Sprout Social

JUNE 7, 2023

Your audience’s reaction to your brand, or their brand experience feedback, helps you gain insights into their preferences and motivations, and predict future buying behaviors. In fact, The Sprout Social Index™ 2022 shows that posts about products are the most effective type of content among consumers.

Brands 114

Brands Sentiment How To Analysis 114

Convince & Convert

SEPTEMBER 30, 2021

Participate lightly and gain insights from the conversations, questions asked, and answers given. . From a social selling perspective, listening to existing conversations provides insights that help sellers fine-tune messaging and identify opportunities to contribute. Social Selling Index: . LinkedIn Social Selling Index.

Skills 197

Skills Groups Groups LinkedIn 197

Sprout Social

OCTOBER 16, 2023

This article will unpack how social media insights are essential to understanding younger consumers and how brands are using that data to transform and reach new audiences. Authentic, non promotional posts were ranked as the top content type consumers don’t see enough of from brands on social, according to the Index.

Brands 115

Brands How To Authentication Collaboration 115

Sprout Social

AUGUST 22, 2023

Within these tools, conversational analytics harnesses the power of customer conversations and discussions by identifying and tracking hidden brand insights. This market-driven, real-time intelligence empowers marketing teams to amplify brand reach in a targeted manner, spot emerging trends and gain competitive insights.

Analytics 85

Analytics Conversation Brands Sentiment 85

Sprout Social

JANUARY 9, 2024

According to The Sprout Social Index™ , consumers across age groups agree the most memorable thing a brand can do on social media is respond to customers. This integration helps teams personalize marketing journeys based on social interactions and inform business strategy with social insights. And not just respond.

Social Media 125

Social Media Sentiment Data Team 125

Oktopost

DECEMBER 4, 2023

You can build your pipelines with the right prospects that fit your ideal customer profile (ICP), and utilize the insights each prospect’s LinkedIn profile holds about them to tailor your outreach. Buyer Intent The buyer intent feature provides users with insights into the accounts that are showing buyer intent signals.

LinkedIn 69

LinkedIn B2B Features Activities 69

Ignite Social Media

AUGUST 9, 2021

We are breaking down 3 Global Web Index insights of IG Reels users below. The post 3 Insights About Instagram Reels Users appeared first on Ignite Social Media Agency. Curious who the users of Instagram Reels are? Our team was eager to learn more about who the users are and what they are interested in. Read our blog post, here.

Instagram 172

Instagram Overview Fashion Newsletter 172

Sprout Social

JANUARY 24, 2024

According to The 2023 Sprout Social Index™ , authentic, non-promotional content is the number one type of content consumers don’t see enough of from brands on social. The Sprout Social Index™ reveals 51% of marketers plan to use social data to inform product development or marketing strategy.

Influencer 103

Influencer Brands Collaboration Authentication 103

Jon Loomer

JANUARY 4, 2022

Is Facebook’s Audience Insights Tool still available? Audience Insights * is * still available, though somewhat “rebranded” It looks very different from the previous version of the tool. A quick background: Back in early 2021, Facebook announced that their Audience Insights tool would be removed.

Facebook 217

Facebook Analysis Instagram Tools 217

Oktopost

FEBRUARY 24, 2022

What Is the Social Selling Index? What Is the Social Selling Index? The LinkedIn Social Selling Index is a unique metric that offers insight into the success of an individual’s or brand’s approach to social media sales. LinkedIn gives users a raw Social Selling Index out of 100. Jump to a Section.

B2B 171

B2B Brands LinkedIn Groups 171

Sprout Social

MAY 5, 2020

And for marketing leaders, sharing big-picture objectives with social practitioners can help them better understand what insights and social data to bring forward and put into action. Download the Sprout Social Index™. Understand your target audience to accomplish your goals. Social media gives you a competitive edge.

Skills 133

Skills Class Data Team 133

SocMed Sean

JANUARY 27, 2022

The sooner you get your blog up and running, consistently posting content, and generating site visits, the sooner Google with begin indexing and ranking your content. Indexing is where your content is “read” by Google’s web-crawler algorithms and entered into the correct categories in Google’s massive database of sites.

Blogger 130

Blogger Adsense Insurance SEO 130

Dave Fleet

JUNE 2, 2014

Every so often you stumble across a report that contains so much insight that it’s futile to try to digest it all in one sitting. The latest annual Internet Trends Report from Mary Meeker , venture capitalist at Kleiner Perkins Caufield Byers , is one of those, and it’s a must-read for those of us in digital marketing.

