Sprout Social

JULY 21, 2022

If you want to improve your social media marketing strategy , you need to know about the different types of social media content and how or where you share that content. To help you out, we’ve put together a list of 14 types of social media every marketer needs to know. Types of social media.

Types 145

Types Social Media Microblogging Overview 145

Pam Moore

APRIL 11, 2018

It's even more challenging if your business is in a highly regulated industry such as healthcare, financial, insurance or government. In 2018 there is even more pressure on marketers and business leaders in businesses of every size to continuously create content to drive conversation, engagement and sales.

Industry 152

Industry Real Estate Insurance Content 152

Pam Moore

AUGUST 11, 2018

It's even more challenging if your business is in a highly regulated industry such as healthcare, financial, insurance or government. In 2018 there is even more pressure on marketers and business leaders in businesses of every size to continuously create content to drive conversation, engagement and sales. Soundcloud.

Industry 60

Industry Real Estate Content Insurance 60

Ignite Social Media

FEBRUARY 17, 2021

In addition to the changes we’ve made in our personal lives, many of our professional lives have also changed as different industries cope with the pandemic. The world of marketing is certainly one industry to keep an eye on. Many marketers were forced to throw their plans out the window and scramble to strategize new ideas.

Social Media 176

Social Media Marketing Influencer Team 176

Oktopost

APRIL 28, 2024

Social media marketing managers and sales executives are no longer sitting on opposite ends of the strategy table. To close more deals, sales executives are starting to take social media for sales seriously. In fact, 56% of sales reps use social media to find new prospects. The B2B sales space is changing.

Social Media 81

Social Media Tools B2B Team 81

Waxing UnLyrical

APRIL 26, 2012

While I haven’t given in to the craze yet, it’s impossible to ignore its meteoric rise in the world of social media, not just within our industry but in mainstream adoption. This is also a good time though for said teams to re-evaluate their adoption of new networks into their overall strategy. Compare audiences.

Social Networking 222

Social Networking Flickr Influencer Retail 222

Sprout Social

MAY 15, 2020

Unfortunately, finding the time to distill social data is also an ongoing challenge for marketers. Our Sprout Social Index: Above and Beyond found that only 56% of marketers are using social data to understand their audience, despite the fact that many of their key goals can be informed by social data.

Industry 121

Industry Real Estate Social Media Sports 121

Sprout Social

JANUARY 29, 2024

In 2023, we saw new platforms enter the scene and shake ups in platform preferences that changed the face of the industry, while other tried and true networks held consumer attention. This year, plan for more changing audience preferences and deeper social media fragmentation. Retailers go all-in on Instagram and TikTok.

Social Media 109

Social Media Strategy Exercises Retail 109

Sprout Social

AUGUST 15, 2023

With trends emerging every day, social networks introducing new additions (hello, Threads!)—not not to mention brand makeovers, like Twitter rebranding to X—marketing teams are forever playing catch up. For example, Sprout’s Suggested Replies helps support teams respond faster to commonly asked questions on Twitter.

Brands 84

Brands Sentiment Analysis Marketing 84

Sprout Social

MAY 9, 2023

And the world of marketing is going through a tremendous change right now. Artificial intelligence (AI) marketing is taking on a bigger role with the advent of intelligent marketing tools and generative AI like ChatGPT, creating an abundance of opportunities for marketing teams to do more of what they already do best.

Sentiment 130

Sentiment Marketing Analysis Loyalty 130

Social Media Strategies Summit

MARCH 6, 2024

When HubSpot asked social media marketers about their biggest challenges, “ reaching our target audience ” came in second place, only behind “ creating engaging content.” Read on for all the tactics, tips, and tools you need to find the right audience on social media. Read more: How to Run a Social Media Competitive Analysis 7.

Social Media 213

Social Media How To Survey Analytics 213

Keyhole.co

JULY 20, 2023

Any time media monitoring-related discussions spark, teams rush to find a sustainable set of tools. Most of the social media monitoring tools out there come with a pricey tag, making it seem like a luxury. As a college professor, I have found it to be a great way to introduce students to social media analytics. Probably not!

