Hootsuite

NOVEMBER 7, 2023

Bonus : Discover the best way to gather insights and intel from your audience, competitors, industry, and favorite aspirational brands in our complete guide to advanced social listening. You can then access all of this information in one place to get both macro and micro views of the social conversation about your industry and your brand.

Brand Monitoring 98

Brand Monitoring Tools HootSuite Brands 98

Keyhole.co

JANUARY 17, 2024

So, when we delve into social listening, we’re exploring the “why” – the motivations and sentiments that drive the online discourse. You need to gauge and analyze the overall sentiment of online conversations related to your brand. Monitoring tackles the symptoms, and listening dives deep to reveal the root causes.

Sentiment 52

Sentiment Analysis Brand Monitoring Trends 52

Sprout Social

MARCH 28, 2024

Track the sentiment for certain hashtags A solid social media strategy also tracks how people feel about the content you’re putting out. For example, creating a Listening Topic in Sprout Social will enable you to analyze the topic’s most common keywords and hashtags and see a breakdown by sentiment for related keywords and hashtags.

Hashtag 95

Hashtag Analytics LinkedIn Content 95

Digimind

OCTOBER 29, 2019

Nowhere is competitive benchmarking more important than in the global pharmaceutical industry, where the process for developing and releasing a new drug is complex, high-risk, and requires significant effort and resources. Sharing intelligence is equally important to fuel business strategies and growing market share, as well as attaining it.

Pharmaceuticals 41

Pharmaceuticals Industry Sentiment Overview 41

Digimind

OCTOBER 29, 2019

Nowhere is competitive benchmarking more important than in the global pharmaceutical industry, where the process for developing and releasing a new drug is complex, high-risk, and requires significant effort and resources. Sharing intelligence is equally important to fuel business strategies and growing market share, as well as attaining it.

Pharmaceuticals 40

Pharmaceuticals Industry Sentiment Overview 40

Social Media Strategies Summit

FEBRUARY 24, 2021

Cloudera Leverages B2B Social Listening to Assess Market Sentiment. Demonstrating this, software company Cloudera relies on social media listening to gauge audience sentiment. Industry-specific terminology and hashtags. Social listening isn’t just for B2C brands – it has a big part to play in B2B marketing strategies too.

Social Media 147

Social Media Strategy Sentiment Marketing 147

Keyhole.co

JANUARY 15, 2024

Social listening involves monitoring online conversations, understanding sentiments, and extracting insights from social media platforms that are relevant to your brand. 5 Advantages of social listening in crisis management So, now that we’ve given an overview of social listening, let’s delve deeper into how you can use it to manage crises.

Sentiment 52

Sentiment How To Reputation Analysis 52

Keyhole.co

MAY 16, 2023

Media monitoring is beneficial for individuals and big brands alike because it allows them to track and analyze mentions of their brand, competitors, and industry keywords across various media channels, including social media, news outlets, blogs, and forums. Knowing what and how to monitor can make you the pioneer of your industry.

Tools 52

Tools Sentiment Analysis Metrics 52

Sprout Social

JUNE 27, 2023

Competitor analysis tools , like Sprout, aggregate this data into ready-to-use reports for fast insights into your industry position. View reports Sprout’s Reviews Overview Report gives you a comprehensive view of customer feedback, so you can monitor trends based on time periods and key metrics across various parameters.

Review 122

Review Brands How To Analysis 122

Sprout Social

JUNE 11, 2024

“We use listening tools to evaluate the timing of different campaigns, assess the positive mentions of the college in digital spaces and measure our work against industry benchmarks.” The tool provides an overview of the conversation at large, along with valuable sentiment analysis data to provide a clearer understanding of audience opinions.

Education 102

Education Social Media Strategy Collaboration 102

Sprout Social

OCTOBER 4, 2021

Social data has become a critical source of strategic insights for businesses of every size and industry. Or you might notice that a certain topic, such as a product launch or industry conference, is getting more traction than others, and you can adjust your content strategy accordingly. Identify industry influencers or partners.

Data 118

Data Metrics Sentiment Analytics 118

Sprout Social

APRIL 22, 2021

In fact, many of the staple offerings in the hospitality industry today—room service, the minibar, central reservations systems—were once Hilton innovations. While the effects of the pandemic have been devastating across the board, one of the hardest hit industries was Travel and Hospitality. Marketing creative.

