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How to Run a Social Media Competitive Analysis

Social Media Strategies Summit

For this step in the process, we’ll use the Google Adwords Keyword Planner to find sites ranking for similar keywords. The best approach is to take a page from the business school handbook and perform a SWOT analysis: S trengths: These are areas where you’re currently ahead of the competition.

Analysis 186
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Why Do We Need a Social Media Policy?

SocialFish

To combat these issues, associations wrote email policies for the employee handbook and trained their staff on the proper business use of email. Your employee handbook is full of such documents and should also include social media guidelines. The drafting process provides you clarity. Social media guidelines are no different.

Policies 222
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Book Review: The Social Media Strategist

Dave Fleet

There’s no narrative through the book – partially because Barger doesn’t prescribe a set process to follow, but at times the leaps from topic to topic between chapters could use finessing (while chapter 9 focuses on social media training within the organization, chapter 10 focuses on blogger relations).

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Semantics: Social Media Policy, or Guidelines?

SocialFish

We call many documents policies, when they are really guidelines, procedures, rules, directives or processes. For most associations, policies are set at the board level, while the staff defines how, when and where the policy is to be implemented – through procedures, guidelines, directives, processes or even best practices.

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Discover our new Ebook: Turn the spotlight on your Competitive Intelligence Projects

Digimind

Our most recent handbook helps you to tackle the journey from identifying your objectives to value presentation. Through four simple chapters and examples, learn how to structure, create, engage and evaluate your project process.

Project 40
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8 Things To Know About Social Media Compliance

Keyhole.co

Organize a process for approving posts before they go live. Make compliance training a part of the onboarding process. Outline the process for post-approval, for instance, do posts need to be sent to the compliance team? Familiarizing yourself with these laws helps minimize risks going forward. What tone do you want to use?

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Twitter Tailored Audiences: When Does It Make Sense?

Convince & Convert

Or perhaps you want to tweet out an engaging question to everyone who started the purchase process but failed to make it all the way through? In fact, we do go on and on in our latest white paper: Twitter’s Tailored Audiences Handbook: Everything marketers need to know to augment their targeting capabilities in Twitter.

Twitter 133