Hootsuite

MARCH 16, 2020

With over 800 million monthly active users, businesses can’t ignore TikTok advertising. Here’s your complete guide on how to advertise on TikTok. Download the full Social Trends report to get an in-depth analysis of the data you need to inform your social strategy in 2020. Who should advertise on TikTok? .

Advertising 141

Advertising Marketing Campaign Hashtag 141

SocMed Sean

MARCH 3, 2022

Pinterest began as a social network that allowed users to visually share and discover new interests and inspirations by posting images or videos to their boards or the boards of others. Here are some thoughts about including Pinterest as an effective part of your campaigns. Does Pinterest still have interest? Is Pinterest Dying?

Strategy 195

Strategy Marketing Automotive Campaign 195

Sprout Social

AUGUST 30, 2021

Brands today have more options available than ever when launching multichannel marketing campaigns—which may be both a blessing and a curse, considering over half of marketing leaders say they struggle to effectively execute them. According to the latest Sprout Social Index™, 86% of marketers believe social media influences their bottom line.

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Campaign Social Media Social Media Management Team 141

Sprout Social

MARCH 29, 2021

As the widest-reaching social network around, Facebook boasts nearly 2.8 Now is a prime time to reassess how you approach Facebook and come up with campaigns that drive your business forward. And with these brilliant Facebook campaign examples from big brands in mind, you can roll out your own campaign that totally slays.

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Campaign Facebook Influencer Embedding 142

The Realtime Report

JULY 16, 2014

The real question is, are social network users looking for a new type of social networking site? According to a new study (also released today by Bubblews*), out of the 76% of Americans who use social media, 83% said they are more likely to discover meaningful news on social media than any other resource.

Social Networking 175

Social Networking Banking Study Notification 175

Sherrilynne Starkie

DECEMBER 20, 2020

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. The fourth most-popular social network for Canadians is Instagram. Social media is the mainstay of Shared Media tactics.

Marketing 367

Marketing Syndication Adwords News 367

Forbes Social Media

JUNE 21, 2020

Following campaigns in the United Kingdom, several US civil rights associations are proposing a total boycott of Facebook advertising in July under the hashtag #StopHateForProfit in response to the company’s refusal to remove hate speech from the social network.

Advertising 80

Advertising Proposal Facebook Hashtag 80

Sprout Social

APRIL 15, 2019

If you have absolutely no idea how to approach your Facebook advertising strategy these days, you aren’t alone. Recent algorithm changes have basically forced businesses to invest in paid campaigns or abandon ship. After all, Facebook boasts the largest user-base of any social network and one of the most engaged.

Advertising 111

Advertising Strategy Facebook How To 111

Jason Yormark

JANUARY 14, 2013

I have had the luxury of having quite a bit of experience watching an ad platform evolve from the ground up having been at Microsoft Advertising in the launch days of adCenter. On the work front, we’ve managed our fair share of ad campaigns on a variety of search and social networks all with their advantages and disadvantages.

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Advertising Review Twitter Microsoft 218

Mindjumpers

SEPTEMBER 28, 2010

Hearing Chris Hughes speak about the social networking site, definitely made me think two things: 1. Although there are already networks for non-profit organisations, and although a number of non-profit organisations have successful running websites and online campaigns (actually 93% of the top U.S.

Social Networking 227

Social Networking Sites NGO CSR 227

Ignite Social Media

OCTOBER 2, 2023

There is a prevailing notion that young people don’t use Facebook, with Gen Z shifting their focus towards other social media platforms. Some even argue that advertising on Facebook for this demographic is a futile endeavor. How Much Does Each Generation Use Social Networks? million users. million and 34.4

Data 154

Data Facebook Reddit Social Networking 154

SocMed Sean

MARCH 1, 2022

Since its introduction in 2006, YouTube has become one of the largest social networks and continues to grow. Here are some thoughts about including YouTube as an effective part of your campaigns. Is YouTube Facing Challenges As A Social Network? YouTube KPI measurement ensures an effective campaign.

YouTube 204

YouTube Strategy Automotive Marketing 204

Sherrilynne Starkie

DECEMBER 20, 2020

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. The fourth most-popular social network for Canadians is Instagram. Social media campaigns are the mainstay of Shared Media tactics.