Trends 383

Trends Report Transportation Foursquare 383

Sprout Social

JUNE 27, 2023

It gives you deep insights from customer feedback so you can uncover trends, make targeted improvements to your business and build a richer brand management strategy. These insights enable you to cut through the noise and understand how customers feel about your business, products and service so you can improve them proactively.

Review 128

Review Brands How To Analysis 128

Sprout Social

JANUARY 9, 2024

When applied in marketing, AI analytics extracts meaningful insights from various data sources such as social media listening, review websites, customer forums and survey data. These insights help cross-functional teams, such as marketing and sales, product research, human resources and PR, perform their jobs more effectively and efficiently.

Analytics 114

Analytics Sentiment Analysis Patterns 114

Sprout Social

FEBRUARY 1, 2024

Tapping into social media conversations points to customer insights that go beyond surface-level metrics and unearth the real needs, desires and pain points of your audience. Applying these insights impacts your business strategy in two ways: 1. This insight can steer future product development or marketing strategies.

Social Media 110

Social Media Sentiment Loyalty Microsoft 110

Sprout Social

JUNE 15, 2021

In the UK & Ireland edition of the 2021 Sprout Social Index™, we explore how marketers can find the audiences they want while identifying what consumers really expect from businesses on social. Check out the Sprout Social Index™ 2021: UK & Ireland Edition. Download the Report Today.

Survey 112

Survey Meme Class Social Media 112

Sprout Social

JUNE 22, 2021

According to the latest Sprout Social Index™ Edition XVII: Accelerate , Facebook, Instagram and YouTube are the top three platforms where consumers follow brands. In this article, we’ll share the need-to-know stats and insights about each platform to help marketers determine the top social media platforms to prioritize for their strategy.

Platform 119

Platform Social Media Tumblr Reddit 119

Sprout Social

MAY 18, 2022

LinkedIn’s Social Selling Index (SSI). You can’t talk about social selling without mentioning LinkedIn’s Social Selling Index (SSI). The index provides a score on a scale of 0-100 based on what LinkedIn determines as the four most important “pillars”: Create a professional brand. Engage with insights.

Metrics 138

Metrics B2B Software Social Media 138

Sprout Social

OCTOBER 18, 2023

Social insights that give you a glimpse into the minds of your audience are often the hardest to access by traditional means. Insights like how audiences feel, an overall response to your brand’s events or campaign, your competitor performance—these are all critical findings that require digging deeper than surface level.

Examples 123

Examples Social Media Sentiment Influencer 123

Sprout Social

MAY 7, 2019

This leads to important insights about how social can fuel bottomline growth and organizational development. Social teams are also the first to note what trends are shaping the future of social, as well as customer insights that can shift an entire brand strategy.

Social Media 110

Social Media Marketing Upcoming Team 110

Social Media Strategies Summit

APRIL 22, 2021

It’s been running a Facebook ad campaign to promote its Career Optimism Index , which the university says was created to “address broad, persistent and systemic barriers to career advancement”. The ads link through to the Career Optimism Index landing page, which contains a ton of additional insights on the theme of career progression.

Education 264

Education Examples Social Media Meme 264

Sprout Social

SEPTEMBER 14, 2020

As your team starts looking to the future, here are five key stats from the 2020 Sprout Social Index that you need to keep top of mind when marketing in 2021. According to the Index, this was the number one reason consumers selected for why they follow brands, meaning no release is too big or small to share on social.

Strategy 145

Strategy Marketing Sports Team 145

Sprout Social

MARCH 4, 2021

In fact, according to the Sprout Social Index™ , 40% of consumers believe that memorable content makes a brand’s social best in class. For SEMrush, its social media curation strategy involves sharing insightful and relevant blog posts from reputable names in the industry. And for that, you need content. Find relevant content.

Curation 141

Curation Data Content UGC 141

Sprout Social

APRIL 5, 2022

You can also use these insights to increase the reach, engagement and ROI of your next video. Then select “View insights” to open up the detailed metrics page. Additionally, your Page Insights will give you access to other Facebook video metrics such as Facebook Story metrics and Facebook Live metrics.

