Give Your Campaign Video Marketing Boost
The Realtime Report
OCTOBER 30, 2016
Give Your Campaign Video Marketing Boost By Alexander Harrison. There are so many ways to embrace the popularity of video marketing and allow you to give your campaign a timely boost.
Facebook Adds Campaign Planner Feature to Business Manager
OCTOBER 7, 2016
Facebook’s Business Manager introduced a new Campaign Planner feature. As the name suggests, Campaign Planner enables brands to plan their Facebook ad campaigns and arrive at predictions for reach and frequency, which can be shared with clients and co-workers via links or email.
Managing Social Media Campaigns
MARCH 5, 2013
Needless to say, it will only gain more popularity as social media marketing campaigns are far less expensive to create and maintain than traditional advertising campaigns. Creating a social media campaign is not a one time event. Tips on managing social media campaigns.
Influence your PR campaign with Influencer Marketing
APRIL 13, 2016
81% of professionals who have launched at least one influencer campaign found influencer engagement to be effective. A 2014 Influencer Marketing status report states that the challenges in influencer marketing include: Identifying relevant influencers for a brand and campaign (61%).
Trolls, Smear Campaigns, and Reputation Management
OCTOBER 18, 2012
All because the company wouldn’t buy advertising with the Internet giant. A good example of this is Scott Van Duzer , the pizza restaurant owner who hugged President Obama during a campaign stop. Smear Campaigns Exist. I am a big fan of The Good Wife.
Monday Roundup: Optimizing Your Campaigns
FEBRUARY 29, 2016
Campaigns and events take a lot of planning and effort. Here are some ideas on how to optimize your campaigns… and on a day that comes only once every four years, no less! 4 Components Of The Best Social Media Campaigns. Around the Web extend your campaigns
How to Create an Unforgettable Integrated Campaign
Convince & Convert
MARCH 26, 2015
Never one to shy away from a timely occasion, Oreo launched an integrated #oreoeclipse campaign targeted at consumers in the UK across print, out-of-home, and digital. Quite possibly the most clever extension of this campaign lived in print.
The 11 Best Social Media Campaign Builders and Ad Monitoring Tools
MARCH 7, 2017
Social media campaigns, on the other hand, are short (and defined) term bursts of activity and advertising relating to a specific promotion, event, contest, report, or other call to action. Social Media Campaign Builders. Manage all of your campaigns in a single place.
How Snapchat is Revolutionizing Modern Day Advertising for Nonprofits
APRIL 4, 2016
Take, for instance, the 2014 #LastSelfie campaign by the Danish chapter of World Wildlife Fund. In fact, a number of presidential candidates only recently joined Snapchat, reinforcing the idea that the platform is both relevant and useful for campaigns.
3 Reasons Why It’s Worth Paying For Social Media Advertising
The Realtime Report
FEBRUARY 9, 2017
3 Reasons Why It’s Worth Paying For Social Media Advertising. The majority of social media platforms offer their own advertising services, but it seems there are many businesses that do not believe it can benefit their business.
7 Keys to Facebook Advertising Success
FEBRUARY 17, 2017
I host a near-monthly free webinar called the Keys to Success, where I break down the details of when Facebook advertising does and does not work. Many advertisers have unrealistic expectations that ads will or should always work — or they should be easy.
Four Seasons #IgniteTheSpark Campaign Brings Romance To Social Media
The Realtime Report
OCTOBER 17, 2012
Why create a campaign focused on the theme of romance? With “The Spark” microsite as the campaign base, the brand also created a Facebook application – “Countdown to Romance” – that allows users to book vacations directly through the tab.
10 Tips For Optimal AdWords Campaign Settings
Small Business Mavericks
AUGUST 27, 2014
Do you have the right campaign settings? ” He has written A Guide to Optimal Campaign Settings for AdWords in 2014 for Savvy Advertisers over on Search Engine Journal to explain the way he approaches this foundational topic. Campaign settings are pretty basic, but many times we overlook a basic thing and wonder why things aren’t going as smoothly as we anticipated. Always include the search partner network when starting a new AdWords campaign.
How Facebook Live Will Impact the Near Future of Video Advertising
AUGUST 24, 2016
What does Facebook Live mean for the future of video advertising? As Facebook–which has most of its traffic on mobile–increases the adoption of its Facebook Live platform, we’ll see the landscape of video advertising change dramatically and quickly.
