Social Platforms Continue To Explore Enclosed Group Sharing Options
Social Media Today
DECEMBER 11, 2023
Social media engagement is moving into more private spaces, which the platforms are now looking to better facilitate.
How to Find Your Audience on Social Media
Social Media Strategies Summit
MARCH 6, 2024
You spend time planning and creating content for multiple social media platforms. When HubSpot asked social media marketers about their biggest challenges, “ reaching our target audience ” came in second place, only behind “ creating engaging content.” This is a massive issue for many brands.
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Social Platforms Continue to Explore More Enclosed Group Sharing Options to Align with Usage Shifts
Social Media Today
DECEMBER 11, 2023
Social media engagement is moving into more private spaces, which the platforms are now looking to better facilitate.
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4 Emerging Social Media Platforms To Watch In 2019
Social Media Strategies Summit
NOVEMBER 7, 2018
It’s a good time to take stock of your social media marketing strategies to assess what’s working and where you have room to improve. There is a lot of chatter about emerging social media sites, and where brands should make investments in 2019. So how is a social media marketer to decide?
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When Awareness Isn’t Enough: Government Social Media Campaigns That Create Action
Social Media Strategies Summit
JULY 12, 2023
In this article, we’ll pull out key points from a presentation given by Adam Durfee , Social Media Campaign Director at government and non-profit marketing agency Boncom , who uses case studies featuring two real-world public awareness campaigns to demonstrate how marketers can inspire change in audiences.
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Three Reasons We Can’t Disconnect from Social Media
Webbiquity SMM
APRIL 4, 2023
The term “social media” implies connecting with others, socializing and sharing. While this is a reason one may engage with social media, from its earliest days other motives have driven users to partake. Image credit: fauxels on Pexels There are four core motivations for engaging with social platforms.
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Tips for Executing LinkedIn Groups
Ignite Social Media
JULY 16, 2020
Social media groups have become a popular way for communities to stay connected, and with the rise of branded Facebook Groups and LinkedIn Groups (along with new features), brands have new opportunities to connect with their audiences. Laying The Framework for Your LinkedIn Group.
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5 Best Social Media Platforms for B2B Businesses
Ignite Social Media
JULY 6, 2022
It’s no secret that social media is the most widely used channel to drive brand awareness. 91% of B2B marketers use social media networks to achieve top-of-the-funnel goals like reaching their target audience and driving sales. . Each platform works differently and requires tailored content to succeed. .
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Eight Fascinating Facts About B2B Social Media Marketing for 2023
Webbiquity SMM
DECEMBER 6, 2022
You can probably guess the top two social networks for B2B marketing pretty easily, but do you know which platform is #3? How your social media marketing budget stacks up to your peers and competitors? The Biggest Challenge in B2B Social Media Marketing. The Top Social Networks for B2B Marketing.
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7 Top B2B Social Media Trends
Oktopost
NOVEMBER 22, 2023
Social media has revolutionized B2B marketing. And businesses recognize the power of social media in driving tangible results. 60% of US B2B marketers named social media the most effective B2B channel for driving revenue in 2023. However, social media is also the fastest-evolving channel.
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Research: Influence of Personal Connections on Social Media Drives More Purchases
Bill Hartzer
OCTOBER 5, 2023
Personal connections on social media drive more consumer purchases than influencers. Mintel’s latest research reveals that Indian consumers are more likely to be influenced by individuals they know personally on social media when making purchasing decisions compared to online influencers.
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7 Proven Strategies to Boost Social Media SEO in 2024
Convince & Convert
DECEMBER 15, 2023
User behavior is changing, and studies show that around 31% of consumers use social media channels to find answers to their queries. The millennials and Gen Z are among the top groups driving this change, and it’s projected to grow over time. What is social media SEO? Take a look at his headline: 2.
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Top 6 Best Social Media Platforms for Financial Services
Oktopost
SEPTEMBER 13, 2022
Social media for financial services is a rapidly growing sector. Financial service companies that don’t have a social media presence risk being perceived as out-of-touch or even untrustworthy. But what platforms are best for financial services? Why is social media essential for financial services?
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Four Social Media Networking Tips for Every Industry
Webbiquity SMM
NOVEMBER 2, 2021
Now that social media has become such a key part of our lives, social media platforms (as well as purpose-built professional networking platforms like Kinetic ) may be the best places for networking. Then use platforms that focus on visual content, like Instagram, Pinterest, or TikTok.
