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Why You Should Have a Secondary Twitter Account

Techipedia: Tamar Weinberg

I, too, find that Twitter has been incredibly powerful for me to connect with real life colleagues, readers of Techipedia, family, and everyone in between. I’m also something of a Twitter purist. Enter a second Twitter account. With Twitter being so incredibly large and vast, there are different types of mini-communities.

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This Week in Social Media – 6/19/2013

Social Media Marketing

A roundup of relevant links affecting our industry. Industry Employee behavior - good and bad - has the ability to reach millions like never before. The auto industry needs to focus its efforts on millennials to keep momentum going. At this time, Twitter''s only counterpoint is that Vine will have more features.

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Apple Gets More Serious About Using Twitter, but Why it Doesn't Matter

Techipedia: Tamar Weinberg

If you take a look at any one of their four accounts , you’ll notice one thing: they’re not using Twitter to converse but to broadcast. I don’t expect Apple to port their customer service wholly over to Twitter, but Apple does little in terms of customer service issues altogether. Is that even professional?

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This Week in Social Media – 6/26/13

Social Media Marketing

A roundup of relevant links affecting our industry. Industry Social networks continue to expand globally, with nearly one in four people using social networks worldwide. Twitter is testing image previews on its web interface , meaning that users won''t have to click through to see an image.

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This Week in Social Media – 8/7/2013

Social Media Marketing

Why Bezos bought the Post , Facebook gets a CMO and starts bumping, time on digital surpasses TV, Facebook ads are undervalued, Vietnam outlaws sharing news on social sites, GE wants to put an end to press releases, the effect of tweets on TV ratings and more, it''s This Week in Social Media. this week in social news'

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This Week in Social Media – 4/17/2013

Social Media Marketing

A roundup of relevant links affecting our industry. And if you’re on Flipboard, you can get these links in my new This Week in Social Media Magazine. Industry News What the killer app for mobile? Just who uses social media? Facebook''s algorithm for sorting your News Feed is perennially misunderstood.

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Is Social Media Worth it for You?

Techipedia: Tamar Weinberg

One of the most common questions in social media is – “is it worth it?”. Because of the nature of the marketing tool, each industry differs to the point that people just aren’t sure. Every industry can benefit from social media. To determine returns, we’re forced to think in industries.