elon Musk took over Twitter, or X as it’s now called, a number of new social media apps have either come into the limelight or been developed to capture the users that have been leaving. Bluesky is a decentralized social network created by Jack Dorsey, the former Twitter CEO who started it while still in the role.

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Domain Name Open Source Policies Privacy 109

Socialized

AUGUST 26, 2017

Social media marketing for a business is a term you have probably heard of quite often. You may however not be sure of how you can use social media for marketing or even believe that you can get clients through it because social is just that, social-no business here. What is social media marketing?

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Social Media Marketing Privacy Campaign 100

Social Media Strategies Summit

FEBRUARY 27, 2020

We don’t have to tell you that social media is an industry that changes almost daily. At any given moment, there are new tools, platform updates, improved tracking, and several 2020 social media trends are emerging now that point to our industry being one of constant movement. 1 Ephemeral content disrupts social video.

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Trends Social Media Instagram Platform 182

Twist Image

MAY 16, 2011

You can't throw a rock and not hit a concern about privacy and the use of our data online. This is a huge concern because us Marketers have screwed it up so royally over the years. You usage is being turned into data that the platform is going to use (in one way, shape or form). The other side of privacy.

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Oktopost

NOVEMBER 16, 2023

Your buyers are online, scrolling through their favorite platforms and engaging with your brand (and others). Jump ahead: What Kind of Social Data Can You Analyze? What Are The Key Components of Social Data Analysis? Deciding which key metrics to analyze can be challenging with endless social data available.

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Analysis Data Sentiment Metrics 69

Mindjumpers

JULY 16, 2010

So what can I as a marketer or CEO get from reading the book? No doubt Facebook is one of the most important platforms for all companies to decide upon using or not. It all happened in less than 12 months, so the intensity in the story speaks for itself.

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Social Networking Nielsen Film Facebook 176

Waxing UnLyrical

FEBRUARY 19, 2014

Advanced social media monitoring skills are a critical component of effective social media communications. This is why social media monitoring training is so important. It’s becoming increasingly risky to empower workers to listen to social media conversations for work without providing mandatory privacy awareness training.

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Social Media Privacy Training Policies 240

Ignite Social Media

AUGUST 31, 2020

A few recent announcements across the social media landscape recently led me to theorize the future direction that Facebook may take. As a leading social media agency, we’ve watched this platform evolve since day one, updating strategies as new features emerged and others disappeared. Subscribe to Social You Should Know.

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Trends Facebook Instagram Privacy 180

Sherrilynne Starkie

FEBRUARY 6, 2019

This week’s top 5 social media news for marketing and communications professionals! 2019 is the ‘Year of the Story’ If you’re not leveraging this engaging content format in your marketing communications campaigns, you’re missing out. – We feature the new Facebook Messenger Unsend.

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Instagram Construction Fashion Policies 186

Hootsuite

JUNE 28, 2023

Welcome to dark social. Don’t worry, dark social isn’t the same as the notorious “dark web” trying to lure you into evil. Dark social is the oldest social network in action: private, untraceable human-to-human communication. Free 30-Day Trial Why is dark social so important? What are dark social strategies?

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HootSuite URL Analytics Forums 120

Sherrilynne Starkie

JUNE 16, 2013

A black hole in social media data got a step closer to being understood this week. Up until know, it’s been almost impossible to see into the world’s most popular social network to gain insight that could be crucial in developing social media strategies and campaigns. Facebook graph search and your privacy.

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Hashtag Facebook Tumblr Privacy 312

Hootsuite

NOVEMBER 14, 2022

If you’re a creator or social media marketer, this isn’t the experience you want your followers to have. Calculate it on a post-by-post basis or for an entire campaign — for any social network. Calculate it on a post-by-post basis or for an entire campaign — for any social network. Download now.

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HootSuite Privacy Social Media Management Video 99

Oktopost

APRIL 22, 2019

It’s hard to deny that it is the biggest marketing concern in 2019. Especially, for B2B and Considered Purchase marketing. digital companies now have a veritable plethora of viable and effective marketing channels available for lead generation. So, what’s a marketer to do?! Especially, for lead generation.

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Software Marketing Analytics B2B 101

Hootsuite

MAY 20, 2020

It’s relatively easy for an imposter to create a social media account that looks like it belongs to your company. This is one reason why it’s so valuable to get verified on social networks. In this scam, someone impersonating a social media personality with a high following reaches out and asks for free product.

