Sprout Social

MARCH 26, 2019

You’ve heard the talk about social media listening but now you want to know how to put it to use. To review what social media listening is and how it’s different from monitoring, check out our thorough listening guide here. Advantages of social media listening. Create a brand analysis.

Social Media 104

Social Media Sentiment Marketing Analysis 104

Hootsuite

NOVEMBER 7, 2023

Social listening tools are some of the most important for any social media marketer to master. Back in the day, marketers had to dedicate substantial budgets to consumer and competitor research through surveys, focus groups, and market testing. Why do marketers need social listening tools?

Brand Monitoring 98

Brand Monitoring Tools HootSuite Brands 98

Webbiquity SMM

DECEMBER 21, 2010

Though business use of social media is rapidly increasing, many executives remain skeptical of its value. The bottom line is that while social media marketing definitely provides benefits (such as a higher conversion rate for organic search traffic ), it’s not generally effective as a direct promotion tool.

Social Media 191

Social Media Research ROI Technorati 191

Adam Cohen

AUGUST 24, 2010

Traditional advertising and marketing provides a cushion, putting out messaging to the large customer population to influence their purchase behavior. The approach was always one-sided, and the feedback loop could be carefully and slowly measured with focus groups and research. 7 Inputs to a Social Media Strategy (22).

Company 231

Company Social Media Posterous StumbleUpon 231

Sprout Social

FEBRUARY 19, 2024

AI marketing tools automate repetitive tasks with speed and efficiency and enable you to analyze vast amounts of data, such as customer or employee feedback and social conversations, at speed and scale, to surface necessary insights that can be instrumental in improving a business. This makes it smarter, faster and more efficient with time.

Strategy 105

Strategy Sentiment Patterns Marketing 105

Webbiquity SMM

NOVEMBER 23, 2010

many people pause to think about what they’re thankful for: family, friends, TiVo, the Yankees not winning the World Series… I’m thankful for all of those things too of course, but also for the development and growth of social media. Social media is a meritocracy (mostly). How did we do this before?

Social Media 192

Social Media Committee Press Release Posterous 192

Koka Sexton

JANUARY 9, 2023

Identifying and researching the key influencers and decision makers in the target market. Depending on the nature of your business, these may include market research reports, surveys, focus groups, or social media listening. Leveraging data from web and social media analytics to understand customer behavior.

Patterns 98

Patterns Marketing Focus Group Survey 98

Adam Cohen

JULY 12, 2010

But those same companies need to leverage, not ignore, that insight available when fusing social media into the marketing mix they already have. People are the fuel behind social media, which is really just tools and tactics. Do they use social platforms and if so, how often and why?

Research 265

Research Social Media Marketing Retail 265

Sprout Social

APRIL 29, 2021

But as digital transformation takes hold, more marketing leaders will find their departments responsible for not just new customer acquisition, but also influencing retention and growth, customer service and product development. For 55% of consumers , that experience starts on social media. It should be ongoing.

Marketing 139

Marketing Social Media Management Team Campaign 139

Webbiquity SMM

JUNE 20, 2011

Amid all of the hype, conferences, and rapid adoption of social media marketing by organizations from sole proprietors to the Fortune 100, there remains an undercurrent of skepticism. This surfaces in posts like Social Media Skepticism , 5 reasons why social media skeptics maybe right and Business social networking: where’s the ROI?

Social Media 205

Social Media ROI Social Networking Foursquare 205

Oktopost

SEPTEMBER 21, 2020

Somewhere on social media, somebody is talking about a feature they wish your product offered. But you’ll never know what they’re saying – unless you employ social listening as part of your social media strategy. The importance of social listening for B2B marketing. Influencer discovery.

B2B 89

B2B Marketing Sentiment Influencer 89

Techipedia: Tamar Weinberg

MAY 18, 2010

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Social Media > 10 Reasons Why Your Business Needs a Killer Social Media Strategy 10 Reasons Why Your Business Needs a Killer Social Media Strategy by Tamar Weinberg on May 18, 2010 Share This is a guest post by Beth Hrusch.

