Harp Interactive

OCTOBER 9, 2009

Social media isn’t always the right tool for the job. Over the last three days, I’ve spoken to four HUGE brands in America that are considering social media for one project or another, and there are many more out there working on how these tools might integrate into their business needs. Not every company needs a blog.

Social Media 232

Social Media Press Release Marketing Widget 232

Webbiquity SMM

NOVEMBER 16, 2010

The grandmotherly maxim, “The good Lord gave you two ears but only one mouth for a reason&# applies to social interactions in general, but is nowhere more critical than in social media marketing. Without this information, the company’s social media pronouncements appear off-topic, unsolicited and out of touch.

SM2 189

SM2 Alterian Social Media Influencer 189

Small Business Mavericks

FEBRUARY 6, 2011

» Is E-mail Marketing More Effective Than Social Media Marketing? It seems that e-mail marketing is still one of the most efficient and cost effective channels available to businesses – that’s both online and traditional brick and mortar businesses. Are The Yellow Pages Outdated?

Social Media 187

Social Media Marketing Small Business Case Study 187

Keyhole.co

NOVEMBER 6, 2022

Social media monitoring is the act of paying attention to what is being said on social media. In recent years, we have come to understand that social media monitoring is your brand’s first line of defense against a potential crisis. And this is where social media monitoring tools come into place.

Tools 52

Tools Social Media Sentiment Price 52

Buffer Social

JUNE 12, 2017

But how can you, as a business person or marketer, learn to hone your inner creativity to thrive in today’s market ? Paul Jarvis , one-time touring musician, veterinary assistant, and paperboy turned full-time entrepreneur shares his insights into how many brands and marketers may be looking at social media all wrong.

Social Media 99

Social Media Marketing RSS Buy 99

Webbiquity SMM

DECEMBER 20, 2011

Ultimately, as Olivier Blanchard has pointed out repeatedly , social media marketing has to demonstrate an ROI (though he acknowledges the questions have to be made more specific). But it’s crucial to the social media ROI debate to recognize that “R” is an end-of-the-process measure. Influence (e.g.,

Social Media 194

Social Media Metrics ROI Klout 194

Buffer Social

AUGUST 28, 2017

How do you create something that lasts in marketing and social media? Today, we as marketers are so focused on what’s next. He’s studied hundreds of perennial sellers from movies and television to books and marketing campaigns. How to listen : iTunes | Google Play | SoundCloud | Stitcher | RSS.

Social Media 99

Social Media Content Marketing Advertising 99

Buffer Social

NOVEMBER 6, 2016

In a world where customer service is becoming the new marketing – understanding how to find, monitor and respond to social mentions is a great skill for marketers to develop. It can help to shape your marketing strategy, too! How to listen : iTunes | Google Play | SoundCloud | Stitcher | RSS.

Influencer 91

Influencer Strategy Tweetdeck Marketing 91

Webbiquity SMM

FEBRUARY 20, 2014

While powerful on its own, the 140-character social chatter site is even more useful when extended with tools to accomplish all sorts of tasks, from analyzing current followers and finding new ones to identifying influencers and trends, creating custom Twitter feeds, monitoring brand conversations and more.

Review 189

Review TweetBeep Tools Twitter 189

Sprout Social

APRIL 18, 2017

Usually when you hear about social media automation, you picture the cringe-worthy automatic direct message that sometimes happens after you follow a new account. If you’re considering automation as part of your social media marketing efforts, there are a few key questions to ask yourself: Why do I want to automate?

Social Media 102

Social Media Brands Startup RSS 102

Techipedia: Tamar Weinberg

NOVEMBER 22, 2011

Internet marketing strategies vary depending on the nature of the blog, brand, or business and alter with accordance to their physical and digital size and their particular niche. When it comes to marketing any organization, product, or service on the web, there tends to be three essential ways of doing so: Dominating social media platforms.

Strategy 213

Strategy Klout Marketing Overview 213

Convince & Convert

MAY 17, 2013

Jonah Berger , Marketing Professor at the Wharton School , joins the Social Pros Podcast this week to discuss his bestseller Contagious: Why Things Catch on , the science behind those viral marketing hits, and the importance of setting realistic and helpful goals with a viral marketing campaign. The RSS feed is: [link].

