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How to craft an effective AI use policy for marketing

Sprout Social

The emergence of artificial intelligence ( AI) in marketing is no exception. As technology advances at breakneck speed and leaders recognize AI’s value for business innovation and competitiveness, crafting an organization-wide AI use policy has become very important. Please review our full disclaimer before reading any further.

Policies 101
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Seven Essential Digital Marketing Tips for 2021 (And Beyond)

Webbiquity SMM

Nearly every business has a digital marketing strategy, whether documented or not. High-performance digital marketing campaigns are a mix of proven strategies that yield results and a deep understanding of the market landscape. Seven Essential Digital Marketing Tips for Your Business in 2021. What sets them apart?

Tips 354
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How to Develop a Social Media Policy for Employees in 2020 and Beyond

Oktopost

A decade ago Zappo’s had a social media policy for employees that was more or less the industry standard: “Be real and use your best judgment”. Ten years ago this policy might have been enough. The need for an effective social media policy for employees, however, has become more pressing than ever. Policy enforcement.

Policies 146
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12 Guidelines for Corporate Social Media Policies

Harp Interactive

12 Tips for Corporate Social Media Policy Guidelines. Corporations should include social media policies in their general business conduct policy and guidelines. Companies should set forth clear limits and a list of “don’ts”. Social Media Policies should be vetted by legal experts to control liability and risk.

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How to Avoid Being Banned on Social Networks + What to Do if You Are

Webbiquity SMM

Spread them around and be sure to keep your blog as your home base and have an email list (for example ConvertKit offers a forever-free trial account ). Quora Policies. Read more of Quora’s policies here. Also, work to build an email list and contact list compiled in case that day ever comes to your social account.

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Training Your Workforce for ChatGPT: A Comprehensive Guide

Convince & Convert

This list of considerations applies to all AI tools. Quick Policy Guidance Your employees should have a general idea of what they can and cannot use ChatGPT for when it comes to workplace use. The sooner you get quick policy guidance out the better. But, it’s important to include the good with the bad.

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CCPA Quick Facts for Marketing

Oktopost

Coming off the heels of the GDPR (General Data Protection Regulation), the California Consumer Privacy Act of 2018 is going live January 2020 and 10 other state based online-privacy based legislation are on the way. Failure to comply with GDPR policies can result in fines up to 4% of your annual revenue.

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