Social Media Strategies Summit

FEBRUARY 24, 2021

Cloudera Leverages B2B Social Listening to Assess Market Sentiment. Demonstrating this, software company Cloudera relies on social media listening to gauge audience sentiment. That involves tracking key metrics like: Sentiment : On balance, are the conversations you’re tracking more positive, negative, or neutral?

Social Media 147

Social Media Strategy Sentiment Marketing 147

Keyhole.co

JANUARY 15, 2024

Social listening involves monitoring online conversations, understanding sentiments, and extracting insights from social media platforms that are relevant to your brand. 5 Advantages of social listening in crisis management So, now that we’ve given an overview of social listening, let’s delve deeper into how you can use it to manage crises.

Sentiment 52

Sentiment How To Reputation Analysis 52

Keyhole.co

APRIL 26, 2023

Overview The Overview tab is the first tab under Analytics, showing a snapshot of your TikTok profile performance. As the name suggests, it gives you a quick overview of your overall engagement. Let’s discuss each of these categories in detail. You can easily figure out the momentum at which your profile is growing.

Metrics 52

Metrics Analytics Tools Overview 52

Keyhole.co

FEBRUARY 6, 2023

Overview The Overview tab is the first tab under Analytics, showing a snapshot of your TikTok profile performance. As the name suggests, it gives you a quick overview of your overall engagement. Let’s discuss each of these categories in detail. You can easily figure out the momentum at which your profile is growing.

Analytics 52

Analytics Overview Metrics Hashtag 52

Keyhole.co

MAY 16, 2023

Sentiment The tone or feeling expressed in the media mentions about your brand is what typically refers to sentiment analysis. For example, the sentiment is positive if someone writes a positive review about your product. If someone complains about your customer service, the sentiment is negative.

Tools 52

Tools Sentiment Analysis Metrics 52

Hootsuite

NOVEMBER 2, 2020

Toggle between Overview, Reach, Engagement, Audience, and Revenue. Toggle between Overview, Revenue, Discovery, Audience, Interactive Content, and Playlists. From the overview section of the YouTube analytics dashboard, you can see how many subscribers you’ve gained over a selected period. Login to your YouTube account.

Metrics 145

Metrics Analytics YouTube How To 145

Bill Hartzer

NOVEMBER 17, 2023

echoed the sentiment, emphasizing the positive influence of joy Snapchatters feel while using the app on how they view business messages. These surveys were carefully designed to delve into the daily social media behaviors of participants, providing a quantitative overview of audience engagement across various platforms.

Social Media 94

Social Media Survey Study Collaboration 94

Sprout Social

JUNE 27, 2023

View reports Sprout’s Reviews Overview Report gives you a comprehensive view of customer feedback, so you can monitor trends based on time periods and key metrics across various parameters. Reply to reviews With the most relevant reviews at hand, you can reply to them directly through Sprout.

Review 125

Review Brands How To Analysis 125

Sprout Social

JANUARY 18, 2022

While there are a ton of creative ways to use social listening , there are two use cases that can help you refine your strategy: audience insights and brand sentiment. . Social listening for brand sentiment. That’s why being able to understand and unpack brand sentiment in real time is an essential corporate communications skill. .

Skills 126

Skills Sentiment Team Press Release 126

The Realtime Report

FEBRUARY 12, 2017

Key Benefits Social Analytic Software Bring To Users: Performance Dashboards – These visual dashboards that give users a quick overview of their social media performance, are mentioned the most frequently among social analytics users as a key benefit of their software.

Analytics 107

Analytics Meeting Tools Sentiment 107

Hootsuite

SEPTEMBER 14, 2020

Get started by checking out this quick overview of Hootsuite’s Analytics dashboard. View your content overview, activity, and audience demographics. Select your Instagram Overview (if you haven’t already, follow these steps to connect your account ). Iconosquare. Tap the hamburger icon in the top right corner. Audience metrics.

Metrics 145

Metrics Analytics Instagram Tools 145

Keyhole.co

JULY 20, 2023

Some alternatives, like Keyhole, have the ability to track real-time mentions of your brand and sentiment analysis. Moreover, Keyhole comes with sentiment analysis and competitor monitoring features. Analyze sentiment analysis to understand how the world feels about your brand.