Social Media 161

Social Media Study Statistics Aggregator 161

Sprout Social

NOVEMBER 29, 2023

Automation is a close friend of any social media marketing strategy—Instagram included. Instagram automation can alleviate some of the repetitive tasks while allowing your social mean more time to develop creative campaigns. Automating likes and comments is a recipe for a potential social media crisis.

Instagram 115

Instagram Tools Strategy Hashtag 115

Akamai Marketing

MARCH 31, 2011

The quicker the response, the happier the complainer and the more impressed the social media listeners are. Give them a private way to stay in touch (so they can voice their concerns to their new friend on the inside as opposed to using social media). What’s your social currency? But not really.

Social Media 188

Social Media Klout Policies Forums 188

Buffer Social

OCTOBER 16, 2017

Much has been written on the Buffer Blog about social media strategy. In the last month alone, we’ve covered (in great detail) everything from Facebook Messenger marketing and managing multiple social media accounts to creating remarkable content and the rise of micro-influencers. Click To Tweet.

Social Media 112

Social Media Tips Video Industry 112

Buffer Social

JULY 10, 2017

Is social media best used for sales or for brand awareness and engagement? The age-old question that marketers have been debating even before Mark Zuckerberg started TheFacebook in his tiny Harvard dorm room back in 2004. How to listen : iTunes | Google Play | SoundCloud | Stitcher | RSS. So what’s the right answer?

Social Media 106

Social Media ROI Directory Team 106

Almost Savvy

APRIL 6, 2010

Learning how best to communicate and influence others is no different. Learning how best to communicate and influence others is no different. Don’t we all hope to influence others in some way? Gaining traction as an influencer is no simple task. If you enjoyed this post, make sure you subscribe to my RSS feed !

Influencer 186

Influencer iPhone Remix LinkedIn 186

Social Media Marketing

JUNE 12, 2013

Each week, I compose a newsletter for our team that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep our wider team up to date on changes, newsworthy items and content that might be useful in their jobs.

Social Media 130

Social Media Metadata Flipboard Metrics 130

Freelance Social Media

JULY 8, 2010

Social Links Freelance Social Media Social Media Tips and Marketing Blog Home About Contact Subscribe Marketing Beyond Traditional Means by Justin on July 8, 2010 My post last week talked about Topeka Subways new Foursquare campaign. Social media is out there to be used.

Foursquare 187

Foursquare Marketing RSS WordPress 187

Sprout Social

DECEMBER 27, 2016

Managing your social media workflow in the constant chatter of Tweets, Likes and Direct Messages can be tough. A social media manager’s work is never done and it seems like a new task gets added to your checklist every week. It is important to note that there is no shortcut of value in social media marketing.

Social Media 77

Social Media How To Hashtag Publishing 77

Writtent Blog

MARCH 7, 2014

Yes, this is a great start, but what many of us forget is actually marketing the content we’ve written. Do you also forget “marketing” in your content marketing strategy? The steps below briefly outline what should be on your content marketing “ta-da” list. To find influencers on Google+: CircleCount.

Syndication 95

Syndication Content Marketing Alltop 95

agora pulse

JULY 24, 2016

“Should I use social media automation or can I simply post organically?” Social media automation works, but there needs to be a balance and a strategy. The Strategy behind Social Media Automation. Building Influence. The only way to build a strategy and consistency is with planning.

Social Media 69

Social Media Influencer LinkedIn Engagement 69

Webbiquity SMM

JANUARY 24, 2011

Search for a brand name or keyword across all of the most popular social networks at once? Monitor social media discussions of your company or product in real time? Promote events through social media? Cool Social Media Tools. A free tool for finding the relative influence of any Twitter user.

Tools 206

Tools Social Media Lithium Sysomos 206

Techipedia: Tamar Weinberg

AUGUST 2, 2011

With the breadth and depth of social media services out there, it’s no wonder that we often find ourselves lost in the vast array of services. Shannon Paul is a social media manager at the Blue Cross Blue Shield of Michigan and blogs on social media for business at Very Official Blog. Jason Falls.

Tools 277

Tools Tips Marketing Social Media 277

Pam Moore

APRIL 1, 2019

We are living in exciting times with the advancements in technology, artificial intelligence, live video streaming, user behavior analysis, data measurement and analysis, communication mediums, social media marketing, social networking and the power at our fingertips to bring human beings and communities together.