Marketing 195

Marketing Syndication Adwords News 195

Mindjumpers

SEPTEMBER 14, 2010

Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « Glympse: Location Service As a Utility The (R)evolution of Social Media Bloggers » How Users Engage With Advertising on Facebook Posted by Anne Herngaard Sep 14th, 2010 Tweet A recent study shows that advertising on the Facebook platform works.

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Advertising Engagement Facebook Study 238

Sprout Social

MAY 11, 2023

Brand safety has traditionally been relegated to just protecting brands from advertising on or near inappropriate content online. But it also encompasses monitoring your organic content and what people are saying about your brand on social, and scoping out imposters or other security threats. brand safety rate and a 99.9%

Reputation 130

Reputation Tools Brands How To 130

Mindjumpers

OCTOBER 4, 2010

Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « What You Can Learn From H&M’s Use Of Social Media Get Inspired And Go Shopping with French Connection’s Youtique » Diesel Kicks Ass With New Campaign! Remember to check out the videos here, as well.

Campaign 230

Campaign Disqus Policies Fashion 230

Mindjumpers

SEPTEMBER 3, 2010

Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « Watch out for Danish start-up – bringing you a social work platform What To Include In a Social Media Policy » An Interactive YouTube Campaign By Tipp-Ex Posted by Sara Hansson Sep 3rd, 2010 Tweet YouTube advertising.

YouTube 233

YouTube Campaign Policies Disqus 233

Mindjumpers

JULY 15, 2010

This is due to a very successful social media campaign driven by the “Old Spice Guy” aka “the man your man could smell like” performed by Isaiah Mustafah First back in February, Old Spice launched a video running both on television and web, which quickly quickly went viral.

Campaign 206

Campaign Social Media Reddit Disqus 206

Buzz Marketing for Technology

MARCH 30, 2010

As you may be aware I co-wrote the book Facebook Marketing for Dummies (Wiley) and I am in the middle of working on Facebook Advertising for Dummies (Wiley) right now. And I stumbled upon this concept while working on a Facebook Ad campaign. Frankly that’s buyer persona gold for free from your Facebook Ad campaign. Tweet This!

Advertising 205

Advertising Crowdsourcing Facebook Case Study 205

Sherrilynne Starkie

FEBRUARY 18, 2020

Three out of four people now check the news at least weekly and almost half will share news media content via their own social networks. In this post, I’ll define “earned media” and show a few examples of how smart marketers use it to fuel successful campaigns. It’s not advertising. Today’s picture is much rosier.

Fashion 409

Fashion News Report Review 409

Hootsuite

NOVEMBER 25, 2015

If you’re looking at the most common topics discussed by social media managers today, it’s probably a toss-up between two things: social media advertising and emojis. It feels like every month a social network unveils a new social media advertising tool. Social media advertising usage statistics.

Advertising 112

Advertising Social Media List Statistics 112

Social Media Strategies Summit

JUNE 8, 2023

It’s still the most-used social network in the US, with 73% of American consumers visiting the site regularly… Source: Statista It’s also the platform 65% of marketers plan to use most in 2023. But they were interested to discover if they could use the social network to increase purchases via physical retail stores.

Brands 130

Brands Facebook Influencer Campaign 130

Convince & Convert

MAY 21, 2013

Whatever you think about Facebook, there’s one thing that’s hard to dispute: Mark Zuckerberg isn’t afraid to mix things up and try new strategies, and that’s especially true when it comes to advertising. If you don’t follow the social network closely, it’s easy to miss the newest advertising tools and tips.

Campaign 152

Campaign CPM Facebook CPC 152

Sprout Social

JANUARY 24, 2024

From understanding audience interests to pinpointing the right collaboration for a campaign, there are many intricacies to influencer marketing. According to the survey, companies are focused on the following influencer-brand partnerships: giveaways, product collaborations and influencer-led advertisements.

Influencer 102

Influencer Brands Collaboration Authentication 102

Ignite Social Media

JANUARY 8, 2024

How do you define Impressions in social media? While the various social networks have slightly different definitions, generally each time your content appears on someone’s screen, it’s counted as an impression. What does Reach mean in social media? How are Video Views defined in social media?