New Research: Content Marketing vs Native Advertising
Small Business Mavericks
MAY 6, 2015
The Reach, Engagement, and ROI of Content Marketing vs Native Advertising is the subject of new research just given to us on Moz. Researchers took a data-driven approach, comparing the efficacy of native advertising to content marketing. The result is an in-depth look at the variables surrounding the waning efficacy of outbound marketing and the return on investing in content marketing and/or native advertising.
How to Run Instagram Ad Campaigns with Better Results
AUGUST 25, 2016
Are you running Instagram ad campaigns but seek better results? Upgrade your Instagram advertising to generate more brand awareness and boost sales. Consumers desire vivid imagery in advertisements. Branded hashtags are part a bigger marketing campaign.
10 Recent Changes Impacting Facebook Advertisers
AUGUST 12, 2016
This certainly cuts into Facebook’s revenues, but it also impacts the advertisers who leverage its audience to drive their business. How does this impact advertisers? You can now view what interests advertisers can use to target you with ads via your ad preferences.
The Power of Facebook Advertising [Infographic]
SEPTEMBER 4, 2012
Now the Facebook marketing team has published an interesting infographic about the power of advertising on the platform. It includes some new global stats revolving Facebook usage as well as advertising insights. How Advertisers Are Using Facebook Ads [Infographic].
Monday Roundup: Campaigns
JULY 14, 2014
Successful campaigns come in all shapes and sizes. From building trust, to damage control, to sales, a well-executed campaign can win you more supporters, clients and bragging rights! This week’s roundup features seven posts from around the web that focus on campaigns.
Don’t Tell Anyone These 9 Facebook Advertising Timesaving Tips
JULY 21, 2016
Do you find Facebook advertising time consuming? Would you like to find ways how to set up your campaigns more quickly and effectively? Name Your Facebook Advertising Campaigns Well. The first way to save time is to write descriptive campaign names.
Five Priorities for Your Online Advertising
AUGUST 7, 2012
Every company knows they need to devote some of their advertising resources to the web. If you’re going to make effective use of your advertising dollars, you need to properly define what it is you’ve set out to do. Internet advertising doesn’t happen in a vacuum.
Eleven Reasons Domino’s Turnaround Campaign Worked
JUNE 6, 2011
The past decade has seen some great public relations campaigns, particularly in the for-profit realm. To me, however, the Domino’s turnaround is the most brilliant PR campaign in recent memory. Eleven Reasons Domino’s Turnaround Campaign Worked.
The Complete, Always-Updated Guide to Facebook Advertising
AUGUST 9, 2016
Social media has been found to be the most effective digital advertising channel for getting more impressions, clicks, and conversions. You can spend as little as $5 per day on Facebook advertising and see significant results. Pros and cons of Facebook advertising. Advertising
Math Is Hard. Or How To Make Your Advertising Count
DECEMBER 28, 2016
At what point will advertisers hold the publishers really accountable? That advertising would be highly targeted and relevant. The net effect of this would be that online advertising would not only be better than other media formats, but that it would be worth more to advertisers, because consumers would appreciate it more. That advertising would be super-accountable and measurable. That advertising would be more interesting. Don't worry, advertisers.
Programmatic Advertising Creative. Winter Is Coming.
JANUARY 3, 2017
Software is knowing on the door of the advertising world, and many are none-too happy about it. While programmatic buying continues to be a hotly discussed topic in the advertising world (here's my none-to-subtle take on it: Display Advertising Is A Failed State ), there seems to be more motion in the marketing technology and ad tech space for programmatic creative. If you layer programmatic creative on top of programmatic buying, what does the future hold for advertising?
5 Tools for Successful Digital Marketing Campaigns
DECEMBER 20, 2016
If you want to have a successful digital marketing campaign, use these 5 online marketing tools to improve your overall business and sales growth. This is the ultimate SEO tool to help your digital marketing campaign. Hootsuite is an excellent tool for managing social media campaigns.
Facebook Advertising Policies in a Nutshell – Get Your Ad Approved
JULY 1, 2016
You have created the perfect marketing campaign. You know Facebook advertising is the perfect platform to help get the word out and reach your target audiences. So, you login to the Facebook ad manager or Facebook power editor and spend the next hour setting up your campaign.