Activities 60

Activities Communities Social Media How To 60

Techipedia: Tamar Weinberg

OCTOBER 4, 2011

” Social media is an ideal platform to carve out a niche and own your territory. ” In a very noisy online world, your goal is to inspire your market to sit up and take notice of you. Engaging stories remind your market you’re human, not just a typing robot in this vast online universe. Translation?

Social Media 195

Social Media How To Authentication Social Bookmarking 195

Akamai Marketing

FEBRUARY 3, 2011

Alice had lots of marketing avenues to explore, and one day, while Alice was pondering her next marketing move, she saw a White Rabbit. Recently, I’ve been thinking about how social media compares to Alice in Wonderland. Be prepared to test the market, and don’t be afraid to fail.

Social Media 138

Social Media Klout Policies Consultant 138

Akamai Marketing

MARCH 24, 2011

THEN, I’m going to tell you why its relevant to social media. How does Kaizen relate to social media? have when beginning a social media program. If we’re honest with ourselves, the only reason businesses today don’t employ social media already is because they are afraid.

Social Media 149

Social Media Klout Policies Small Business 149

Small Business Mavericks

APRIL 4, 2011

The ONLY Way To Manage Your Twitter Account » Is Social Media Inherently Viral? Viral marketing at its best. Social media offers Internet marketers a powerful way to get our message across, but it is work. Once you influence the connectors, things can go viral pretty fast. I didn’t either.

Social Media 98

Social Media Case Study Press Release Small Business 98

Janet Fouts

JANUARY 27, 2011

It used to be this would return a list of scholarly papers, some nasty pictures of you at a bachelor party, a random smattering of form posts about cupcakes or software and possibly your connections on some social networks. Looking for a job in marketing? disclosure: I’m listed as a Klout influencer and have received Klout perks.)

Klout 138

Klout Brands Social Media Postrank 138

Small Business Mavericks

MARCH 30, 2011

What You Can Learn From Web TV » 5 Current Internet Marketing Trends With Staying Power Trends come and go, but not all trends end up going. Mobile Search – Seriously, mobile phones have hit the market big time. Blog Marketing – Blog marketing came on strong, then it dipped. I mean, it slowed down.

Trends 156

Trends Case Study Press Release Marketing 156

Almost Savvy

NOVEMBER 7, 2009

A key part of a successful social media business strategy is identifying those with influence and an interest in your brand, and then finding a way to engage them turning them into fans and evangelists. To learn more about how Cirque du Soleil is using social media, I spoke with Cirque Social Media Manager, Jessica Berlin.

Social Media 145

Social Media Lijit Reputation LinkedIn 145

Buffer Social

AUGUST 23, 2018

While much of the focus over the last few years on social media has been on Facebook and Instagram, LinkedIn has been steadily growing its user base to more than 500 million users. 5 LinkedIn marketing tips to grow your Company Page 600% faster. Pro tip: Use RSS feeds. Let’s get started!

LinkedIn 104

LinkedIn Company Tips RSS 104

Proactive Report

SEPTEMBER 30, 2010

During Social Media Week in LA USC held an interesting one day seminar focused mainly on geo location services. When I asked him how we should go about finding the right influencers so that we can build our community for a brand he explained that it involves a lot of data gathering and analysis.

Sysomos 87

Sysomos Social Media Netvibes Tips 87

Buffer Social

JULY 23, 2018

There is always so much happening in the social media marketing industry that it can be a challenge to keep up with all of the latest news and insights. That’s why we’ve created what we call “ Minisodes ” on the Buffer Podcast – The Science of Social Media. Let’s dive in! ?.

Case Study 69

Case Study Study Social Media Tools 69

Adam Sherk

OCTOBER 14, 2015

So I put together a round-up of current SEO and digital marketing trends that offer good opportunities for publishers. Also take advantage of additional opportunities such as the “news_keywords” meta tag and Editors’ Picks RSS feeds. Related posts: Search Marketing Dwarfs Social Media in Interactive Marketing Budgets.

SEO 100

SEO Syndication Marketing NoFollow 100

Razor Social

MARCH 30, 2016

Is all that social media activity paying off? Listening is just as important as sharing on social media Click To Tweet. 89% of marketers found listening to be effective but only 37% listened -Saleforce 2015 state of marketing report Click To Tweet. The Social Media Monitoring Lighthouse.

Attensity 77

Attensity Crimson Hexagon Social Media Sentiment 77