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Mobile Positioning: A Business Must

Webbiquity SMM

Mobile access to the web has surpassed browser usage. Consider these 2012 statistics: • Twitter estimates 55% of users access the site through a mobile device. • 34% of marketers have generated leads using Twitter. Click-through rates on search result ads are higher on mobile, according to a Marin Software study.

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Mobile apps are a waste of time for associations.

SocialFish

I’ve been thinking about this a lot lately, and my thinking has been influenced by research, including the September Pew Internet report on “The Rise of App Culture,&# and a r eport on global mobile statistics from MobiThinking. I believe that associations need to get mobile right, and fast. Here are five reasons why.

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8 Marketing Trends to Implement in Your 2012 Marketing Plan

yMarketingMatters

What a year was 2011 for social media and marketing! I watched and experienced first-hand the marketing and social media landscape change, consolidate, focus, develop and evolve all at the same time. As I’ve said before, social media needs to be INTEGRATED into your overarching marketing plan.

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The Mobile-Only Strategy Imperative

Twist Image

If you look at any data points surrounding mobile (and putting it in context on a global level ), it seems like nobody is using a computer anymore, doesn't it? Three news items captured my attention this week (all of them via Marketing Charts ). Twitter Says Its Mobile Users Are More Active, Engaged With Brands.

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Download the Ultimate Facebook Image Size Guide Cheat Sheet

Pam Moore

billion daily active users on Facebook, it’s no surprise businesses large and small are hopping on the business marketing engine that Facebook has become. One very important factor for success on any social network including Facebook, is visual marketing. Marketers are getting smarter at using visuals.

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Health And Fitness Apps See 62% Increase In Usage In Last Six Months

The Realtime Report

Looking at data from over 6,800 iPhone and iPad apps listed under the health and fitness category, Flurry Analytics reports a 62% increase in the usage of health and fitness apps over the past 6 months, while the overall mobile app industry has only seen a 33% increase.

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50 Amazing Mobile Marketing Statistics That Will Move You to Action

Writtent Blog

Mobile isn’t just a trend, it’s a total revolution in the way consumers interface with technology and businesses. It’s no exaggeration to say that smartphones and tablets are the biggest thing to hit marketing since the internet appeared. Mobile devices will account for 25% of global internet traffic by 2014. Source: HubSpot ).