Experiment: Does Adding Links to Your Instagram Stories Ruin Engagement?
Hootsuite
JANUARY 27, 2022
Social media marketers and individual users and creators have spent years scrambling for solutions to Instagram’s lack of linkability. From directing users to “ link in bio ” to complicated IGTV hacks , figuring out how to incorporate URLs into Instagram content has been an exercise in creativity. This theory does make a lot of sense.
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