Industry 52

Industry News Google Brands 52

Keyhole.co

NOVEMBER 6, 2022

It will also give you key analysis into relevant topics, sentiment analysis, demographic breakdown, and surface the top influencers in the conversation. You can use Brandwatch to get an overview of your brand mentions’ volume and compare it with competitors. Pros: Great tool for keeping on top of brand health and customer sentiment.

Tools 52

Tools Social Media Sentiment Price 52

Sprout Social

APRIL 22, 2021

But as time went on, the challenge became (and still remains) the general sentiment toward travel. With a sophisticated listening tool, your team can set up queries to monitor specific topics and keywords, as well as sentiments toward your brand and others. Marketing creative. That’s the beauty of social listening.

Hotels 122

Hotels Strategy Travel Sentiment 122

Sprout Social

FEBRUARY 8, 2021

This type of report is ideal for providing a high-level overview of your social performance to the broader marketing organization. While the Profile Performance Report provides a great overview of all networks, the Instagram Business Profiles Report provides network-specific insights for Instagram, such as Stories and hashtag performance.

Report 128

Report Social Media Metrics Team 128

Sprout Social

OCTOBER 1, 2022

And, sentiment about pumpkin spice is 69% positive. Target helped out by posting a video overview of the pumpkin spice items available in their store, cluing customers into what’s in season and what’s new. It’s about relating with your audience’s pre-existing values, interests and sentiments through content that matters to them.

Marketing 100

Marketing Sentiment Apple Trends 100

Oktopost

AUGUST 10, 2023

Jump to Section Get to Know Your Audience Social Listening Sentiment Analysis Community Management Social Analytics Proven Strategies. Sentiment Analysis At the end of the day, your company’s mission is to provide something valuable to your audience. We’re here to share tips and best practices we’ve discovered along the way.

Social Media 62

Social Media B2B Sentiment How To 62

Keyhole.co

DECEMBER 13, 2023

Mention: A quick overview Mention offers a suite of features to help brands monitor relevant online discussions, listen to and capture information from posts, and publish posts to social platforms. Awario Awario is another reliable alternative to Mention, with its advanced sentiment analytics and real-time social insights.

HootSuite 52

HootSuite Price Sentiment Social Media Management 52

Sprout Social

OCTOBER 4, 2021

For example, you could use tags for specific product lines, sentiment scores or customer care, and use the Tag Performance Report to track the results. Sprout’s Cross-Network Paid Performance Report provides a comprehensive overview for your paid performance across Facebook, Instagram, LinkedIn and Twitter.

Data 122

Data Metrics Sentiment Analytics 122

Sprout Social

MARCH 21, 2019

Sentiment research. Sentiment is a great way to take the temperature of your brand as a whole or to dive deeper into specific campaigns, products or topics associated with your brand. Using the same luxury appliance client, we can see from the below graphs that there is a lot of negative sentiment around customer service.

Sentiment 93

Sentiment Research Influencer Analysis 93

Ignite Social Media

JANUARY 25, 2018

The data is broken down into three tabs: overview, audience analysis and post trends. Post sentiment- aggregated feelings about your topic. Bacon has an 84% positive sentiment. You also have the ability to layer in a secondary topic if you want. Available Audience Insights. Implications for Marketers.

Facebook 107

Facebook Sample Samples Sentiment 107

Convince & Convert

OCTOBER 30, 2017

Option two will constrict conversation to your products when your brand name is also mentioned, but you can get a consolidated overview for your brand’s various product lines. Do you want to improve brand sentiment? Option one will capture discussion of your products even when your brand name isn’t mentioned.

Brands 193

Brands Sentiment Influencer Survey 193

Sprout Social

FEBRUARY 20, 2020

Improve sentiment around customer service. You can’t listen and aggregate this much data “by hand,” so it’s important to choose a listening tool that reaches the deepest corners of social, brings forth actionable data, measures sentiment, and integrates effortlessly into your business strategy. Did the same sentiment come up often?

Strategy 118

Strategy Sentiment Social Media Management Analysis 118

Keyhole.co

APRIL 18, 2023

You can get an overview of further optimizing your profile using Keyhole’s Instagram profile analytics. Sentiment analysis Sentiment analysis on Instagram refers to analyzing the emotions or sentiments expressed in posts, comments, and messages on Instagram. Optimize your Instagram profile with Keyhole 8.

Metrics 52

Metrics Instagram Hashtag Sentiment 52

Sprout Social

OCTOBER 31, 2023

For example, to get an overview of a competing brand, a prompt could read: Give me a brief history of Nike’s more successful shoe line. Sentiment mining algorithms analyze the processed information and detect the tone to match the intent of the user. This is especially useful in marketing communications and customer care.