Industry 52

Industry News Google Brands 52

Sprout Social

APRIL 25, 2024

There are social media templates available for virtually any task you can think of—from content production to reporting to team onboarding. Consider this: When you spend an hour formatting a spreadsheet, you’re losing an hour that you could have spent on your social media marketing strategy.

Template 106

Template Templates Social Media RFP 106

Webbiquity SMM

JANUARY 24, 2019

There are several reasons why marketers may want to partially automate their social media campaigns. First, success with social media marketing comes with frequency (plus quality). Depending on your campaign strategy and target audience, social media marketing could be a 24×7 job.

Social Media 164

Social Media Marketing Hashtag Campaign 164

Ignite Social Media

NOVEMBER 17, 2021

And social commerce has also been top of mind as every major social network has released more shoppable features throughout the year. But as social media marketers look ahead to 2022 planning, here are several social media predictions that can help guide your strategies.

Social Media 208

Social Media API Reputation Compete 208

The Realtime Report

JULY 24, 2014

Following their impressive World Cup ad campaign, Adidas has teamed up with Champs Sports to create four different online shows that will air only on Champs Sport’s Instagram page. adicolorTV first debuted last Friday and at least 25 episodes will run on Instagram over a six week period.

Sports 172

Sports Team Instagram Tumblr 172

Pam Moore

JULY 9, 2018

Content marketing is becoming more challenging even for the most experienced marketers. Gone are the days of simply needing to know how to write textual content for a white paper, marketing collateral or direct mail flyer. I think often times marketers over complicate what should be simple. Don't give up quite yet.

Content 163

Content Training Marketing Industry 163

Convince & Convert

MAY 6, 2014

With that as a backdrop, I thought it might be interesting to dig a little into where MLB teams were most active on social media and who was leading the pack. This data is still in its early days, but some interesting things pop out that you also might be able to apply to your own social media strategy.

Team 159

Team Facebook Engagement Activities 159

Sprout Social

APRIL 16, 2024

If your leadership team is bought in on social listening, the only thing standing between you and smarter social insights is improving your social listening query building skills. Social listening queries allow marketers to keep their finger on the pulse of what’s happening online.

How To 97

How To Sentiment Template Templates 97

Oktopost

SEPTEMBER 21, 2023

With 78% of businesses that use social selling outperforming businesses that don’t, you can’t afford to miss out on this strategy. However, since social selling is a relatively new concept, few sales teams manage to get it right. If you’re part of an employee advocacy program , ensure your content stands out.

Examples 137

Examples B2B ROI Analytics 137

Hootsuite

APRIL 25, 2024

In the dog-eat-dog world of social media content, many marketers and creators will do anything to stay ahead. There are a few easy ways you can try your hand at content curation: Share an article by industry thought leaders with your own thoughts on it. Need to create and schedule all of your social posts in one place?

Curation 88

Curation Social Media Management Tools Social Media 88

Ignite Social Media

JUNE 28, 2022

But with everybody turning to video marketing, it has become so hard for some to stand out from the crowd. So, how can you make sure your video content marketing strategy is on point? Here’s your ultimate guide to video content marketing, including tips on how to get started, what to film, and where to post it for maximum reach.

Video 146

Video Content Marketing YouTube 146

Janet Fouts

APRIL 29, 2013

Silicon Valley Tech Women held a panel at the shiny new SalesForce offices in downtown San Francisco entitled Leveraging Social Networking to Advance Your Career. Global Social Media Marketing, Cisco Systems. Most of the panel chunks up time throughout the day to manage their social networks. Efficiency.

Social Networking 138

Social Networking Yammer LinkedIn Resources 138

Postcron

DECEMBER 20, 2022

Doesn’t matter if you’re aiming to boost your sales with a holiday discount, to increase engagement on your social networks, or even enjoy the opportunity to release a new product or feature, your goals should always be S pecific, M easurable, A chievable, R elevant, and T ime-bound ( S.M.A.R.T! ). . It’s also important to be creative.

Marketing 72

Marketing Social Media Management Hashtag Discount 72

Hootsuite

JANUARY 4, 2023

billion people are active social media users. Social media marketing provides a unique opportunity to connect with this massive audience on the platforms where they already spend their time. But what exactly does social media marketing entail? How do you “do” social media marketing, and how do you get started?