Hotels 118

Hotels Strategy Travel Sentiment 118

Convince & Convert

OCTOBER 30, 2017

Industry terms and trends: 61%. Industry/brand influencers: 60%. Option two will constrict conversation to your products when your brand name is also mentioned, but you can get a consolidated overview for your brand’s various product lines. Industry Terms and Trends. Industry and Brand Influencers.

Brands 194

Brands Sentiment Influencer Survey 194

Keyhole.co

APRIL 26, 2023

Overview The Overview tab is the first tab under Analytics, showing a snapshot of your TikTok profile performance. As the name suggests, it gives you a quick overview of your overall engagement. This is a super important metric that will benchmark your profile against the industry standards and your peers.

Metrics 52

Metrics Analytics Tools Overview 52

Sprout Social

FEBRUARY 8, 2021

This type of report is ideal for providing a high-level overview of your social performance to the broader marketing organization. While the Profile Performance Report provides a great overview of all networks, the Instagram Business Profiles Report provides network-specific insights for Instagram, such as Stories and hashtag performance.

Report 124

Report Social Media Metrics Team 124

Sprout Social

MARCH 21, 2019

We like to break our listening services into three major groups, ( which we stole from Sprout Social , who taught us these three use cases): Industry intelligence. Two social listening services for industry intelligence. Let’s start by looking at services for industry intelligence. Sentiment research. Brand intelligence.

Sentiment 92

Sentiment Research Influencer Analysis 92

Keyhole.co

NOVEMBER 6, 2022

It will also give you key analysis into relevant topics, sentiment analysis, demographic breakdown, and surface the top influencers in the conversation. You can use Brandwatch to get an overview of your brand mentions’ volume and compare it with competitors. Pros: Great tool for keeping on top of brand health and customer sentiment.

Tools 52

Tools Social Media Sentiment Price 52

Keyhole.co

FEBRUARY 6, 2023

Overview The Overview tab is the first tab under Analytics, showing a snapshot of your TikTok profile performance. As the name suggests, it gives you a quick overview of your overall engagement. This is a super important metric that will benchmark your profile against the industry standards and your peers.

Analytics 52

Analytics Overview Hashtag Metrics 52

Sprout Social

JANUARY 18, 2022

While there are a ton of creative ways to use social listening , there are two use cases that can help you refine your strategy: audience insights and brand sentiment. . Social listening for brand sentiment. That’s why being able to understand and unpack brand sentiment in real time is an essential corporate communications skill. .

Skills 122

Skills Sentiment Team Press Release 122

Laurel Papworth

JULY 17, 2023

It can assess what customers are saying including with the sentiment AI, and I guess training the model on your standard operating procedures for newbies, for onboarding of new staff. Workshop overview Strategy, regulations, issues and challenges with implementing AI in business, government and nonprofits. How do we plan for them?

API 52

API Case Study Training Conference 52

Unmetric

AUGUST 28, 2019

Social media monitoring is the process of gathering information on your brand’s mentions, share of voice, sentiment, and more. On the other hand, social media listening is the process of analyzing the gathered information, looking for hidden patterns in the sentiment, comments, and so on.

Social Media 101

Social Media Tools Sysomos Sentiment 101

Keyhole.co

DECEMBER 13, 2023

Mention: A quick overview Mention offers a suite of features to help brands monitor relevant online discussions, listen to and capture information from posts, and publish posts to social platforms. Their website lists tools and services categorized by department, industry, and company type. The Business package starts at $739/month.

HootSuite 52

HootSuite Price Sentiment Social Media Management 52

Ignite Social Media

JANUARY 25, 2018

The data is broken down into three tabs: overview, audience analysis and post trends. Post sentiment- aggregated feelings about your topic. Bacon has an 84% positive sentiment. If you are interested in learning more about audience insights for your industry, shoot us a message. Available Audience Insights.

Facebook 108

Facebook Sample Samples Sentiment 108

Sprout Social

OCTOBER 31, 2023

For example, to get an overview of a competing brand, a prompt could read: Give me a brief history of Nike’s more successful shoe line. Sentiment mining algorithms analyze the processed information and detect the tone to match the intent of the user. Are you writing about a healthcare product, the environment or a particular industry?

Tools 93

Tools How To Sentiment Data 93

Hootsuite

SEPTEMBER 30, 2022

This includes data about customer queries, behavior, engagement, sentiment, and interactions. Step 2: Research ecommerce chatbot platforms for your industry. A general overview page that shows real-time user metrics. A customer overview page that shows customer demographics. Banking and finance are complicated industries.