Social Media 269

Social Media Strategy StumbleUpon Digg 269

Ignite Social Media

APRIL 30, 2020

Another potential use case would be to setup a video room for a focus groups with some of your top fans. Key takeaways for brands : Live video is still a great way for brands to broadcasts to large groups. The “live with” feature could be used for interview-style content with brand ambassadors or influencers. Live Video.

Facebook 141

Facebook Video Small Business Applications 141

Sprout Social

MARCH 30, 2021

Social listening is a social media superpower. Sprout Social’s Listening solution lets you create highly customized Topics that surface conversations that matter most to your brand and answers to your burning questions. These days, social media is (or should be) a major part of any customer care strategy.

Questions 124

Questions Data Focus Group Analysis 124

Hootsuite

JUNE 28, 2023

Bonus: Download a free guide to learn how to use social media listening to boost sales and conversions today. What is dark social? Dark social is sharing content or mentioning brands on private social media channels, including through direct messaging, email, private groups, and more.

HootSuite 120

HootSuite URL Analytics Forums 120

Pixlee

SEPTEMBER 8, 2020

Work With Diverse Influencers. One of the best ways to generate authentic UGC is through influencer marketing For marketers who want to collect and share more diverse content, pursuing relationships with influencers who represent and engage with a wide range of communities, backgrounds, and voices is a great place to start.

Campaign 77

Campaign UGC Marketing Authentication 77

Convince & Convert

OCTOBER 22, 2021

According to a 2016 survey from Bambu by Sprout Social, seven in ten employees are using social media at work. Blocking popular networks and monitoring browsing history isn’t going to stop anyone from checking Facebook—especially when 11 percent of those surveyed admitted to using social media during bathroom breaks.

Survey 125

Survey How To Education Hotels 125

Audiense

JUNE 13, 2017

We were following the event closely on social media using the Audiense Insights platform to gain an understanding of the audience following the game. The different segments that Audiense Insights identifies can influence several key decisions for brands. The unique influencers within the Champions League Final audience.

Sports 126

Sports Focus Group Eventful Influencer 126

Kikolani

JANUARY 26, 2010

One of my goals for 2010 is to attend some events / seminars / conventions pertaining to blogging and social media, and today was a great start as I attended the Social Media Arizona event in Tempe. Social Media 101. Measuring Social Media Influence. Social Media Strategy.

ROI 114

ROI SEO Social Media Tips 114

Sprout Social

JANUARY 12, 2023

We did this by sending an open invitation to the entire company and then whittling it down to a working group of 15 individuals. Among other responsibilities, the working group led department-based focus groups to harvest feedback from across the company. Partner with influencers. Gather feedback.

Brands 130

Brands How To Authentication Exercises 130

Sprout Social

FEBRUARY 8, 2021

Customer behavior analyses get added to social media personas , product feedback reviews become incorporated into new products and customer service quality checks smooth out friction in the service process. In this case, Burger King refers to a popular customer request as a direct influence on its partnership with T-Mobile.

Data 125

Data Survey How To Review 125

Sprout Social

SEPTEMBER 15, 2021

Tune into conversations on social media early and often to understand what your customers are looking forward to, what they want to see from your brand, which markers of fall they enjoy and other insights to back your strategy. With social, the world’s largest and most open focus group, brands can see innovation differently.

Apple 126

Apple Marketing Meme Sentiment 126

Convince & Convert

JULY 28, 2010

This is the strategy of creating a Social FAQ. Website surveys, email surveys, Facebook inquiries, focus groups, telephone calls to 25 customers each month. link] [link] Hot In Marketing 5 Ways to Turn Helpfulness Into Marketing Greatness | Blogging and Content Creation | Social Media Consulting – C.

Social Media 150

Social Media Strategy Consultant B2B 150

Talkwalker SM

JUNE 14, 2016

The following is a guest blog by Forbes Top 50 Social Media Influencer and founder of Maximize Your Social Neal Schaffer. Is your organization still living in the social media past? The Emergence of Visual Social Listening. Follow him on Twitter: @NealSchaffer. Here’s why.

Influencer 60

Influencer Social Networking Reputation Focus Group 60

Oktopost

OCTOBER 28, 2019

In reality, social media is the best possible place to establish a reputation for trustworthiness and expertise with both current and future customers. Study What Successful Influencers Do. F ind out who the biggest social media influencers are in your field and related industries, then take a deep dive into their online world.