Tools 96

Tools How To Sentiment Training 96

Laurel Papworth

JULY 17, 2023

It can assess what customers are saying including with the sentiment AI, and I guess training the model on your standard operating procedures for newbies, for onboarding of new staff. Workshop overview Strategy, regulations, issues and challenges with implementing AI in business, government and nonprofits. How do we plan for them?

API 52

API Case Study Training Conference 52

Hootsuite

SEPTEMBER 30, 2022

This includes data about customer queries, behavior, engagement, sentiment, and interactions. A general overview page that shows real-time user metrics. A customer overview page that shows customer demographics. A conversation overview page that shows engagement metrics for all conversations. Gather feedback and data.

FAQ 120

FAQ Retail Overview Loyalty 120

Keyhole.co

OCTOBER 24, 2022

Right from brand monitoring and profile analytics to hashtag tracking and sentiment analysis, Keyhole has everything you need under one roof. You can even download and share them as reports for marketing ROI overview. But even that might add to your work pile! Take its free trial and get started now! Frequently Asked Questions.

Metrics 52

Metrics Analytics Analysis Hashtag 52

agora pulse

NOVEMBER 10, 2020

Overview of 45 Social Media Analytics Tools. Awario is a web and social monitoring tool that tracks your brand’s reach, gauges the sentiment of your mentions, finds new audiences, and identifies influencers in your niche. Then add helpful findings, such as competitive analyses and ROI calculations. Social media channels.

Analytics 179

Analytics Social Media Tools Price 179

Unmetric

AUGUST 28, 2019

Social media monitoring is the process of gathering information on your brand’s mentions, share of voice, sentiment, and more. On the other hand, social media listening is the process of analyzing the gathered information, looking for hidden patterns in the sentiment, comments, and so on. Pricing: Starting from $49 per month.

Social Media 101

Social Media Tools Sysomos Sentiment 101

Keyhole.co

APRIL 25, 2023

Right from brand monitoring and profile analytics to hashtag tracking and sentiment analysis, Keyhole has everything you need under one roof. You can even download and share them as reports for marketing ROI overview. But even that might add to your work pile! The post How To Calculate Follower Growth Rate For Instagram?

Instagram 52

Instagram How To Collaboration Hashtag 52

Digimind

OCTOBER 29, 2019

Actively monitoring customers’ sentiments towards competitors’ products or even their product and communications strategies, can help pharmaceutical companies supplement traditional competitive intelligence and data sources with insights collected online around their product or service.

Pharmaceuticals 41

Pharmaceuticals Industry Sentiment Overview 41

Digimind

OCTOBER 29, 2019

Actively monitoring customers’ sentiments towards competitors’ products or even their product and communications strategies, can help pharmaceutical companies supplement traditional competitive intelligence and data sources with insights collected online around their product or service.

Pharmaceuticals 40

Pharmaceuticals Industry Sentiment Overview 40

Sprout Social

MARCH 21, 2019

Get a clear overview of your overall impressions through these reports. This gives you an overview of your brand performance on Twitter—perfect if you ever need a quick report for audits and presentations. Another analytics-only service, Keyhole lets you track conversations and understand audience sentiments around them.

Analytics 103

Analytics Twitter Tools Strategy 103

agora pulse

JANUARY 7, 2020

Here’s a quick overview of review management platforms I’ve had experience with. Keep an eye on common triggers that often result in unhappy customers, negative sentiment around your brand and, yes, lost conversions: Broken pages and downtimes. Local businesses: Bright Local.

Reputation 137

Reputation Strategy Tweetdeck Review 137

Sprout Social

NOVEMBER 2, 2023

When coupled with social media market research , they help brands: Provide an overview of the resources your customers use. Tools like Sprout Social use AI-driven sentiment analysis to dig into social listening data to give you insights on what people think about your brand. You can tell if they’re happy or upset by their tone.

Examples 101

Examples Template Templates How To 101

Keyhole.co

MARCH 7, 2022

Sentiment shows how people feel about your business. You’ll get three types of data in your account, including account overview, content insights, and follower insights. Here, you’ll get your YouTube channel’s overview, reach, engagement, audience, and revenue details. Tap into Settings and Privacy. YouTube Analytics.

Report 52

Report Social Media Metrics How To 52