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Buzzwords Decoded: 32 Social Media Marketing Terms Explained
Ignite Social Media
JANUARY 8, 2024
In the fast-paced world of social media marketing, it’s essential to stay up to date with the latest trends and terminology. This is User-Generated Content, the holy grail of social media. This is User-Generated Content, the holy grail of social media. How do you define Impressions in social media?
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Pay for Your Social Media Account? Answers Vary Greatly By Age
Ignite Social Media
JUNE 23, 2023
Are people willing to pay to use social media? For years, social media has been free, but with paid verification on Twitter and Meta, the rules seem to be changing. 100 is the average response for all age groups. 100 is the average response for all age groups. New data shows opinions vary widely by age.
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Revolutionizing Online Conversation: Meet Hedgehog, the Platform Rewriting the Rules of Civil Discourse
Bill Hartzer
FEBRUARY 15, 2024
In a digital landscape often fraught with division and discord, a beacon of hope emerges: Hedgehog , a groundbreaking platform poised to reshape the way we engage with news and each other online. This select group plays a pivotal role in steering the direction of dialogue, ensuring it remains vibrant and diverse.
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What’s New with Facebook Groups
Ignite Social Media
MAY 7, 2019
Facebook Groups bring together people with shared likes and interests, allowing them to engage in a smaller, more private space. This isn’t a new feature – it’s actually been around for a while – but new updates announced during the F8 conference look to put Facebook Groups front-and-center on the social platform.
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15+ social media platforms your customers are using in 2021—and why you should be using them
Sprout Social
JUNE 22, 2021
With more social platforms than ever before to choose from, brands are faced with a tough question: where should they show up? In the eyes of the consumer, all social platforms are not created equal. Largest age group: 25-34 year olds. Largest age group: 15-25 year olds. Key Stats: Over 2.8
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How Search Tactics are Replacing Hashtag Strategies for Social Media Success
Ignite Social Media
JUNE 14, 2023
Finding it hard to compete with social algorithm changes using hashtags? Here are tips to make sure you can outsmart social media search and get in your audience’s feed. Given that, we need to think about in a search engine optimization (SEO) mindset as we create social content.
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The complete guide to using LinkedIn Groups
Sprout Social
MAY 4, 2023
LinkedIn Groups are about building community and fostering relationships. With over 900 million LinkedIn members out there, Groups are a great way to hone in on your area of interest or expertise. Imagine the boost these community-centric Groups give to your LinkedIn marketing. Table of contents: What are LinkedIn Groups?
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12 CEOs You Should Be Following on Social Media
Social Media Strategies Summit
OCTOBER 21, 2021
Having a CEO with an active presence on social media can be beneficial for the organization for several reasons. According to research from Brunswick Group , 63% agree they would prefer to work for a company where the CEO uses digital and social media. For one thing, it seems employees like it. Only 12% disagree.
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The Framework For a World-Class Social Media Marketing Strategy
Ignite Social Media
AUGUST 30, 2022
Are you looking to take your social media marketing strategy up a notch? Social media marketing is one of the most important aspects of a business, and it can be difficult to create and constantly refine an effective strategy. Being the first social media agency in the US , we have seen it all.
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What Are the Top Social Media Platforms for SMBs?
Later
SEPTEMBER 1, 2020
Wondering what the top social media platforms for SMBs are? If you’re a small business just getting started with social media marketing , it can be challenging to know which platform will help you tap into the right audience – especially if you’re a time-strapped solopreneur! Drive traffic to your website?
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Social media personalization: The opportunity and risks to consider
Sprout Social
JANUARY 9, 2024
According to The Sprout Social Index™ , consumers across age groups agree the most memorable thing a brand can do on social media is respond to customers. To create an exceptional customer experience, invest in your team’s social media personalization strategy. And not just respond.
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In Conversation With: The Founder of The First Social Media Platform
The Realtime Report
MAY 10, 2021
The First Social Media Platform. Tom Truscott, founder of Usenet, speaks with Aaron Dinin to discuss how he accidentally created the first social media platform. Tom Truscott, founder of Usenet, speaks with Aaron Dinin to discuss how he accidentally created the first social media platform.
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Energize Your Social Media Agency: Ideas for Experienced Social Media Managers
agora pulse
OCTOBER 6, 2020
You’ve had your social media marketing agency for a while. Check out our tips for experienced social media managers who want to energize their agencies. Recently I published a detailed guide on How to Start a Social Media Marketing Agency: Step by Step. But now, it needs a little power boost.