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Social Media Tools Tips Policies 144

SocMed Sean

JULY 23, 2018

But Facebook, which is one of the leading social networks in the digital space, has already launched its own multi-user online virtual reality platform called Spaces. The question is whether social networks can bring the interactive features of their networks and overcome the isolation that virtual reality currently creates.

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Social Media Avatar Virtual World Metadata 242

Hootsuite

DECEMBER 20, 2019

Whether you’re planning to use Facebook to break into new markets, boost sales, or connect with customers, it’s important to stay on top of Facebook user demographics. billion people log in to the platform every month. All the more reason to brush up your Facebook marketing skills. adults use the social network.

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Social Media Facebook Marketing HootSuite 111

The Social Media Hat

MAY 30, 2016

Social Media Give Your Social Networks The Spring Cleaning They So Desperately Need. Make Sure That Your Social Profiles Are Cleaned Up And Ready For The Coming Year When my sister and I were growing up, as soon as the weather started to be consistently warm, we'd spend a weekend helping our mom with "Spring Cleaning."

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Social Networking URL Privacy Review 60

Buffer Social

MAY 21, 2018

Facebook, as a platform, is barely recognizable from the social network that launched to connect Harvard University students in February 2004. These changes mean that developers, and platforms like Buffer, will be unable to post content on behalf of personal Facebook profiles. Too busy to read?

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API Facebook Marketing How To 111

Ignite Social Media

FEBRUARY 18, 2019

In the lush landscape of social networking sites, advertisers are left asking themselves which platform will reach their target audience while generating desired business results. While Facebook is used by around half of America’s teens, the platform ranks fourth in popularity with this demographic. incremental ROAs.

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Advertising Facebook CPM Committee 121

Pam Moore

MAY 27, 2016

It’s no surprise that Facebook is still one of the hottest social networks around. It is is as important to understand not only best practices but also worst practices that can damage your personal brand, corporate brand and business success when it comes to social media, business and life! Episode Highlights.

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Facebook Marketing Groups Groups 113

Hootsuite

JANUARY 24, 2022

One of social media’s greatest advantages for marketers is the ability to gather data in real-time. Social media data can help you gauge the initial success of a campaign within just a couple of hours of your launch. Social media data mining also gives you key insights into your audience.

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Data Social Media HootSuite Template 94

The Social Media Incubator

JUNE 13, 2013

In an announcement by the social networking service giant on Wednesday, Facebook informed users of the rollout of hashtags to status updates. Facebook Online marketing Social Media News business marketing hashtags marketing Social Media social networking Twitter' What are your thoughts?

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Hashtag Facebook Open Source Social Networking 134

Ignite Social Media

APRIL 30, 2018

A lot happened this month in social media with most of the news centered around the Facebook privacy scandal. What we learned from that experience is that many people in Congress do not understand how social networks work and that Facebook has a lot of action items to follow up on. Facebook Faced Congress.

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Social Media Privacy YouTube Aggregator 97

Keyhole.co

NOVEMBER 17, 2023

But you can’t do this unless you are already practicing social listening and can pick up on the trend when it begins. Social listening allows you to stay abreast of every conversation involving your brand across different social networks. The CEO of Starbucks had a meeting with the men to offer a personal apology.

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Examples Brands Sentiment Reputation 59

Ignite Social Media

MAY 13, 2021

A pixel or tag is a snippet of code placed on a website that allows social platforms to collect event and conversion data via the browser. For more, see our 2020 article, Growing Privacy Concerns Put Social Networks’ Targeting at Risk.) Platform Integration. Both rely on third-party cookies.

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API Conversation Tips Facebook 155

Buzz Marketing for Technology

JUNE 27, 2008

Social Network Analysis. 1 Social Network Analysis. 1 Social Network Analysis. Social Network Analysis. Social network analysis is the mapping and measuring of relationships and flows between people, groups, organisations, computers or other information/knowledge processing entities."

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Analysis Social Networking FAQ Wiki 100

Mindjumpers

MARCH 5, 2014

The following post is part of the Mindjumpers Network series t hat examines the state of social media around the globe. Mindjumpers’ global network consists of local country community managers, creating a platform of multinational professionals. Japan’s social status quo. Social platforms: Mixi, LINE and Nico-Nico.

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Social Media Marketing

MAY 22, 2013

Each week, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep our wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.

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Social Media Yahoo Privacy Flipboard 167