FAQ 120

FAQ Retail Overview Loyalty 120

Oktopost

AUGUST 10, 2023

Jump to Section Get to Know Your Audience Social Listening Sentiment Analysis Community Management Social Analytics Proven Strategies. In essence, social listening is all about extracting answers to key questions about your industry and using this to define how you will create content for lead generation.

Social Media 62

Social Media B2B Sentiment How To 62

Sprout Social

FEBRUARY 20, 2020

Improve sentiment around customer service. Observe how people search for jobs in the industry. You can also find a high-level overview of sentiment, calculated by the p ercentage of positive, negative or unrated messages in your Topic. . Did the same sentiment come up often? Customer service and support .

Strategy 117

Strategy Sentiment Social Media Management Analysis 117

agora pulse

NOVEMBER 10, 2020

Overview of 45 Social Media Analytics Tools. Awario is a web and social monitoring tool that tracks your brand’s reach, gauges the sentiment of your mentions, finds new audiences, and identifies influencers in your niche. Then add helpful findings, such as competitive analyses and ROI calculations. Social media channels. BrandMentions.

Analytics 179

Analytics Social Media Tools Price 179

Sprout Social

NOVEMBER 2, 2023

When coupled with social media market research , they help brands: Provide an overview of the resources your customers use. Every business and industry has its unique customer journey maps, but the fundamentals remain the same. Recently, our social team talked about using social media for the customer journey in the auto industry.

Examples 97

Examples Template Templates How To 97

Hootsuite

MAY 1, 2023

When all necessary steps are laid out in advance, it takes the stress out of content creation and ensures consistency for your brand and compliance with industry-specific regulations. Better resource allocation: A clear overview of all tasks allows you to manage resources, like time and budget, better.

Template 134

Template Templates Social Media Tips 134

Oktopost

APRIL 26, 2024

Your competitors are already leveraging social media The legal industry is highly competitive, with an increasing number of firms leveraging employee advocacy to stand out from the competition. Through these efforts, they assert their authority in their field and reach a broader audience.

Social Media Management 62

Social Media Management Social Media Reputation Platform 62

Sprout Social

FEBRUARY 21, 2019

Utilizing social media listening tools will help your brand improve in many different ways, including product development and industry tracking. For an overview on social listening, check out our social listening guide and our article on the ROI of listening. Industry monitoring. Value of social listening on Twitter.

Twitter 74

Twitter Sentiment Hotels Influencer 74

Sprout Social

MARCH 21, 2019

Twitter is an excellent platform to engage with friends and follow your favorite industry experts. Get a clear overview of your overall impressions through these reports. This gives you an overview of your brand performance on Twitter—perfect if you ever need a quick report for audits and presentations.

Analytics 103

Analytics Twitter Tools Strategy 103

Sprout Social

FEBRUARY 25, 2019

Review our social listening guide for an overview on social listening and read on to learn how you can apply this practice to Facebook. As a brand, you can take a look at your own Messenger activity, public posts, comments and related industry Groups. What is Facebook listening? So what do you monitor instead? Ingenius: Storage.

Facebook 89

Facebook Review Overview Press Release 89

Sprout Social

FEBRUARY 18, 2020

But when you practice social media listening , you’re taking an overall look at brand mentions and industry trends to better inform future marketing decisions. Monitoring helps you with your brand perception and sentiment. Industry hashtags, if applicable. C-suite’s names if they’re active online or an industry thought leader.

Social Media 130

Social Media Strategy Brands Airlines 130

Keyhole.co

FEBRUARY 4, 2023

If you want a quick overview of your page analytics, you can simply catch a glimpse of it from the right-hand side of the page. Content Though LinkedIn lets you see individual post analytics, this is a section where you can get a brief overview of your overall posting strategy. Head over to the Analytics option at the top.

LinkedIn 52

LinkedIn Analytics Metrics Overview 52

Keyhole.co

FEBRUARY 4, 2023

If you want a quick overview of your page analytics, you can simply catch a glimpse of it from the right-hand side of the page. Content Though LinkedIn lets you see individual post analytics, this is a section where you can get a brief overview of your overall posting strategy. Head over to the Analytics option at the top.

LinkedIn 52

LinkedIn Analytics Metrics Overview 52