Metrics 131

Metrics Video Brands Facebook 131

Sprout Social

NOVEMBER 30, 2023

Determine your competitors To find your direct competitors, turn to search engines, social media and customer insights to learn who’s competing against you. Monitor their social media reach According to The Sprout Social Index ™ 2023 , 68% of consumers follow brands on social to stay informed about new products or services.

Analysis 106

Analysis Sentiment Marketing How To 106

Sprout Social

AUGUST 9, 2023

But if you aren’t factoring in meaningful social media data, you will miss crucial insights. By regularly drawing on social media intelligence , those in the C-suite are empowered to: Gauge brand perception Insights from social go far beyond likes, comments and engagements. This should include not only quantity metrics (i.e.,

Social Media 79

Social Media Sentiment Metrics Data 79

Razor Social

DECEMBER 1, 2020

You ran Google Page Speed Insights test and you got a low score but the stats displayed are a bit confusing? What is Google PageSpeed Insights? Speed Index. Speed index is a calculated score based on how ‘fast’ a website fully loads. Wondering if your website is fast enough? Then this article is for you.

Google 107

Google How To Guidelines Real Estate 107

Sprout Social

MAY 25, 2022

Want to speed up internal comms and uncover valuable customer insights at the same time? Data from the 2021 Sprout Social Index™ notes that the majority of people that follow a brand on social media intend to buy from them ( or buy again). Gather meaningful customer insights you might otherwise miss. That’s a win-win-win!

Team 111

Team B2B Platform Analytics 111

Sprout Social

JANUARY 3, 2023

When everyone is on the same page, it makes it easier for folks to share their unique insights and experiences. Our research from The Sprout Social Index™ 2022 shows that more than three-quarters of consumers expect a response within 24 hours on social media. Valuable insights they make look at include: Customer sentiment.

Collaboration 122

Collaboration Social Media Team Sentiment 122

Sprout Social

SEPTEMBER 2, 2022

According to the Sprout Social Index™ , in the next two years 88% of marketers expect to hire a new team member. In fact, 40% of brands use social data for competitive insight. Use our market research worksheet to quickly assess your competition, how you stack up and uncover data-driven insights with org-wide impact.

Training 118

Training Course Resources Social Media 118

Social Media Strategies Summit

SEPTEMBER 22, 2021

Monitor key publications, regions, and influencers to gather industry-level insights. Sprout Social ’s listening tools are designed to help companies extract actionable insights from global social conversations, enabling them to identify gaps in their industry and boost the strength of their brand. Key Features. Sprout Social.

Social Media 175

Social Media Tools Sentiment Price 175

Ignite Social Media

APRIL 6, 2020

continues to stay elevated with Online Video taking center stage, as Global Web Index April research has shown. Stay tuned as we plan on continuing these updates around COVID-19 and social media marketing as more time and insights unfold. Social Media Usage During Covid-19. Social media usage in the U.S. YouTube, TikTok).

Social Media 159

Social Media Marketing Sports YouTube 159

Sprout Social

JULY 5, 2022

According to the 2022 Sprout Social Index™ , 51% of consumers plan to spend more time on YouTube in the next 12 months, making it the second most prominent platform after Facebook. According to the 2022 Sprout Social Index™, 59% of consumers like to see content that features a brand’s product or service. Shorts quickly gained over 1.5

YouTube 131

YouTube Video Authentication Education 131

Audiense

JUNE 13, 2017

We were following the event closely on social media using the Audiense Insights platform to gain an understanding of the audience following the game. The different segments that Audiense Insights identifies can influence several key decisions for brands. The audience also over indexes in events and gaming. Juventus fans.

Sports 126

Sports Focus Group Eventful Influencer 126

Hootsuite

MARCH 15, 2023

Facebook analytics are like a magic truth serum: an instant shortcut to insight on the world’s most popular social media platform. Luckily, if you’re looking for insights into, well, insights, you’ve come to the right place. Actionable insights to help you grow faster. 1 Analytics Tool for Growth Beautiful reports.

Analytics 102

Analytics Tools Facebook HootSuite 102

Sprout Social

NOVEMBER 3, 2022

Insightful. Departments across your business can harness insights from social media to inform their decision-making. Getting insightful. Check out the 2022 Sprout Social Index™ where we dive into the data behind the trends. This use case is all about data. Straight from the brand’s mouth. You just need to harness it.

Marketing 113

Marketing Team Social Media Skills 113