Social Media 77

Social Media HootSuite Marketing Social Networking 77

Social Media Strategies Summit

SEPTEMBER 22, 2023

Define Social Media Customer Care Goals If you’re going to offer fantastic customer service on social media, you first need to figure out what “fantastic” actually looks like. Give your support team a clear focus by agreeing on measurable KPIs based on the goals you want to achieve. We’ll be glad to assist you today. ^CV

Strategy 130

Strategy FAQ Guidelines Policies 130

Unmetric

MARCH 2, 2017

Social media has been established as one of the key channels of the modern day marketing mix. However, for some industries like Pharma, the number of regulations around publishing content makes maintaining a solid social media presence complex. Turns out Abbvie is outperforming the industry and is well above average.

Pharmaceuticals 60

Pharmaceuticals Industry Brands Metrics 60

Sprout Social

MARCH 7, 2024

Your company is launching a new product, eyeing a new market segment or contemplating a strategic pivot—as a seasoned marketer, your first move would be to conduct a competitive analysis. This exercise is elementary to uncover critical insights about the new market and gain visibility into the competitive landscape.

Analysis 91

Analysis Report Examples Tools 91

Firebelly

JANUARY 22, 2018

Each month, the phrase “SEO is dead” is searched about 210 times, providing evidence that a smattering of marketing professionals aren’t entirely sold on the benefits of using search engine optimization to increase website traffic. For each dollar marketing professionals spend on influencer marketing, they produce $6.50

Marketing 181

Marketing Influencer SEO Adwords 181

Ignite Social Media

OCTOBER 22, 2019

While this isn’t the best news brands have ever had in social media marketing, it’s also no cause for panic. Nearly 6 years later, total investment in social media marketing has only skyrocketed. Social media marketers need to be more strategic than reporting on engagements as success in and of themselves.

Influencer 109

Influencer Posterous Marketing API 109

Sprout Social

AUGUST 10, 2022

Influencer marketing is getting bigger in 2022. A recent report shows 76% of brands are planning to increase their influencer marketing budgets this year. If your brand’s not working with influencers on marketing campaigns, you’re missing out big time. Influencer marketing tools for social listening.

Influencer 110

Influencer Tools Marketing Software 110

Pam Moore

MAY 15, 2019

Influencer marketing is expected to be a $6.5 billion dollar industry in 2019. Influence marketing is helping brands of all sizes big and small engage their dream customers, ignite communities, increase brand awareness and nurture powerful relationships. Influencer marketing is not the same as earned media.

Influencer 109

Influencer Brands How To Marketing 109

Sprout Social

FEBRUARY 4, 2020

When you hear about influencer marketing, you might immediately envision young, attractive individuals posting pictures on Instagram that showcase an immaculately curated lifestyle while highlighting promoted products. In light of this, LinkedIn influencer marketing can be a game-changing addition to your overall Linkedin marketing strategy.

LinkedIn 104

LinkedIn Influencer Brands Marketing 104

Pam Moore

FEBRUARY 23, 2020

Even industries that were slow to adopt new digital media are now experimenting with new media formats, digital platforms and technologies to break through the digital noise. How do smart marketers win in 2020? The most successful marketers in 2020 will be the most brave and bold. Brave marketers know people buy from people.

Strategy 78

Strategy Marketing Authentication Consultant 78

Pam Moore

APRIL 15, 2020

Even industries that were slow to adopt new digital media are now experimenting with new media formats, digital platforms and technologies to break through the digital noise. How do smart marketers win in 2020? The most successful marketers in 2020 will be the most brave and bold. Brave marketers know people buy from people.

Strategy 78

Strategy Video Marketing Training 78

Sprout Social

MAY 11, 2023

Use the built-in brand safety tools for each social network Your first line of defense against your branded ads appearing alongside offensive content includes the in-platform tools provided by the major social networks. These features allow you to choose the level of control over where your ad appears.

Reputation 128

Reputation Tools Brands How To 128

Pam Moore

APRIL 29, 2019

Social Media is About Humans Connecting to and Growing With Other Humans. Underneath all of the bits, bytes, and likes we can't forget why we like social media in the first place. Social networks connect human beings. 10 Social Inspiration People Metrics You Can't Ignore: 1. Do they have the information they need?

Metrics 96

Metrics Social Media Marketing ROI 96