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TikTok Audience Insights Guide

Jon Loomer

TikTok recently launched its new Audience Insights product. If you’ve been paying attention, you won’t be surprised that it’s a near carbon copy of Facebook Audience Insights. Let’s dig in… Access Audience Insights. From your TikTok Ads Manager, go to Reporting and select “Audience Insights.”

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Paid Advertising on LinkedIn: The Value of the LinkedIn Insight Tag

Ignite Social Media

Most social platforms offer a snippet of code advertisers can place on their websites that offer benefits such as enhanced targeting, tracking, and insights. LinkedIn has a lightweight Javascript tag; the “LinkedIn Insight Tag”. Deep, Relevant B2B Audience Insights. So hard to replicate on, let’s say, Instagram or TikTok.

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Google Announces New Advertiser Insights, 'Performance Max' Automated Campaigns

Social Media Today

Google is launching new insights tools for advertisers to highlight key trends and market shifts, while it's also rolling out new automated campaign options.

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Content Marketing and Social Media: 25 Insights and Stats from Three Research Reports

Webbiquity SMM

And lead gen campaigns on Facebook and Instagram are 10X more expensive than brand awareness advertising. These studies are packed with trends and insights related to content marketing, social media management, and advertising on Meta platforms. How are goals and strategies for content marketing changing?

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Surprising Insights from Big Lots’ Thriving Influencer Marketing Program

Ignite Social Media

We sat down with Josh Chaney, the Public Relations and Influencer Marketing Lead at Big Lots, to go behind the scenes of their impressive influencer program and uncover the key strategies and insights that have propelled their efforts. Full disclosure : Big Lots is an Ignite Social Media client and we work together on the influencer program.

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Yes, Facebook Audience Insights Still Exists

Jon Loomer

Is Facebook’s Audience Insights Tool still available? Audience Insights * is * still available, though somewhat “rebranded” It looks very different from the previous version of the tool. A quick background: Back in early 2021, Facebook announced that their Audience Insights tool would be removed.

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The Decision Journey: New Insights from Reddit Research

Convince & Convert

Blame Amazon, Tinder swiping, influencer culture or the infiltration of advertising into every corner of our lives, but the reality is that consumers are never NOT in the market to upgrade. I recommend that you use contextual advertising focused on keywords that connote frustration, indecision, or selection exhaustion.

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