Social Media 124

Social Media CPA CPM CPC 124

Small Business Mavericks

FEBRUARY 20, 2015

One of the questions asked on Search Engine Journal in the interview between Kelsey Jones and Pamela Lund, a well-known PPC marketing specialist, is which companies would do better with paid social campaigns rather than paid search. Target users within the network you want them to share in (eg. Advertise Where Your People Are.

Paid Search 70

Paid Search Campaign Journal Advertising 70

Sprout Social

OCTOBER 26, 2023

If you’re considering running an influencer marketing campaign, it’s a good idea to have a basic understanding of the industry, platforms to use, access to influencers and more. Influencer marketing advertising statistics Social media advertising is also a big part of influencer marketing. It hit $15.2

Statistics 127

Statistics Influencer Strategy Marketing 127

Sprout Social

JANUARY 2, 2019

Sprout Social not only provides a big-picture overview of your content’s reach but also drills down to specific posts and social networks. Through content marketing via social, brands can give followers a much-needed incentive to check out what their sites have to offer. Organic social. Paid social.

Campaign 111

Campaign Social Media Metrics Trends 111

SocMed Sean

FEBRUARY 24, 2022

Although the company has faced some turmoil, such as an advertiser boycott in 2020, Facebook remained dominant with a steady increase in revenue. Is Facebook dying as a social network? Regardless of its current dominance, some still fear that Facebook may be dying as a social network. The answer is absolutely yes!

Facebook 130

Facebook Strategy Marketing Travel 130

Mindjumpers

JULY 16, 2010

It all happened in less than 12 months, so the intensity in the story speaks for itself.

Social Networking 176

Social Networking Nielsen Film Facebook 176

Sherrilynne Starkie

JANUARY 30, 2016

Twitter is taking promoted tweets to 500 million users, many of whom aren’t even logged into the social network, as part of a pilot program announced by Deepak Rao on the Twitter blog. This huge expansion in advertising reach is part of the company’s drive to create more value for brands and, ultimately, to bring in more revenues.

Twitter 150

Twitter Social Networking Advertising Features 150

SocMed Sean

FEBRUARY 15, 2022

TikTok may be taking over as the social network of choice for digital marketers. TikTok is a social media app that allows its users to create, share, and watch 15-second videos shot on mobile devices. Here are some thoughts about including TikTok as an effective part of your campaigns. Another issue is privacy.

Trends 147

Trends Strategy Marketing Authentication 147

agora pulse

SEPTEMBER 24, 2020

Facebook continues to be the biggest social network in the world, reaching people worldwide and from all walks of life–which makes it a very attractive advertising platform for businesses of all sizes, especially those who target a global audience. That means that your ad campaign will also have a higher chance of converting.

Conversation 127

Conversation Tips Facebook Advertising 127

Ignite Social Media

APRIL 9, 2020

” We asked consumers their thoughts on the matter and 2/3 of respondents said they think it’s okay, for at least some brands, to continue advertising on social media. ” Then again, nearly 1/3 of respondents said it was okay for brands to advertise with no caveats. .” Notice the word some.

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Survey Social Media Groups Groups 200

Sprout Social

FEBRUARY 19, 2024

AI automation powers AI marketing , which marketers, like you, can use to pivot your campaigns seamlessly based on real-time market indicators, empower your customer service teams and grow holistically. Thus, making you time-efficient while enabling campaign management at scale. Let’s dive into some of them in detail.

Strategy 104

Strategy Sentiment Patterns Marketing 104

SocMed Sean

MAY 8, 2019

Social networks change, trends change, people change…and their appetite for a specific marketing message can go out the window at the drop of a hat. Most marketing teams don’t have the luxury of waiting that long in order to see results, which is where a paid media campaign can help. No problem, right?

SEO 239

SEO Strategy Tips Marketing 239

Sprout Social

APRIL 16, 2024

Social listening has always been a powerful tool for brands that know how to wield it effectively. These insights build stronger messaging, campaigns, product lines—the opportunities are endless. Social listening queries allow marketers to keep their finger on the pulse of what’s happening online.

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How To Sentiment Template Templates 98