B2B 69

B2B Brands Tips Notification 69

Pixlee

APRIL 2, 2019

The beauty brand Glossier has put social media and customer engagement at the center of its brand strategy. The brand also makes sure its customers have seamless access to its products by incorporating shoppable galleries on social media that are frequently updated to reflect customer preferences. Empower Influencers.

Strategy 59

Strategy UGC Hotels Marketing 59

Sprout Social

FEBRUARY 5, 2020

Social media is the world’s largest and most transparent focus group. Social listening lets you tap into that focus group, their conversations and the trends happening not just around your brand, but around your industry as a whole. Social listening tools contribute to sales and customer success.

Tools 94

Tools Sentiment How To Team 94

Buzz Marketing for Technology

JULY 7, 2008

Nuggets from Social Media workshops as of late… posted in Uncategorized |. What is the outside-in approach at each phase in the lifecycle today and then focus on how to make that better (and connect that to business measures that matter). Tags: socialmedia , odriscoll , strategy , practices , influencers , VOC.

Communities 117

Communities Groups Groups Social Media 117

Keyhole.co

SEPTEMBER 28, 2023

Importance of timing for Instagram Reel posts Ultimately, the objective when using Instagram, like on other social media platforms, is to appease the algorithm. Why not run a focus group and talk to followers directly? Monitor analytics on a regular basis As mentioned, data is king on social media.

Instagram 52

Instagram Hashtag Patterns Analytics 52

Pixlee

MAY 2, 2019

As detailed in the Glossier Playbook , Glossier kept a laser focus on their community at their core for growth. For many retailers, it takes millions of dollars and years testing, tweaking, and focus-grouping before coming to market. By strategizing their core focus on their community, Glossier doesn’t just “do social media”.

Retail 68

Retail Authentication UGC Case Study 68

Convince & Convert

AUGUST 27, 2015

And instant messages–text messages, smart phones, social media. Read More Than Just Social Media. While the media loves Twitter, the story is bigger than any one social network. Find and Engage Influencers. It is critical to know who and which media is influential for your company or brand or product.

Vimeo 60

Vimeo Influencer Smart Phone Instant Messaging 60

Oktopost

MARCH 22, 2022

Customer Advocacy marketing is when customers share your brand message on social media, often in their own natural tone and voice. Strengthens Loyalty: By leveraging social media to drive more business, you can create customer loyalty and better understand your customers.

Marketing 88

Marketing Loyalty Case Study Cost 88

Sprout Social

FEBRUARY 13, 2019

Before the proliferation of social media, brands sought these insights through a variety of different tactics: surveys, focus-groups, shop-alongs. But social—unlike most communication channels— offers an equally, if not more effective solution. The answers to these questions reach beyond brand and even marketing.

Authentication 103

Authentication Analysis Sentiment Tumblr 103

Pam Moore

JULY 11, 2018

Align your social media and marketing efforts to your goals. Focus on developing content that enables you to have a conversation with your audience that they view as relevant and can resonate with their thinking and needs. Integration is the key to success with successful social brands. How are you different?

Apple 139

Apple Brands Tips Consultant 139

Social Media Marketing

DECEMBER 4, 2009

On Tuesday evening, Ford hosted a tweetup in Hollywood at the famed Palladium , where we brought together more than 90% of the Fiesta Agents in person, their friends, and fans of the Fiesta Movement to celebrate the conclusion of 6 months of activity by these social influencers. Tags: Ford fun social media.

Focus Group 140

Focus Group Hosting Hashtag Team 140

Sprout Social

JULY 6, 2023

Virtually all business leaders believe social media data and insights have a profound impact on top business priorities, according to The 2023 State of Social Media report. No matter your internal audience or business focus, a data-driven approach to social media delivers transformative insights.

Data 133

Data Social Media Metrics Analytics 133

Ignite Social Media

DECEMBER 12, 2017

Are you envious of all the beautiful social media content filling your newsfeed and thinking, “How can I create amazing social media content for my brand?” Now, it’s important to understand why social media content is so valuable. We’ll start with Carusele’s specialty service -influencers.

Social Media 239

Social Media Content UGC Influencer 239