How Much Does Facebook Advertising Cost? The Complete Guide to Facebook Ads Pricing
JANUARY 10, 2017
We previously shared what $5 per day will buy you on Facebook Ads , but how much does Facebook advertising really cost? Let’s go… Benchmarks: How much does Facebook advertising cost? Who you target and how many people you target will influence your Facebook advertising cost.
How You Can Use Promotional Products to Boost Your Social Media Campaign
JUNE 29, 2015
It’s no mystery why more and more businesses are turning to social media to help bolster their marketing campaigns. Here are some ways promotional products can enhance your social media campaign. Are you ready to get started with your new and improved social media campaign?
How digital marketing is supplanting traditional advertising
OCTOBER 13, 2016
Target audience: Businesses, brands, digital marketers, advertising agencies, SEO specialists, entrepreneurs, educators, journalists, Web publishers. T he world of advertising has undergone a seismic shift over the past two decades. greyweed / Creative Commons BY.
Advertising Flight 2020: Destination “The Future” @whartonfoa #whartonfoa – The Wharton Future of Advertising Program’s Advertising 2020 Project
Blue Focus Marketing
FEBRUARY 21, 2013
The following post by Cheryl Burgess ( @ckburgess ) was initially published as a contribution to T he Wharton Future of Advertising Program’s Advertising 2020 Project. The one-way street model of advertising has never been ideal, but today it’s poised for a precipitous collapse.
How Promoted Hashtags Can Ruin Your Online Campaign Efforts
MAY 20, 2013
But in order to carry out a successful campaign that instills positive feelings, we must use judgment and minimize risk. We can do so by looking at a famous previous campaign that has gone poorly for a brand, which will show you just how promoted hashtags can crush your online efforts.
Facebook Customizable Push Campaigns for Apps Are Out of Beta
OCTOBER 19, 2016
Facebook announced earlier this week that the customizable push campaigns for applications that it introduced at F8 earlier this year are out of closed beta.
Combine Email and Facebook Ad Campaigns for Greater Success (Example)
JANUARY 28, 2016
Much of the confusion about Facebook advertising among novice to intermediate marketers centers around the lack of specificity in training materials available. I try to do things differently here, sharing as much detail and as many examples from my own advertising as I can.
Four Step Process to Create an Integrated Marketing Campaign
JUNE 13, 2012
It used to be all we had to worry about was advertising, public relations, and direct marketing. I’ve been reflecting recently on the changes that have happened to the public relations industry in the past few years.
Viral Campaigns: Do’s & Dont’s
JUNE 14, 2011
While going through some viral campaigns I realized that all good viral marketing campaigns had a few things in common. The novelty makes the viral marketing campaign interesting, differentiates it from the competitors’ and makes people come for more.
How This Social Media Campaign Got 2 Million Views in 2 Days
Convince & Convert
NOVEMBER 13, 2015
Sprite’s recent Snapchat campaign in Brazil is making waves worldwide for successfully generating over two million views in days. To raise awareness for the campaign, Sprite partnered with 15 influential Brazilian Snapchat stars to print their Snapcodes on cans.
Social Advertising: Focus on Power, Not Parity
JUNE 1, 2016
Giving advertisers the ability to target via identity and interest was an incredible opportunity that made personalized marketing at scale possible for the first time. Consider Power Editor , which is effectively the lifeblood of the Facebook advertising platform. Advertising fuels Facebook’s growth and allows it to invest in areas like artificial intelligence and virtual reality. Need to check how a campaign is pacing against a macro level business objective?
Twitter Resolves Video Ad Campaign Reporting Bug
DECEMBER 23, 2016
Campaign analytics bugs are not exclusive to Facebook , as some Twitter advertisers recently found out. Twitter announced in a blog post that it discovered a “technical error” that affected metrics for some video ad campaigns between Nov. However, a “person familiar with the matter” told Alex Heath of Business Insider that video advertising metrics for some brands were inflated by as much as 35 percent during the time period cited by Twitter.
How to Create an Evergreen Facebook Ad Campaign
JANUARY 7, 2016
As I speak with Facebook marketers on a daily basis, a common theme arises: They are able to create campaigns that work for a while, but then they suddenly die. What if we could turn on a campaign and walk away, knowing that it will remain effective over time?