The Pros and Cons of Social Media
Ignite Social Media
AUGUST 26, 2021
In the last twenty or so years, social media has gone from a vague concept that people used occasionally to a critical part of life, especially for many young people. Social media has both its pros and cons, both for private users and brands. Pros of Social Media. Below are the 5 pros of social media.
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5 Themes We Expect to See Across Social Media in 2024 (ft. Expert Contributions)
Buffer Social
JANUARY 22, 2024
But something about 2024 makes me think it stands poised to redefine the social media landscape and the creator economy. So, in this article, join me in exploring five themes for social media in 2024 through the lens of industry experts, unraveling their predictions and the reasons behind them.
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14 types of social media every marketer should know
Sprout Social
JULY 21, 2022
If you want to improve your social media marketing strategy , you need to know about the different types of social media content and how or where you share that content. Understanding these different types of social media will help you develop a better content strategy and know where to focus your time and energy.
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The Story of Ignite Social Media, The Original Social Media Agency
Ignite Social Media
MARCH 25, 2021
I’m Jim Tobin, the founder of social media agency Ignite Social Media (2007) and influencer marketing agency Carusele (2015). Ignite Social Media is known as “ the original social media agency ” because we were the first social media agency created out of whole cloth in the United States.
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How to Use Facebook Groups for Your Brand
Ignite Social Media
JUNE 27, 2019
While Facebook Groups have been known more commonly for personal use, new brand opportunities are arising on the platform which give businesses the ability to use groups as a more constructive tool. Group Opportunities. Are you currently part of any groups on Facebook? If the answer is yes, what are they about?
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Getting Started With Social Media Marketing for Virtual Events ?
Ignite Social Media
JUNE 1, 2022
For today’s blog, let’s walk you through how you can leverage social media marketing for events, especially when hosting them virtually. Social Media Marketing Tactics to Increase Event Attendance . While 58% of marketers use social media to promote before, during, and after the event.
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Social Shopping in 2022: Platforms, Tips and Predictions
Sprout Social
FEBRUARY 22, 2022
Over one-third of consumers expect their use of social to purchase products and services will increase through 2024. There’s no time like the present to reach consumers through social media. Thanks to social shopping, businesses can start demonstrating the bottom-line, revenue impact of that reach. Social commerce.
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April Social Media Trends
Ignite Social Media
APRIL 27, 2020
With each unprecedented day passing, social media apps have quickly become the frontlines for many to source out news, seek entertainment, and stay connected with their loved ones. We have recapped some of the April social media trends we saw and how they have adapted to our world’s ongoing situation.
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31 free social media templates that will elevate your workflows
Sprout Social
APRIL 25, 2024
There are social media templates available for virtually any task you can think of—from content production to reporting to team onboarding. Consider this: When you spend an hour formatting a spreadsheet, you’re losing an hour that you could have spent on your social media marketing strategy. Download the template 2.
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Celebrating Black History Month: Best practices for celebrating on social media and beyond
Sprout Social
FEBRUARY 5, 2024
Use social data to inform intentional campaigns that align with culture Review your social media analytics and social listening data to identify ways to specialize campaigns and identify unique opportunities. Talissa Beall, Strategic Services Consultant at Sprout, led several DEI efforts throughout her career in social.
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The pros and cons of social media
Sprout Social
DECEMBER 5, 2022
Ah social media. As social media platforms have changed over the years (RIP, Vine), so too have the pros and cons of social media. Not so long ago, brands and executives were still wondering whether they should be on social media at all. Why social media is good.
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Social Media Trends of 2021 That Top Organizations Are Capitalizing On
Ignite Social Media
AUGUST 31, 2021
2020 also made a significant impact on the state of social media , evolving trends, and what the world deems important in life and from brands. Here’s a look at a few of the social media trends of 2021 that top organizations are capitalizing on this year: . Cause Marketing Continues to be a Top Social Media Trend.
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Understanding and exploring core social media features
Sprout Social
FEBRUARY 6, 2023
With so many competing social media ecosystems, it can be overwhelming to keep track of all the features. How do you know which platform to prioritize to make the biggest impact on your business? But we’ll discuss the common social media features brands benefit from the most and a few untapped features to consider.
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The Implications of Privacy Updates on Social Media Performance
Ignite Social Media
MAY 27, 2021
What Privacy Updates Mean for Social Media Marketers. Opting out of app tracking and cookieless browsers coming into play presents a problem for marketers proving and defending the value of social efforts. With that, attribution is likely to be impacted and the social return on ad spend faces erosion.
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